Katie Jackson Webber

katiejackson94@outlook.com Skills
Project Management
386-209-2911
Graphic and Digital Design
105 Duck Bill Cove Teaching and Training
Ponte Vedra Beach, FL Digital Marketing
Photography and Videography
katiejacksonportfolio.wordpress.com Adobe Suite
Education CMS Website Management
Newsletter Softwares
Master of Fine Arts, Visual Arts, Graphic and Digital Design 3.9 GPA Microsoft Suite
In Progress, Expected Graduation: April, 2022 Associated Press (AP) Style
Jacksonville University Branding
Public Speaking
Master of Arts, Digital Journalism and Design 3.9 GPA Budget Management
University of South Florida Relationship Building
Bachelor of Science Communication 3.8 GPA Certifications
University of North Florida
Major Concentration: Public Relations Adobe Photoshop Certified
Minors: Community Leadership and Political Science (Proficient in the entire Adobe Suite)
USFSP Digital Journalism &
Design Certification
Experience Poynter News University

Jacksonville University (JU), Jacksonville Fla. May 2020- Present Director of Creative & Digital Marketing
Outcomes
-Increased productivity of the marketing team at JU by using the project management system Basecamp
-Led the efforts to move our team into a work from home using products like Blackboard and Microsoft Teams.
-Created and designed marketing materials that recruited the largest undergraduate class in JU’s history
-Led a team that brought all online program marketing in-house from our OPM which resulted in doubling our revenue
in this area through creative design and storytelling
-Designed a PSA campaign that has helped to keep COVID-19 cases at Jacksonville University down to an average of
three cases per week, which is one of the lowest college rates in the country
-Established the Creative Marketing team at JU. This team is dedicated to creative marketing efforts for the University
including graphic, digital and website design, digital marketing, and social media.
-Designed proposals that helped the University obtain multi-million dollar gifts
Daily Responsibilities
-Manage the Creative Marketing team at JU that includes three Creative Marketing Coordinators, two part-time graphic
designers, and six to eight undergraduate interns
-Use the project management system Basecamp to manage projects from start to finish including reviewing team mem-
ber’s work, managing and moving tasks through the system, proofreading, and having our campus clients review the mate-
rials. This process includes a high attention to detail to make sure every product is press-ready and on time.
-Serve as the marketing representative for JU on meetings with stakeholders such as partners and program managers
-Work with our print vendors on projects including creating timelines and reviewing the production of all print materials
-Attend the website and editorial team meetings as the creative services team representative to help align projects
-Manage the Jacksonville University social media accounts (Facebook, Instagram, TikTok, LinkedIn, and Twitter)
-Serve as the brand expert on campus by reviewing all materials before campus installation, answering questions about
logo usage, and providing templates
-Design and handle the production of high-level pieces for the University such as proposal presentations,
admissions materials and awareness marketing
 Katie Jackson Webber
Jacksonville University, Jacksonville Fla. March 2019- May 2020 Director of Digital Marketing
Outcomes
-Increased the number of undergraduate applications and deposits through social media/digital advertising campaigns
on YouTube, Instagram, and Facebook.
-Created a graduate marketing process that increased applications and the number of students enrolled. The process
focuses on going beyond lead generation and thinking about marketing holistically to make sure students enroll.
This could include tactics for graduate programs such as: personalized emails from admission officers, digital campaigns
and design including Facebook, LinkedIn messaging, Instagram, and Facebook, virtual information sessions,
public relations, website design, copywriting, and SEO.
-Increased the number of followers on the main Jacksonville University Instagram account from 5,000 to over 9,000.
-Social Media Lunch and Learn Trainings with content creators throughout the University resulted in increasing
followers on University subsidiary accounts by 90 percent and 13.3 percent across all social media accounts.
-Transformed the main Jacksonville University social media accounts from being accounts that posted fun content to
being driven by strategy and branding. This involved high-quality photography and graphic design. The strategy, in turn,
increased donors and admissions, both priorities for the University.
Daily Responsibilities
-Work with national branding agency160/90 to re-brand Jacksonville University
-Manage a creative marketing coordinator, two graduate assistants, and five undergraduate interns
-Create digital marketing campaigns including digital design and copywriting
-Manage the Jacksonville University social media accounts.
-Meet with professors and program managers throughout the University to work on admission and giving campaigns
Jacksonville University February 2018-March 2019 Social Media and Multimedia Manager
-Social media strategy for the entire University
-Advised and trained social media managers throughout the University
-Supervised and lead a team of five interns
-On the Emergency Preparedness Team
-Photographer and videographer at events and shoots to create marketing content
-Edited photos and videos, and helped manage the photo library using Webdam
-Created content for the main Jacksonville University social media accounts: Facebook, Instagram, YouTube, Snapchat,
Twitter, and LinkedIn including GIFs, editing photos and videos, and writing quality content
-Social media analytics using Meltwater Engage to report on the success of events and campaigns
-Creative multimedia projects using the Adobe suite
-Customer service for students and parents on social media
-Assisted with proofreading and writing for news coverage including press releases and the online magazine
University of South Florida, Remote Worker, August 2017- May 2018
Graduate Teaching and Research Assistantship
-Assisted the Director of the Digital Journalism and Design graduate program with his online undergraduate courses
including: answering students’ questions, grading papers and tests, creating exams and module materials
-Provided feedback to students on how to best use software and improve their writing skills
-Conducted research using scholarly sources to help the director write his books
Florida State College at Jacksonville, Jacksonville Fla. July, 2016 - February 2018
Integrated Communication Specialist
-Taught employees throughout the College how to make website updates using the Content Management System, submit
events to the calendar system and understand Google Analytics
-Mentored and answered interns’ questions
-Served as the project management liaison between marketing, communication and website teams to
coordinate marketing efforts
-Projects using the Adobe Suite for creative marketing efforts
-Photographer for the College including editing photos and managing the photo libraries on Photo Shelter and Flickr
-Managed and created content for all social media outlets including: Facebook, Twitter, LinkedIn, Flickr, Google+,
Snapchat and Instagram
 Katie Jackson Webber
-Project manager for the Collegewide events calendar and employee newsletter
-Wrote email blasts and press releases
-Search Engine Optimization (SEO) projects for website copy and coding purposes
-Tracked, interpreted, and made recommendations using Google Analytics and social media data
-Communication project management to ensure consistency across all platforms such as the College’s website,
social media platforms, and internal and external communication channels
-Used the College’s content management system to work with content owners to update and design new website content

RF-SMART, Division of ICS Inc., Jacksonville Fla.

Marketing Freelancer June 2016-August 2017 and Marketing Intern May 2014- July 2014
-Developed the training materials for interns
-Generated leads for marketing campaigns and case study lead generation
-Social media analytics: SumAll and Hootsuite Reports
-Managed social media outlets: Facebook, Twitter, Google + and LinkedIn with HootSuite
-Created lists to upload into Marketo and updated Marketo

Beson4 Advertising Agency, Jacksonville Fla. January 2016- July 2016

Account Coordinator started as Social Media and Advertising Intern
-Helped plan Beson4 and their clients’ events like the Beson4 5k and March to Get Screened
-Designed and sent out the monthly newsletter using MailChimp
-Mentored and trained Beson4 social media interns
-Managed and tracked social media accounts for Beson4 and Brightlink: Facebook, Twitter, LinkedIn, and Instagram
-Found, communicated with and advised clients
-Created research proposals for clients including SWOT, competitors, and innovative advertising ideas
-Attended creative concept meetings and came up with new and creative design for clients
-Helped build, design, and track client’s websites
-Provided support to the CEO for the execution of projects from start to finish such as quotes, invoices, and contracts
using the products Base, BaseCamp and FunctionPoint

University of North Florida, Jacksonville Fla. May 2015- April 2016 Director of Osprey Productions
and Office Program Assistant August 2013-April 2014
-Planned and executed approximately 100 events per year from large events like music festivals to small events
-Developed advertising, marketing and social media techniques to promote events
-Proposed and managed a half-million dollar budget under the state of Florida guidelines
-Promoted Osprey Productions through public speaking at events
-Lead a staff of eight and 50 to 100 active volunteers
-Served on the University Wide Homecoming Committee
-Chair of the Student Union Advisory Board
-Contracts, W-9’s, Purchase Orders, Work Orders and Certificates of Insurances with vendors

University of North Florida, Jacksonville Fla. May 2014- May 2015

Director of Club Alliance and Assistant Director of Club Alliance
-Advised and taught club leadership the Florida purchasing system, event planning, and advertising through Blackboard
online trainings and in-person lecture trainings
-Served as the Club Budget Committee Chair
-Managed approximately $100,00 in club alliance and club funds
-Mail merge emails, monthly newsletters, and website management
-Contacted outside vendors for events and marketing
-Monitored 200 clubs and served as an advisor for resources
-Trained and supervised staff on social networking, advising and producing events