Welcome to Baabroz (the design house)

The best place to learn creative design &

digital advertisement skills.

Co u r s e M e n t or
Mr . T a i m o or
Mr. Taimoor is a qualified online mar-
keting expert and holds a masters
degree in Marketing. He is spcialised
in online business promotion and
running a successfull online store
with the name of “GotaPati”. He is also
providing social media and e-com-
merce marketing services to various
famous brands e.g. Mini Minors, Gul
Ahmed, Pak Wheels etc.
Co u r s e M e n t or
Mr A d il R an a
We are really proud and honoured to
have Mr Adil Rana in our team. He is
MBA marketing and have great
expertise in SEO, Social Media, Word-
Press and web development. He has
more than five years expereince in
digital marketing. Mr Adil Rana has a
great portfolio in the relevent field
and he has been working with
Zameen.com, Daraz, ShopHive and
many local and international brands.
ADVANCE SOCIAL MEDIA &
E-COMMERCE MARKETING
COMPLETE ONLINE BUSINESS TRAINING
With the rise of the digital age, businesses are becoming more
acutely aware of the value of investing in social media strategies.
Social media networks are no longer an isolated marketing
channel solely dedicated to communication and promotional
efforts. Social media has provided measurable results with strat-
egies such as lead generation and social selling in addition to
useful points of contact between brands and consumers. By
collecting data from social media conversations and applying
them to consumer profiling efforts, a business can better under-
stand consumers, create more highly targeted campaigns, and
improve efficiency with informed decision-making processes.
Course Contents:
Social Media Marketing
1- Understanding the Social Media Marketing Platforms:
o- Facebook o- Instagram
o- Twitter o- YouTube
o- LinkedIn o- Pinterest
o- Tumbler o- Google +
2- Creating Google Ads
o- Google Adwords / Adsense
3- Understanding the Facebook for Pakistani Market
o- Complete overview of Facebook Features
o- Facebook Business Page Creation and settings
o- Advertising Policies of Facebook
o- How to Create Facebook Ads
o- Facebook Ads types & Objectives or Purpose
4- Detailed understanding of following Facebook Ads
o- Brand Awareness & Reach
o- Conversion, Catalogue Sales & Store Traffic
o- Traffic, App Install & Video Views
o- Engagment, Lead Generation, Messages
5- Understanding the following features of Facebook Ads
o- Complete Overview of Ads
o- Difference between all ads
o- How to check ads insights
 o- Facebook Pixles
o- Edit & manage Facebook Ads
o- Selecting target Audience
o- Budget optimization
o- Demographics & their effects on ads
o- How to incease the ads performance in lowest budget

6- Here are some practised tips and guidlines from our experts:
o- Bonus tips for ads and mistakes to avoid
o- We'll go through some best practices regarding ads
o- Ways to grab your audience's attention
o- Overview of Facebook shop
o- Creating Pages Online Reputation Management (ORM)
o- Best campaigns on platforms
o- Competitor Analysis Research
o- Facebook Analytics
o- Facebook Business Account

E commerce Management
E-commerce is also continually evolving and has become a thriving marketplace
not only for products but also for services and content, such as social networks,
user-generated content (video, photos, and blogs), and, of course, entertain-
ment such as movies, TV, video, music, and games. E-commerce is as much a
sociological phenomenon as it is a business and technological phenomenon. In
addition to the social aspect of e-commerce, two major themes in the text are
the full emergence of the mobile platform and the increasing emphasis on local
ecommerce. We weave social, mobile, and local topics throughout the course
into all chapters, because they are increasingly impacting all aspects of e-com-
merce.
E-commerce is projected to continue growing at double-digit rates over the next
five years, remaining the fastest growing form of commerce. Just as automo-
biles, airplanes, and electronics defined the twentieth century, so will e-com-
merce of all kinds define business and society in the twenty-first century. The
rapid movement toward an e-commerce economy and society is being led by
both established business firms.

E-Commerce Outline
o- Plan, set up and maintain online E-Business
o- Market your products using digital and social media
o- Identify opportunities in the Global E-Commerce ecosystem
o- Configure and run different online stores
o- Understand payment gateways & online payments in Pakistan.
o- Evaluate & mitigate management issues related to emergence of
E-Commerce ecosystem
o- Develop product management strategy for E-Business
o- E-Business Models, Selling and Marketing on the Web
o- Web Server Hardware and Software
o- B2C and B2B strategies & Virtual Communities
o- Web Portals, E-commerce Software & Payment systems
o- Social Media Security and User Experience

Who Should Join?

Anyone who is willing to start his own business and to take the business expo-
nentially to the high graph by learning the fundamentals of social media and its
strategies to gain all the objectives within short span. This course will enable you
to run all your online business by yourself and save the hefty service cost of mar-
keting agencies. Students aspiring to in e-commerce in order to be effective and
successful managers in this and the next decade. We therefore will discuss the
basic concepts of e-commerce, explain theoretical and practical issues of con-
ducting business over the internet, and present methods for evaluating user
needs.
Social media intelligence enables brands to:
o- Heighten brand awareness
o- Increase social community size
o- Accurately target audiences
o- Strengthen engagement strategies for increased brand loyalty
o- Increase customer satisfaction and positive brand perception
o- Convert social followers into qualified leads and new business

Participents will get certificates at the end of course and they will be referred for
jobs and projects for their career growth.

PROJECTS DONE BY STUDENTS

Here are some of the projects done by our students. At the end of the course, we
guarantee that, our students would be able to clear any test and interview like
NTS for any private or govt. base jobs. They would be able to acheive this level of
work that would help them to start a good job or to start freelancing projects:
 WHY BAABROZ?

The most important thing about baabroz is its creative module that is totally different
from all local and traditional institutes that are blindly offering multiples of courses in
various disciplines but as compared to them we are only focused on few disciplines
that are our core expertise. We are offering these diplomas that are designed to make
professional designers and digital marketing experts. We guarantee high level of skill
development and 100% job success upon successful completion of any diploma.

We have designed course outlines of all diplomas by concerning with renowned pro-
fessionals and mentors from NCA, PIFD and Punjab University’s design department,
who are working with top companies of Pakistan and have deep knowledge of market
trends and needs. We are really thankful to our onboard expertise for sharing their
experiences and knowledge in achieving this milestone.
 STUDENTS FEEDBACK

We are here to make designers, not only software operators. We have trained
hundreds of students & we have helped them to achieve great success in
form of entrepreneurship, career jobs and freelancing projects. Baabroz is
also working as a full fledge branding agency and have links with many top
brands of Pakistan, so we also provide opportunities to our pass out students
to work with us on various projects and we also refer them for the good jobs
in the companies that are working with us.

SYEDA IMAN SHAH

Graphic Designer (Lahore High Court)

Designing is not just a tool, it’s a polished & trimmed mindset. Special thanks to Sir Ali Zain &
the mentors of Baarbroz who made me enable to join a well-groomed organization. Standing
on a position right now is really a gift of this institution after Almighty ALLAH.

AWAIS ALI KHAN

Marketing Executive (Ufone)

I joined Baabroz to learn graphics design and I found it very effective. The skills that I have
learned from Baabroz are helping me out in my current job and in the promotion of my own
business that I have started. The staff and teachers that Baabroz have is very cooperative and I
think there is no institute in Lahore that can beat these guys. I highly recommend Baabroz to all.

WARDA SAYYED
Writer and Media Strategist

My experience with Baabroz was more than good and I found it far better than my expectations.
The creative knowledge and art experience that I gained from their mentors is very effective
and it seems that I have not done a simple short course but got a complete understanding of
the graphic design field and market trends.

SHAHZAIB AKBAR
Graphic Designer (Bonum Enterprise)

If you want to learn complete details of 3d game characters and animations then Baabroz is one
and only institute that is teaching it professionally. It was an impressive thing for me that each
of the course at Baabroz is being conducted under two teachers so that you may get grip on
both ends e.g. creativity and technical software command.

MARYAM QURESHI
Video Artist (CybusDigi)

Design sense and software command are two different things. My objective of joining Baabroz
was to get the proper concept of designing and I am more than happy that I made that
decision. I learned complete design process and lots of new software skills that I didn’t know
before. I definitely recommend Baabroz!
 MOAZMA ASHRAF
CEO (Butter and Spice)

For my business and brand promotion, I needed product photography skills. I joined Baabroz
and It was an amazing experience of mine, as they gave all lectures with complete practical
demonstration & with the help of all the necessary equipment, lights, & cameras. All details,
modes & types of photography were covered with highly professional approach.

SADIA IDREES
Business Owner (IR Textiles)

The entire course that I did from Baabroz was one of my best experience. Ms. Zubaira's talk was
inspiring, informative and her method of delivery was so easy to perceive.

AARISH JAVED
Business Developer (Sea Show Ent.)t

I had a bad experiece from an other institute and I just wasted my money and time. Then I
joined Baabroz and I realized that I should join it earlier. I highly recommend it and ask all of you
to join Baabroz instead of wasting your time and money by joining any other.

BILAL KHALID
Service Manager (Careem)

Baabroz is not only a training institute, actually its a complete design house where you are
exposed to lots of the creative fields. Their teachers are available all the time and you can
interact with them easily to get new ideas. They guide all students of all batches equally and
give their advice.

KOMAL TAHIR
Marketing Executive (Shahid Afridi Found.)

I consider myself to be very privileged to have been given the opportunity to learn digital
marketing & Graphic Designing from the very professional mentors of Baabroz, They are really
dedicated and full of motivation. I will highly encourage others to join Baabroz.

MUHAMMAD ZAHID
Media Manager (7 News)

Although I learned good skills from here the most important thing about Baabroz is that they
guide in a very proper way for the career building, entrepreneurship, and freelancing. I got lots
of ideas about business start-ups and market trends.

MUHAMMAD AKHTAR
Senior Graphic Designer (Feroz Sons)
VV

I was doing the job of graphic designing in Feroz sons. One of my friends suggested me to learn
3D skills so that I may earn extra money. I joined Baabroz and my experience was great with
them. I not only learned 3D skills for games and animations but I also learned many effective
ways of freelancing. Now besides my day job, I am also earning through freelancing.
 OUR TEAM

To develop and polish the creative talent and good marketing skills in every
individual, We have masterly qualified team of designers and advertisers
from NCA, PIFD & PU. Our all mentors are experts of their respective fields and
have served many multinational brands with their vast experiences.

/baabroz : 0324-4617374 | 0345-4924616 : P1-18, IT Tower, Hali Road, Gulberg.