ENTREPRENEURSHIP IS OUR THRUST

The International Conference on Business and

Technology

DIGITALIZING HUMAN
CAPITAL
Dr. Roselina Ahmad Saufi
Professor in Business and Management
Dean
Faculty of Entrepreneurship and Business
Universiti Malaysia Kelantan, MALAYSIA
15 November 2020
Email: roselina@umk.edu.my HP: 60198600021
CONTENTS

01 02 03
INTRODUCTION • DIGITIZATION VS • DIGITALIZING
The Challenges DIGITALIZATION HUMAN CAPITAL
• HC DIGITALIZATION • GOALS
PYRAMID

04 05 06
BENEFITS OF
DIGITALIZING HC

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3
 The C-Suite Role
Resistance and lack of
support for Lack of clear strategic
digital transformation goal for digital
transformation

Lack of budget to invest

in new technology
Lack of digital leadership
and competencies on
digitalisation transformation

Complacency and fear

among employees
toward digital wave Lack of agility in adopting to
new solutions
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• Digitization: converting data, information, etc.
into digital.

• Digitalization: Transforming your business

processes for digital

• As Gartner Inc. defines it, digitalization is “the use

of digital technologies to change a business
model and provide new revenue and value-
producing opportunities; it is the process of
moving to a digital business.” Digitalization moves
beyond digitization, leveraging digital information
technology to entirely transform a business’
processes — evaluating, reengineering and
reimagining the way you do business.
 DIGITIZATION
Converting non-digital data, manuals, information into
computers where it can be processed (from analogue
to digital. E.g. Employees’ profile data, payroll data,
recruitment method, performance process.
Digital Transformation
DIGITALIZING
Focus on process. Transforming HR processes into
digital by leveraging on technologies such as cloud,
Digitalization social media, AI, so that the computer can analysed.
Resulting in HR efficiency (i.e. automating the data)

DIGITAL TRANSFORMATION
Digitization Changing the HC practices and strategies to
leverage digital efficiencies. New HR system
and processes.

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• To transform HR/HC processes into digital for internal
and external business (organisation) effectiveness
and efficiency.
• How technology is being used to evolve the existing
HC system.

GOAL 1 GOAL 2 GOAL 3 GOAL 4

To increase To improve To identify To enhance

internal HR customer external disruptive
efficiency experience and opportunities change by
customer and capitalise changing the HR
management those positive roles and the
opportunities business roles.
 HR Work Efficiency Increased Agility of the
Company
Automated work process
Network and collaboration
Flexible work planning
Skill management
Automated payroll
Network leadership
Compliance to standards
Allows HR to reinvent in strategic role
Big data analytics

Better Customer Improved Quality of

Management Services
Employee & customer engagement
Expedite response time, Customer Innovation development
data management Data analytics
Agile services Resources effective management
Applications & machine intelligence Ease talent acquisition
.

Operation
Based on Real Better Decision
Time Ability to Identify Opportunities Making
Accurate information Based on accurate
New recruit of employees
Flexible planning information and data
New businesses
Expedite decision. New customers
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 Human Capital Innovation
Culture

New behaviours-
Cross-functional
innovators
New KPIs – HR
efficiencies, customer
New Skills –
satisfaction, being
analytical &
agile
design thinking

Community in New Tools-

practice to digital technology
innovators applications, big
data

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 THE C-SUITE & HR Policy Standard Data Centre Leadership
ROLE

Strategic HC Digitalization Committee

Workforce Planning People Analytics People Development System
Human Capital
Application Human Intelligent Incubator Payroll & Benefits Management Recruitment System

AI & Big Data AI Platform: Big Data Platform:

Info-structure - People AI, Talent Acquisition, Watson - Workday, Amazon WebService, SAS

AI & Big Data High-sped Computing Cyber

Cloud
Infrastructure bandwidth capacity security

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• Sous

Source: Kenny & Company, 2018

• Digitalizing human capital increases HR efficiencies,
effectiveness in managing people and customers.
• Stimulating agility of the company – responsive to
environment and stakeholders.
• Leveraging on latest technology – can lower the cost in
managing workforce in long run.
• Effective talent acquisition and people management through
talent analytics.
• To operate in real time supported with more accurate data
and information.
• Expedite and better decision making.
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 THANK YOU
Kita #BinaLegasiUMK Bersama
#OneUMKOneDream
#NothingIsImpossible

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