M.B.

A/Even/MBA206/2019-20(Regular) Enrolment
No.

University of Engineering & Management, Jaipur

(Established by Act of State Govt. & u/s 22 of UGC Act, Ministry of HRD, Govt. of India)

University Examination
MBA, 2nd year, 4th Semester
Set-1
Subject Code-MM 404 Total Marks-100
Subject- International Marketing Time Duration -3hrs.
All the answers should be in brief and to the point.
Strike off all the blank pages of copy, after completing your work.
The students are advised not to write anything on the question paper other than Enrolment No.

Group-A
(Answer any fifteen questions) [15*1=15]
1. Choose the correct option:
i A company faces several major decisions in international marketing. The first of these
decisions is often:
a. deciding whether to go international.
b. looking at the global marketing environment.
c. deciding which markets to enter.
d. deciding how to enter markets.
ii The American Marketing Association suggests a list of code of ethics. All of the
following are ethics suggested in the area of distribution EXCEPT:
a. not manipulating the availability of a product for purpose of exploitation.
b. not using coercion in the marketing channel.
c. using gray marketers whenever possible to save the consumer money.
d. not exerting undue influence over the reseller's choice to handle a product.
iii If a government uses barriers to foreign products such as biases against a foreign
company's bids, or product standards that go against a foreign company's product features, the
government is using:
a. protectionism.
b. exchange controls.
c. exchange facilitators.
d. nontariff trade barriers.
iv Joining with foreign companies to produce or market products and services is called:
a. direct exporting.
b. indirect exporting.
c. licensing.
d. joint venturing.
v Ultimately ..................was replaced by the ................on 1st Jan 1995
a. GATS, WTO
b. WTO, GATT
c. GATT, WTO
d. IMF, GATT
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vi Which is the right sequence of stages of Internationalization?

a. Domestic, Transnational, Global, International, Multinational
b. Domestic, International, Multinational, Global, Transnational
c. Domestic, Multinational, International, Transnational, Global
d. Domestic, International, Transnational, Multinational, Global
vii Globalization refers to:
a. Lower incomes worldwide
b. Less foreign trade and investment
c. Global warming and their effects
d. A more integrated and interdependent world
viii Key controllable factors in global marketing are:
a. Government policy and legislation.
b. Social and technical changes.
c. Marketing activities and plans.
d. All of the above.
ix IBRD (International Bank for Reconstruction and Development) also known as
a. Exim Bank
b. World Bank
c. International Monetary fund
d. International Bank
x The most common form of price discrimination in international trade is
a. Non-tariff barriers.
b. Voluntary Export Restraints.
c. Dumping.
d. Preferential trade arrangements.
e. None of the above
xi VAT is a/an
a. Income tax
b. Sales Tax
c. Custom Duty
d. Travel Tax
xii International dimension of marketing includes
a. Domestic marketing
b. Foreign marketing
c. International trade
d. All
xiii A branch and subsidiary are
a. Different to each other
b. Similar to each other
c. All
d. None
xiv The primary advantage to using a standardisation approach to marketing a product in the
international arena is:
a. minimisation of costs (which can be passed on to customers)
b. more profit
c. less service complaints
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d. less product returns.

xv One of the disadvantages that a global marketer may have is ___________________.
This would occur when too much standardisation stifles initiative and experimentation at the
local level.
a. overcustomisation
b. overstandardisation
c. technocracy
d. group think
xvi Differences in both the cultural and physical environment across countries call for a
_________________________ strategy.
a. product and communication extension — dual extension
b. product invention
c. product extension — communications adaptation
d. product and communications adaptation — dual adaptation
xvii The adoption rate for new products in countries with a ________________ population is
usually faster than in countries with a highly diverse culture.
a. heterogeneous
b. complex
c. diverse
d. homogeneous
xviii A ____________ is a name, term, sign, symbol or combination of them which is intended
to identify the goods and services of one seller or group of sellers and to differentiate them from
those of competitors.
a. trademark
b. patent
c. brand
d. figure
xix Research from an advertising agency survey indicates that the number one reason for
standardising multinational advertising was to:
a. take advantage of demographics
b. take advantage of cultural similarities between the countries
c. capitalise on the fact that the product was standardised
d. create a single brand image in all markets.
xx The global logistics process begins with which of the following?
a. Finished products ready for shipment
b. Processing and assembly
c. Physical distribution
d. Raw materials, components and supplies
Group-B
(Answer any five questions) [5*5=25]

2. What is the international marketing? What reasons the caused emergence of the
international marketing? Explain briefly.
3. What distinguishes international marketing from domestic marketing? Explain any five
differences.
4. What is the efficacy of intercultural management?
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5. State the contents and explain the significance of the following documents:
(i) Bill of Lading and
(ii) Commercial invoice
6. How would you select and agent to represent you in a foreign country? Explain giving
suitable examples
7. What are the features of the life cycle of products in foreign markets?
8. Discuss Factor endowment theory with the example.
9. What is the competitiveness of the company and its products in foreign markets?
10. Discuss the advantaged and limitations of indirect exporting.
Group-C
(Answer any four questions) [4*15=60]
11. What are the opportunities of e-commerce and also discuss the essence of marketing
communications in foreign markets?
12. What are the factors that prompt international business concerns to invest in foreign
countries?
13. What are the types, forms of foreign investment, and what is their role in the development
of the international market?
14. What factors should be taken into consideration while selecting distribution channels in a
foreign market? Explain.
15. What is international marketing segmentation? What are its approaches and criteria?
16. Suppose you are working as a manager in a reputed Indian organization. You are asked by
the top management, how shall you carry out desired marketing activities to achieve the
target of $ 800 lakh Sales for the quarter? Explain through suitable example.
17. What is "Boston Consulting Group"? How this group is effective in giving right exposure
in international marketing?
18. Write Short notes on any three:
a. Exporting
b. Franchising
c. Counter trade
d. Strategic alliance
e. Joint marketing