Bobby’s Foods have their

cake and eat it

‘As one of the UK’s leading supplier of snacks, confectionery and cakes, Bobby’s
Foods are feeding the nation with the help of Bendi Articulated fork trucks.’

Established in 1972, Bobby’s Foods started from humble

beginnings with only a single van delivering to local stores
in and around Bromsgrove and the surrounding County of
Worcestershire.

Since those early days, the business has flourished and rapidly
expanded to cover all regions of England, Scotland and Wales
serviced from the Head Office in Bromsgrove, 11 regional depots
and over 100 salesvans. It was down to the continuing success

“
of the business that Bobby’s Foods first turned to Bendi.

Our policy has always been to have just one

truck in each regional depot” commented Julian
Hill, Transport Manager for Bobby’s Foods. “This
presented a number of problems as we had to
cater for the unloading of vehicles as well as
operating in the racked warehouses, so if the
outside of a depot was anything other than
perfectly flat we had to operate with a three-
wheel counterbalance truck which meant that
we had to allow at least 3.5m for the internal
warehouse aisles.
“
Even in the depots with Reach Trucks it still resulted in aisle The innovative design, coupled with the maneuverability and
widths of over 2.5m so with ever expanding product lines and flexibility of the Bendi three-wheel articulated trucks means that
space at a premium Bobby’s Foods contacted Bendi Regional Bobby’s Foods really can “have their cake and eat it too“.
Sales Director Paul Berrow.
 “ The problem Bobby’s Foods were faced with
is synonymous with that of many successful
companies” commented Paul Berrow. “The
need to increase storage space to cope
with added demand or the need to house
additional production machinery can often
lead to companies moving premises or having
extensions built but after a number of meetings
“
Bobby’s Foods were convinced that the Bendi
could cater for all of their existing needs and that
of any future growth

Bendi’s patented articulated system enables the trucks to operate

safely and efficiently both outside on uneven surfaces or inside
in warehouses, factories and production areas. The innovative
design and 220° rotation means that aisles as small as 1600mm
and lift heights of over 12m can be achieved without the need for
expensive guidance systems or “super flat” floors, all reasons
why the Bendi trucks have been well received by Bobby’s Foods

“
according to Julian Hill.

We were a little sceptical at first but once we

had visited the factory and visitor centre in
Redditch we were convinced Bendi was the
right option for us. We now have trucks that
are designed to go outside, unload vehicles,
take the products inside and load them into
pallet racking in one operation
“
Truck reliability is crucial for most businesses but especially so
when, like Bobby’s Foods, you are relying on one truck in each
depot. The Bendi national service support was therefore an
important factor in the decision to nominate Bendi as the preferred
supplier.

See the Bendi

in action at
Bobby’s Foods
www.bendi.co.uk
info@bendi.co.uk
Anything else is a waste of space!