The document outlines the promotional plan and forecast for 2020. It details the responsibilities and schedules for finalizing the promotional plan, promotional matrix, and forecast and budget. Key executives will prepare the promotional plan based on forecasts between September 11-16. The plan will then be finalized and approved by the end of October. The promotional matrix assigns responsibilities for different product lines and areas. Forecasting will involve compiling sales data, preparing product forecasts, and finalizing the forecasts, budget, and promotional plan by October 31st for approval.
The document outlines the promotional plan and forecast for 2020. It details the responsibilities and schedules for finalizing the promotional plan, promotional matrix, and forecast and budget. Key executives will prepare the promotional plan based on forecasts between September 11-16. The plan will then be finalized and approved by the end of October. The promotional matrix assigns responsibilities for different product lines and areas. Forecasting will involve compiling sales data, preparing product forecasts, and finalizing the forecasts, budget, and promotional plan by October 31st for approval.
The document outlines the promotional plan and forecast for 2020. It details the responsibilities and schedules for finalizing the promotional plan, promotional matrix, and forecast and budget. Key executives will prepare the promotional plan based on forecasts between September 11-16. The plan will then be finalized and approved by the end of October. The promotional matrix assigns responsibilities for different product lines and areas. Forecasting will involve compiling sales data, preparing product forecasts, and finalizing the forecasts, budget, and promotional plan by October 31st for approval.
Promotional Plan preparation based on Forecast All Product Executives 11 Sep - 16 Sep 2019 of 2020 & other issues Finalization of Promotional Plan by Immediate Sr. Managers/GPMs/GCs 17 Sep - 19 Sep 2019 Supervisor Submission of Promotional Plan to Mr. Kazi SBU Heads Within 13 Oct 2019 Mizan Finalization of Promotional Plan & Budget Mr. Kazi Mizan Within 23 Oct 2019 Finalization of Promotional Matrix Concerned Persons Within 07 Nov 2019
Promotional Matrix Responsibility
SBU-AC (Regular & Intern) Mr. Mustafa Mahboob Al Quadri SBU-B (Regular & Intern) Mr. Md. Anwar Hossain SBU-D (Regular & Intern) Mr. Abir Rahman SBU-E (Regular & Intern) Mr. Md. Maruf Billah SBU-N (Regular & Intern) Mr. Md. Moudud Ahmed Hospital Base (including Product List) Ms. Shanta Roy Nurse Mr. H. M. Lutfor Rahman Mazumder Publication Mr. Md. Maruf Billah M. D. Cardiology Mr. A. Z. M. Rashed Chemist Mr. Sharif Mehedi Hassan FWV Ms. Abeda Sultana TM/RSM Gift Mr. Mustafa Mahboob Al Quadri Special Day Mr. Md. Musfiqur Razzaque Prescription Monitoring Pad Ms. Tasnia Islam
Forecast & Budget 2020:
Activity Responsibility Schedule Sales & other data (up to Aug 2019) Compilation & Mr. Md. Murad/Mr. Within 10 Sep 2019 Sharing Mahmudul Hasan Preparation of Product-wise Forecast up to 2030 All Product Executives 11 Sep - 16 Sep 2019 Finalization of Group-wise Forecast by Immediate Sr. Managers/GPMs/GCs 17 Sep - 19 Sep 2019 Supervisor Presentation by Sr. Managers/GPMs/GCs and Sales & Marketing 22 Sep - 13 Oct 2019 Finalization of Forecast & Promotional Plan Submission of SBU-wise Forecast to Mr. Ali SBU Heads Within 13 Oct 2019 Muntaseer Compilation of Forecast and Review Mr. Ali Muntaseer Within 20 Oct 2019 Completion of Departmental Budget Departmental Heads Within 20 Oct 2019 Finalization of Forecast & Budget Mr. Ali Muntaseer Within 23 Oct 2019 Review of Forecast & Budget Sales & Marketing Within 24 Oct 2019 Approval from MD Marketing Within 31 Oct 2019