STRATEGY 2020

Photo: Australian Red Cross/Dilini Perera

Staff members Roxy (left) and Maria
(right) and volunteer Maxine (centre) The roadmap for our future
sell treasures in a pop-up Red Cross
Shop in Sydney’s Martin Place. Strategy 2020 focuses the work of Australian Red Our vision
Cross on the people who need us most, now and Human dignity, peace, safety and
into the future. wellbeing for all.
Our strategic goals and ambitious targets will guide
Ways you can help AustralianRedCross us to respond to rapidly changing humanitarian Our purpose
@redcrossau needs and build a more compassionate, resilient, We support and empower people and
Everyone in Australia can play their part. @redcrossau peaceful and healthy Australia. communities in times of vulnerability.
AustralianRedCross
Our purpose is to reduce suffering across
• Donate or become a regular giver We’re reaching out to communities more than ever Australia and internationally through
australian-red-cross
• Volunteer before – encouraging and empowering them as we mobilising the power of humanity.
• Become a member build a bigger group of local heroes taking
voluntary action, seek partnerships with more
organisations, and embrace innovative ways to
Discover more about our
create change.
Find out more ways you can get involved roadmap for the future at
at redcross.org.au or call 1800 811 700 redcross.org.au/strategy2020. Join us to be part of humanity in action!

Front page image: Left: Tracey, Bailey and Scott are using Red Cross resources to prepare for future emergencies, following a This document may contain the names and/or images of
devastating bushfire which threatened their home in 2013. Centre: West Australian nurse Anne Carey joined the fight against Aboriginal and Torres Strait Islander peoples now deceased.
Ebola, working at the Red Cross treatment centre in Sierra Leone. Right: Uncle Neville Poelina shares cultural stories at the
Welcome to My Country Camp, where Red Cross brought 16 young Indigenous people together to share their communities’
cultures. All images: Australian Red Cross. August 2016 redcross.org.au
 6 GOALS
Strategy 2020: Goals and outcomes
1 2 3 4 5 6

Build an inclusive, diverse Save lives, build resilient Prevent and alleviate Improve the wellbeing Maintain a strong, Provision of a safe,
of those experiencing
movement based on people in disasters extreme vulnerability supply of blood and
voluntary service capable of achieving our related products
non violence and peace humanitarian goals
Efficient and effective
2.5 million 3 million Australians Australian 500,000 Australians All Red Cross people business. We will
people are equipped to be and behaviours are connected to are empowered, continue our focus on
2.5
MILLION
the diversity of
our community,
3 MILLION prepared for and
recover from disasters humanitarian
500,000 and supported by
the community to
engaged, accountable
and acknowledged for
delivering efficiencies in
collection, processing,
testing and distribution,
take voluntary values overcome their deep while maintaining a focus
humanitarian social exclusion our humanitarian goals on product quality, donor
health and meeting
customer requirements.
Australian Red Cross There has been a
to help others x4
The wellbeing of [80 cents]* in
increase in investment 100% of Australian young Aboriginal and every dollar raised Secure Australian
(government, corporate, +20% Torres Strait Islander dollar is going directly plasma. We are
to humanitarian focused on testing and
other) in disaster peoples has improved developing solutions to
50% (of 2.5 million) implemented an IHL outcomes and impacts
by 20% increase efficiency and
are self organising
community resilience reduce our cost to
and leveraging supply plasma products
Australian Red Migrants in to the nation.
Cross knowledge,
Key partners in 14 Australian Red Cross their humanitarian
14 streams in place with Greater contribution to
evidence to has contributed needs met and are healthcare. Our aim is
directly to the no single funding
advocate for and can demonstrate by leveraging our skills
Movement’s increased source exceeding 50% and infrastructure to
help others increased capacity to included in
impact invest in the expansion
Australian society of existing and new
prepare for, respond business and product
to and recover ensuring respect for lines, to deliver improved
Australians trust There has been a Through an annual patient outcomes for
from disasters and report, we have been
and respect nuclear weapons and % 50% improvement Australians.
humanitarian crises 50 transparent with the
Australian Red Cross health care in danger in community
determined indicators public each year about

humanity
in up to 20 of the what we have achieved,
Australian Red most vulnerable where we have failed
Cross is responding and the impact we
100% to disasters and

emergencies 100% of
in Australia

Australian
have delivered
in
action
governments are

reinvestment at
least 50% of savings
STRATEGY 2020
delivered by a 10%

prison numbers
6 GOALS