PURPOSE

Clearly defined in terms of the social / environmental impact that is intended and any financial goals as well as any other key aspects of the vision. This will include the overarching problem/s that the venture wil look to solve. This box is not really part of the
canvas as it is not part of the business model that needs to be validated. This needs to be in place before starting on the rest of the canvas as it will serve as a set of guiding principles for the development of the business model

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PROBLEM SOLUTION UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENT
What are the biggest problems? Note these are What solution will deliver the UVP/s to the What single or multiple value propositions deliver a Why will this venture succeed? Who do you have to move in order for this
specific problems faced by the customers (in different customer segments? solution to the problems faced by the different business to work? This may include:
customer segments) not the overarching customer segments? -Users
problems that arise in Vision/Goals/Values -Customers
-Investor/Funders
-Volunteers etc

KEY METRICS CHANNELS

What key numbers tell you how the business is How will you will reach your customers in a
doing? scalable way? Early Adopters
Existing Alternatives High Level Concept Which customers will move first?
How are these problems currently being solved? A one-liner explaining what your org does

COST STRUCTURE FINANCIAL SUSTAINABILITY

How much will cost to deliver your solution to your customers? 1. Traditional Revenue Model - ongoing income e.g customers paying for your product/service, ongoing donation etc.
2. Funding Model - individuals or organisations contributing initial capital (also include the ownership structure of the proposed
venture)

SOCIAL / ENVIRONMENTAL BENEFIT

What social or environmental benefit will result and who are the beneficiaries? Including defined metrics for how these
outcomes will be measured (these assumptions will be validated (and potentially pivoted on) like every other part of the
Social Lean Canvas business model)

' V. 1.03 Available at www.socialleancanvas.com