Micro Perspective

of Tourism and
Hospitality
 TOPIC 1:
Tourism Business Value
Chain
 Tourism Business Value Chain

How do we define value chain?

 A tourism value chain is simply defined as a SYSTEM
which describes how private sector firms in
collaboration with government and civil society
receive or access resources as inputs, add value
through various processes
TOURISM SECTORS
 Transportation
 Accommodation
 Food Service
 Travel Trade
 Cruise
 MICE
 Others
 TOPIC 2:
Transportation
Transportation
Transport or Transportation

 isthe movement of people and goods from one

place to the other.

The term is derived from the Latin words:

/trans/ - ACROSS
/portare/ - TO CARRY
Transportation is further subdivided into:
 Air
 Road
 Rail
 Water
 Others
AIR TRANSPORTATION
 Humanity’s desire to fly possibly first found expression
in CHINA, where human flight tied to kites is
recorded (as a punishment)

Chinese kite flying is 2500 years old. 6th -century

Emperor, Kao Yang, during an early purge, used an
aerodynamic experiment to kill his enemies.
ICARUS
 is a character in Greek mythology.
 He is the son of Daedalus and is commonly known
for his attempt to escape Crete by flight, which
ended in a fall to his death.
The first generally recognized human flight took place
in:

 Paris
in 1783, a hot air balloon traveled 5 miles
invented by the Montgolfier brothers, Joseph-Michel
(1740 - 1810) and Jacques-Etienne (1745 - '99)
Wilbur and Orville Wright

 where two Americans who are generally credited

with inventing and building the world’s first
successful airplane making it the first controlled
 powered and sustained heavier-than-air human
flight on December 17, 1903 near Kitty Hawk, North
Carolina.
MEN AND WOMEN OF AVIATION

CHARLES LINDBERG
 Made the first solo crossing of the Atlantic;
 This feat sparked the interest of aviation;

AMELIA EARHART
 Lost in an attempt in 1937 to make the longest
circumnavigation in the world.
The first countries in Europe to embrace Air Transport
were:

 Finland
 France
 UK
 Germany
 The Netherlands
Some of the first countries in Asia to embrace Air
Transport were:

➢ India
➢ Hong Kong
➢ Indonesia
➢ Malaysia
➢ The Philippines
The first country in ASIA to embrace Air Transport is:
THE PHILIPPINES
 The Philippine Airlines (PAL) was founded on
February 28, 1941, making it Asia’s oldest carrier still
operating under its current name.

 The airline was founded by a group of businessmen

led by Andres Soriano Sr., hailed as one of the
Philippines’ leading industrialists at the time.
The airlines’ first flight was made on March 15,
1941 with a single Beech Model 18 NPC 54
aircraft, which started its daily services between
Manila (Nielsen Field) and Baguio.

Notably Philippine Airlines leased Japan airlines

their first aircraft, A DC-3 named “Kinsei”
 On July 31, 1946 a chartered Philippine Airline DC-4
ferried 40 American servicemen to Oakland,
California from Nielsen Airport in Makati city with
stops in, Guam, Wake Island, Johnston Atoll, and
Honolulu Hawaii making PAL the first Asian airline to
cross the Pacific Ocean.
THANK YOU !