Senior Graphic Designer

Assessment Test
Studies and answers by Ray Magbanua
I. Writing Test
Please look at the text below and create two pieces of content:
A. TITLE: A 1-8 word title, as short as possible while retaining meaning
B. SUMMARY: A 1-2 sentence summary of the content
Let us know if you have questions. We have filled out one to provide an example.
What's most important is to use perfect US English grammar.

Sample Title and Summary

Redwood College has designed an entire week
of career events to help students better prepare
for the Job Fair and navigate the job search
process overall. Events include workshops for
resume writing, career exploration, interview
prep, and more.
TITLE: Redwood College Career Week
SUMMARY: Students can attend career
week to learn the skills needed to find a
job.
Paragraph 1 Title and Summary

Poets, storytellers, and screenwriters can hone TITLE: The Wordspring Creative Writing
their craft at the eighth annual WordSpring
Conference Community Experience
creative writing conference at Butte College on
Saturday, April 27 in the main campus, 3536
Butte Campus Drive, inside the Learning SUMMARY: Wordspring Creative Writing
Resource Center, from 8 a.m. to 4 p.m.
Conference attendees, whether creative writers or
Attendees will spend a day with published
enthusiasts, can participate in workshops or meet
authors, participate in workshops, and will leave
the conference with works in progress, a sense published authors. In addition to inspiring the
of community, and newfound artistic inspiration. attendees, the event can hone the craft of poets,
storytellers, and screenwriters.
Poet Eloisa Amezcua, author of the award-winning book “From
the Inside Quietly” (2018), will deliver a keynote speech and lead
two workshops on poetry writing. Other poetry workshops will be
led by Ken Letko and Butte
College faculty member John LaPine.
Paragraph 2 Title and Summary

Auto-Stop-Start is one of the most controversial fuel-efficiency TITLE: The good and the ugly of Subaru’s Auto-
features on new Subaru vehicles. Many automakers use a system
Stop-Start feature.
that automatically stops the engine when you come to a complete
stop for more than a few seconds. It’s designed to save fuel every
time the car stops at a stop sign or you wait at a traffic light. SUMMARY: Subaru’s Auto-Stop-Start feature to its
new vehicles are so controversial because of how
The frequent starting and stopping of the engine are tiresome to
tedious and tiresome it is to some drivers. Even
some drivers who live in urban areas, especially if you commute
in heavy stop-and go traffic every day. And many Subaru Forester, though the it is meant to save fuel, the tradeoff is
Outback, Crosstrek, and Ascent owners say they don’t like the car that the car shakes everytime the engine starts
stopping and starting because it shakes the car every time the
back up.
engine starts back up.
II. Visual and Attention Detail Test
We have 15 images below. From a graphic designer’s point of view, analyze
each of them and identify problems and suggest improvements. List the
following for each design:
a. problems
b. potential improvements
Image 1 Problems
1. Potential Improvements

The hierarchy of the text is arranged according to its intention. The eye flow starts from
the upper right down to the lower left. It starts with the brand name followed by the
“Sold Here” text. Then, the image become the spotlight. It should be enticing and eye-
catching in this approach. I used a high quality visual with rich colors that has warm colors
to affect the behavior of the audience. Lastly, the seal is placed to further convince the
audience and magnify the credibility of the brand.
The approach for Design Solution 2 is more direct. The flow of the eye starts from the top
down to the lower left. It starts with the direct “Sold here” text to get the attention of the
audience. Then we proceed with the brand and the beautiful image of the Pure Maple
Syrup. The finishing touch is the seal.
2.
Problems
 Potential Improvement Design Solution 2

I used an analogous color approach for this design solution. Meaning, three green
neighboring colors in the color wheel are fused together to produce a clean, fresh and
cohesive look. Since I am not exactly sure on what kind of company is this, I just imagined
creating a brand that is flexible to have a corporate and fun vibe.

The parrot silhouette has a dynamic pose that points to both “green” and “parrot” words.

The color palettes are:

The approach for Design Solution 2 is more direct. The flow of the eye starts from the top
down to the lower left. It starts with the direct “Sold here” text to get the attention of the
audience. Then we proceed with the brand and the beautiful image of the Pure Maple
Syrup. The finishing touch is the seal.
3.
Problems
 Design Solution 1 Design Solution 2

Logo variation: Sunrise version

Logo variation: Sunset version

The name's meaning is he who brings victory. I want to use the sun as the main symbol for
the company. Sun gives hope to people. New day to win at life! Also, the sun is an
essential element for all living things. The fruits and animals need the sun. In order for
your to harvest well, you need the sun. In order to deliver your harvests to your
connections, you need the light of the sun.

The vibe of the logo is intended to be corporate. The approach for Design Solution 2 is more direct. The flow of the eye starts from the top
down to the lower left. It starts with the direct “Sold here” text to get the attention of the
audience. Then we proceed with the brand and the beautiful image of the Pure Maple
Syrup. The finishing touch is the seal.
4.
Problems
 Design Solution 1 Design Solution 2

The name's meaning is he who brings victory. I want to use the sun as the main symbol for
the company. Sun gives hope to people. New day to win at life! Also, the sun is an
essential element for all living things. The fruits and animals need the sun. In order for
your to harvest well, you need the sun. In order to deliver your harvests to your
connections, you need the light of the sun.

The vibe of the logo is intended to be corporate. The approach for Design Solution 2 is more direct. The flow of the eye starts from the top
down to the lower left. It starts with the direct “Sold here” text to get the attention of the
audience. Then we proceed with the brand and the beautiful image of the Pure Maple
Syrup. The finishing touch is the seal.
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Thank you. I had fun!