Compilation of Notes and

Activities for

Week 4 (Topic 4)

Prepared by:

MA. JEANE FRANZ B. MASCARDO

College of Teacher Education
English Instructor

Disclaimer: No part of this module may be reproduced, distributed or transmitted for commercial purposes, in any form or by any means, including
photocopying, recording of other electronic or mechanical methods, without the prior written permission for the module developer.
 Purposive Communication is a three- unit course that develops students communicative competence and
Course
enhances their cultural and intercultural awareness through multimodal task that provide them opportunities for
Description
communicating effectively and appropriately to a multicultural audience in a local or global context.
Course
3 units
Units
 To equip students with tools for critical evaluation of variety of texts and focuses on the power of language and
the impact of images to emphasize the importance of conveying messages responsibly.
Course
 To apply the knowledge skills and insights that the students gain from this course may be used in their other
Goals
academic endeavors, their chosen disciplines and their future careers as they compose and produce relevant
oral, written, audio- visual and/ or web- based output for various purposes
By the end of the course, the student is able to:
 Communicate various forms of communication that enhances cultural and intercultural awareness to a
Course multicultural audience in a local or global context; and
Objectives  Use the appropriate tool for critical evaluation of texts that focuses on the power of language and the impact of
images emphasizing on the importance of conveying messages responsibly.

Course Materials

The materials for this course are composed of various web resources (e-texts, web articles, and online videos). The
resources to be used for specific module, including their links, are listed in the corresponding study guide. Access the
course materials and study them carefully.

Study Schedule

This module of learning serves as your guide as you study the course. Keep in mind the tasks that you must accomplish
and the deadlines to meet. If you have any queries regarding with the activities, you can reach me through messenger
(@franzmascardo) or through email (mascardo.mjf@gmail.com). I hope that you would learn a lot of things from this
module. Good luck!

Week Topic Learning Activities

1. Self-introduction
2. Read Course Guide, Study Tips, the guides to
each course requirement, and articles about
Introduction & Course Orientation
September 22-25, 2020 Plagiarism.
3. Do the preliminary activities of this course.
4. Download and study resources for Module 1.
1. Read Lesson 1 objectives.
Module 1: 2. Answer introductory questions first before
Chapter 1: Understanding the 21st reading the lessons.
Week 1
Century Communication 3. Read the lesson and join the discussion forum
September 28- October
Lesson 1: Communication Components, via Messenger
2, 2020
Principles, and Ethics 4. Do the graded activity and your assignment
guided by the rubrics below.
5. Pass your modules at the end of the week.
1. Read lesson 2 objectives.
2. Read the lesson and join the discussion forum
via Messenger.
Week 2 Lesson 2: Communication Models 3. Analyze the diagrams given as you read the
October 5- 9, 2020 concepts.
4. Answer the discussion questions and the
assignment guided by the rubrics below.
5. Pass your module at the end of the week.
1. Read lesson 3 objectives.
2. Read the lesson and join the discussion forum
via Messenger.
Week 3 3. Analyze the diagrams given as you read the
Lesson 3: Types of Communication
October 12-16, 2020 concepts.
4. Answer the discussion questions and the
assignment guided by the rubrics below.
5. Pass your module at the end of the week.
Week 4 Lesson 4: Communication & Technology 1. Read lesson 4 objectives.
October 26-30, 2020 2. Read the lesson and join the discussion forum
 via Messenger.
3. Analyze the diagrams given as you read the
concepts.
4. Answer the discussion questions and the
assignment guided by the rubrics below.
5. Pass your module at the end of the week.

Course Requirements

o Assignment 25%
o Activity 25%
o Asynchronous Online Discussion, 30%
Activities & Attendance
o Final Requirement 20%
100%
CHAPTER 1 Understanding the 21st Century Communication

Lesson 4: Communication & Technology

Let’s Achieve These!

 Identify the different modes of exchanging information to one person or another.

 Enumerate the positive and negative dimensions of the use of technology in communication.
 Create an essay of the importance of technology as an aid to communication amidst the global pandemic or the
“new normal”

Concept Grounding

MEDIATEDCOMMUNICATION
MEDIATED COMMUNICATION

In comparison to face-to - face communication, Virtual

Communication refers to conversations that take place
using the electronic resources of Information and
Communication Technology as a way of transmitting
information to one person or another. These include the
following;

Video Communication

Video communication is achieved through the use of web cameras to connect two or more parties. This is the next best
contact choice on a face-to - face basis, because you get the most of the same advantages. However, there is always the
possibility of bad connections or other technical issues which hinder communication. If there are no technical problems
experienced, this could be a very effective mode of communication, particularly for people who are separated by
distance. For example, you can engage in a Skype conversation with your loved ones, particularly on important,
meaningful or memorable occasions. This is a convenient mode of communication for men, who want to meet each
other given distance.

Audio Communication

Audio communication is a voice-only mode of communication, such as telephone conversation. This is a good instant
contact device if you catch a person instead of getting a voice mail or answering machine, but it doesn't have the
advantage of enabling you to see the other person. It is therefore more difficult to have more than two parties involved.
The obvious downside of this mode is that you can't see the body language or the signals of the person you're talking to.
However, if good listening skills are applied, it may be possible to detect the tone or  the intonation or pitch of the voice
which may indicate the feeling or mood of the speaker or listener.

Text-based Communication

Although it can be linked or traced back to the traditional mode of communication, due to the evolution of our
communication, we have learned to adapt and integrate it into our daily lives to address these needs. Like e-mail, text
messaging and instant messaging and social networking sites like Facebook, Twitter and Instagram, they also deliver
text-based interactions. Web communication involves Internet interaction, such as e-mail, instant messaging and blogs,
text messages and printed articles. Text interaction does not have the advantages of audio and video, but it is much
easier to transmit information to a wide number of people and to preserve contact records.
COMMUNICATION IN SOCIAL MEDIA

In the past, we have different modes

of communication. These modes
took the form of hand-written
notes, type-written messages, short
telegrams, computer-coded text,
and audio and video conversations.
Increasing mode of communication
is distinct from the other, and the
ways in which you compose your
messages are different.

Users can also use email, social media, chat messengers, phone conferencing, video calls, photos, videos, symbols,
graphs, maps, and emoticons for communication. A lot of things are wasting our time, and we're getting more busy than
productive. Debates, questions, viral messages do not yield the desired findings and conclusions. There are even more
new topics for the next day to connect, and we're going to continue searching for the next conclusions.

If we adopt good interpersonal skills, we can use several tools and channels for natural research and development,
including human synergistic development, our environment and natural resources. Technology has had a huge effect on
communication, but how we use it depends entirely on us.

Today, with the rapid rise and spread of Internet access, old forms of communication have given way to new forms that
make contact simpler and faster. The advent of social media has provided a new medium for promoting the needs of
everyday knowledge and communication. As technology grows and our range of communication expands, social media is
becoming a vital tool for the social community on a daily basis. This provides an opportunity for people to connect with
each other in a way that is both positive and necessary for people to be socially inspired. The rapid communication style
that captivates millennial and other generations has changed our conversations from "face-to - face" to "through-the-
screen" instances.

Social networking and online communication are believed to have negative effects on social skills and communication
among adolescents. When social media did not exist, social communication and interaction were the only means of
communication. In the technological age, social media interactions now dominate both online and offline conversations.
In a culture where contact and over-sharing is the normal, you are more likely to talk to friends and family via mobile
devices than face-to - face. As more generations are born into the social age , social media will continue to be the
preferred means of communication  between the young people.

The ability to reach customers, co-workers and suppliers quickly helps to improve the efficiency of any business
operation. Mobile technology makes it easy to get or keep contact information in your mobile device. You can get out of
there with questions or notifications from everywhere. For example, a field manager who is trying to decide why an
order has not arrived may easily contact his office, supplier and delivery courier within a few minutes from the off-site
venue.

In addition, technology has reduced the number of face-to - face interactions or actual telephone conversations people
have had. It's much easier to send a quick text than to make a phone call. Although this efficiency is certainly a benefit,
there is value to the chit-chat that is now being lost. Relationships are established when a company understands its
customers and finds ways to support them more efficiently through personal interactions.
 “Technology is the campfire around which we tell our stories.” - Laurie Anderson

A. Directions: Choose the letter of the correct answer. Write your answers before the item.

1. In this communication process, the source becomes a receiver and the receiver becomes the source.
a. Mass Communication
b. Face-to-face Communication
c. Dyadic Communication
d. Video Communication
2. The cheapest option of communication that includes casual conversation between two or more people.
a. Public Communication
b. Text-based Communication
c. Face-to-face Communication
d. Mass Communication
3. Includes internet communication such as email and text messaging.
a. Small Group Communication
b. Video Communication
c. Audio Communication
d. Text-based Communication
4. Everyone will become the source and the receiver through sharing information and giving feedbacks.
a. Small Group Communication
b. Intrapersonal Communication
c. Dyadic Communication
d. Non-verbal Communication
5. The next-best communication option after face-to-face. There will always be the possibility of bad connection that
may hinder communication.
a. Interpersonal Communication
b. Video Communication
c. Verbal Communication
d. Oral Communication
6. Having a large number of audiences and a need of a certain technological tool is necessary.
a. Audio Communication
b. Mass Communication
c. Video Communication
d. Face-to-face Communication
7. No direct access with the receiver and the audience feedback is very less or delayed.
a. Mass Communication
b. Dyadic Communication
c. Small Group Communication
d. Video Communication
8. The messages from a single person will reach or received by huge number of audience and there are no mutual
feedbacks, the focused is only the speaker.
a. Oral Communication
b. Communication toll
c. Public Communication
d. Dyadic Communication
9. A good instant communication tool but it does not allow you to see the person you are talking to.
a. Audio Communication
b. Mode Communication
c. Mass Communication
d. Small Group Communication
10. You may engage in a conversation via Skype with you loved ones especially during significant, meaningful or
memorable occasions. This is a convenient communication mode for people how want to reach-out to each other
despite distance.
a. Video Communication
b. Dyadic Communication
c. Intrapersonal
d. Written

B. Directions: Enumerate the following. Write your answer on the space provided.
1. Identify and differentiate the different communication modes in 100 words. (type rubric below)
2. Give at least one scenario in each of the modes of communication explain in 100 words. (rubric below)
3. List at least 10 positive and negative effects of technology in communication. (1 pts. each)
4. How would you raise awareness to avoid misconceptions about the use of technology in communication? Explain
in 100 words. (rubric below)

C. Directions: Write TRUE if the statement is true or FALSE if the statement is incorrect. Write your answers on the
space provided before the number.

1. Technology makes it more difficult to keep up with news today than in the past because it is difficult to keep
up with all the information.
2. With advances in technology, few differences exist between face - to - face and computer mediated
communication.
3. Social media actually goes back to some of the earliest Internet technologies and even predates the Internet.
4. Technology has nothing to do with communication since they are way too different from each other.
5. Communication technology is an ever growing market.
6. The emergence of social media has created a new avenue for facilitating daily information and communication
needs.
7. When social media did not exist and social communication and interaction were the only way of
communication.
8. Relationships are built when a business knows its customer and discover opportunities to serve them more
ineffectively through personal interjections.
9. Each mode of communication is distinct from the other; the ways in which you craft our messages differ.
10. Communication creates opportunity for people to understand problems with each other in a way that is both
helpful and essential to socially motivate people.

Assignment

Write a three paragraph (with 5 sentences each paragraph essay) of the importance of technology as an aid to
communication amidst the global pandemic or the “new normal”.
Rubrics and Criteria:
Category 4 3
Ideas This paper is clear and
focused. It holds the reader's
attention. Relevant details
and quotes enrich the central
theme.
Organization The organization enhances
and showcases the central
idea or theme. The order,
structure of information is
compelling and moves the
reader through the text.
Sentence The writing has an easy flow,
rhythm, and cadence.
Fluency Sentences are well built, with
strong and varied structure
that invites expressive oral
reading.
Conventions The writer demonstrates a
good grasp of standard
writing conventions (e.g.,
spelling, punctuation,
capitalization, grammar,
usage, paragraphing) and uses
conventions effectively to
enhance readability.
Presentation The form and presentation of
the text enhances the ability
for the reader to understand
and connect with the
message. It is pleasing to the
eye.
Rubric for Essay Writing
2 1 Score
The writer is beginning Topic is not well- As yet, the paper has no clear
to define the topic, defined and/or there sense of purpose or central
even though are too many topics. theme. To extract meaning from
development is still the text, the reader must make
basic or general. inferences based on sketchy or
missing details.
The organizational Sentences within The writing lacks a clear sense
structure is strong paragraphs make of direction. Ideas, details, or
enough to move the sense, but the order of events seem strung together in
reader through the paragraphs does not. a loose or random fashion;
text without too much there is no identifiable internal
confusion structure.
The text hums along The text seems choppy The reader has to practice quite
with a steady beat, but and is not easy to read a bit in order to give this paper a
tends to be more orally. fair interpretive reading.
businesslike than
musical, more
mechanical than fluid.
The writer shows The writer seems to Errors in spelling, punctuation,
reasonable control have made little effort capitalization, usage, and
over a limited range of to use conventions: grammar and/or paragraphing
standard writing spelling, punctuation, repeatedly distract the reader
conventions. capitalization, usage, and make the text difficult to
Conventions are grammar and/or read.
sometimes handled paragraphing have
well and enhance multiple errors.
readability; at other
times, errors are
distracting and impair
readability.
The writer's message is The writer's message is The reader receives a garbled
understandable in this only understandable message due to problems
format. occasionally, and relating to the presentation of
paper is messily the text, and is not typed.
written.