REPUBLIC OF THE PHILIPPINES

DEPARTMENT OF EDUCATION
REGION X
DIVISION OF VALENCIA CITY
VP-GREEN VALE ACADEMY, INC.
17C, HAGKOL, VALENCIA CITY, BUKIDNON
SCHOOL ID NO: 405069
MB NO. 09972661592

FIRST QUARTER EXAMINATION IN ENTREPRENEURSHIP

Name: ________________________________ Score: ___________

DIRECTION: Shade the letter of the correct answer

TEST I :

1. Which of the following is not a characteristic that is helpful and useful for an
entrepreneur to have?
a. Self-esteem b. caution c. drive d. optimism
2. Which of the following is not recognized as a misconception about entrepreneurship?
a. Entrepreneurship is found only in small business
b. Entrepreneurship is easy
c. Successful entrepreneurship needs only a great idea
d. Entrepreneurial venture and small business are different
3. Which is not true about entrepreneurs?
a. Entrepreneurs are not born but made
b. Anyone can start a business
c. Entrepreneurs are gamblers
d. Age is no barrier in entrepreneurship
4. What is Entrepreneurship?
a. It involves designing of business idea followed by launching and running a new
business.
b. Define as an organization or enterprising entity engaged in commercial, industrial, or
professional activities.
c. It is the action of business of promoting and selling products or services, including
market research and advertising.
d. It is paid position of regular employment
5. Which of the following is the first step in implementing the business?
a. Set objectives c. Define common mission
b. Develop brand name d. plan marketing strategies
6. The word “entrepreneur” was derived from the French verb enterprendre, which
means.
a. To undertake
b. To entertain
c. To interpret
d. To repudiate
 7. Which of the factors affecting entrepreneurship means that he can entice people to buy
even if they don’t.
a. Perseverance
b. Initiative
c. Persuasion
d. Proactive
8. Which of the following is not a common competencies in entrepreneurship?
a. Risk-taker
b. Innovative
c. A planner
d. Leader
9. Which of the statements below is true?
a. Entrepreneur has limited career opportunities
b. Entrepreneurs are prone to constant high incomen
c. Entrepreneurs are contributor to the development of the society
d. Entrepreneurs are the reasons for unemployment problem
10. Which of the statement is NOT true?
a. An entrepreneur will patiently wait for his efforts to bear fruit.
b. The profit of the entrepreneur is immediate.
c. All entrepreneurs are successful
d. Entrepreneurs are researchers
11. What variable of societal environment includes income level and employment
rate?
a. Economic forces b. Political forces
c. Sociocultural forces d. Technological forces
12. Which of the following good sources of entrepreneurial ideas determine the interest,
hobbies and preferences of people.
a. Changes in the environment c. People’s enterest
b. Technological discovery d. Past experiences
13. Which among the following is the result of identifying entrepreneurial opportunities?
a. Creation of entrepreneurial ideas c. Sources of opportunity
b. Opening of entrepreneurial venture d. Entrepreneurial process
14. What entrepreneurial idea will you recognized, if you consider the new discovery and
advancement of technology as source of opportunity?

a. Changes in the environment

b. Technological discovery and advancement
c. Government’s thrust, programs, and policies
d. People’s interest
 15. This is essential to opportunity seeking which allows the entrepreneur to see things
in a positive and optimistic light in the midst of crisis or difficult situations.

a. Entrepreneurial mind frame c. Entrepreneurial heart flame

b. Entrepreneurial gut game d. Entrepreneurial heart frame
16. It is the process of considering, evaluating, and pursuing market-based activities
that are believed to be advantageous for the firm.
a. Opportunity seeking c. Opportunity screening
b. Opportunity seizing d. Sources of opportunity
17. The intensity of rivalry among existing firms is characterized to the
following factors except one:
a. Diversity of rivals.
b. Number of competing firms.
c. Characteristics of the products or services.
d. The product represents a high percentage of the buyer’s cost.
18. The following are the forces competing within the industry except one:
a. Potential new entrants and Substitute Products
b. Buyers and Suppliers
c. Rivalry among existing firms
d. Needs and Wants
19. Which of the following good sources of entrepreneurial ideas determine the
interest, hobbies and preferences of people.
a. Changes in the environment c. People’s interest
b. Technological discovery d. Past experiences
TEST II.
20. Market size is like a size of arena where the __________ will play their business.
a. Entrepreneurs c. Workers
b. Business women d. People
21. Market Targeting is a sage in market identification process that aims to determine the
_____________ with common needs and characteristics.
a. Costumers c. Consumer
b. Buyers d. producers
22. Value Proposition (VP) is a business or marketing statement that summarizes why a
____________ should buy a company's product or use its service.
a. Costumers c. Consumer
b. Buyers d. producers
23. _____________ refers to how you sell your product or services to your customer.
a. Unique selling proposition (USP) c. Target Market
b. Value Proposition (VP) d. Market Size
DIRECTION: Choose the correct answer at the box

Unique selling proposition (USP) Market Size

Target Market Market Research
Service Requirement Output Requirements
Data Collection Interview
24. Refers to how you sell your product or services to your customer.
25. Prospect customers are market segment that entrepreneurial venture intends to
serve.
26. Intangible thing or product that is not able to be touched but customer can feel the
fulfillment.
27. Tangible thing or things that can be seen.
28. Entrepreneur’s most critical task is to calculate the market size, and the potential
value that market has for their startup business.
29. The process of determining the viability of a new service or product through
research conducted directly with potential customers.
30. It is the most valuable tool of any type of research study.
DIRECTION: Shade the letter of the correct answer

31. What is marketing mix?

a. Key foundation c. it is a process
b. To undertake d. unique marketing process
32. Which of the following is not true about marketing mix?
a. The concept of the marketing mix came about in the 1960s.
b. The marketing mix is a key foundation.
c. The marketing mix has 8Ps aspects.
d. The marketing mix has 7Ps aspects.
33. Which of the following is not part of the 7Ps aspects in marketing mix?
a. Product, Place, Price, Promotion
b. Promotion, Physical evidence, People
c. Place, Processes, Performance/Productivity
d. Price, Place, Product, Posture, Promotion
34. Which is true about physical evidence?
a. Legitimate
b. Exist in real life
c. Evidence that a service or purchase took place and proof.
d. All of the above
35. Which of the following is the 7th ingredient in marketing mix?
a. Processes c. Product
b. People d. Physical Evidence
36. What is the importance of marketing mix?
 a. Allows a business to make profitable marketing decisions at every level.
b. Develop its strengths and limit its weaknesses.
c. Become more competitive and adaptable in its market.
d. All of the above
37. How to develop a marketing mix?
a. Define your goal and set a budget
b. Study your target customer
c. Create a pricing strategy
d. All of the above
38. It plays an important role in building an delivering a quality service to your
customer.
a. Price c. Processes
b. Product d. Place
39. What is 7Ps marketing mix?
a. Extended and modified version of the 4Ps of marketing
b. Extended and modified version of the 5Ps of marketing
c. Extended and modified version of the 3Ps of marketing
d. Extended and modified version of the 6Ps of marketing
40. The following are the benefits of marketing mix EXCEPT.
a. Helps plan a successful product offering
b. Helps with planning
c. Helps with developing and executing effective marketing strategies
d. Helps to annihilate the products in marketing
41. It is one way to gather data through a printed questionnaire.
a. Interview c. FGD
b. Face-to-face discussion d. Survey
42. This quality of entrepreneur describes the ability to push and push toward the
finish line, even if the finish line seems comically out of reach.
a. Opportunity seeking c. Risk taking
b. persistence d. Goal Setting
43. In terms of decision making, corporation tends to be the slowest among the 3 types
of business ownership. This statement is ______.
a. True c. Sometimes True
b. False d. Sometimes False
44. Below are the purposes of business plan EXCEPT for one:
a. A business plan aims for something which depends solely on many other
people and circumstances for its attainment.
b. A business plan explains the idea behind your business and spells out how
your product or service will be produced and sold
c. A business plan sets specific objectives and describes how your business
expects to achieve them.
 d. A business plan describes the backgrounds and experience of the leadership
team of the business.
45. Which of the following is not an objective of a business plan?
a. Helps determine the viability of your enterprise
b. Helps you obtain financing
c. Guides you as you plan and organize business
d. None of the given choices
TEST III. Essay

1. What is marketing mix?

2. What is your marketing strategy?
3. What is the importance of having a business plan?
4. How to become an effective entrepreneur?
5. How to achieve your business plan?