HND PROGRAMME

ENTERPRISE CREATION AND DAC-IT-0013-03

ENTREPRENEURSHIP LEVEL 2

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Date Purpose Drafted by : Validated by :

06/11/2020 Course Outline TAMEUKONG Mr. NJUAFAC
ROMARIO

Course Title : ENTERPRISE CREATION AND ENTREPRENEURSHIP

Course Code :

Language of instruction: ENGLISH Semester : FIRST

I - Course Description
It is an interdisciplinary course designed to teach students how to think and act
entrepreneurial. Students learn how to start up and operate a business while in school, thus
learning into earning

II - Pre - requisite
The organizational structure of IME
III - Pedagogic objectives
The course materials should enable students to :
a) Knowledge transmitted
Enterprise creation and entrepreneurship will be enable students to
- To learn the requirement to start up a business
- To manage an enterprise
- To generate income while studying
- To think, reason and act like an entrepreneur

b) Know-how developed

At the end of this course, students will be

- Nurtures Personal Growth and Development

- Relevance
- Tap into unrealized talents
- Risk something to live with
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- Critical thinking

c) Manners developed

At the end of this course, students will be:

- Prepared for real life
- Able to make a difference
- Benefits to the society
IV - Pedagogic methods, Evaluation modalities and Pedagogic tools.
The following pedagogic methods, tools and evaluation techniques will be used as
distinguished below;
a) Teaching Methods
 Lectures
 Tutorials
 Projects
b) Evaluation Modalities
 Group assignments/presentations
 Mid semester test
 Final examination
c) Pedagogic Tools
 Blackboard
 Handouts
 Application exercises
V - Course Content
This consists of the various chapters and materials to be covered as seen in the table below:
Title Content Hrs

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Chapter One:

THE ENTERPRISE
 Definition and Mode of Analysis
 Enterprise Analysis 3
 Steps Involved in Enterprise Analysis
 Core Competencies for Enterprise Analysis

 Enterprises According To the Goal to Be Attained 4

Chapter Two:  Enterprises According To the Nature of the
Juridical Subject
 Enterprises According To Their Juridical Form
CLASSIFICATION OF  Enterprises According To the Place Where They
Operate
ENTERPRISES  Classifying businesses by size
 Practical session : (classification of enterprises in
the Cameroon economy system)

 Types of Business Organizational Structures

Chapter Three:  Common Business Organizational Structures
ORGANISATIONAL  Hierarchical Organizational Structure
STRUCTURE  Matrix Organizational Structure. 5
 Functional Organizational Structure
 Divisional Structure Based on Products
 Product Organizational Structure
 Customer Organizational Structure
 Geographic Organizational Structure
 Flat Organizational Structure
 Case study: (Organizational structure case of
IME Douala)

Chapter Four:  What is Strategy 3

STRATEGIC ANALYSIS OF  Vision, Mission, and Values
 Strategic Analysis Process
THE COMPANY
 Levels of Strategy

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 Characteristics of the Global Business Environment 4

 Reasons for Environmental Analysis
Chapter Five:  Practical session: (Determination of the
organizational environment of MTN Cameroon)
ORGANIZATIONAL
ENVIRONMENT

 Terminologies
 The Evolution of Information Systems
 Transaction Processing Systems (TPS)
 Management Information Systems (MIS)
 Decision Support Systems (DSS)
 Information as an Aid to Decision Making 11
Chapter Six:
INFORMATION  Challenges Managers Faced When Making Decisions or
SYSTEM, Causes of Wrong Decisions
THE BUSINESS, SOCIETY,  Executive Information Systems (EIS)
CULTURE AND ETHICS  Organizational Culture
 Other Types of Organizational Culture
 How Culture Impacts Local Business Practices
 Ethical-Business-Practices
 The importance of ethics in business
 Ethics and Employment Policies
 Business Ethics and Social Responsibility
 Business Ethics
 Social Responsibility

Bibliography:

1. Allen, Thomas J. Managing the Flow of Technology: Technology Transfer and

the Dissemination of Technological Information Within the R&D Organization.
Cambridge, MA: MIT Press, 1977.
2. Ansoff, H. Igor. Corporate Strategy. (New York: McGraw-Hill, 1965.
3. Baumol, W.J. Entrepreneurship, Management and the Structure of Payoffs.
Cambridge, MA: MIT Press,
4. Berniker, Mark. “Venture Capital Takes A Fall.” Global Finance (April 2001):
48-49.

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5. Chell, Elizabeth. Entrepreneurship: Globalization, Innovation and Development.

London: Thompson Learning, 2001

Appendix
1. How does culture impact business?
2. What are three steps to keep in mind if you are evaluating a business opportunity in a
culture or country that is new to you?
3. If you are working for a small or entrepreneurial company, what are some of the
challenges you may face when trying to do business in a new country? What are some
advantages?
4. Differentiate between an Entrepreneur and Intrapreneur
5. List the various steps of creating an enterprise