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VIEWPOINT
BEPS-Flavored Cost Contribution Agreements
Leave a Sour Aftertaste
by Robert Robillard

Contributions Come Before Benefits


Robert Robillard is senior
partner at DRTP Consult- From the onset, every transfer pricing practitioner is
ing Inc., a professor at aware that a CCA is the outcome of some types of
Université du Québec à cost allocations, whereas in other instances, it is based
Montréal, and a former on the arm’s-length values attached to the contributions
competent authority of the parties. But with the recent ‘‘discovery’’ of the
economist and audit case alleged base erosion and profit-shifting phenomenon,
manager at the Canada things have now slightly changed.1 The BEPS mind-set
Revenue Agency. E-mail: has brought a new perspective on CCAs for transfer
robertrobillard@drtp.ca pricing purposes.
The opinions expressed in this article are those The introductory remarks of the draft indicate on
of the author. The author wishes to thank page 3 a subtle but meaningful philosophical shift on
Stéphane Dupuis, senior partner at DRTP, for the matter. In the BEPS era, the participant’s contribu-
his comments and suggestions. Any errors or tions to a CCA are expected to be valued at arm’s
omissions are the sole responsibility of the au- length rather than at costs to ‘‘ensure that outcomes for
thor. participants under a CCA should not differ signifi-
cantly from the outcomes of transfers or development
Public discussion draft ‘‘BEPS Action 8: Revi-
of intangibles for parties outside a CCA.’’ This may
sions to Chapter VIII of the Transfer Pricing
lead the reader to believe that the determination of the
Guidelines on Cost Contributions Agreements
contribution of the participants ‘‘at arm’s-length value’’
(CCAs)’’ was released on April 29, 2015, and
in a CCA instead of based on ‘‘costs’’ is a novelty. In
updates Chapter VIII of the OECD transfer pric-
fact, this blurred preference was already included in the
ing guidelines. This article provides some ob-
OECD transfer pricing guidelines. Chapter VIII of the
servations on the key components of the draft.
guidelines, originally released in August 1997, indi-
cated in paragraph 8.14 that ‘‘[u]nder the arm’s length
principle, the value of each participant’s contribution

P ublic discussion draft ‘‘BEPS Action 8: Revisions


to Chapter VIII of the Transfer Pricing Guidelines
on Cost Contributions Agreements (CCAs)’’ (the
should be consistent with the value that independent
enterprises would have assigned to that contribution in
comparable circumstances.’’2
OECD draft) was released on April 29, 2015. As indi-
Of course, what independent enterprises would have
cated by its title, the draft updates Chapter VIII of the concluded was left to the imagination of the reader, if
OECD Transfer Pricing Guidelines for Multinational the ‘‘guidance in Chapters I through VII’’ was fol-
Enterprises and Tax Administration (OECD transfer lowed. At the time, paragraph 8.15 subtly recognized
pricing guidelines) regarding CCAs. The rest of this
article provides some observations on the key compo-
nents of the draft, including the meaning and scope of
a CCA, the determination and valuation of the partici- 1
See OECD (2013), Addressing Base Erosion and Profit Shifting,
pant’s respective contributions, and the balancing pay- OECD Publishing.
ment mechanism. 2
This idea is also found in new paragraph 22 of the draft.

TAX NOTES INTERNATIONAL JUNE 22, 2015 • 1115

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VIEWPOINT

that ‘‘[c]ountries have experience both with the use of It is only with that specific perspective in mind that
costs and with the use of market prices for the pur- the ‘‘value versus costs’’ debate may make any sense in

(C) Tax Analysts 2015. All rights reserved. Tax Analysts does not claim copyright in any public domain or third party content.
poses of measuring the value of contributions to arm’s the determination of the contribution of the parties in
length CCAs.’’3 In short, since 1997 it had been sig- a CCA. Each participant’s proportionate share of the
naled that costs were indeed an efficient way to deter- overall expected benefits then follows from the accurate
mine the participant’s respective contribution to a CCA determination of the value of the contributions.
from an arm’s-length perspective.
What is new in this OECD draft is the explicit firm- What Is a CCA?
ness on arm’s-length values to determine the partici- But before we proceed with this determination, what
pant’s respective contribution to a CCA according to is a CCA? The following definition of a CCA is found
paragraph 22 of the draft. in paragraph 3 of the OECD draft on new Chapter
Admittedly, in the arm’s-length world, it is expected VIII:
that the respective contributions of the participants will
be aligned with their projected shares of the benefits. A CCA is a contractual arrangement among busi-
In short, no party will contribute to a CCA without ness enterprises to share the contributions and
expecting a proportional share of the benefits. risks involved in the joint development, produc-
tion or the obtaining of intangibles, tangible as-
To that effect, tax administrations around the world sets or services with the understanding that such
have been wary that multinational taxpayers may not intangibles, tangible assets or services are ex-
reward at face value the respective arm’s-length contri- pected to create direct benefits for the businesses
butions of the participants to a CCA with arm’s-length of each of the participants.
returns. Once again, that is to say that a given share of
the contributions to a CCA should result in a corre- Paragraph 8 of the draft adds that two types of
sponding share of the benefits. CCA are ‘‘commonly encountered’’: for the develop-
ment of intangible property and for the rendering of
With that clearly in mind, I would contend that the
services. In my opinion, this CCA definition is too
draft theorizes backward on the contribution analysis
broad to be practical for transfer pricing purposes, espe-
of a given CCA. For instance, paragraph 4 of the draft
cially in the BEPS era.5
indicates that:
In accordance with the arm’s length principle, In the United States, reg. section 1.482-7(b) defines
each participant’s proportionate share of the over- a CCA as an ‘‘arrangement by which controlled par-
all contributions to a CCA must be consistent ticipants share the costs and risks of developing cost
with the participant’s proportionate share of the shared intangibles in proportion to their RAB shares’’
overall expected benefits to be received under the — reasonably anticipated benefits. I believe that this
arrangement.4 narrower definition of a CCA is better suited for trans-
fer pricing purposes. It is what may be labeled as the
This is a resumption of paragraph 8.3 of the July ‘‘legitimate definition’’ of a CCA for cross-border
2010 edition of the OECD transfer pricing guidelines. transaction purposes.
From an economic perspective, I would suggest that to
be in accordance with the arm’s-length principle, it is In other words, CCAs should indeed be related to
the ‘‘participant’s proportionate share of the overall the development of intangible property for transfer
expected benefits’’ that should be consistent with the pricing purposes. Other mechanisms available to
‘‘participant’s proportionate share of the overall contri- ‘‘share’’ the benefits of non-intangible related arrange-
butions to a CCA.’’ Clearly, it is not the other way ments are now in the CCA definition put forward by
around. the OECD.
In the United States, the wording provided in reg. For instance, I fail to see how ‘‘low value-added
section 1.482-7(b)(4)(i) is quite limpid to that effect. It services’’ would make it into the mix of functions and
states: risks to determine the share of the benefits of the
Each controlled participant must be entitled to participants to a legitimate CCA, even if it was a serv-
the perpetual and exclusive right to the profits ice CCA. That is, unless the CCA would focus on the
from transactions of any member of the con- rendering of those specific services as implied in para-
trolled group that includes the controlled partici- graphs 5 and 6 of the draft.
pant with uncontrolled taxpayers to the extent that But it is difficult to comprehend why a basic appli-
such profits are attributable to such interest in the cost cation of the transactional net margin method or, ac-
shared intangibles. [Emphasis added.] cording to the OECD’s latest guidance, some types of
profit-split methods would not be preferred in these

3
This guidance is identical to what is found in the July 2010
edition of the guidelines in the same paragraph. 5
In Canada, a similar definition is found in paragraph 120 of
4
The same logic is found in new paragraph 20. IC 87-2R, ‘‘International Transfer Pricing.’’

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VIEWPOINT

scenarios.6 In fact, example 5 (paragraphs 62-63) of the sonably anticipated cost shared intangibles regardless of
draft seems to inadvertently propose the same argu- whether such costs ultimately lead to development of

(C) Tax Analysts 2015. All rights reserved. Tax Analysts does not claim copyright in any public domain or third party content.
ment since a company may not be ‘‘regarded as a par- those intangibles, other intangibles developed unexpect-
ticipant in the CCA’’ when it doesn’t ‘‘make decisions’’ edly, or no intangibles’’ will be included. The sole is-
or take on ‘‘risk-bearing opportunities.’’ Narrowing sue, in the end, is on the actual evaluation of those
down the definition of what truly constitutes a legiti- costs: valuated at arm’s length or simply costs in-
mate CCA — that is, the development of intangible curred?
property — would more than likely increase the As a starting point to that adventurous journey,
strength of the already challenging methodology pre- paragraph 26 of the draft indicates that ‘‘important
sented in paragraphs 20-30 of the draft, which I briefly functions in relation to the development, enhancement,
discuss below. maintenance, protection and exploitation of the intan-
gibles or tangible assets . . . should be valued in accord-
Valuation: Arm’s-Length or at Cost? ance with the principles set out in Chapter VI’’ of the
The main novelty of the OECD draft compared to guidelines. In essence, the draft suggests that key func-
the August 1997 version of Chapter VIII of the OECD tions, that is, functions that enable the creation, devel-
transfer pricing guidelines is the apparent effort to pro- opment, or maintenance of the intangible property,
vide meaningful guidance on the ‘‘determination of the should be the main focus of the comparability analysis
value of each participant’s contribution’’ in the CCA. according to the OECD transfer pricing guidelines.
Paragraphs 20-26 of the draft provide more compre- Example 4 at the end of the draft illustrates this
hensive guidance on that topic compared to the August process. Although relatively simple, the example suf-
1997 version of Chapter VIII of the guidelines. fices to demonstrate that the functional analysis must
play a central role in the contribution analysis.
This guidance is supplemented with some contextual
information on the consequential ‘‘balancing payment’’ However, the Guidance on Transfer Pricing Aspects
mechanism in paragraphs 27-30 of the draft and five of Intangibles7 clearly indicates that following the
examples at the end of the draft (annex to Chapter ‘‘principles set out in Chapter VI’’ may not be as easy
VIII). These examples highlight how a CCA is ex- as it looks in real life. New section B of Chapter VI
pected to operate and then evolve through time. But in (new paragraphs 6.32-6.69) on the ‘‘ownership of in-
the end, this new guidance is not without its own note- tangibles and transactions involving the development,
worthy limitations. enhancement, maintenance, protection, and exploita-
tion of intangibles’’ seemingly advocates that the
The fundamental matter giving birth to the ‘‘value arm’s-length determination of the participant’s contri-
versus costs’’ debate found in the OECD draft regard- butions to the CCA may be more than any team of
ing new Chapter VIII of the guidelines is to ensure in-house or external transfer pricing experts can ulti-
that the respective contribution of the parties to the mately chew.
CCA are properly measured. In reality, when com-
The sheer complexity and overwhelming subjectivity
pared to reg. section 1.482-7, new Chapter VIII of the
of the analysis proposed on the matter cannot bode
guidelines barely scratches the surface on this issue.
well regarding the ultimate determination of the re-
Paragraph 21 of the draft highlights the fact that spective arm’s-length value of the contributions of the
‘‘contributions to a CCA may take many forms.’’ Para- participants in the CCA. Terms and expressions like
graph 22 suggests that ‘‘contributions must generally be ‘‘appropriately compensated,’’ ‘‘relative value,’’ ‘‘func-
assessed based on their value (rather than their cost) in tions with special significance,’’ and ‘‘transfer pricing
order to be consistent with the arm’s-length principle.’’ methods not directly based on comparables’’ — all
Paragraph 25 of the draft highlights many types of found in section B.2 of proposed Chapter VI — are
‘‘contributions made by the participants to the arrange- worrisome for their deliberate subjectivity, noticeable
ment.’’ uncertainty as to their true meaning, and for their la-
tent litigation potential among tax administrations as
On the matter of legitimate CCAs, that is, for the
well as between tax administrations and multinationals.
purpose of developing intangible property, paragraph
23 explains that ‘‘development CCAs costs will gener- Moreover, new section D.3 of Chapter VI (para-
ally not provide a reliable basis on which to value con- graph 6.178-6.185) also recognizes the obvious short-
tributions.’’ In the United States, it is with this definite comings of the application of the arm’s-length prin-
intent that reg. section 1.482-7(d)(1)(iii) indicates which ciple ‘‘when valuation is highly uncertain at the time of
costs should be included in the intangible development the transaction.’’ If the participation to a legitimate
costs. Any cost ‘‘incurred in attempting to develop rea- CCA for the development of intangible property is not
an ‘‘uncertain’’ proposition, what may in fact be?

6
See ‘‘BEPS Action 10: Discussion Draft on the Use of Profit
7
Splits in the Context of Global Value Chains,’’ released Dec. OECD (2014), Guidance on Transfer Pricing Aspects of Intan-
2014; especially scenarios 1, 2, and 4. gibles, OECD/G-20 BEPS Project, OECD Publishing.

TAX NOTES INTERNATIONAL JUNE 22, 2015 • 1117

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VIEWPOINT

New section D.3 of Chapter VI of the guidelines All this to say that considered from that perspective
basically suggests, according to paragraph 6.178, that alone, section C.4 of the OECD draft on new Chapter

(C) Tax Analysts 2015. All rights reserved. Tax Analysts does not claim copyright in any public domain or third party content.
the solution to this problem may in fact revert back to VIII creates an ever more explicit compliance burden
‘‘what independent enterprises would have done in on any multinational that may be tempted by the CCA
comparable circumstances to take account of the valua- route. In order to comply with the requirements in-
tion uncertainty in the pricing of the transaction.’’ This nocuously put forward in those seven paragraphs of
brings us back to paragraph 22 of the draft: That is, the draft (that is, paragraphs 20-26), a multinational
that ‘‘[u]nder the arm’s length principle, the value of may be in for a dubious treat.
each participant’s contribution should be consistent In the context of a legitimate CCA for the develop-
with the value that independent enterprises would have ment of intangible property, the extraordinary chal-
assigned to that contribution.’’ But then the draft posits lenges that will be generated by this growing compli-
that ‘‘contributions must generally be assessed based on ance burden for the administration of the CCA itself
their value (rather than their cost) in order to be consis- will be exponentially compounded by the somewhat
tent with the arm’s length principle.’’ puzzling ‘‘valuation process’’ described in new Chapter
One gets the vague impression we are running in VI of the OECD transfer pricing guidelines.
circles. First, the contribution analysis should be based
on ‘‘arm’s length value’’ rather than costs. Second, the What About Balancing Payments?
functional analysis leading to that evaluation must fol- Although these challenges regarding the design and
low the ‘‘principles set out in Chapter VI.’’ Third, proper implementation of a CCA may already be over-
‘‘when valuation is highly uncertain at the time of the whelming, section C.5 on ‘‘balancing payments’’ offers
transaction,’’ which is usually the case as far as CCAs more hurdles to CCA devotees.
are concerned, other means than the arm’s-length prin-
ciple may be considered to carry out the process. Are Paragraph 27 of the draft basically indicates the
we reverting back to valuation at costs after all? need for an ‘‘adjustment’’ when the share of the ben-
efits of a participant is not proportionate with its share
On the one hand, it may be useful to clearly distin- of the contributions to the CCA: ‘‘[s]uch balancing
guish in the draft between the buy-in payments and the payments increase the value of the contributions of the
ensuing development and maintenance efforts of the payer and decrease that of the payee.’’ Paragraph 28
participants to the CCA. Admittedly, case law has indi- adds that ‘‘[b]alancing payments may be made by par-
cated that value at arm’s length is becoming more rel- ticipants to ‘top up’ the value of the contributions
evant, if not mandatory, for the valuation of the buy-in when their proportionate contributions are lower than
payments into the CCA of the respective participant. their proportionate expected benefits.’’
But on the other hand, the evaluation of the contri- This guidance must also be read keeping in mind
butions of the participants at ‘‘costs incurred’’ might be paragraph 19 of the draft, which explains that ‘‘pe-
much more useful and pragmatic than what is sug- riodic assessments’’ of the participant’s contributions
gested by paragraph 26 of the draft in some instances. may be required in light of the ‘‘actual benefits’’ com-
The analysis of the ‘‘control of risks’’ highlighted by ing from the CCA over time.
paragraphs 13, 26, and 44 and examples 4 and 5 of the These clarifications therefore raise an interesting
draft is basically mandatory to the whole contribution methodological topic regarding the fact that the arm’s-
analysis of the CCA. This analysis of the control of length value of a participant’s contribution is now the
risks according to new chapters I and VI of the guide- preferred apportionment mechanism according to sec-
lines8 mostly pertains to the development and mainte- tion C.4 of the draft, rather than the costs incurred.
nance of the intangible property.
Clearly, the balancing payment mechanism is envi-
Arm’s-length parties (that is, parties involved in sioned in the draft through the lenses of every partici-
commercial business dealings) are usually inclined to pant’s contribution. It is formulaic in nature, to say the
implement easily administered solutions instead of least. The influence of the commensurate with income
heavily skewed and assumption-filled verbiage. Accord- rule found in reg. section 1.482-4(f)(2) is palpable. The
ing to paragraph 6.178, already quoted above, ‘‘costs adjustment relates to participants’ contributions rather
incurred’’ may indeed be ‘‘what independent enter- than their respective benefits. In fact, this is the only
prises would have done in comparable circumstances to way the balancing payment mechanism is ultimately
take account of the valuation uncertainty in the pricing applicable according to paragraph 27 of the draft, since
of the transaction’’ both for the development and main- it ‘‘increases the value of the contributions of the payer
tenance of intangible property through a CCA. and decreases that of the payee.’’
However, the increase or decrease of the value of a
participant’s contribution, which is already deemed at
8
See the discussion on the ‘‘control of risks’’ in ‘‘BEPS Ac-
arm’s-length value according to the draft, would openly
tions 8, 9 and 10: Discussion Draft on Revisions to Chapter I of infringe with the prior determination of the value of
the Transfer Pricing Guidelines (Including Risk, Recharacterisa- that particular contribution. If it is indeed grounded on
tion, and Special Measures),’’ Dec. 1, 2014. the arm’s-length principle, the balancing payment

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VIEWPOINT

mechanism should instead directly increase or decrease respective shares of the participant’s benefits — and
the respective share of the benefits of the participants, subsequently, the contribution analysis conclusions may

(C) Tax Analysts 2015. All rights reserved. Tax Analysts does not claim copyright in any public domain or third party content.
when and if applicable. have to be revised if each participant’s share of the
This nuance is not theoretical or simply rhetorical. benefits is not coherent with the purported arm’s-
On the one hand, it is required when the whole CCA length value of those participants’ contributions.
contribution analysis is based on the determination of From this brief examination of the balancing pay-
arm’s-length value of each participant contribution to ment mechanism, examples 1, 2, and 3 of the annex to
the CCA. The arm’s-length values assigned to each Chapter VIII should be revised accordingly, if the defi-
participant’s contributions result from the CCA contri- nition of a CCA according to the OECD will still in-
bution analysis according to the OECD transfer pricing clude ‘‘services CCA.’’
guidelines. The balancing payment should not modify
these arm’s-length values. Conclusion
On the other hand, the need to adjust the partici- Like many other recent drafts put forward by the
pant’s share of the benefits might indicate that the BEPS initiative, this draft unfortunately adds more
prior arm’s-length determinations of the participant’s complexity to an ever-increasing number of codes,
respective contributions were inaccurate or that they rules, and principles all alleged to ‘‘realign interna-
require some comparability adjustments. But even then, tional standards with the current global business envi-
balancing payments should not replace the proper ronment.’’9
evaluation of the arm’s-length value of the contribution
of the participants. From a practitioner perspective, this specific OECD
draft clearly signals that the compliance burden of de-
Just like comparability adjustments in Chapter III of signing and administering a CCA has once again in-
the OECD transfer pricing guidelines (paragraph 3.47- creased. The approach advocated in this draft will
3.54) do not revise the conclusions of the comparabil- likely create more uncertainty and more tax litigations.
ity analysis in Chapter I of the OECD transfer pricing
guidelines, the balancing payment mechanism should As a side note to the authors of the draft, paragraph
not modify the outcomes of the contribution analysis 2 of the draft should likely read (last few sentences):
for the purpose of the CCA if it is based on the arm’s- Section D addresses the determination of partici-
length principle. pants in the CCA and issues related to the entry
Comparability adjustments pertain to the quantita- or withdrawal of participants, and the termina-
tive outcomes ensuing from the comparability analysis. tion of CCAs. Finally, Section E discusses sugges-
In the same vein, the balancing payment mechanism tions for structuring and documenting CCAs.
should affect the respective share of the benefits of the Considering all the above, I would hope that this
CCA’s participant rather than the contributions will not be the only modification made to the final ver-
deemed at arm’s-length according to the guidance in- sion of new Chapter VIII of the guidelines before its
cluded in the draft. release in the coming months. ◆
In short, if the participant’s contributions are arm’s-
length values, no formulaic mechanism should arbi-
trarily modify these values. Comparabilitylike adjust-
ments should be limited to the outcomes — that is, the 9
Supra note 1, at p. 9.

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