GULSHAN CAMPUS, KARACHI

NAME OF STUDENT: Bisma Saleem Siddiqui ID No. 2218-2019

FINAL EXAMINATION
FALL 2021
Department / Date of Time Total
Program Semester Course Title Instructor
Faculty Exam Allowed Marks
Faculty of Art
Media Principles of Amna 13 FEB
and Design III 01 Hours 40
science Marketing Ishtiaque 2021
(FAD)

Instructions:
1. This paper contains ____ questions. Attempt all questions.
2. Marks of each question are mentioned at the end of each question.
3. Use of Calculator is ______________. (Allowed / Not Allowed).
4. Mobile Phones must be powered off and kept away during the exam.
5. Cheating of any type will disqualify the candidate.
6. Admit card is compulsory to appear in exam.
7. Student shall not be allowed to leave exam hall before one (1) hour from start time of exam.
8. Student shall not be allowed to enter in exam hall after one (1) hour of start time of exam.
9. Student must comply with given instructions by the invigilator or examiner.
10. Any arguments/misbehavior with invigilator shall be resulted to disciplinary action.
11. Do not detach the sheets. (Paper will be cancelled, if the sheets are detached).
12. Write your answers in ink. Pencil may be used for underlining of diagrams only.
13. The work must be neat & clean. Over-writing, cutting will be considered as mistake.
14. Student must bring his/her own stationary. Borrowing in exam hall is not allowed.
15. Answer Script & Question Paper must be returned back to invigilator before leaving exam hall.

This paper has a total of _____ pages including this title page
 GULSHAN CAMPUS, KARACHI

MIDTERM EXAMINATION
Fall 2021
Course Title: Principles of Marketing
Instructor's Name: AMNA ISHTIAQUE
_____________________________________________________________________________

Note: THEORY PAPER

Q-1: Create SWOT analysis of Samsung.

[__10_ Marks]

Q-2: Create Product Life Cycle of Capri Soap.

[__10_ Marks]

Q-3: Create 4P’s of Junaid Jamshed Clothing brand.

[__10_ Marks]

Q-4: Create Segmentation (Target Market) of Now Chocolate.

[__10_ Marks]

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Question No : 1

SWOT ANALYSIS OF SAMSUNG

SWOT analysis of Samsung analysis the brand/company with its strengths, weaknesses,
opportunities & threats. In Samsung SWOT Analysis, the strengths and weaknesses are
the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like
Samsung to benchmark its business & performance as compared to the competitors and
industry. Samsung is one of the leading brands in the IT & Technology sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top
Samsung competitors and includes Samsung target market, segmentation, positioning &
Unique Selling Proposition (USP).
STRENGTH
Below are the Strengths in the SWOT Analysis of Samsung:
1. Samsung is present in the market for a long time and has great brand recognition
2. Samsung offers lot of models and options for every price range hence increasing sales
e.g. Samsung Galaxy series has phone in almost all price ranges.
3. It is one of the largest manufacturer of TVs and mobile phones.
4. Samsung brand awareness is at par with world's greatest tech companies
5. The company is known to launch new innovative models every year and keep the
market moving
6. Samsung not only sells its own finished products but also provides a lot of parts like
LCD panels, memory etc to other manufacturers
7. Samsung Galaxy series is one of the most popular product line offered by the
company.
8. The company has almost 400000 employees globally
9. Samsung products are sold worldwide hence making it a global company.

WEAKNESS
Here are the weaknesses in the Samsung SWOT Analysis:

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1. Because of intense competition and deadline, Samsung faced lot of issues with its
Samsung Note 7 phone.
2. Lot of issues with competitors like Apple regarding patents

OPPURTUNITIES

Following are the Opportunities in Samsung SWOT Analysis:

1. Samsung can innovate more and use the note 7 issue as an opportunity to bounce back.
2. Introducing geography specific phones and appliances can boost the brand
3. Adopting newer technologies to improve upon products.

THREATS

The threats in the SWOT Analysis of Samsung are as mentioned:

1. Intense price competition in the mobile market

2. Samsung has major competition with local brands which are going global like Oppo,
Vivo, Oneplus etc
3. The market is very dynamic and failed product can prove to be a big issue

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