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[Music]
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I want to tell you about our plan you
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can follow which takes only a little
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time each day five days a week and which
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brings results out of all proportion to
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the time spent for a moment consider the
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things your mind has brought you
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everything you have your work your
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relationship with your family and others
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your philosophy of life all come view as
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result of using your mind now consider
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the estimate made by experts you have
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probably been operating on less than 10
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percent of your mental capacities much
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less dr. Herbert auto psychologist
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educator and chairman of the National
00:55
Center for the exploration of human
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potential reminds us that many
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well-known scientists such as the late
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Dave Rahab Maslow Margaret Mead Gardner
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Murphy Oh Spurgeon English and Carl
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Rogers subscribed to the hypothesis that
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man is using a very small fraction of
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his capacities Margaret Mead quotes a
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six percent figure Alvarado writes my
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own estimate is five percent less
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neurological research at the UCLA brain
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Research Institute points to enormous
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abilities latent in everyone by
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suggesting and incredible hypothesis the
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ultimate creative capacity of the human
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brain may be for all practical purposes
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they pointed out infinite to use the
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computer analogy man is a vast
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storehouse of data but we have not
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learned how to program ourselves to
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utilize these data for problem solving
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purposes yet from all the eminent Soviet
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scholar and writer says man under
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average conditions at work in life use
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only a small part of his thinking
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equipment if he were able to force our
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brain to work at only half its capacity
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we could without any difficulty whatever
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learned 40 languages memorize the large
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Soviet encyclopedia from cover to cover
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and complete the required courses of
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dozens of colleges now this statement is
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hardly an exaggeration it is the
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generally accepted theoretical view of
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man's mental potentialities now how can
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we tap this gigantic potential well it's
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a big and very complex problem with many
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ramifications but as Herbert Otto points
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out it is clear that persons who live
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close to their capacity who continue to
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activate their potential
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have a pronounced sense of well-being
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and considerable energy they see
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themselves as leading purposeful and
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creative lives if everything you have is
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the result of using just 10% of your
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mind consider for a moment what it will
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mean to you and your family if you can
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increase this percentage none of us as a
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rule has the slightest notion of the
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real capabilities of his mind but
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believe me when I say that your mind can
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be compared to an undiscovered goldmine
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and it makes no difference for the year
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17 or 70 look at it this way your goal
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is in the future your problem is to
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bridge the gap which exists between
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where you are now and the goal you
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intend to reach this is a problem solved
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Rober Seashore when chairman of the
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Department of Psychology at Northwestern
03:19
University pointed out that successful
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people are not people without problems
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they're simply people have learned to
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solve their problems and there you have
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it living successfully getting the
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things we want from life as a matter of
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solving the problems which stand between
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where we now are and the point we wish
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to reach no one is without problems
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they're a part of living but let me show
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you how much time we waste in worrying
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about the wrong problems is a reliable
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estimate of the things people worry
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about things that never happened 40
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percent things over in past that can't
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be changed by all the worry in the world
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30% needless worries about our health
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twelve percent petty miscellaneous
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worries ten percent real legitimate
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worries a person in short 92 percent of
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the average person's worries take up
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valuable time cause painful stress even
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mental anguish and absolutely
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unnecessary and that the real legitimate
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worries there are two kinds there are
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the problems we can solve and there are
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the problems beyond our ability to
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personally solve but most of our real
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problems usually fall into the first
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group the ones we can solve if we learn
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how now I'm going to assume you've
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decided upon a goal your problem is how
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do I achieve it your goal may be a
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promotion greater income a beautiful
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home it makes little difference what
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your goal happens to be but you have
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your goal and you know that you will be
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come and you will achieve what you think
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about that is if you stay with it you
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will reach your goal but how well it's
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right here that your mind comes into
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play what is your mind no one knows for
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sure perhaps the best way to describe it
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is to quote pulitzer prize-winning
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playwright Archibald MacLeish in his
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play the secret of freedom a character
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says the only thing about a man that is
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a man is his mind everything else you
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can find in a pig or a horse that's
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uncomfortably true the human mind is the
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one thing that separates us from the
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rest of the creatures on earth anything
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that comes to us in the future well
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almost certainly come to us as a result
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of the extent to which we use our minds
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and yet it's the last place on earth the
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average person will turn to for help in
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order to reflect just a moment on the
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human mind consider what it's
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accomplished human knowledge is advanced
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more in the past 50 years and in all the
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preceding 10 thousand years of human
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civilization of all the scientists who
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ever lived
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it's estimated that 90% of them are
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alive today
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we've reached in the area of ideas and
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human advancement a plateau so high it
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was undreamed-of by even the most
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optimistic forecasters as recently as 10
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years ago but every new idea triggers
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additional ideas so that now we're in an
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era of compounding advancement on every
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part and in every area that staggers the
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imagination
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dr. Harlow Shapley of Harvard has said
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that we're entering an entirely new age
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of man he calls it the psychos so ik age
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the age of the mind and you own one free
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and clear now let's look at a few facts
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now the average working person has it is
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disposal an enormous amount of free time
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in fact if you were totally hours in a
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year and subtract the sleeping hours if
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he sleeps eight hours every night you'll
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find there's almost 6,000 waking hours
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of which he spends rest in 2000 on the
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job now this leaves him four thousand
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hours a year when he's neither working
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nor sleeping these can be called
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discretionary hours with which we can do
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pretty much as we please at least our
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minds are free now so you can see the
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amazing results in your life I want to
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recommend that you take just one
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for a day five days a week and devote
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this hour to exercising your mind pick
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one hour a day on which you can fairly
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regularly count and during this hour
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every day take a completely blank sheet
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of paper at the top of the page write
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your present primary goal clearly simply
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then since our future depends upon the
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way in which we handle our work write
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down as many ideas as you can for
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improving that which you now do try to
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think of 20 possible ways in which the
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activity that fills your day can be
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improved you won't always get 20 but
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even one idea is good now remember two
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important points with regard to this one
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this is not particularly easy and to
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most of your ideas won't be any good and
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when I say it's not easy I mean it's
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like starting any new habit at first
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you'll find your mind a little reluctant
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to be hauled up and out of the old
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familiar earth but as you think about
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your work and ways in which it might be
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improved write down every idea that pops
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into your mind no matter how absurd it
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might seem let me tell you what will
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happen some of your ideas will be good
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and worth testing the most important
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thing this extra hour accomplishes
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however is that it deeply embeds your
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goal in your subconscious mind starts
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the whole vital machinery working and
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twenty ideas a day if you come up with
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that many total a hundred a week even if
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you don't think on weekends an hour a
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day five days a week totals 260 hours a
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year and still leaves you three thousand
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seven hundred and forty hours of free
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leisure time now this means you'll be
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thinking about your goal and ways of
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improving our performance increasing
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your service six and a half full extra
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working weeks a year six and a half
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40-hour weeks devoted to thinking and
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planning can you see how easy it is to
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rise above the so-called competition and
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will still leave you with fifteen hours
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a day the spend as you please starting
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each day thinking you will find that
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your mind will continue to work all day
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long you'll find that at odd moments
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when you least expect it really great
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ideas will begin to pop into your mind
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and when they do write them down as soon
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as you can just one great idea can
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completely revolutionize you
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work and as a result your life if you
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want to develop the muscles of your body
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and take daily exercise of some sort
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well the mind is developed in the same
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way except that the returns out of all
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conceivable proportion that the time and
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energy spent I've used this system for
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years and it's given me some of the most
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gratifying and rewarding experiences of
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my life and it costs only five hours a
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week five hours out of a hundred and
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sixty-eight is it worth it it's like
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spending five hours a week digging in a
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solid vein of pure gold because your
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mind is all of that and much more each
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time you write your goal at the top of
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the sheet of paper don't worry or become
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concerned about it think of it as only
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waiting to be reached a problem only
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waiting to be solved face it with faith
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and Bend all the great powers of your
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mind toward solving it and believe me
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solve it you will now let's briefly
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recap this week starts spending one hour
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each day getting as many ideas as you
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can try for 20 a day on ways to improve
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what you're now doing remember the
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achievement of their goal they like to
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depends upon it as does your own future
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- if everything you now have as a result
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of using say five to ten percent of your
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mental abilities you can imagine what
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life will be like if you can increase
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this figure to twenty percent or more
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three successful people are not people
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without problems
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they're simply people who've learned to
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solve their problems for don't waste
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time and energy worrying about needless
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things forty percent of them will never
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happen thirty percent have already
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happened and can't be changed twelve
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percent and needless worries about our
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health ten percent of petty
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miscellaneous worries of only eight
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percent a real try to separate the real
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from the unnecessary and solve those
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which are within your ability to solve
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last of all the only thing in the world
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that can take you to your goals in life
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is your mind it's affected use and
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following through on the good ideas it
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surprise you each of us has a tendency
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to underestimate his or her own
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abilities we should realize that we have
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deep within ourselves a reservoir of
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great ability even genius
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that can be tapped if we'll just dig
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deep enough it's the miracle of your
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mind
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[Music]
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every business every organization for
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the smallest of the very largest needs a
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leader they have their committees there
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I shall ons have command and perhaps a
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widely dispersed group of
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semi-autonomous divisions but the
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overall company and each of its
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divisions must have strong and able
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leadership contrary to popular belief
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you do not raise morale in an
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organization it filters down from the
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top the attitudes of the people working
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in any organization will always reflect
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the attitude of the leader and finally
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this baby will always be found to be
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just one person I'm sure you're aware
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that even the largest and oldest
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companies with many thousands of
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employees and hundreds of management
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people will when they find themselves in
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trouble or not doing as well as they
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should seek out one man and place him in
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the position of final authority the
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whole company the board of directors and
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perhaps thousands of stockholders all
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look to this one person for leadership
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and success where do you find a
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successful going concern whether it's a
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government of business at club or a well
13:02
organized home you find behind its
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success an outstanding leader this is
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the most valuable person in society in
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industry he makes the wheels turn the
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entire economy work this is the man
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who's been responsible for the growth of
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nations and their position in the world
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he's the employer of millions he's the
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dreamer the planner and a clock to him
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is something that other people watch
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you'll find him working early in length
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and when he's not working he's usually
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planning back during the Depression of
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the 30s the phrase most often heard by
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employers was I'll do anything
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millions were unemployed thousands of
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business firms had closed their doors
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and outside employment offices long
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lines of people stood waiting for any
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kind of work it was during this time in
13:48
long beach california crowded to
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overflowing with thousands who had
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migrated there looking for work I know
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because I was a kid there the remai mine
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you made an interesting discovery he
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found that he could go to work almost
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anywhere he chose amazing as this may
14:03
sound it's true it dawned upon him one
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day that the business establishments of
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various kinds were just as anxious to
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as were the people looking for work the
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owners and managers these businesses
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were worried and concerned over the hard
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times which had descended upon the
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country and a great many of them were
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looking for someone to come to their aid
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the person who would somehow show up and
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solve their business problems but all
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they heard was people asking for work
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and saying I'll do anything these people
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were asking for a paycheck from a man
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who was very likely teetering on the
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brink of financial ruin himself and so
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science appeared in Windows all over the
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land reading no Help Wanted this was a
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negative form of advertising and while
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it kept the plenty of hordes away from
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the door and also hurt business well
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this friend of mine decided to become a
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part of the solution instead of a part
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of the problem and his method was simple
14:58
and it worked like a charm
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he selected the kind of business he felt
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he would like to work in and in which he
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could build his career he then devoted a
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month to finding out all he could about
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that particular business he talked to
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other people in the same line he heard
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their problems and what they thought was
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wrong he talked for hours asking
15:17
questions about what they thought was
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needed and so on he went to the public
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library and read everything he could
15:22
find on that industry and then he began
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to think of ways and means by which this
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business might be improved when he was
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ready and finally made his call on the
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company for which he decided to work
15:34
instead of asking for a job he said
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something like this I believe I know
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several ways in which your business can
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be greatly increased and I'd like to
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talk to you about them well he only was
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selling the one thing on earth in which
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his prospect was most interested the
15:51
fact that he now knew a good deal about
15:53
the man's problems permitted him to talk
15:55
intelligently and he took a positive
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attitude expressed a willingness to
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pitch in and help the man but his
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business on the sound and profitable
16:04
footing and that's right he got the job
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now what had he done well first in
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specialized he had selected one line of
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work and decided that was for his future
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would be now he had to prove himself and
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he did
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the best way for unit about these
16:21
security that lasts a lifetime is to
16:23
become outstanding at one particular
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line of work look at it this way
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regardless of economic ups and downs the
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industry of which that line of work is a
16:32
part will continue to operate it won't
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shut down completely as long as you are
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in the top 5% of the people in that
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industry you know you'll always be in
16:41
demand you'll be wanted and needed not
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just where that industry is concerned
16:45
but for you and your family are
16:47
concerned also the man or woman who
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becomes truly outstanding at what he or
16:52
she does has the world on a string is
16:55
the person of confidence and peace of
16:56
mind is the person who's quietly aware
16:59
of his ability and intimate knowledge of
17:01
his job in his particular industry ask
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yourself this question am I now such a
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person down deep inside you know the
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answer if your answer is yes you're
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among the most fortunate people and in
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one of the smallest and most elite
17:19
groups on earth if your answer was no it
17:22
can be turned into a yes in a
17:24
surprisingly short time the first step
17:27
is to make one really big an important
17:29
decision it's a decision the great
17:31
majority of people never make and suffer
17:34
as a result failing to make this
17:36
decision keeps a person from ever really
17:38
getting on course or terrifying his
17:41
goals if you make the decision I'm now
17:43
going to recommend you can take a deep
17:46
breath give a comfortable sigh of relief
17:48
fix your eyes firmly upon your target
17:50
and go to work relaxed comfortable
17:53
ensuring the knowledge that the success
17:55
you seek will be yours
17:57
the great steel magnate Andrew Carnegie
18:00
would ask the formula for success
18:01
answered put all your eggs in one basket
18:04
then watch the basket let's be frankly
18:08
realistic who gets laid off work during
18:10
an economic slump
18:11
well what gets thrown over the side when
18:14
a ship is in danger of going down
18:16
everything not absolutely vital to the
18:19
operation of the craft and the safety of
18:21
its passengers and it's the same with a
18:23
business or any other organization with
18:26
a corporation its main purpose is to
18:28
remain in business forever as long as it
18:30
remains in bed
18:31
it can provide a needed product or
18:33
service protect the investment of those
18:34
who have faith in it and provide jobs
18:36
for those who are vital to its
18:38
continuity of operation it's the duty of
18:41
management to protect the firm and the
18:43
people who depend upon it just as it's
18:46
the captain's duty to do everything in
18:47
his power to keep his ship sailing all
18:50
the pressur needs to do is to make
18:52
certain that he or she is a vital part
18:54
of his business or organization those
18:57
who insist on remaining severe gear must
18:59
expect to be jettisoned when things get
19:01
too rough for safety nobody particularly
19:04
the captain likes to see cargo thrown
19:06
over the side but if it'll help save the
19:08
ship there's something nothing else to
19:10
do that's why people are laid off it has
19:13
nothing to do with management and labor
19:15
relations or personalities and in the
19:17
long run it's best for everyone since
19:19
one smooth sailing is again been reached
19:21
additional employment can be made
19:23
available so each of us must decide
19:25
whether we want to be part of the cargo
19:28
or a member of the crew it said that
19:31
millions suffer today from a malady
19:33
called Hana phobia pantophobia means
19:37
fear of everything it's an uneasy
19:38
feeling a feeling of insecurity that
19:41
generally manifests itself as a sort of
19:43
lump of fear that settles right behind
19:46
the bump motto
19:46
especially on Sunday evening and on
19:48
Monday morning and this extremely
19:51
unpleasant condition is said to herself
19:53
from the unspoken but realized track
19:55
that we're getting credit for more than
19:58
we're actually doing
19:59
it's the perfectly natural and normal
20:02
understanding deep within each of us
20:04
that there's something basically wrong
20:05
about getting praised that's not earned
20:08
or if you're an employee being paid for
20:12
something you're not doing as well as
20:14
you possibly can now there's a simple
20:16
cure for this melody it's to throw
20:19
ourselves not out of a window but into
20:22
activity into our work it's the decision
20:24
to be worth more than we're being paid
20:25
only in this way can we grow it's over
20:29
balancing the scales and the service we
20:31
give knowing that our rewards must
20:33
follow as a natural result now anyone
20:36
who will be honest with himself realizes
20:38
that he's been happiest and most
20:39
satisfied after having successfully
20:42
completed a difficult job
20:44
you know leaders a person who can help
20:46
others a leader is any person who
20:49
realizes the importance of becoming a
20:50
bigger and better person with the
20:52
passing of every day week and month I
20:54
need to take the responsibility of his
20:56
own growth
20:57
he's a planner I think a doer now each
21:01
of us can become such a leader in his
21:02
own area of activity it's not difficult
21:04
and in the long run it's easier for us
21:07
and honest and what at first may appear
21:09
to be the easier of two courses simply
21:12
fix your eye upon your goal visualize it
21:15
with every ounce of your being and
21:17
courageously set out toward it become a
21:20
kind of sponge for information which
21:22
will help you on your way you don't have
21:24
to waste years making the mistakes
21:26
others have made before you'll be
21:27
surprised at how quickly you reach your
21:29
goal but don't be impatient no one have
21:33
faith that what should come to you will
21:35
come to you in the right time everything
21:37
in the world works on the side of the
21:39
person who works with nature's laws and
21:42
above all if you should forget
21:44
everything else remember that everything
21:45
about you everything you will ever have
21:47
know or experience in any way operates
21:50
as a result of the law law that is true
21:52
and unchanging the law of the stars and
21:55
of the balance of the world as Emerson
21:57
wrote let him learn of prudence of a
21:59
higher strain that he learned that
22:01
everything in nature even dust and
22:03
feathers go by law and not by luck and
22:05
that what he says he reaps look about
22:09
you now take stock of your present
22:12
situation because it's nothing more nor
22:14
less than the result of your past sowing
22:16
are you happy with it is it what you
22:19
want then you know what you were so
22:21
today and tomorrow and the next day and
22:23
in the sowing rest in the calm serene
22:26
and cheerful certainty that having sown
22:29
you will then reap the rich results the
22:32
abundant harvest
22:48
[Music]
23:06
in the Year 1843 a man was born who
23:10
during his lifetime was to have a
23:12
profound effect on millions of people
23:14
his name was Russell Herman Conwell he
23:18
became a lawyer than a newspaper editor
23:20
and finally a clergyman one day a group
23:23
of boys came to dr. Conwell at his
23:25
church and asked him if he would be
23:27
willing to instruct them in college
23:29
courses they wanted a college education
23:31
but lack the money to pay for it he told
23:34
them that he'd do all he could and as
23:36
the boys laughed at thought an idea
23:38
began their former Doctor John Wells
23:40
mind he asked himself why couldn't there
23:44
be a fine College for poor but deserving
23:46
young men well it was a great idea and
23:49
he went to work on it at once almost
23:52
single-handedly dr. Conwell raised seven
23:55
million dollars with which he founded
23:57
one of the world's leading universities
23:59
and he raised the money by giving more
24:01
than six thousand lectures all over the
24:04
country and in each one of them he told
24:06
the story called acres of diamonds the
24:10
story was the account of an African
24:12
farmer who heard tales about other
24:14
settlers who had made millions by
24:16
discovering diamond mines and these
24:18
tales so excited the farmer that he
24:20
could hardly wait to sell his farm and
24:22
search for diamonds himself so he sold
24:25
his farm and spent the rest of his life
24:27
wandering the vast African continent
24:29
searching unsuccessfully for the
24:32
gleaming gems which brought such high
24:35
prices on the markets of the world
24:37
finally in a set of despondency broke
24:41
and desperate as I remember the story he
24:43
threw himself into a river and drowned a
24:46
meanwhile the man who had bought his
24:49
farm one day found a large and unusual
24:52
stone in the stream which cut through
24:54
the property and the stone turned out to
24:57
be a great diamond to be enormous value
24:58
and he then discovered that the farm was
25:01
covered with him and it was to become
25:03
one of the world's
25:04
richest diamond mines the first farmer
25:08
had owned literally acres of diamonds
25:11
but had sold them for practically
25:13
nothing in order to look for them
25:15
elsewhere if he had only taken the time
25:18
to study and prepare himself to learn
25:21
what diamonds look like in their rough
25:23
state and at first thoroughly explored
25:25
the land he owned he would have found
25:28
the millions he sought right on his own
25:30
property the thing about this story that
25:32
so profoundly affected dr. Conwell and
25:34
subsequently millions of others was the
25:37
idea that each of us is at this moment
25:39
standing in the middle of his own acres
25:41
of diamonds if we will only have the
25:44
wisdom and patience to intelligently and
25:46
effectively explore the work in which
25:48
we're now engaged we'll usually find
25:50
that it contains the riches we seek
25:52
whether they be financial or intangible
25:55
or both there's nothing more pitiful to
25:57
my mind than the person who wastes his
25:59
life running from one thing to another
26:01
forever looking for the pot of gold at
26:03
the end of the rainbow and never staying
26:06
with one thing long enough to find it no
26:08
matter what your goal may be perhaps the
26:11
road to it can be found in the very
26:13
thing in which you're now engaged you
26:16
see the average man believes some
26:17
businesses are better than others
26:19
instead of realizing the truth that
26:21
there are no bad businesses there are
26:24
just those people who don't know enough
26:26
to see the opportunities and the work
26:27
they're in no matter what our work
26:30
happens to be it's our business we're
26:32
the manager if there seems to be no
26:34
future or opportunity in it it isn't
26:36
always because it's not there but
26:38
perhaps only because we can't see it
26:41
a farmer once poked a tiny pumpkin into
26:45
an empty jug the pumpkin grew until it
26:48
completely filled the jug and could grow
26:49
no more well the farmer broke the glass
26:52
he had a pumpkin exactly the size and
26:54
shape of the jug if we're not careful
26:57
each of us can do a similar thing we can
27:00
mistakenly poke ourselves and the jugs
27:02
that limit our growth but it is we who
27:05
do the poking not the job not the
27:07
company nor the territory nor the
27:09
economy nor the times we do it people
27:13
who become outstanding at their work are
27:15
those who see their work as an
27:16
opportunity for growth in the
27:18
development and to prepare themselves
27:19
for the opportunities which surround
27:21
them everyday preparation is the key
27:24
this means becoming so good so competent
27:28
at what we're now doing we will actually
27:30
force the opportunities we seek to come
27:32
our way it takes imagination creative
27:36
imagination to know that diamonds don't
27:39
look like diamonds in their rough state
27:40
nor does a pile of iron ore look like
27:43
iron or steel great opportunities work
27:46
constantly in every aspect of the work
27:48
in which we now find ourselves in order
27:51
to begin prospecting your acres of
27:53
diamonds start to develop a faculty
27:55
called intelligent objectivity the
27:58
ability to stand off and look at your
27:59
job as a stranger might a stranger who
28:02
considers your pasture greener than his
28:04
own to do this start at the beginning
28:06
within the framework of what industry a
28:09
profession does your job fall you know
28:12
all you can know about your industry how
28:13
did it begin why did it begin who
28:15
started it and when what's your
28:17
industry's annual dollar value how fast
28:19
has it grown during the past 20 years
28:21
what's his projected growth during the
28:23
next ten years in short start now to
28:26
become a student of your industry you'll
28:28
be amazed with results in five years or
28:30
less you can become a national expert in
28:33
your field and it's the experts who
28:35
write their own tickets in life surveys
28:38
indicate that the great majority of
28:40
people seem to look at their jobs as
28:41
being as far as they can go at the end
28:44
of the line they need to realize how
28:46
really desperately and expanding and
28:47
dynamic industry needs and seeks the
28:49
uncommon person who is prepared to share
28:51
in his growth how richly it will reward
28:53
this person of vision and action on the
28:57
other hand those who are not preparing
28:59
and growing are not just standing still
29:01
in relation to their industry they're
29:03
going backwards so ask yourself do I
29:06
know as much about my job in my industry
29:09
as a good doctor a lawyer knows about
29:10
his job is profession you should you
29:12
know this is the attitude of the person
29:14
who wants to become a professional at
29:16
what he does for a living it's far more
29:17
fun many times more rewarding and
29:20
interesting in the real pro can ride out
29:22
occasional storms in the economic seas
29:24
in a safe boat built of research and
29:26
preparation in order to become a
29:29
professional in the world of amateurs
29:31
we need to study three important
29:33
subjects one our company in the industry
29:36
in which it operates
29:37
- our job and perhaps the next step
29:39
upward in our career and three we need
29:42
to study people since successfully
29:44
serving and getting along with people
29:45
will determine our success or failure
29:47
these are three subjects on which you
29:49
can gradually build a fine home library
29:51
your bookstore clerk will help you find
29:54
the right books if you'll tell him what
29:55
you want to know frequently all you need
29:58
in order to make an enormous improvement
29:59
is simply a reminder of things you've
30:01
known but have forgotten
30:03
perhaps this study and research in your
30:06
job your industry and ways of increasing
30:09
your service to other sounds like a big
30:10
job well it is but it's fascinating and
30:14
in the long run it pays tremendous
30:15
dividends bills complete security and it
30:18
can be accomplished in an hour a day
30:20
devoted to reading and making permanent
30:22
notes think of ways and means by which
30:26
you can increase your contribution your
30:28
company your industry and those whom you
30:31
serve you'll begin to notice a wonderful
30:33
change in your world for as you sow so
30:36
shall you reap
30:38
this applies just as much to the family
30:40
as it does to the breadwinner the minute
30:43
you adopt this attitude you've joined
30:45
the top 5% of the people of the world
30:47
you virtually removed all competition
30:50
you're creating rather than competing
30:52
you're affecting life rather than just
30:55
being affected by it
30:56
you'll becoming a creator and a giver to
30:59
life instead of just a receiver by
31:01
taking this attitude toward your work
31:03
your company and industry you're
31:05
automatically taking care of two vital
31:07
parts of successful living first you'll
31:11
find yourself becoming more interested
31:13
in enthusiastic about your work and its
31:15
future and both interest and enthusiasm
31:17
are contagious and second you're
31:20
building financial security which will
31:22
last a lifetime
31:23
so keep this thought in mind as often as
31:26
you can on and off the job somewhere in
31:29
your present work there lurks an
31:32
opportunity which will bring you
31:33
everything you could possibly want for
31:35
yourself and your family it will not be
31:37
labeled opportunity it will be hidden in
31:41
common everyday garments
31:43
justice was the hairpin with which a man
31:45
fashioned the first paperclip or the
31:47
dirty drinking glass which triggered the
31:49
paper cup industry now in closing here
31:52
are 12 points to remember one if will
31:54
develop the wisdom and patience to
31:56
intelligently and effectively explore
31:58
the work in which were now engaged we
32:00
will very likely find it contains the
32:02
riches tangible and intense what we seek
32:04
- before we go running off into what we
32:07
think are greener pastures let's realize
32:10
our own pastures probably unlimited 3
32:13
there are no bad jobs it's the way in
32:16
which we go about our work that makes it
32:18
good or bad for let's not poke ourselves
32:22
into juggs beyond which we cannot grow
32:24
let's avoid self-limitation 5 only
32:28
preparation can ensure our taking
32:30
advantage of the opportunities which
32:31
will present themselves in the future
32:33
opportunities which are around us now
32:35
let's begin to prepare now 6 put your
32:39
imagination to work on the many ways and
32:41
means of improving what you're now doing
32:43
7 learn all you can about your job your
32:46
company and your industry
32:47
8 since there's no limit to the growth
32:50
of your industry
32:51
it must follow their similarly no limit
32:53
to your growth potential within that
32:54
industry 9 our dynamic and growing
32:57
economy needs and will well reward the
33:00
uncommon person who prepares for a place
33:02
of its growth 10 begin to build your
33:04
library of reference material pertaining
33:06
to your company industry job and on how
33:09
to better serve and get along with
33:11
people 11 set aside an hour a day for
33:14
this study and research 12 remember the
33:18
story of the acres of diamonds
33:21
[Music]
33:33
a father sat down for a chat with his 16
33:49
year old son the father's a good friend
33:50
of mine and an excellent salesman so he
33:52
had a pad of paper and a pen with him
33:54
because it's always better if you can
33:56
illustrate your point while you're
33:57
making it and while his son watched with
33:59
interest Jim drew a fairly good likeness
34:01
of a goose and behind the goose he drew
34:08
three eggs they said to his son Jimmy
34:13
those are golden eggs and that's the
34:17
goose that lays the golden eggs now if
34:18
you had your choice of buying one of the
34:19
other which would you buy the son said
34:22
why buy the goose of course of course
34:24
you'd buy the goose his father said you
34:25
didn't invest your money in the goose
34:27
because it could go on laying those
34:29
golden eggs for years sure he said
34:31
anyone would yes Jim went on anyone
34:34
would if they were presenting it in this
34:36
way but the fact of the matter is
34:38
something that most people have the
34:39
exact opportunity and yet the invest in
34:41
eggs instead of the goose and how the
34:43
boy was quite interested in he asked his
34:45
father what he meant this father said in
34:47
this little quiz I've given you the
34:49
goose and the golden eggs are of course
34:51
symbolic the golden eggs people invest
34:54
in I represented by their homes cars
34:55
television sets furniture refrigerators
34:58
stoves boats vacations all the good
35:00
things they can buy all the good things
35:02
everyone wants to have and should have
35:04
well what's wrong without the boy asked
35:06
well there's nothing wrong with that
35:08
Jimmy it's just that most of them invest
35:10
in golden eggs exclusively and don't
35:12
invest enough in the goose that provides
35:14
all these golden eggs you see the goose
35:17
that lays the golden eggs is the
35:19
breadwinner the more money invested in
35:22
him the more golden eggs he can provide
35:25
take you for example Jimmy said you're
35:29
16 and like most boys your age you don't
35:31
know what you want to do with your life
35:33
yet you're confused you haven't really
35:35
been giving your best to your schoolwork
35:37
because you're not sure you need a lot
35:40
of the subjects you're studying after
35:42
you get out of school and not knowing
35:43
what to do after you're done
35:45
you don't know what you'd want to major
35:47
in at college now what I want you to
35:49
understand is that as long as you're
35:51
getting an education you're investing
35:53
we're both investing in this goose the
35:56
more we invest here the more golden eggs
35:58
you'll be able to provide for yourself
35:59
and your family someday and if you're
36:02
really smart you will never stop
36:03
investing in the goose even after
36:05
college each year you'll invest a
36:07
percentage of your income and your
36:09
continuing education and each year
36:11
you'll find now that you're becoming
36:13
more valuable as a person able to
36:16
provide still more and more of these
36:18
golden eggs you and your family will one
36:20
do you understand that Jimmy the boy was
36:23
sat in a long time when he said yes I
36:25
think I do dad I think I do
36:28
now just a moment for this message
36:36
after my friend had his little
36:37
Illustrated talk with his son as he told
36:40
me later the boy looked at the
36:41
illustration a long time and he picked
36:43
it up folded it put it in his pocket and
36:46
went off to do his homework
36:51
[Music]
37:05
you
37:10
[Music]
37:36
I'm sure you find it as amazing as to
37:39
the rest of us that their it majority of
37:40
people have to learn things the hard way
37:42
it's only natural to think that if a
37:45
great discovery were made in a
37:46
particular generation all the succeeding
37:48
generations would know about it and
37:49
utilize it for their own good but in
37:52
many things such is not the case it's
37:54
true with inventions and discoveries
37:55
which obviously affect our lives but it
37:58
frequently is not true when it comes to
37:59
the great laws which determine the
38:01
direction of our individual destinies
38:04
one time a group of laborers was hired
38:07
to work on a farm these people came from
38:09
a very small remote village where motor
38:11
vehicles were still very scarce they
38:14
were enjoying a new experience of being
38:16
transported on the back of a truck when
38:18
they came to the place where they
38:19
thought they were supposed to get off
38:21
well without giving it a thought
38:23
apparently they simply stepped off the
38:24
back of the speeding truck now
38:26
fortunately they fell on a soft dirt
38:28
road not a paved highway but even then
38:31
the results of their unconventional
38:32
method of disembarking were to say the
38:34
least surprising they went bounding
38:36
spinning sliding and cart wheeling along
38:39
the dusty road for quite a distance
38:40
before gravity and friction working
38:42
together finally brought them to an
38:44
astounded halt
38:45
well none were seriously injured in fact
38:47
by the time the terrified driver got
38:49
back to them they were laughing
38:51
uproariously about the whole thing the
38:54
truck driver in explaining the incident
38:55
later but the blame on their never
38:57
having ridden in trucks before well
38:59
that's the obvious answer but not the
39:01
right one
39:01
the amazing circus tumbling act on a
39:04
remote farm Road had been caused by
39:06
ignorance of a law a law that operates
39:09
the same whether a truck a boat an
39:11
airplane or any moving body is involved
39:13
Sir Isaac Newton gave us the Lord it
39:16
goes like this a body in motion tends to
39:18
remain in motion until acted upon by an
39:21
outside force when the workers stepped
39:23
off the back of the speeding truck they
39:25
were going the same speed as the truck
39:27
itself the outside force was gravity
39:30
which pulled them down to the road still
39:31
traveling at the same speed and well you
39:34
get the idea they had been hurt confused
39:37
frightened and turned upside down
39:40
because of their ignorance of a law of
39:42
physics they might have been killed all
39:45
over the world
39:47
millions of people who are being hurt
39:48
confused frightened and whose lives are
39:52
turned upside down because they don't
39:53
understand the principle law on which
39:55
everything in the universe operates the
39:58
law of cause and effect this law has
40:02
been written thousands of times where
40:03
the greatest minds the world has
40:05
produced and this result has appeared in
40:07
many forms for our purposes it might
40:09
best be put this way our rewards in life
40:12
will always match our service it's
40:15
another way of saying as you sow so
40:17
shall you reap
40:19
and it's been written in many ways in
40:21
every language on earth I like to think
40:25
of this law in the form of a giant
40:28
apothecary scale one of the bowls is
40:31
marked service the other smart rewards
40:34
now whatever we put into the ball marks
40:36
service the world will match in the ball
40:40
Mart rewards if any person alive is
40:44
discontented with his rewards he should
40:46
examine his service action reaction as
40:51
you sow so shall you reap what you put
40:56
in will determine what you must get back
40:59
in return so simple so basic so true and
41:02
yes so misunderstood if a business is
41:05
not expanding to the quick and exciting
41:08
tempo of the times it must examine its
41:10
contribution its service if a person is
41:12
unhappy with his income he must examine
41:15
and re-evaluate his service never before
41:19
in the history of the world have human
41:21
beings been so interdependent it is
41:24
impossible to live without serving
41:25
others as it would be the liveth others
41:27
were not constantly serving us and this
41:30
is good the more closely knit this
41:32
interdependence becomes the greater will
41:34
be human achievement we all seek rewards
41:37
and we should understand that rewards
41:39
come in two forms tangible and
41:41
intangible that is rewards include the
41:44
money we earn the home we buy the car we
41:46
drive the clothes we wear they also
41:48
include the way we feel our happiness
41:51
our peace of mind our inner satisfaction
41:53
the people we meet and enjoy but
41:56
remember this whatever it is you seek in
41:59
the form of reward
42:00
you must first earn in the form of
42:03
service to others
42:04
all attempts to abrogate to sidestep
42:07
this law will end in failure frustration
42:09
and have maintained long enough ultimate
42:11
demoralization we can see this
42:13
frustration on every side we have see it
42:15
in that tense strained and nervous faces
42:18
in the mountains of tranquilizers which
42:20
are consumed every day and we can also
42:22
see it in the slack
42:24
bovine like faces of those who have
42:26
found the whole thing too complicated
42:28
and simply given up surrendered to the
42:30
push and pull of circumstances how much
42:34
of this you suppose is due to
42:36
misunderstanding or ignorant so this
42:38
simple and wonderful law of nature is my
42:41
belief that a great deal can be traced
42:43
to this cause now do you understand this
42:47
law fully understand that intellectually
42:49
and emotionally if you do you can chart
42:52
a wonderful course through life just as
42:55
the fieldwork is stepped off a speeding
42:57
truck just as a child will put his
42:59
fingers in the way of a closing door
43:00
just as a speeding driver discovers he's
43:03
not going to make the curve how many
43:05
times have you been confounded because
43:07
you acted contrary to the rules not just
43:10
the rules of man but the rules of nature
43:12
how many times have you been in the
43:14
position of the man who sat in front of
43:16
the empty fireplace and said give me
43:18
heat and then I'll give you some wood
43:21
people seem to be divided into those who
43:24
understand that the wood that must be
43:26
put in before they can expect warmth and
43:28
those who feel they should get warmth
43:30
whether they put anything in or not or
43:32
who feel they should get maximum heat
43:35
from too small a supply of wood a man's
43:39
discontent can be said to be represented
43:42
by the distance between what he has and
43:44
what he wants once he's achieved that
43:47
which he wants the odds are good that
43:49
he'll one still more so that's the way
43:52
of people and that's good that's a
43:54
healthy sign constructive discontent is
43:57
what gives us our continuing upward
43:59
spiral of civilization so do this if you
44:02
haven't already determine what it is you
44:05
want look objectively at the place in
44:08
which you now find yourself consider the
44:10
distance separating you from your goal
44:13
and determine ways of increasing your
44:15
service so you will build a bridge
44:17
across this foot's thinking and creative
44:20
activity into living it also assures us
44:23
that our goals can be achieved by
44:25
individual effort a person's world can
44:28
be compared to a plot of ground that
44:30
exists it's there it has inherent within
44:33
itself an amazing potential and it's
44:35
prepared to react demands every action
44:38
in fact it must now whatever your job
44:41
happens to be think of it for a moment
44:42
as this plot of ground planting the plot
44:46
is only the first step we are given the
44:49
plot and that's all we shouldn't be
44:50
given it's what we do with it that will
44:53
determine its degree of greatness and
44:55
success it's like the story of the
44:58
preacher who was driving by a beautiful
45:00
farm the fields were cultivated an
45:02
abundance were with well cared for crops
45:04
the fences house and barns were clean
45:06
neat and freshly painted a row of fine
45:09
trees led from the road to the house
45:10
where there was shaded lawns and
45:13
flowerbeds it was a beautiful sight to
45:14
behold so when the farmer working in the
45:17
field got to the end of a row near the
45:18
road the preacher hailed him and said
45:20
God has blessed you with a beautiful
45:22
farm the farmer has stopped and thought
45:25
a moment and replied yes he has and I'm
45:28
grateful but you should have seen this
45:31
place when he had it all to himself you
45:33
see that the farmer understood that he
45:36
had been blessed with a fine farm but he
45:38
was also aware that it was his own love
45:41
and labour which had brought it to its
45:43
present state in thinking of ways of
45:45
increasing your service read books on
45:48
your specialty read what others have
45:49
found to work well for them but at the
45:51
same time think of original and creative
45:54
ways of increasing your service ways
45:56
that are unique with you and the way you
45:58
are each morning and during the day ask
46:02
yourself this question how can I
46:04
increase my service today knowing that
46:06
my rewards in life must be an exact
46:10
proportion to my service I do this every
46:13
day and you will have started to form
46:15
one of life's most valuable habits
46:17
Horace Mann wrote if any man seeks for
46:20
greatness let him forget greatness and
46:23
ask for truth
46:25
and he'll find both you see you can cut
46:28
away all the confusion and complications
46:30
and nagging worries and vague
46:32
half-formed fears by returning to the
46:35
great truth the great laws the great
46:37
verities on which all success all
46:39
accomplishment the whole world is built
46:41
if you're worried about your income or
46:44
your future you're concentrating on the
46:46
wrong end of the scale look at the other
46:48
end concern yourself only with
46:51
increasing your service with becoming
46:53
great where you are and your income and
46:55
your future will take care of themselves
46:57
in with the pajamas essay on vital
47:00
reserves he wrote compared with what we
47:02
ought to be were only half awake our
47:04
fires are damped our drafts are checked
47:06
we're making use of only a small part of
47:09
our possible mental and physical
47:11
resources stating the thing broadly he
47:13
went on the human individual bus lives
47:15
usually far within his limits he
47:19
possesses powers of various sorts which
47:20
he habitually fails to use he energizes
47:23
below his maximum and he behaves below
47:26
his optimum all right how can we correct
47:29
the situation William James gave us the
47:32
answer
47:32
he wrote either some unusual stimulus
47:35
fills them with emotional excitement or
47:38
some unusual idea of necessity induces
47:41
them to make an extra effort of will
47:43
excitement ideas and efforts in a word
47:46
are what carry us over the dam all right
47:50
that your goal represent the excitement
47:52
your ideas and efforts will weigh down
47:55
the service end of the scale and the
47:57
rewards must and will follow their be
48:01
yours they are yours the moment you
48:04
realize this truth
48:07
[Music]
48:18
you
48:24
[Music]
48:36
back in 1956 I wrote and recorded
48:39
something we called the strangest secret
48:41
without advertising or fanfare of any
48:44
kind it outsold all other non-musical
48:47
non entertainment type recordings it's
48:50
been heard by millions and millions of
48:51
people throughout the free world in the
48:54
process created a brand new industry
48:57
learning through listening on mondays
49:03
solid-state cassette tape players this
49:07
player has revolutionized the learning
49:09
process
49:11
now people listen in their automobiles
49:13
while driving to and from work and on
49:16
sales calls time that was formerly
49:18
wasted on their commuter train with the
49:20
little earpiece in the bathroom while
49:22
shaving in the morning at the dinner
49:24
table with the children gathered around
49:26
the table and the whole family together
49:28
for a change this has made a tremendous
49:32
difference in the business of learning
49:34
but getting back to the strangest secret
49:37
what makes a best seller what was there
49:39
about that recording that caused
49:41
millions of people to want to hear it
49:43
over and over again and let their
49:45
children hear it and play it for their
49:47
employees and their sales forces when
49:49
I'm making a talk here today in which
49:51
I'll cover the highlights and philosophy
49:54
of the strangest secret and I'd like to
49:56
invite you to join us and I hope you
49:57
find it of some value
50:13
I want to tell you the most interesting
50:16
story in the world why a person becomes
50:21
the person he becomes why a little boy
50:25
or a little girl grows up to be the kind
50:27
of person he or she becomes now the
50:31
estimates by the experts in this field
50:33
are that most of us are using somewhere
50:36
around 5% of our real potential some
50:41
experts say as little as 1% it means
50:44
that we're only giving about 5% of
50:46
ourselves to what we're doing to our
50:48
days our work our families everyone we
50:50
know our entire environment but it also
50:53
means that we're only experiencing 5% of
50:56
the fun
50:57
5% of the joy 5% of the rewards we could
51:01
be knowing or less all the experts are
51:04
agreed that in each of us there are deep
51:07
reservoirs of ability even genius that
51:09
we habitually fail to use why we know
51:14
that most people desire by nature to
51:17
succeed but what is success what is this
51:20
word that has become so famous in the
51:23
world what does it mean most people
51:25
don't know what success is all about and
51:27
since they don't know what it's about
51:29
they really don't know where to look for
51:30
it success is really nothing more than
51:33
the progressive realisation of a worthy
51:37
ideal this means that any person who
51:40
knows what he's doing and where he's
51:42
going is a success any person with a
51:44
goal toward which he's working is a
51:45
successful person this means that the
51:48
boy in high school who's working toward
51:50
a diploma as a boy in college toward a
51:51
degree is just as successful as any
51:54
human being on it because he knows what
51:57
he's doing
51:58
why he's getting up in the morning and
52:00
what he's going but conversely if a
52:04
person doesn't know what he's working
52:06
toward what it is he wants does never go
52:08
toward which he's working then he must
52:09
at least by this definition be called
52:12
unsuccessful why isn't then with this
52:15
simple definition why isn't everyone
52:18
successful should be easy yet surveys
52:21
indicate that 19 out of 20 95% at least
52:25
are not
52:26
in fact a survey one time asked
52:28
thousands of working men why they got up
52:30
in the morning and went to work and 19
52:33
out of 20 didn't know 19 out of 20
52:36
working people didn't have the foggiest
52:38
notion of why they got up in the morning
52:40
and went to work under coaster
52:42
questioning they said well everybody
52:44
works well that would be a good reason
52:46
to quit in fact there's a little rule of
52:48
thumb you might want to remember
52:49
whatever the great majority is doing and
52:51
really given circumstance if you do
52:53
exactly the opposite you'll probably
52:55
never make another mistake as long as
52:58
you live just something to keep in the
53:00
back of your mind the problem with most
53:03
people is that they're playing the
53:05
world's most unrewarding game and the
53:08
name of the game is follow the follower
53:12
there's a story about a small town in
53:14
which there was a jewelry store and like
53:16
all jewelry stores or most jewelry
53:18
stores at least he had a big clock in
53:20
his window and every morning for years
53:22
he'd noticed a workingman stop adjust
53:24
his pocket watched at the same time as a
53:26
clock in the window he'd been doing this
53:27
for many years and one morning the
53:28
jeweler was out in front sweeping his
53:29
sidewalk and so he asked the man he said
53:31
tell me why do you adjust your watch to
53:33
my big clock every morning I've noticed
53:35
you're doing that for years and that's
53:36
where I'm the foreman down at the big
53:38
plant he said I want to make sure my
53:39
watch is correct because I blow the
53:41
quitting whistle every night at 5
53:42
o'clock the juda looked at rather
53:45
strangely for a minutes ago that's funny
53:47
that I've been setting that big clock in
53:50
the window by that quitting whistle all
53:52
these years a very logical thing but
53:55
they could have been off six months it
53:58
was a case of a person just going along
54:00
with what he thought to be correct
54:02
without checking his references so I
54:04
want to suggest it from now on out at
54:07
least we do that that we check our
54:09
references and ask ourselves are the
54:11
people I'm following going what I want
54:14
to go let me tell you the story of what
54:16
we might call the average young man in
54:20
our society now the time is boy is born
54:25
there's only one thing on earth he can
54:27
do and that's to begin to think act and
54:29
talk like the people by whom he
54:31
surrounded this is all in the world he
54:33
can do but right off the bat the odds
54:35
are 95 to 5
54:37
he's thinking acting and talking like
54:39
the wrong group they're wonderful people
54:41
they love him they do anything in the
54:42
world for it they want him to succeed
54:44
but the odds are ninety five to five
54:47
they haven't got the answers he needs if
54:49
he's to reach fulfillment as a human
54:51
being if he streets this success that he
54:54
wants if he's to reach into these deep
54:56
reservoirs or one of the ingenious we
54:58
know he possesses and draw out well he
55:03
starts in school the most important
55:06
thing one little boy in school is to be
55:08
liked by the other little boys in school
55:10
and so at this tender age he begins to
55:13
follow other little boys his same age
55:16
you don't know any more than he knows
55:17
and who do not necessarily have any
55:19
capacity for leadership and he does this
55:22
in the first grade and the second and a
55:23
third and the fourth and the fifth and
55:25
the sixth and the seventh and the eighth
55:26
ten year after year after year he forms
55:28
himself into a composite average of
55:31
other little boys his age trying to be
55:34
like them trying to do the only thing in
55:36
the world it's impossible for a human
55:37
being to do which is to be like somebody
55:41
else now let's see goes all the way
55:43
through school usually goes in the
55:45
military service again he's caught in a
55:46
vice-like grip of conformity and let's
55:48
say is 25 years old out of school out of
55:50
service what's he going to do as a rule
55:52
he'll go back to his hometown unless
55:55
he's married in which case they will go
55:56
to his wife's hometown but let's say he
55:58
goes back to his own hometown is singly
56:00
there's no point what to do he's
56:01
standing on a corner one morning and a
56:02
friend that he knew in school comes up
56:03
and says hi there Charlie what are you
56:05
doing he says nothing he said why don't
56:07
you come down to work why work it's
56:08
pretty good place the pays regular we
56:10
got all kinds of fringe benefits and so
56:12
on and so he does the absorb out again
56:15
ninety five to five that his first job
56:17
is taken as a result of random
56:18
application on the job without thinking
56:21
about it the most natural thing in the
56:23
world for him to do is to look around
56:24
see how the other guys are doing their
56:25
job and to begin doing is the same way
56:27
assuming that what is normal for them is
56:29
normal for him no reason for this he
56:31
doesn't think about it he just doesn't
56:32
now he has stretching in front of him
56:34
fifty years or more in the golden age
56:37
that man has been dreaming of since the
56:40
days of ancient Greece what's he going
56:42
to do with these fifty golden years well
56:44
let's take a closer look at him we know
56:47
that he works 40 hours a week as a rule
56:49
forty hours a week which leaves him 72
56:51
hours a week when he's neither working
56:53
or sleeping 72 free discretionary hours
56:56
each week to do it as he pleases now at
57:00
this point of course he's married he has
57:02
his little house this little car and
57:04
this is about what he does with his free
57:06
72 hours every week he'll do what the
57:08
other fellas are doing with their free
57:10
72 hours every week which is virtually
57:12
nothing at all on a typical day he'll
57:14
quit right on the dot get this little
57:16
car go to his little house when his
57:18
little kitchen kisses in the life and
57:19
say I'm tired they even figured out why
57:22
he says that the experts believe that he
57:24
used to hear his father say that back
57:25
when men used to get tired working
57:26
during the day and he picked it up and
57:27
he repeats us every night when he gets
57:29
home he bolts his little meal and then
57:32
heads for the living room where he turns
57:33
on his escape box but takes 15 it's 20
57:37
seconds for the screen to light up a
57:39
period of time he finds in camera but he
57:41
gets through it somehow maybe kicks the
57:43
dog it comes through a magazine or
57:45
something then the screen lights up and
57:47
he does - a little bit and there in
57:49
front of him he sees people and all
57:51
kinds of funny old-time costumes all
57:53
killing each other at a great rate one
57:55
expert is agreed that the average family
57:58
can see more death and bloodshed and
58:00
carnage on his television set in a week
58:01
than crassus saw when he crucified 6,000
58:05
prisoners on the southern order ohm but
58:06
you know there's experts all he could
58:08
certainly be off one or two but he sits
58:11
there for about five and a half or six
58:12
hours 25% of all free time now is spent
58:15
in front of the tube according to the
58:17
latest statistics now there's nothing
58:21
wrong with this particularly of except
58:22
that he's watching other people who are
58:24
earning excellent incomes in the pursuit
58:26
of their careers while he doesn't make a
58:28
nickel and gets the only two things you
58:30
can get from watching TV on that kind of
58:32
a schedule he gets red eyes in a hollow
58:33
head now this is not meant to be an
58:37
indictment of television I've got a
58:38
couple of television sets at home too I
58:40
have a couple of cars at home to buy
58:42
don't go home and night and drive around
58:43
the block for six hours if there's some
58:45
place I want to go find my car take me
58:47
there was a great program I could golf
58:49
natcher something like that I want to
58:51
see it but he sits there for six and a
58:54
half hours until finally his wife who's
58:55
a little more practical and he has kept
58:57
him on the shoulder she said Charlie I
58:58
think it's about time you went to bed
58:59
you've got to get up in the morning go
59:00
to work he's okay and he shuts it off he
59:02
knows how
59:02
he just shuts it off and goes to bed
59:04
next one he gets up and he does this all
59:06
over again he does this every day for 40
59:09
years at the end of 40 years he's
59:11
retired which always kind of catches you
59:13
by surprise
59:14
no one's ever figured that we're not
59:15
either and then he dies at 85 and 90 the
59:18
way medical science is moving us along
59:20
out of sheer boredom what's the problem
59:22
is there a tragedy here not really if
59:26
that's the way Charlie wants to spend
59:27
his life our mythical hypothetical young
59:29
man if he wants to spend his life that
59:31
way that's his business he lives in a
59:33
free society can do anything with anyone
59:35
but there's a terrible tragedy here if
59:37
he's living that way because of the
59:38
total lack of a decision if he's living
59:41
that way simply because he's still doing
59:43
what he was doing the first and second
59:44
grade and that's going along with the
59:46
fellas up and down the block on the
59:48
unspoken assumption that they know how
59:49
to live then there's a real tragedy
59:51
there because they've never known how to
59:54
live but in all the recorded history of
59:56
mankind he never finds out who he is
59:59
he never reaches him to the deep depths
60:02
of his abilities his talents he never
60:05
learned that he can have just about
60:06
everything he wants in the world he can
60:07
call his own shots tell his own fortune
60:09
and it's kind of a pity
60:11
well what's needed well what's needed I
60:15
think is a checklist I can airplane
60:19
pilot users I think that living
60:20
successful is as important flying an
60:22
airplane and here are some of the things
60:24
that I think should be on that checklist
60:27
that could help this man live a more
60:29
meaningful more interesting more
60:30
exciting more enjoyable life the first
60:34
thing that he oughta have on his
60:35
checklist in my opinion is the word a
60:38
goal a man without a goal is like a ship
60:42
without a rudder he doesn't know where
60:43
he's going he then belongs to that 95
60:45
percent that he just living day by day
60:47
month after month like a starfish River
60:50
amoeba he needs to know where he's going
60:53
back in the early days of navigation
60:55
sailors used to see a strange sight in
60:56
the Antarctic you see a giant iceberg
60:58
towering high out of the sea and would
61:00
be moving against the wind the wind to
61:02
be blowing this way the great iceberg
61:03
would be moving right into the teeth of
61:04
the wind and this of course frightened
61:07
the sailors whose ships were powered by
61:08
the wind until it was discovered that of
61:10
course only a fraction of the great
61:12
was visible and it's huge ponderous
61:14
groups were caught in the great currents
61:16
of the ocean and it was being borne
61:18
purposefully along its way regardless of
61:19
the winds and the tides of the surface
61:21
well this is what a man needs he needs
61:23
his roots deep in a great mainstream of
61:26
his own choosy and then he'll move along
61:29
his way regardless of the winds on the
61:31
surface of his life or short-term
61:33
expediency and he'll get the way he's
61:35
going
61:36
the second word on our checklist might
61:38
be the word attitude has been called the
61:40
most important word in any language in
61:42
the world because it's our attitude
61:45
toward our world toward all the people
61:47
in it that will determine the world's
61:49
attitude and all the people's attitude
61:51
toward us it's a simple thing most of us
61:52
know it but we tend to forget it people
61:54
will react to us according to our
61:56
attitude and our attitude is the
61:59
greatest gift we can be given you know
62:02
the little creatures of the world were
62:05
given a wonderful gift by mother nature
62:06
called protective coloring in which they
62:09
can blend in to their background without
62:11
being seen but man was not given this
62:14
great gift because man was given an
62:17
incalculably greater one only man has
62:20
the godlike power to make his
62:23
surroundings change to fit him because
62:27
his environment will change as he
62:28
changes a man's environment is a
62:31
merciless mirror of him as a human being
62:34
and if he thinks his environment could
62:36
stand alone improvement all he has to do
62:38
is improve and this environment will
62:39
improve to reflect the changing man
62:42
feared would be the word think to think
62:46
the highest function of which a human
62:48
being is capable it was put pretty well
62:51
by the great Pulitzer prize-winning
62:53
playwright Archibald MacLeish and his
62:54
great play the secret of freedom in
62:56
which he has one of his characters say
62:57
the only thing about a man that is a man
63:00
is his mind everything else you can find
63:04
in a pig or a horse it's true and so if
63:09
we're going to develop something this is
63:10
a good place to start they think
63:12
deliberately and with a purpose to spend
63:14
a little time each day before a blank
63:16
sheet of paper with our goal perhaps
63:17
written at the top and come up with some
63:19
fresh new and exciting ideas the next
63:24
point on our checklist
63:26
you might call the law of laws that's
63:27
what Emerson called it is great old law
63:30
of cause and effect then our rewards in
63:33
life will always be an exact proportion
63:35
to our contribution to US service we all
63:39
know this really we tell our children in
63:41
Sunday school that as you sow so shall
63:43
you reap but we forget that that's true
63:45
if a man is unhappy with his rewards all
63:49
in the world he's got to do is find ways
63:51
of increasing his contribution his
63:54
service
63:54
it's like the story the preacher was
63:57
driving down a country road and all of a
63:59
sudden he came to most magnificent farm
64:00
he'd ever seen in his life it was
64:02
beautiful
64:03
and so he saw the farmer approaching the
64:06
he rode on his tractor and so he hailed
64:07
even he said my good man he said God has
64:10
certainly blessed you with a magnificent
64:11
farm the farmer thought for a moment and
64:14
he he said yes your idea certainly has
64:16
but you should have seen this place when
64:19
he had it all to himself and the
64:22
preacher had his sermon for the next
64:23
Sunday he realized that all the farmers
64:25
up and down that road had been given the
64:26
same land but one man had made something
64:29
great out of it well all of us are given
64:32
the same land were given a human life
64:34
and each of us can make something great
64:36
out of it too if he wanted the next
64:38
point might be simply the word truth
64:40
since everything we do has an equal and
64:42
opposite reaction
64:43
unless what we're doing is based on
64:45
truth we're building on sand and it
64:48
can't stand the next point would be our
64:52
nd research and development none of us
64:55
would want to work for a company or
64:56
invest our money in a company that
64:58
didn't have a very viable restriction
65:00
development department that is pumping a
65:02
good percentage of its profits back into
65:04
research and development because its
65:05
future depends on it but so does immense
65:08
and you might ask yourself how much of
65:10
your own take-home pay have you spent
65:12
during the past year for materials
65:13
calculated to make you smarter this year
65:16
than you were a year before calculated
65:18
to make you a little better a little
65:20
bigger as a human being there perhaps
65:22
have loved a little more heat a little
65:23
less and do a little better job than you
65:26
did a year ago how much money are you
65:28
pumping back into yourself in your
65:30
future so we're thinking about and
65:33
finally the strangest secret at the
65:36
beginning I said what makes a
65:39
child grow up into the human being he
65:41
becomes well this is the reason for that
65:44
of course he's the confluence of a of a
65:48
genetic pool that goes back for
65:50
thousands and thousands of years his
65:53
environment has an influence on him of
65:54
course but what makes him become the
65:57
person he becomes is that he becomes
66:00
what he thinks about most of the time
66:03
it's as simple as that
66:05
we become what we think about most of
66:10
the time and that's the strangest secret
66:13
this is why thinking is so vital this is
66:16
why a gold is so important because we
66:19
will become that this is why people who
66:22
set goals achieve them the trouble with
66:24
men is not achieving their goals they do
66:26
that it's an establishing them well
66:30
that's about it I think it's good to
66:34
remember that if we just go along with
66:36
the crowd we won't wind up with much
66:38
more than the wish that we could do it
66:39
all over again and as far as we know you
66:40
can't if we want to amount to anything
66:44
as individuals we need individual goals
66:47
individual thinking individual actions
66:49
and we must never conform to the big
66:52
group we must love them we must help
66:55
them we must serve them because our
66:57
whole success will depend on our ability
66:59
to do these things but never lose our
67:02
own individuality and our identity by
67:04
permitting ourselves to become submerged
67:06
in what has historically proved itself
67:09
to be a little more than a suffocating
67:10
sea of indirection and purposelessness
67:13
if we want to emulate someone fine but
67:16
let's be choosy in whose steps we follow
67:19
it's the only life we've got and
67:22
remember to think imagination is
67:24
everything and we can become what we can
67:27
imagine if you find yourself getting
67:29
depressed and down at the mouth as we
67:31
all get once in a while you might want
67:33
to remember this quotation by Dean
67:34
Briggs he said do your work not just
67:37
your work and no more but a little more
67:38
for the lavishing sink that little more
67:40
which is worth all the rest and if you
67:43
suffer as you must and if you doubt as
67:44
you must do your work put your heart
67:47
into it and the sky will clear
67:49
and then out of your very doubt and
67:51
suffering will be born the supreme joy
67:53
of life believe it or not in an age when
67:56
we've come to nearly deify leisure time
67:58
we've almost lost sight of the fact that
68:00
virtually all our satisfactions rewards
68:02
will come not to our leisure but from
68:04
our work and don't forget the strange is
68:07
secret we become what we think about
68:10
[Music]
68:37
hello this is Earl Nightingale and this
68:40
recording the magic word is the first of
68:42
12 you'll receive in this series titled
68:44
how you can lead the field in the modern
68:47
world before we start I'd like you to
68:50
know that I'm not going to try to tell
68:51
you how to live your life that's none of
68:53
my business nor is it anybody else's
68:55
business
68:56
that's your business nor is this lead
68:58
the field program a collection of
68:59
pleasantries platitudes or Pollyanna it
69:02
is a summation of more than 20 years of
69:04
research on one subject and that is why
69:07
do some people do so well in life while
69:09
so many more do not and the first thing
69:12
let's talk about is the magic word the
69:15
experts call it the most important word
69:17
as far as the results we get from life
69:18
are concerned in this or any other
69:20
language and that word is attitude it is
69:24
our attitude toward life which will
69:26
determine life's attitude toward us
69:28
let's face the fact honestly that we
69:31
shape our own lives and the shapes of
69:33
them will be determined by our attitudes
69:35
a person with a poor attitude toward
69:38
learning for example isn't going to
69:40
learn much until he changes his attitude
69:41
if we take the attitude that we cannot
69:44
do something we generally will not do it
69:46
an attitude of failure and were whipped
69:49
before we start so we know then that
69:52
what we receive from life what we
69:54
accomplish or fail to accomplish is due
69:56
in large measure to our overall attitude
69:59
William James of Harvard University put
70:02
it this way the greatest discovery of my
70:05
generation is that human beings can
70:07
alter their lives by altering their
70:09
attitudes of mind and isn't it wonderful
70:12
that we have this measure of control
70:14
before we start talking about our
70:16
attitude toward the world let's talk
70:18
about our attitude toward ourselves
70:20
since it is the attitude we take toward
70:22
ourselves which determines our attitude
70:24
toward the world now right here we come
70:26
to a rather strange fact we're so
70:29
familiar with ourselves we tend to take
70:31
ourselves for granted we tend to
70:32
minimize the things we can accomplish
70:35
the goals we can reach and for some
70:37
equally strange reason believe others
70:39
can accomplish things in our field which
70:41
we cannot
70:41
there are literally millions of human
70:43
beings living narrow darkened frustrated
70:46
lives living defensively simply because
70:49
they take a defensive doubtful attitude
70:51
toward themselves and as a result toward
70:54
life in general many people are
70:56
suspicious of and oppose change yet
70:58
change is the one thing in life on which
71:01
we can absolutely count people who stay
71:03
young all the years of their lives not
71:05
only welcome change but see it for what
71:08
it really is new opportunity new chances
71:11
for further fulfillment attitude is a
71:14
reflection a result of a person's will
71:17
it is incalculably powerful it can bring
71:21
about marvelous results for us but we
71:23
need to train it patiently day by day
71:26
now let's talk about the attitudes of
71:29
people who are successful the top 5% of
71:32
the people who go sailing through life
71:33
from one success to another and who even
71:35
when they fail at something shrug it off
71:37
and head right out again no matter who
71:40
the person is or what he does men and
71:43
women in sales business executives
71:45
people in all the professions wives and
71:48
mothers students top people in the Armed
71:50
Forces public servants men and women in
71:53
the service of religion working men and
71:55
women in all fields of endeavor wherever
71:57
you find a person doing an outstanding
71:59
job and getting outstanding results you
72:02
will find a person with the right kind
72:04
of attitude these people take the
72:06
attitude toward themselves that they can
72:07
accomplish what they set out to
72:09
accomplish that there's no good reason
72:11
on earth why they can't be competent
72:13
successful they have a healthy attitude
72:15
toward themselves and as a result toward
72:17
life and the things they want to
72:19
accomplish and because of this they
72:21
achieve some remarkable things and they
72:23
come to be called successful outstanding
72:26
brilliant lucky and a lot of other
72:28
things they're quite frequently no more
72:31
brilliant or outstanding than the
72:32
majority of the people by whom they're
72:34
surrounded but they did develop the
72:36
right attitude and they found their
72:38
accomplishments not too difficult and
72:40
many times surprisingly easy simply
72:42
because it seems that so few are really
72:44
trying really believe in themselves
72:47
successful people come in all shapes and
72:49
sizes and in widely varying degrees of
72:51
intelligence background and so on but
72:54
they all have one thing in
72:55
common they expect more good out of life
72:57
than bad they expect to succeed more
72:59
than they fail if you want something
73:02
worthwhile take the attitude that there
73:04
are a lot more reasons why you can have
73:06
it then there are that you cannot and
73:08
set out to earn it go after it work at
73:10
it ask for it and nine times out of ten
73:13
you'll get it our environment is really
73:16
a mirror of our mental attitude if we
73:19
don't like our environment we have to
73:21
change our attitude first now the world
73:24
plays no favorites it's impersonal it
73:27
doesn't care whether we change or not
73:29
adopting a good healthy attitude toward
73:31
life doesn't affect the world and the
73:33
people in it nearly as much as it
73:35
affects us it would be impossible to
73:38
even estimate the number of jobs which
73:40
have been lost the number of promotions
73:42
missed the number of sales not made the
73:45
number of marriage is ruined
73:47
by four attitudes but you can number in
73:50
the millions the jobs which are held but
73:52
hated the marriages which are tolerated
73:54
but unhappy all because of people who
73:56
are waiting for the world and others to
73:58
change toward them instead of being big
74:00
enough and wise enough to at least make
74:03
a test which will prove beyond any
74:05
shadow of a doubt where most at least a
74:07
big part of the trouble lies studies
74:10
made of the lives of literally thousands
74:12
of successful people have shown that
74:13
they radiate confidence assurance they
74:16
expect success and they get success you
74:20
can spot these people by the way they
74:21
walk by the way they look and act you
74:23
can feel it about them when they enter a
74:25
room they may be short and fat or tall
74:28
and thin or any combination in between
74:30
but they have about them the attitude of
74:32
success in the record greener pastures
74:36
I'll get into this next statement but
74:37
right now I want you to realize if you
74:39
don't already that in five years or less
74:42
you can get right to the top of the work
74:44
you're now doing I know this but the
74:47
important question here is do you know
74:50
this the minute you do know it you'll
74:52
have this right attitude I'm talking
74:54
about
74:54
the easiest and most effective means of
74:57
forming a good attitude habit is to
74:59
begin to act as though you have a good
75:02
positive expectant attitude toward life
75:04
that's right begin right now to walk act
75:07
and
75:08
look as though you belong to this group
75:09
if you're already in the top 5% you'll
75:12
know what I mean
75:12
if you've never tried it you'll be
75:14
amazed at what happens actions trigger
75:17
feelings just as feelings trigger
75:20
actions now let me tell you of a little
75:23
test you can make which will prove
75:24
beyond any shadow of a doubt that a good
75:26
attitude can change a person's life as
75:28
dramatically as walking from a darkened
75:31
room into the bright clear light of day
75:33
not long ago I read a line which went
75:36
life is dull only to dull people this is
75:39
true but it also could have read life is
75:42
interesting only to interesting people
75:44
or life is successful only to successful
75:47
people and what I'm trying to say is
75:49
that you must first become mentally from
75:53
an attitude standpoint that which you
75:55
wish to achieve a famous restaurant era
75:58
was being interviewed by a reporter who
75:59
asked when did you become successful he
76:01
replied I was successful when I was
76:04
sleeping on park benches because I knew
76:06
what I wanted to do and that I would do
76:08
it in short his attitude had been one of
76:11
success of expecting success long before
76:14
the material that tangible rewards of
76:16
success had been earned we'll get into
76:18
this particular phase of lead the field
76:20
in record number three a worthy
76:21
destination but for now remember that a
76:24
person must act look and because of
76:26
these things feel successful before the
76:29
success he seeks can come chances are
76:32
you know people who seem to be what
76:34
others call lucky all kinds of good and
76:36
wonderful things seem to happen to them
76:38
and they give the impression of happily
76:39
sailing through life having a wonderful
76:41
time and getting more accomplished in a
76:43
year than most people do in five this
76:46
has been figured out fairly
76:47
scientifically and if anyone will
76:49
conscientiously go about the test I'm
76:50
going to recommend and stay with it
76:52
every day for the next thirty days
76:53
without fail that person can join this
76:56
small happy an extremely productive
76:58
group of people you'll find himself
77:00
becoming lucky as they say and most of
77:03
his problems will pretty well take care
77:04
of themselves of this you can be sure
77:06
the results will be nothing short of
77:08
amazing now it makes no difference how
77:11
good a person's attitude has been in the
77:13
past
77:13
anything can be improved upon and it's
77:15
the small refinements upon something
77:17
already good that makes it great so
77:19
here's the test
77:21
for the next 30 days act toured the
77:23
world everything and everyone with whom
77:24
you come in contact with the attitude
77:27
which represents the kind of results you
77:30
want to achieve that is if the result
77:33
you want is more success in what you're
77:35
doing
77:35
act as though you are already in
77:37
possession of the success you seek if
77:39
you want others to treat you with
77:41
admiration and respect treat others with
77:43
admiration and respect first have you
77:47
ever stopped to think of this every
77:48
human being on earth is the most
77:50
important human being on earth as far as
77:53
he or she is concerned you may never get
77:57
anyone to admit it but it's a fact so
78:00
for the next 30 days treat every person
78:02
with whom you come in contact as the
78:05
most important person on earth
78:06
remembering as you do so that as far as
78:09
that person is concerned he is the
78:12
reason I say treat everyone in this
78:14
fashion is mainly because this is the
78:15
way human beings ought to treat each
78:17
other and because it will help you form
78:19
a habit that will bring you amazing and
78:21
delightful results for the rest of your
78:23
life have you ever noticed that the
78:25
higher you go in any organization of
78:27
value the nicer the people seem to
78:29
become you see the bigger the person the
78:32
easier it is to talk to him to get along
78:34
with him to do business with him you
78:36
know why it's because he's got a good
78:38
attitude and people with the best
78:40
attitudes just naturally gravitate
78:42
toward the top so for 30-days act toward
78:45
others in the world at large in exactly
78:47
the same manner you want the world and
78:48
others to act toward you treat your wife
78:51
or husband as the person he or she
78:53
really is the most important person in
78:55
your life the same with the children
78:57
carry out into the world each morning
78:59
for 30 days the kind of attitude you
79:00
would have if you were the most
79:02
successful human being on earth and
79:04
notice how it quickly develops into an
79:07
habitual attitude when a person does
79:09
this he should realize he has already
79:11
placed himself on the road to what he
79:13
seeks he is right now in the top 5% of
79:16
the people in this or any other country
79:18
he has prepared the ground and planted
79:20
the seed he has made of himself a magnet
79:23
an embodiment of that which he seeks
79:26
before metal can be cast into a desired
79:29
shape the mould the expectant receptacle
79:32
must first be fashioned before a
79:34
building
79:35
can be erected the excavation must be
79:37
made and the foundation laid and before
79:39
a person can achieve the kind of life he
79:42
wants he must become that kind of
79:45
individual he must think act talk walk
79:47
and conduct himself in all of his
79:49
affairs as would the person he wishes to
79:52
become he is then actually that person
79:56
and the things that person would heaven
79:58
do will naturally come to it almost
80:01
immediately a change will be noticed
80:04
irritations that used to frustrate Ninoy
80:07
disappear when some less informed
80:09
individual gives you a bad time stay on
80:11
the track when someone cuts in front of
80:13
you with his car or acts in any other
80:14
manner that shows his ignorance and lack
80:16
of courtesy don't permit yourself to
80:18
drop to his level pity him
80:20
for that's what he really deserves
80:21
that's the very group a person doesn't
80:23
want to belong to and if he acts like
80:25
them well let's face it he belongs with
80:28
him there's nothing in the world that
80:30
men women and children want and need
80:32
more than the feeling that they're
80:34
important that they're needed and
80:35
respected they will give their love
80:38
their affection their respect and their
80:39
business to the person who fills this
80:42
need so the magic word is attitude and
80:46
in summing up a few points to keep in
80:48
mind one it is our attitude at the
80:51
beginning of a task which more than
80:53
anything else will affect its successful
80:55
outcome - it is our attitude toward life
80:58
which determines life's attitude toward
81:00
us 3 we are interdependent it is
81:04
impossible to succeed without others and
81:06
it is our attitude toward others which
81:08
will determine their attitude toward us
81:11
4 before a person can achieve the kind
81:14
of life he wants he must become that
81:16
kind of individual he must think act
81:19
talk walk and conduct himself in all of
81:21
his affairs as would the person he
81:24
wishes to become 5 the higher you go in
81:27
any organization of value the better
81:29
will be the attitudes you'll find 6 your
81:32
mind can hold only one thought at a time
81:34
and since there's nothing at all of the
81:35
game by being negative be positive 7 the
81:39
deepest craving of human beings is to be
81:41
needed to feel important to be
81:43
appreciated give it to them and they'll
81:45
return it to you
81:47
eight look for the best in new ideas as
81:50
someone said have never met a person I
81:52
couldn't learn something from nine don't
81:55
waste valuable time broadcasting
81:57
personal problems it probably won't help
81:59
you it cannot help others 10 don't talk
82:03
about your health
82:03
unless it's good 11 radiate the attitude
82:07
of well-being of confidence of a person
82:09
who knows where he's going this will
82:11
inspire those around you and you'll find
82:13
good things will begin happening to you
82:15
and 12 lastly for the next 30 days treat
82:18
everyone with whom you come in contact
82:20
as the most important person on earth if
82:23
you do this for 30 days you'll do it for
82:26
the rest of your life in the next
82:28
recording I'll talk to you about greener
82:30
pastures but now in closing remember the
82:33
words of Walter Dale Scott of
82:35
Northwestern University success or
82:37
failure in any undertaking is caused
82:40
more by the mental attitude even than by
82:43
mental capacities thank you for some
82:49
time now I've been interested in the
82:51
discovery about human behavior called
82:53
self-image psychology you may already be
82:56
familiar with the self-image idea this
82:58
is the principle that each of us is
82:59
controlled by his mental picture of
83:01
himself
83:02
if you thought much about it I'm sure
83:03
you agree that a good self-image is
83:05
vital to our happiness and to the
83:07
achievement of our goals in life but if
83:09
you aren't yet familiar with this new
83:10
idea let me introduce it by quoting my
83:13
old friend dr. Maxwell Maltz who said
83:15
the most important psychological
83:17
discovery of this century is the
83:20
discovery of the self-image our
83:22
self-image is our own conception of the
83:24
sort of person I am
83:26
each of us builds our self-image out of
83:28
his beliefs about himself
83:29
it's unconsciously formed from past
83:31
experiences our successes and failures
83:33
our humiliations and traps it determines
83:37
the way we interpret other people's
83:38
reactions to us in short this mental
83:40
picture we have of ourselves turns out
83:42
to be a kind of life governing device
83:44
that's the most significant part of the
83:46
whole self-image principle that our
83:48
mental picture determines our
83:50
interpretation of everything that goes
83:52
on about us our reactions to life and
83:54
other people our feelings thoughts
83:55
actions
83:56
and our abilities we are the person we
84:00
believe ourselves to be if we're
84:02
anywhere near normal and were
84:04
consistently that person in everything
84:06
now it's interesting isn't it it's
84:08
exciting too when we realize that our
84:10
self-image can be changed if for one
84:13
reason or another we've developed an
84:15
image that is too limited to permit our
84:16
achieving maximum results in life that
84:18
image can be enlarged improved there's
84:21
one point to keep in mind here though we
84:23
can't outgrow the limits we impose on
84:26
ourselves our thoughts have it even our
84:29
abilities must be those of the person we
84:31
believe ourselves to be we have set new
84:33
limits in place of old ones but we can't
84:36
surpass the limits of our current
84:38
self-image there's a story about a
84:40
Wisconsin farmer who was walking to his
84:42
fields one day when he stumbled over a
84:44
little glass jug and his pumpkin patch
84:46
out of curiosity he poked the young
84:48
pumpkin through the neck of the jug
84:49
being careful not to break the vine then
84:51
he placed his little experiment back on
84:53
the ground and walked away
84:54
when harvest had came the farmer was
84:56
working his way down a row a big red
84:58
pumpkin when he again came upon the last
85:00
jug but this time it looked different
85:02
picking it up he discovered that the
85:04
young pumpkin he'd poked him side.now
85:06
completely filled its glass prison
85:08
having no more room it had stopped
85:10
growing the farmer broke the jug and
85:12
held in his hand a runt pumpkin less
85:15
than half the size of all the other
85:16
pumpkins and exactly the shape of the
85:19
jug well people had pumpkins but our
85:22
self-image is something like that jug it
85:25
determines the size and kind of person
85:28
we become the similarity ends of the
85:31
fact that we can remove our self-imposed
85:33
limitations by enlarging our self-image
85:36
we form a mental picture of ourselves to
85:39
experience and we can change that
85:41
picture the same way to experience if
85:44
the actual experience we need is not
85:46
available to us we can according to
85:47
self-image psychology create that
85:49
experience synthetically now scientists
85:53
agree that the human nervous system is
85:54
incapable of distinguishing between
85:56
actual experience and the same
85:59
experience imagined vividly and in
86:02
complete detail worries a good example
86:05
of this synthetic experience when the
86:07
person worries about
86:08
he projects himself mentally emotionally
86:10
even physically into a situation that
86:12
hasn't even occurred the man who worries
86:15
intensely about well said failure finds
86:18
himself experiencing the same reactions
86:20
that accompany actual failure feelings
86:22
of anxiety inadequacy and humiliation
86:25
and eventually headaches and an upset
86:27
stomach as far as his mind and body are
86:29
concerned he has failed and that he
86:32
worries about it long enough that he
86:33
concentrates on failure intensely enough
86:36
he will upset himself to the extent and
86:38
he will fail and he will get sick now
86:41
everything can be used in either of two
86:43
ways positively or negatively
86:45
constructively or destructively worry is
86:49
the negative use of creative imagination
86:51
it's a negative synthetic experience but
86:54
most people apparently never realized
86:56
that positive results just as real as
86:58
the negative results of worry can be
87:01
achieved through using her imagination
87:02
constructively our minds a complex and
87:06
marvelous but like electronic computers
87:08
they can only act on the data we feed
87:10
them the man who worries about failure
87:12
is unwittingly defeating himself he's
87:14
feeding his mind the wrong data yet he
87:17
spent the same amount of time
87:18
visualizing success as he spends of
87:21
thinking about failure he can reverse
87:23
the process of synthetic experience
87:25
instead of anxiety he could develop
87:27
confidence self-assurance poise the
87:30
feeling of well-being would be placed
87:32
Apprehension by concentrating on the
87:34
success he desires by synthetically
87:36
experiencing that success he can expand
87:39
his self-image into that of a person for
87:41
whom success is normal expected when I
87:44
practice holding the self image of the
87:46
person you most want to become this is
87:49
the person you can become if you see if
87:52
you'd like to enlarge your self image
87:54
then I'd like to invite you to join me
87:56
in some image building during the next
87:58
few weeks listen to this message at
88:00
least once a day
88:01
this way you'll firmly implant in your
88:03
mind the concept of the self image use
88:06
your spare moments to concentrate on
88:07
your goals and the greatest success you
88:09
seek analyze your past successes and
88:12
formulate ways your success can be
88:14
increased in the future well on the way
88:16
of work between appointments who are
88:18
waiting to see a client these are all
88:20
excellent times for directing your
88:22
attention to positive constructive
88:23
thoughts put more into the positive use
88:26
of your imagination than you ever put
88:27
into its negative use worry your merely
88:30
me brushing the same creative process
88:32
now it's working for you instead of
88:34
against you that since the mind works
88:36
best when we treated only one set of
88:38
instructions do not worry if you can
88:41
help but during the course of this
88:42
exercise your creative imagination can
88:45
emerge yourself
88:45
image appreciably in just three weeks
88:47
and it will if you just read it nobody
88:50
pokes us in the grass prisons beyond
88:52
which we can't grow but all too often
88:54
almost unknowingly we set unnecessary
88:58
limits for ourselves by holding a
89:00
self-image that's restricted inadequate
89:02
for the full realization of our
89:03
potentialities each of us is at this
89:06
moment the product of all his thoughts
89:09
and experiences and environment up to
89:11
this point through thought we can
89:14
control one almost unbelievable degree
89:16
both our experience and our environment
89:18
from here on whether or not we choose to
89:20
direct our own course through life is
89:22
entirely up to us the important thing is
89:24
to know that it can be done this we
89:27
remind you and thank you
89:31
[Music]
89:46
maybe you saw the news item sometime
89:48
back about a Canadian farmer who sold
89:50
his Stradivarius violin for I think it
89:53
was in the neighborhood of $60,000 he
89:56
sold it to the same New York City dealer
89:58
he had bought it from many years before
90:00
the dealer paid him more for that he had
90:02
paid and that's because of course the
90:04
violin had appreciated in value over the
90:07
years and because of the shrinking
90:08
buying power of the dollar but the
90:10
farmer sold his precious violin by the
90:12
world's most famous violin craftsman
90:14
because as he put it I'm getting old and
90:16
I have no children to leave it to and by
90:18
getting it back in the hand to the
90:20
dealer he knew that it would wind up
90:21
with someone who would treasure it as he
90:23
had Antonio's Stradivari the Italian
90:26
violin maker lived from 1644 to 1737
90:31
that's 93 years at a time when the
90:33
average lifespan was about 30 he worked
90:37
alone although later in his life his
90:39
sons helped him no committee advised him
90:41
no one made decisions for him his tools
90:43
were primitive but that was not
90:45
important he put himself into his work
90:46
all the world's tools couldn't make up
90:48
for that when he was finished with an
90:50
instrument when he was sure that his
90:52
work measured up to his own personal
90:54
standards he signed his name to it and
90:56
today more than two hundred years later
90:58
his name is a household word all over
90:59
the world everybody's heard a
91:02
Stradivarius the Latin form of the name
91:03
that he inscribed on his violins
91:05
throughout history there have always
91:07
been men with similar standards of
91:09
excellence authors such as William
91:12
Shakespeare artists like Leonardo da
91:15
Vinci craftsmen like furniture maker
91:19
Thomas Chippendale silversmith Paul
91:22
Revere everything they did was done well
91:25
not because it had to be but because
91:26
they wanted it to be they had only to
91:28
please themselves yet the products are
91:31
their fertile minds and skilful hands
91:33
are still collected and mine today what
91:36
is it that causes one person to take
91:37
pride in what he does well others give
91:40
little or no thought to the quality of
91:41
their work at all you know of course we
91:44
talk about Stradivari or da Vinci
91:46
talking about great geniuses towering
91:48
talents who found their media and became
91:50
great in them have been many other fine
91:53
violin makers and artists who took just
91:55
as much pride in care their work but
91:57
lack the same quality of talent there
91:59
are even today many thousands of
92:01
craftsmen who will not turn out shoddy
92:02
working or proud to sign their names to
92:05
their creations they're in the minority
92:06
perhaps they've always been in the
92:08
minority but the respect for quality
92:10
never changes
92:11
it still commands the highest price it's
92:13
still revered wherever we find it and
92:15
the person creating it has gained for
92:18
himself two precious assets first he's
92:20
brought the kind of security the last a
92:22
lifetime
92:22
he'd never worried about his income and
92:25
second his work as a source of
92:27
satisfaction and joy to it he derives
92:29
deep satisfaction from being an uncommon
92:31
person and now a moment for this message
92:37
people who set their own high standards
92:39
to which they make themselves measure up
92:42
lead enjoyable exciting lives each task
92:45
they begin as a fascinating contest to
92:48
achieve their own standards of
92:50
excellence thank you
92:52
[Music]
93:11
[Music]
93:40
hello I'm a nightingale I want to tell
93:44
you a little story which will well which
93:46
could make a wonderful difference in
93:47
your life now if you already know about
93:50
everything I'm going to say you're a
93:51
remarkable person and according to the
93:53
latest statistics you belong to the top
93:54
5 percent of all the working people in
93:56
the world you're to be congratulated if
93:59
you don't know about the things I'm
94:01
going to say I know you've been holding
94:03
yourself back not only on the job but
94:05
you're also missing a big percentage of
94:06
the greatest joy in life I want to talk
94:09
about your boss and your relationship
94:12
with him how you handle this
94:14
relationship will determine your success
94:15
or failure it will determine how much
94:18
money you make or do not make and it
94:20
will determine whether you're a happy
94:21
person or an unhappy person
94:23
so let's talk about you and your boss
94:26
who is your boss you have only one at
94:30
every working person from the president
94:32
of the largest corporation of the
94:33
shoeshine boy has the same boss he is
94:36
simply the customer there never has been
94:39
there is not now and it never will be
94:41
any boss with a customer he's the one
94:43
boss you must please everything you own
94:46
he's paid for
94:47
he buys your home your cars your clothes
94:49
he pays for your vacations and put your
94:52
kids through school he paid your doctor
94:54
bills and writes every paycheck you will
94:56
ever receive he'll give you every
94:58
promotion you'll ever obtain during your
94:59
lifetime and he will discharge you
95:02
if you displease him and sometimes
95:04
particularly in these days of seemingly
95:08
complex economics and big business we
95:13
lose sight of just what business is it
95:16
all started back during the most
95:18
primitive times a man in order to fend
95:21
for himself and his family had to
95:22
provide his own food in his own shelter
95:24
he had to do his own fighting in fashion
95:27
his own rough clothes and crude weapons
95:29
for hunting and materials for fishing
95:31
later he had to manufacture his own
95:34
farming implements in short each man had
95:38
to personally take care of every
95:40
department of life now naturally it came
95:43
about that men and women with certain
95:46
talents appeared one was particularly
95:48
adapted fashioning Spears and other
95:51
fishes another
95:52
hunting and edit making garments and so
95:54
on there was only natural that soon
95:56
these individuals found that they could
95:58
best spend most of their time in the
95:59
pursuit of that which they were most
96:01
talented at and trade their production
96:04
for the production of others as a result
96:06
the man who made Spears found that
96:08
others would give him a share of their
96:09
food clothing and so honestly provide
96:11
them with Spears thus trade and commerce
96:13
began now it's far more complex today
96:18
but still based on the same principle a
96:21
person's money is the result of his
96:23
production and he trades it for things
96:26
he needs and wants and it's here that
96:28
logical discrimination comes into the
96:30
picture since his money is the result of
96:33
his work it's left to his discretion
96:35
when he spends it and it's here that he
96:37
assumes they're all a boss he will spend
96:40
his money only with those whom he feels
96:42
have earned it and this is as it should
96:45
be you and I are exactly the same way if
96:47
someone treats you badly in any way then
96:49
you instinctively feel that he hasn't
96:51
earned your business and you'll withhold
96:53
it from him did our prosperity as
96:55
individuals hinges directly on our
96:57
attitude toward what we do for a living
96:59
the man who works on an automobile
97:01
assembly line might not think much about
97:04
the car at the point of sale or about
97:06
the family which will eventually buy and
97:09
travel in that car but that family pays
97:11
his salary and they will withhold the
97:13
purchase of the car on which he works if
97:15
it is not earn their respect and
97:17
admiration if you doubt this even for a
97:19
moment think of the cars which once were
97:21
popular in which can no longer be seen
97:23
on the road the surprised wall products
97:26
having earned a successful place in the
97:29
economy should never be confused with
97:31
keeping it it must be earned every day
97:34
year in year out there's not a company
97:37
that could not go out of business
97:38
everything depends on how the boss is
97:40
treated the boss being the customer and
97:44
yet the customer is eminently fair just
97:47
as you are he can be won back and if
97:49
he's treated with the importance he
97:51
deserves he can in a few years bring a
97:53
lot of other people into your place of
97:54
business now let me tell you something
97:57
you may not have thought about if you
98:00
got in your car and started driving
98:02
across the country you'd passed
98:03
thousands of businesses from small
98:05
restaurants drugstores grocery stores
98:07
and gas stations to great sprawling
98:09
corporate complexes covering hundreds of
98:12
acres and employing thousands of people
98:13
by simply looking at each one you can
98:16
tell how they're treating the boss did
98:19
you know that your rewards are an exact
98:22
proportion to your service well that's
98:25
right
98:25
we're paid exactly what we earned but no
98:28
more and you can tell by looking at any
98:30
business exactly what it has earned by
98:32
seeing what it has and it's the same
98:34
with people we get back exactly what we
98:36
earn but not a penny more and this again
98:38
is just the way it should be person
98:41
might be underpaid for a while but the
98:43
scales of life balance eventually and he
98:47
will in the end receive just what he's
98:49
earned there are of course two ways in
98:51
which were paid for what we do
98:53
one is tangible in the form of money and
98:55
the other is intangible but just as
98:57
important to many it's more important
98:59
this latter form of payment comes in the
99:02
form of inner satisfaction and in the
99:05
form of joy as a result of
99:07
accomplishment it also comes in the form
99:09
of satisfaction in position in the
99:11
spending it gives us so each of us is
99:13
paid in these two ways money and
99:15
satisfaction there's a simple way to
99:18
increase both of these forms of income
99:21
money as well as an inner satisfaction
99:23
and you'll be able to spend and feel the
99:26
results first I want you to understand
99:30
completely they're Greek law which lies
99:33
as the foundation of all life business
99:35
and personal it is that our rewards in
99:38
life
99:44
we'll always be an exact proportion to
99:47
our service the more you think about
99:56
this and observe people in business the
99:59
more you'll see the undeniable truth of
100:01
it now try as best you can to estimate
100:04
the proportion of your total ability you
100:07
have been giving your work I don't think
100:09
anyone gives 100% I don't think it's
100:11
possible you have a hundred percent day
100:12
in and day out I know they don't
100:14
but estimate what you consider to be the
100:16
percentage you have been giving your
100:18
work would you say it's been thirty
100:20
percent fifty percent anyway try to
100:22
decide now since your rewards will be an
100:25
exact proportion to your service well
100:28
you can increase your income both
100:29
financially and from an inner
100:31
satisfaction standpoint simply by
100:32
narrowing the distance between what you
100:35
have been given your work and the 100
100:37
percent which it may be said you could
100:40
give under ideal conditions now you
100:42
don't have to ask for a raise the income
100:44
will appear of its own accord
100:46
and at the right time you may want to
100:48
question this but try to take my word
100:50
for it now the second point I want to
100:53
make is this if you begin to do your
100:55
work better than you've ever done it
100:57
before you will immediately begin to
100:59
receive incalculably more inner
101:01
satisfaction you also find what may have
101:04
been a boring or an interesting job will
101:06
take on new meaning of interest no
101:08
matter what it is you do during the
101:10
entire working day try in every case to
101:12
do it a little more than you have to
101:14
more than you're being paid before
101:16
because and I should do more than you're
101:18
being paid for now you can't justify an
101:20
increase in pay and a third point I want
101:24
to make is this each of us is
101:26
interdependent as I pointed out earlier
101:29
other people pay our salaries by our
101:31
homes clothes even educate our children
101:33
therefore we depend on others for our
101:35
very lives just as they depend upon us
101:37
now if we expect others to give us
101:39
excellent service and fine products for
101:41
the money we spend doesn't it make good
101:44
sense that we should treat them the same
101:46
way every hour spent in our work should
101:50
be spent in the attempt to give the best
101:52
of which we're capable
101:53
a baker's dozen for the money our
101:55
company's customers
101:56
for our products and services and with
101:59
which our salaries are paid a person who
102:01
tries to get the maximum return for the
102:04
minimum of effort is only kidding
102:05
himself sooner or later the scales will
102:07
balance they must for that's the law
102:09
whether we like it or not this kind of
102:12
individual actually shrinks as a person
102:14
as a human being and he has no real
102:16
place in the dynamic and swiftly
102:18
changing world the fourth point is to
102:22
try each day to find some way in which
102:23
the work you're doing can be improved
102:25
here again you're guaranteeing an
102:27
increase in your income in both
102:29
categories we all know that the cynics
102:31
will laugh at this I know them you know
102:33
them but I don't know one who could be
102:36
said to be doing well do you I know lots
102:39
of men and women who are at the top of
102:41
their fields who live their lives every
102:42
day in the way I've suggested rather
102:45
than go along with someone who's never
102:47
proved in his own life that he knows
102:48
what it's about I'd prefer to believe
102:51
the one who said as he sow so shall you
102:54
reap
102:55
I feel as I'm sure you do that he was
102:58
more qualified to speak than me
103:00
know-it-all who's behind it is
103:01
installment painless anyway it's worth
103:03
the test if you follow my suggestion for
103:06
the next year you'll be a different
103:07
person living a rich rewarding and
103:09
meaningful life for things all of them
103:12
simple one remember that our rewards in
103:15
life will be an exact proportion to our
103:18
service to by giving your work a larger
103:21
percentage of your capabilities and
103:23
talents you will you must increase your
103:25
income substantially 3 since our lives
103:29
depend on others treat others at every
103:31
facet of your life exactly as you want
103:34
others to treat you if you expect others
103:35
to give you excellent products or
103:37
services for the money you and your
103:38
family spend then you should make
103:40
certain that your job is handled
103:42
excellently since it's the money of
103:45
others which pays yourself for trying to
103:49
find some way every day in which your
103:51
work can be improved and above all know
103:53
your boss he's the customer treat him
103:56
with the respect care and courtesy and
103:59
humor he deserves remember that he pays
104:01
all of your bills every month he will
104:03
buy everything you ever owned he maybe
104:06
of course crude coarse ignorant selfish
104:09
can
104:10
maybe in a thoroughgoing Savage he often
104:12
will be and here it's more important
104:14
that you treat him with all the care and
104:16
attention you can muster if you don't
104:18
and if you permit his attitude to affect
104:20
yours you're admitting that he's the
104:21
stronger person if you respond the same
104:23
way he conducts himself you're admitting
104:26
you're no better than he is
104:27
but most people are nice people they're
104:30
people like you and me you want to be
104:32
liked you want to get along and who want
104:34
to be friends they have problems and
104:36
sorrows of their own of which were not
104:38
aware and they have bad days and
104:40
disappointments make sure that the time
104:43
they're with you is a high spot in their
104:45
day and they don't want to come back not
104:48
just because of your company but because
104:50
of you if you do these things for a year
104:53
you'll be surprised and delighted and
104:56
you will find that you wouldn't live any
104:57
other way for the world if you're
104:59
already living this way you know what I
105:02
mean
105:02
thank you
105:07
[Music]
105:17
Azura lighten gale I'd like to tell you
105:19
about the strangest secret in the world
105:21
some years ago Albert Schweitzer the
105:23
great doctor and Nobel Prize winner was
105:25
being interviewed in London and the
105:27
reporter asked him doctor what's wrong
105:29
with men today a great doctor was
105:32
saddened for a moment and then he said
105:33
men don't think it's about this that I
105:35
want to talk with you we live today in a
105:38
golden age this is an era that man has
105:40
looked forward to dreamed of and worked
105:41
toward for thousands of years but since
105:44
it's here we've pretty well taken for
105:46
granted
105:46
ours is a land of abundant opportunity
105:49
for everyone but you know what happens a
105:51
stick a hundred men who all start even
105:53
at the age of 25 if you ask any one of
105:56
them if he wanted to be a success he'd
105:58
tell you that he did and you'd notice
105:59
that he was eager toward life there was
106:01
a certain sparkle to his eye and he
106:03
reckless to his carriage and life seemed
106:06
like a pretty interesting adventure to
106:07
him but by the time these hundred men
106:09
reach the age of 65 only five would have
106:14
made the grade only five are successful
106:17
when we say only 5% achieve success we
106:20
have to define success and here's the
106:22
definition success is the progressive
106:24
realisation of a worthy ideal if a man
106:28
is working toward a predetermined goal
106:30
and knows who he's going that man is a
106:32
success if he's not doing that
106:34
he's a failure success is the
106:36
progressive realisation of a worthy
106:39
ideal Rallo may the distinguished
106:41
psychiatrist wrote a wonderful book
106:43
called man's search for himself and in
106:45
this book he says the opposite of
106:47
courage in our society is not cowardice
106:49
its conformity a survey was made one
106:53
time that covered a lot of men working
106:54
men and these men were asked when do you
106:57
work why do you get up in the morning 19
106:59
out of 20 had no idea they simply said
107:02
everyone goes to work in the morning and
107:04
that's the reason they do it because
107:05
everyone else is doing it and there you
107:08
have the trouble today
107:09
it's conformity people acting like
107:11
everyone else without knowing why
107:13
without knowing where they're going now
107:15
we learn to read by the time we're 7 we
107:17
learn to make a living by the time we're
107:19
25 usually but that time we're not on
107:21
the
107:21
living we're supporting a family and yet
107:23
by the time they're 65 the great
107:25
majority hasn't learned how to become
107:27
financially independent in the richest
107:30
land that has ever been known why they
107:34
conformed they're acting like the wrong
107:36
percentage group the 95 percent who
107:38
don't succeed why do these people
107:41
conform let's get back to our definition
107:43
of success who succeeds the only man who
107:46
succeeds is the man who is progressively
107:48
realizing he were the ideal he's the man
107:51
who says I'm going to become this and
107:52
then begins to work toward that goal he
107:55
succeeds because he knows where he's
107:56
going
107:57
think of a ship leaving a harbor and
107:59
think of it with a complete voyage all
108:01
mapped out and planned the captain and
108:03
crew know exactly where the ship is
108:04
going and how long it will take it has a
108:06
definite goal and it will reach that
108:09
goal now let's take another ship just
108:11
like the first only let's not put a crew
108:13
on it or a captain of the helm
108:15
let's give it a no aiming point no goal
108:17
no destination we just start the engines
108:19
and let it go I think you agree with me
108:22
that if it gets out of the harbor at all
108:23
it will wind up on some deserted beach a
108:26
derelict it can't go anyplace because it
108:28
has no destination and no guidance and
108:30
it's the same of the human being I'll
108:33
tell you the successful people are a
108:35
success as the school teacher who's
108:36
teaching school because that's what he
108:38
or she wanted to do the success is the
108:40
woman who's a wife and mother because
108:41
she wanted to become a wife and mother
108:42
and is doing a great job
108:44
the success is the man who rims the
108:45
corner gas station because that's what
108:47
he wants to do the success is the
108:49
successful salesman who wants to become
108:50
a top-notch salesman and grow and build
108:52
with his organization a success is
108:55
anyone who is doing deliberately a
108:57
predetermined job because that's what he
109:00
decided to do deliberately
109:02
but only one out of 20 does that that's
109:05
why today there really isn't any
109:06
competition unless we make it for
109:07
ourselves instead of competing all we
109:10
have to do is create for 20 years I look
109:14
for the key which will determine what
109:16
would happen to a human being was there
109:18
a key I wanted to know which would make
109:20
the future of promise that we could
109:22
foretell to a large extent was there a
109:24
key that could guarantee a person's
109:26
becoming successful if he only knew
109:28
about it and knew how to use it well
109:31
there is such a key and I found it
109:34
here's the key to success and the key to
109:37
failure we become what we think about
109:41
let me say that again we become what we
109:45
think about throughout all history the
109:48
great wise men and teachers philosophers
109:50
and prophets have disagreed with one
109:52
another on many different things it's
109:54
only on this one point that they're in
109:56
complete and unanimous agreement Buddha
109:58
said all we are is what we thought about
110:01
Marcus Aurelius said a man's life is
110:04
what his thoughts make of it
110:05
Disraeli said everything comes if a man
110:08
will only wait I've brought myself by
110:11
long meditation to the conviction that a
110:12
human being with a settled purpose must
110:15
accomplish it and that nothing can
110:17
resist a will that will stake even
110:19
existence for its fulfillment Ralph
110:21
Waldo Emerson said this a man is what he
110:24
thinks about all day long William James
110:26
said the greatest discovery of my
110:28
generation is that human beings can
110:30
alter their lives by altering their
110:31
attitudes of mind and George Bernard
110:34
Shaw said people are always blaming
110:36
their circumstances for what they are I
110:38
don't believe in circumstances the
110:40
people get on in this world of the
110:42
people who get up and look for the
110:43
circumstances they want and if they
110:45
can't find them make them well it's
110:48
pretty apparent isn't it we become what
110:51
we think about it stands to reason that
110:53
a person who's thinking about a definite
110:55
and worthwhile goal is going to reach it
110:57
because that's what he's thinking about
110:58
and we become what we think about
111:00
conversely the man who has no goal who
111:03
doesn't know where he's going and his
111:05
thoughts must therefore be thoughts of
111:06
confusion and anxiety and fear and worry
111:08
becomes what he thinks about his life
111:11
becomes one of frustration fear anxiety
111:13
and worry and if he thinks about nothing
111:15
he becomes nothing you see the human
111:19
mind is the last great unexplored
111:21
continent on earth it contains riches
111:24
beyond our wildest dreams it will return
111:26
anything we planted it now you might say
111:29
but if that's true why don't people use
111:31
their minds more why don't they till
111:33
they're fertile mental soil we have the
111:35
answer to that to our mind comes a
111:38
standard equipment at birth it's free
111:40
and things have been given to us for
111:42
nothing we place little value upon
111:43
things that we pay money for we value
111:46
the paradox is that exactly the reverse
111:49
is true everything that's really
111:51
worthwhile in life came to us free our
111:53
minds our souls our bodies our hopes our
111:56
dreams our ambitions our intelligence
111:58
our love of our families and children
112:00
and friends all these priceless
112:03
possessions are free but the things that
112:06
cost us money are actually very cheap
112:07
and could be replaced at any time a good
112:10
man can be completely wiped out and make
112:11
another fortune he can do that several
112:13
times even if our homes burned down we
112:15
can rebuild them but the things we got
112:17
for nothing the really valuable
112:19
possessions we can never replace the
112:22
human mind isn't used merely because we
112:24
take it for granted it can do any kind
112:26
of a job we assign to it but generally
112:28
speaking we use it for little jobs
112:30
instead of big important ones
112:32
universities tell us that most of us are
112:34
operating on about 10% of our abilities
112:36
decide now what is it you want plant
112:40
your goal in your mind
112:41
give yourself direction and a
112:42
destination it's the most important
112:44
decision you'll ever make in your life
112:46
you see the very law that gives us
112:49
success as a two-edged sword we must
112:51
control our thinking the same rule that
112:54
can lead a man well I feel success
112:55
wealth happiness and all the things he's
112:57
dreamed up for himself and his family
112:58
that very same law can lead him into the
113:01
gutter it's all in how he uses it
113:03
for good or bad this is the strangest
113:06
secret in the world remember these words
113:09
from the Sermon on the Mount and
113:10
remember them well keep them constantly
113:12
before you ask and it shall be given you
113:15
seek and ye shall find knock and it
113:18
shall be opened unto you for every one
113:21
that asketh receiveth and he that
113:23
seeketh findeth and to him that knocketh
113:25
it shall be opened it's as marvelous and
113:28
as simple as that
113:29
in fact it's so simple that in our
113:31
seemingly complicated world it's
113:33
difficult for an adult to understand
113:34
that all he needs is a purpose and faith
113:37
above all don't worry worry brings fear
113:40
and fears crippling the only thing that
113:42
can cause you to worry is trying to do
113:44
it all yourself know that all you have
113:46
to do is hold your goal before you
113:47
everything else will take care of itself
113:49
remember also to keep calm and cheerful
113:52
don't let petty things ignore you and
113:54
get you off course prosperity is founded
113:57
upon a law of mutual exchange
113:59
a person who contributes to prosperity
114:01
must pass print earn himself sometimes
114:04
the return will not come from those you
114:05
serve but it must come you from
114:07
someplace for that's the law for every
114:10
action there is an equal and opposite
114:12
reaction there are no exceptions to a
114:14
law you can drive down any Street in
114:16
America and from your car estimate the
114:18
service that's being rendered by the
114:20
people living on that street and you
114:22
ever thought of this yardstick before
114:23
it's interesting
114:25
once this law is fully understood any
114:27
thinking person can tell his own fortune
114:29
if he wants more he must be of more
114:31
service to those from whom he receives
114:33
his returned if he wants less is only to
114:36
reduce this service this is the price
114:38
you must pay for what you want if you
114:41
believe you can enrich yourself by
114:43
diluting others you can end only by
114:45
deluding yourself it may take some time
114:47
but just as surely as you breathe you
114:49
get back what you put out the prisons
114:52
and can work going someplace so we
114:54
should make our time here an exciting
114:55
adventure the architect of the universe
114:58
didn't build a stairway leading nowhere
115:00
and the greatest teacher of all the
115:03
carpenter from the plains of Galilee
115:05
gave us the secret time and time again
115:06
as you believed so shall it be done unto
115:10
you