AQ019-3-1-FEP Group Assignment Page 1 of 3

A) Learning Outcomes:

This assessment task assists students to develop skills in:

1. Apply creativity techniques – identify business opportunity and preparation of
business plan

B) Questions:

1. Select a company that you familiar with, and explain briefly the company background,
vision, mission and business strategies.
(10 marks)

2. This company intend to venture for a new market. Suggest a market segment which
this company can explore. In this section, briefly explain the characteristics of the
market segment or the country using the PEST model.
(10 marks)

3. Conduct a SWOT analysis of the internal strengths and weaknesses and external
opportunities and threat for this company.
(10 marks)

4. Discuss the elements of marketing mix and market position of this company, and
further identify some of the major business competitors in this particular market
segment.
(20 marks)

5. Discuss some of the marketing programs launched by this company previously which
can be used for this new market. In addition, suggest and/or recommend some relevant
strategies to this company for their future marketing programs development.
(20 marks)

6. Use of proper language, grammar, and report format.

(5 marks)
7. Proper referencing and acknowledgement of external sources
(5 marks)
8. Presentation of report using Microsoft Power Point (not more than 20 slides)
(20 marks)
(Total: 100 marks)

APU Degree Level Asia Pacific University of Technology & Innovation

AQ019-3-1-FEP Group Assignment Page 2 of 3

C) Assignment Structure:

When completing the assignment it should have the following general structure:

 Cover page.
 Table of contents.
 Answers to QB1 – QB6
 Conclusion
 References

D) Documentation Requirements

The assignment cover page should contain information as stated below:

 APU Logo
 Module Name and Code
 Assignment Title
 Assignment Description (Individual Assignment).
 Your name and TP number
 Intake Number
 Hand Out and Hand in Dates.
 Lecturer’s Name

E) The Structure

Please pay particular attention to the following:

 Plagiarism is totally prohibited.

 You should have a minimum of 5 references to substantiate your research and essay
writing. You are REQUIRED to use Harvard referencing format for this assignment.
Include at least one book as reference.

 The essay must adhere to standard academic documentation standards:

 Word Count: 2,500 words
 Font Type: Times New Roman
 Font Size: 12 pts
 Line Spacing: 1.5-line spacing

APU Degree Level Asia Pacific University of Technology & Innovation

AQ019-3-1-FEP Group Assignment Page 3 of 3

Group Members:

1)

2)

3)

4)

Area of Responsibility Name and Signature of Member

APU Degree Level Asia Pacific University of Technology & Innovation