Shelby’s Snapshots

Brand Style Guide

 Voice Statement --------- 03

Audience -----------------04-06

Table of Logo ----------------------- 07-08

Contents Brand Colors -------------- 09-11

Typography --------------- 12

Photography -------------- 13

Design Elements ---------- 14

02
 Voice Statement
I will help others have great, new pictures
they will love to show off to their family and
friends.

03
Audience

04
 Stay at home
Mom
Age: 24-32
Job Title: Mother
Average Income: $0 - Husband makes the
money
Interests and Activites: Hikes, sports, children,
PTA, Family.

Pain points
How to get What should Where to get
a quality we wear at good family
shot family pictures photos
05
 o l l e g e
u n g C
Yo t s
Art i s
Age: 21-24
Job Title: College Student
Average Income: Loans
Interests and Activites: Hiking, walks
and, relaxing in the park.

Pain points
How to get an What is an afford- What types of
extraordinary able good cam- things should I
photo in an era for college take pictures of
ordinary location students? in nature?
06
 Logo

Logo should be no
bigger than 1.5 x 1.5
in and no smaller than
0.20 x 0.20 in

07
 Improper Logo Uses

The logo should not be squished, longated, or squashed.

08
Brand Color

09
CMYK: 75,68,67,90
RGB: 0,0,0
Hex Code: 000000

CMYK: 16,26,25,0
RGB: 213,186,178
Hex Code: cbb8a3

CMYK: 0,1,2,0
RGB: 255,251,247
Hex Code: fffbf7

CMYK: 19,24,24,0
RGB: 206,188,182
Hex Code: cebcb6

10
 Learn Call to
more action

These 4 colors are meant to be used for Shelby’s Snapshots.The brand

is suppposed to express the beauty of people and what can come to
them with professional pictures. These colors portray that. These col-
ors can be used in an array of combinations as long as the colors don’t
blend in together. The following colors are to be used for call to actions,
learn more

11
 Khmer MN
abcdefghijklmnopqrstuvwxyz
hy
o grap
Ty p MV Boli will be used for all headers and titles. A
smaller font of MV Boli should be used for the
headers whereas, the bigger font, should be used
for the title.

Arial
abcdefghijklmnopqrstuvwxyz
Century Gothic will be used for all of the body
and call to action or learn more buttons.

12
 Photography

Photography is important in
Shelby’s Snapshots. Shelby’s
Snapshots is a portrait
focused photography
business. Most photos should be
done outside with people.

13
Design Elements
The design elements in Shelby’s Snap-
shots will be simple. They will be boxy
and have straight edges.

14