Opportunity Canvas Title: Date:

Iteration:

Users & Customers Problems Solution ideas How will users use User Metrics
What problems do prospective users and customers have
your solution?
What types of users and customers have the challenges List product, feature, or enhancement ideas that solve What specific user behaviors can you measure that will
your solution addresses? today that your solution addresses? problems for your target audience. indicate they try, adopt, use, and place value in your
solution?
What needs, goals, or jobs-to-be-done done should your If your target audience has your solution, what will they do

1
Look for differences in user’s goals or uses that would

5
solution address? differently as a consequence? And, how will that benefit
affect their use of the product. Separate users and
them?
customers into different types based on those differences
that make a difference. It’s a bad idea to target “everyone”
with your product.

2 Solutions Today
How do users address their problems today?

List competitive products or work-around approaches your

1 Adoption Strategy
How will customers and users discover and adopt your
solution? 6
3
users have for meeting their needs.

7
Business Challenges Budget Business Benefits and Metrics
How do the customers’ and users’ and their challenges above impact your business? If you don’t solve these problems for 1. What might it cost your organization if you don’t create What business performance metrics will be affected by the success of this solution? These usually change as a

8
this solution? consequence of users actually buying and using your solution.

9
your customers and users, will it hurt your business? How?

4
2. What might your organization earn or save if you do?
3. Given that, what would your organization budget to
create this solution?

Download at: http://jpattonassociates.com/opportunity-canvas/