A Business Plan Presented to the

Mendoza Group of Companies

Proposed by:

Arias, Ma. Lorenza A

Cerezo, Graciano L.
 Contreras, Marvelous Dhen A.

Cuasay, Jonathan Carl M.

Gayacan, Jherald V.

Marasigan, Rizalene C.

Ramos, Ann Portia Adorada H.

Silvestre, Cyndy Loraine C.

EXECUTIVE SUMMARY

BUSINESS NAME

The company name WEST COAST Printing Solutions was driven to its location in

western coastal area but also bounded from the town of Bauan and also heavily influenced by

WEST COAST CUSTOMS. Since the owner of the company are very attracted to the cars the

owner decided to name it after the famous Car Customization Show and also for the customer

to find its direction since it was located at Western Coastal area in the town of Bauan.

LOCATION OF THE BUSINESS

 The WEST COAST print solutions is located at Poblacion III, Town of Bauan, Batangas

where most of the commercial business are located near Rusi Motor Bauan.

VISION

To build a high-class 3D printing and rapid prototyping company that will be known

to execute top notch 3D printing and rapid prototyping project.

MISSION

Establish a standard and high-quality 3D printing and rapid prototyping company whose

services.

SPECIFIC PURPOSE OF THE PLAN

1. Maintaining a highest quality of printing services in Bauan.

2. Provide employment opportunities and to develop skills and knowledge in architectural and

design as well as printing services to our employees.

3. Enhance the structure and functioning industry to benefit small-scale producers.

4. Promote the beliefs in high quality 3D Printing services.

 5. Making profit out of venture

6. Meet the expectations of the customers with the right services we provide with the help of

our employees.

COMPANY DESCRIPTION

WEST COAST print solutions provides a quality 3D printing services will be involved in

the all aspect of 3D printing and rapid prototyping services such as 3D printing rapid

prototyping, 3D printing support services, selective laser Sintering (SLS), fused deposition

modeling (FDM), stereo lithography (SLA) and other related 3D printing and rapid

prototyping services.

COMPANY OWNERSHIP

West Coast is a partnership business held by Ms. Rizalene Marasigan and her childhood

friends. Each of them has ten years’ experience in production management and customer

services. Ann Portia Ramos owns and operates a marketing consulting firm that’s why she is

more focus on marketing their business. Ms. Rizalene Marasigan is a Machine Operator with

over 5 years of experience in the Industrial market with an additional 2 years in manufacturing

and distribution of products. They have proven track record of success in launching new

business projects and directing operations in the past.

PRODUCT AND SERVICES

The West Coast Printing Solutions is intensively equipped with creative talent,

experience, and technological on how to provide a high quality 3D quality printing services

The Company is the first to offer the 3D services around Bauan area to cater 3D models

according to client needs.

Having specialization in product designing we can highly create a life like 3D models

serving various industry scenarios.

PHOTOS OF THE PRODUCT/SERVICES

PRODUCT CYCLE

Product cycle helps business owners manage sales, determine prices, predict profitability,

and compete with other businesses. There are four stage in product cycle which are

development, growth, maturity, and decline. The first stage in product cycle is the development,

it is time to start delivering products to market. And to introduce all about to the product, and

the strategy of pricing the product. This stage sales are slow during this stage because

consumers are unfamiliar with the new product. For this stage pricing product low helps a

business enter the market and gain consumer attention. Once the business has a loyal customer

base, it typically increases prices.

The second stage of the product cycle is growth stage, this is where the WEST COAST

continues its operation. There would be high demand of the product that results higher sales. In

this stage, competitors will appear, and they might be duplicate the product and improve their

product and service offered compared to the business. In this case, marketing strategy follows to

attract the target market and more new customers.

The third stage, maturity stage, the business already built its name and popular in the

industry. Sales are unstable which is different from the sales growth in the second stage.

Competitors are more competitive in this stage, to make the business remain steady. The

business perhaps uses a new approach to advertise the product and in terms of pricing. The

business may use various types of pricing strategy.

The decline stage, which is the final stage of product cycle, more scenarios can happen

especially negative situation, but WEST COAST is ready for innovative ideas and marketing

strategies. WEST COAST provides a good quality 3D printing services that meets the
satisfaction of the customers needs. WEST COAST has all aspect of 3D printing and rapid

prototyping services such as 3D printing rapid prototyping, 3D printing support services,

selective laser Sintering (SLS), fused deposition modeling (FDM), stereo lithography (SLA) and

other related 3D printing and rapid prototyping services.

PRODUCT DEVELOPMENT

As WESTCOAST grow, The company will promote the good and high quality of 3D

printing services The Company will expand the branches, increase profits and to reach new

customers. WESTCOAST will assure to operate effectively on the market and gain more

investments. WESTCOAST will upgrade products, equipment, strategies and websites.

WESTCOAST will continue to implement emerging technologies to create functional,

comfortable and attractive miniature/3D printing models that blend nicely into the satisfaction

of customer needs.

DIRECT COST AND INDIRECT COST OF PRODUCT

Direct Materials (Chair) Supplier Quantity/unit Cost/Unit

M 300 3D Printer Zortrax 1 96,0000

Printer Starter Kit Zortrax 5 3,000 /set

Printer Filament Zortrax 8 3,235/set

Total P136,880

Indirect Materials Supplier Quantity/unit Cost/unit

Mix Polycarbonate Society Glass 8 800/sheet

Anti Fog Polycarbonate Society Glass 8 800/sheet

Total P 14,400
Manufacturing Hour Daily Monthly
Supplier
Overhead assumption Cost/unit Cost/unit

15*60 hrs =
Electricity Meralco 1800 15*1800 hrs 27000
900

124* 60 hrs
Printer depreciation Zortrax 1800 124* 1800 hrs 223,200
=7440

Filament depreciation Zortrax None 2.00 / g 60

Total P8342 P250,260

Labor cost Labor cost/ unit Labor cost/ day

Salary 300 600
Total 600
TOTAL COST PER 1,640.04

UNIT

MARK UP

For every materials that the prod will be giving 35% markup from 3D Models print

PRICE PER SET

 Models Set Total Cost Total Selling Price

Models made of Polycarbonate 800 1,080

Models made of Filament 3,235 4,367.25

NET REVENUE (Base on 2020)

Models Number of Cost Total Cost Total Revenue

Models per per year (TC+TR) TPY-T

Sheet TSP*NM-TPY

Made of 3852 Php800 P3,852,600 P307,560 P3,545,040

Polycarbonat

Made of 3720 Php323 P12,034,200 P4,211,970 P7,822,230

Filament 5

Total 7,572 P4,035 P15,886,80 P4,519,530 P11,367,270

0
MARKETING STRATEGY

The marketing strategy is the core of the main strategy:

1. Direct Selling – This strategy are direct selling to costumer. In this model, sales agent build a

face to face relationship with individuals by demonstrating and selling products.

2. Internet Marketing or Online Marketing – Since we facing a pandemic everybody today use

internet even in class or work. This strategy will help to advertise and promote this business thru

commercial or poster that is posted on social media accounts.

3. Conversational Marketing – This is the conversation with the costumer. It can be private

message or live chats get right information in front of the customer at the right time, allows self-

service and get a questions answered immediately.

PRICING STRATEGY

WESTCOAST will charge appropriately for the high-end, high-quality products that the

company offer. The revenue structure has to match the cost structure, so the salaries that the

company will pay to assure good service and support must be balanced by the revenue WEST

COAST will charge.

 WEST COAST will market the products based on the materials that the models used. The

market cannot bear higher prices but horrible products. That’s why WESTCOAST make sure

that each product’s price is justified to its quality

PROMOTION STRATEGY

The objectives of promotion are to introduce product that changes the short-term

behavior of the customers, and encourage to go back and avail services in WEST COAST again

by the current customers. The Company will depend on television and social media

advertising as main outlet to reach new buyers and potential client.

ADVERTISING

WEST COAST be developing core positioning message: "Little money Expensive Taste" to

differentiate the service of the business from the competition. WESTCOAST will use local

newspaper advertising, social media and TV to advertise our business.

SOCIAL MEDIA

WESTCOAST will also use social media flat forms to attract potential clients. The company

will make a website and Facebook page to attract customers because WESTCOAST believe that

social media is a part of daily routine of most people.

WORD OF MOUTH

By giving first time customer great service and fair price, the word is sure to spread. The

story of our printing service quality will be passed down through word of mouth. Word of

mouth marketing can be encouraged through different publicity activities set up by companies,

or by having opportunities to encourage consumer to consumer and consumer to marketer

communications. WOM marketing is one of the most powerful forms of advertising as 92% if

consumer trust their friends over traditional media. Companies can encourage WOM marketing

through exceeding expectations on a product, providing good customer service, and giving

exclusive information to consumer.

OUTSOURCED PRODUCTS

An outsourced of the company 3D Printing solution is a model prototype can cost from less

expensive for a simple design to Million pesos for a more complex model – as much as three to

five times of a part printed inhouse. Creating the same prototype on an in-house 3D printer

brings a significant cost saving, even if your company prints only two models per month on

average.