Keynote Unit 9.

1
- Trends manager
- gets TONS of view
- SET OUT to make a viral video: She set out with the aim of becoming the youngest ever winner of
the championship. (to begin a journey with a specific purpose.
- He posted a video ALL THE WAY BACK in January
- to have just SPROUTED UP (spraut) out of nowhere: If a large number of things sprout (up), they
suddenly appear or begin to exist: New factories have sprouted up everywhere.
- this is a LOOPED animation; LOOPED music = repeated scenes, repeated music
a piece of string, thread, material, etc. bent into a curved shape.
a loop of string
- this TECHIE: /ˈtek.i/ US /ˈtek.i/ someone who knows a lot about computers or other electronic
equipment.
- GEEKY: geeky, adjective IT informal /ˈɡiːki/ UK US used to describe someone who knows a lot
about science or technology, especially computers: Instead of talking algorithms to geeky
programmers, he offers a primer in practical computer security for those doing business online.

9.3 Same old

Vocabulary, ex 6
- looking at the Internet: browse, surf
to browse the Web
- Surf: to spend time visiting a lot of websites: He spends a lot of time surfing the
internet/Net/Web.
- traditional (non-Internet) media: landline, snail mail
‘Landline: a phone that is not a mobile phone and that is connected to the phone system by wires:
Her cell phone must be switched off. I'll try her on her landline.
Snail mail: letters or messages that are not sent by email, but in the post:
We agreed the deal online, but we'll have to wait for snail mail to get the paperwork.
commonly talked about idea: buzzword, meme
buzzword
noun [ C ]
UK /ˈbʌz.wɜːd/ US /ˈbʌz.wɝːd/ a word or expression from a particular subject area that has
become fashionable by being used a lot, especially on television and in the newspapers:
"Diversity" is the new buzzword in education.
- Cyberbully ˈsaɪ.bəˌbʊl.i/
- Troll
unwanted or dangerous email: phishing, spam
phishing

noun [ U ]

UK /ˈfɪʃɪŋ/ US IT, INTERNET, BANKING

an attempt to trick someone into giving information over the internet or by email that would allow
someone else to take money out of their bank account: Phishing emails can look as if they come
from a real bank email address.
spam noun [ U ] UK /spæm/ US /spæm/ spam noun [U] (COMPUTING)

C1 informal disapproving
unwanted email, usually advertisements:
I get so much spam at work.
taking and editing images: photoshop (also a VERB), selfie
raising money or support: crowdfunding, online petition
crowdfunding /ˈkraʊdfʌndɪŋ/ noun

the practice of funding a project or venture by raising money from a large number of people who
each contribute a relatively small amount, typically via the Internet.

"musicians, filmmakers, and artists have successfully raised funds and fostered awareness through
crowdfunding"
foster verb (ENCOURAGE) [ T ]

to encourage the development or growth of ideas or feelings:

I'm trying to foster an interest in classical music in my children.
They were discussing the best way to foster democracy and prosperity in the former communist
countries.
Run a campaign to foster awareness…
Start an online petition
Sign an online petition

web-based articles or programmes: blog, podcast

access to the Internet: hotspot, offline

hotspot: a public place where you can use a computer, mobile phone, etc. with wi-fi (= a system
for connecting electronic equipment to the internet without using wires):

There are wi-fi hotspots in all our cafés.

BTW – BY THE WAY

BRB – BE RIGHT BACK
___________________________________________________________

- KEYNOTE BOOK Pag 102 – act 5

- UNIT 12 – KEY WORDS

- People who live in remote areas, where supplies cannot be delivered regularly, have to
be resourceful. (having the ability to find quick and clever ways to overcome difficulties.)
- They didn’t have refrigerators so they had to improvise with materials that would
insulate (aislar) the food from the heat.

- Fresh drinking water is often scarce in areas of low rainfall.

- Often the best ideas occur in moments when you are faced with adversity (a difficult or
unpleasant situation).
- Even though it is a large company, it is very agile and can adapt to changes in the market.
- I have great faith in human ingenuity /ɪndʒɪˈnjuːɪti/ (the quality of being clever, original,
and inventive) to find solutions to the world’s problems.

12.2 Patent pending (read both pages)

Vocabulary – Adverbs and word order; Language focus ADVERBIALS

12.3 The inventor’s trials

4-
- Last, but not least: the final point, but not the least important one.
- His tinkering found a new outlet: discovered a new way to use/express his skill of
inventing.
- it looked promising: looked as though it might work
- beyond their wildest dreams: more than they could imagine
- for fear they might reverse-engineer it: find the formula/constituents from analysing the
finished product itself, and then re-create the material
- He was too protective of his idea to bring himself to share it with others: be able to
share.

6-
- The plane took off…
- He began trying out different mixtures… (experimenting with)
- When he finally hit on a material… (found or discovered)
- This material would not give off toxic fumes.. (emit)

7- page 134

UNIT 9.4 – compounding page 105

Writing skills

9.a

- ´bookkeeper: a person whose job is to keep records of the financial affairs of a business.
"the business had grown enough to justify hiring a bookkeeper"
- mother-in-law
- team player
- marketing consultant
- marketing professional
- ideas man
- business sectors (I have experience of numerous business sectors)
 - best-selling author
- Web content editor
- social messaging activities
- small businesses
- online profile
- target audience
- prize-winning chef
- A niche in the restaurant business
- cake-maker
- special occasion cakes

9.b

- book lover
- community-spirited volunteer
- experienced salesperson/individual
- go-getter
- hard worker
- self-motivated individual/salesperson
- strategic thinker
- proven track record in

UNIT 3 KEYNOTE

- It is natural to try to supress our negative feelings and focus on the positives.
- Your body releases cortisol (the stress hormone) as a fight-flight response.
The fight-or-flight response (also called hyperarousal or the acute stress response) is a
physiological reaction that occurs in response to a perceived harmful event, attack, or threat to
survival.
- My internet has limited bandwidth, so the connection keeps getting interrupted.
bandwidth

noun [ U ]
US /ˈbænd·wɪtθ, -wɪdθ/
the amount of information that can be sent over a network connection at one time:

These streaming applications swallow enormous chunks of bandwidth for long periods of time.
- What are the drivers of consumer behaviour?
something that makes other things progress, develop, or grow stronger.
- When you say one thing and do another, you are not being congruent with your values.
congruent
adjective
UK /ˈkɒŋ.ɡru.ənt/ US /ˈkɑːŋ.ɡru.ənt/
congruent adjective (IN AGREEMENT)
similar to or in agreement with something, so that the two things can both exist or can be
combined without problems.
- Every day we are bombarded with hundreds of advertising messages.
bombard sb with sth
— phrasal verb with bombard verb [ T ]
UK /bɒmˈbɑːd/ US /bɑːmˈbɑːrd/
to direct so many things at someone, especially to ask them so many questions, that they find it
difficult to deal with them: The children bombarded her with questions.

3.3 LIGHTS, MUSIC, ACTION

These are synonyms.

disconcerting – unsettling
distracting – off-putting
- Please turn your music down - it's very distracting
- slightly unpleasant or worrying so that you do not want to get involved in any way:
He's slightly aggressive, which a lot of people find off-putting when they first meet him.
What I found off-putting was the amount of work that you were expected to do.
energizing – stimulating
infuriating – maddening
- infuriating
adjective
UK /ɪnˈfjʊə.ri.eɪ.tɪŋ/ US /ɪnˈfjʊr.i.eɪ.t̬ɪŋ/
extremely annoying: It's infuriating when people keep spelling your name wrong, isn't it?
- maddening adjective
UK /ˈmæd.ən.ɪŋ/ US /ˈmæd.ən.ɪŋ/
making you angry: She has a maddening habit of interrupting me when I'm talking to her.
irresistible – compelling
- If a reason, argument, etc. is compelling, it makes you believe it or accept it because it is so
strong: compelling evidence

reassuring – comforting
- comforting adjective
UK /ˈkʌm.fə.tɪŋ/ US /ˈkʌm.fɚ.t̬ɪŋ/

C2
making you feel less sad or worried:
I found her words very comforting.
Hot soup is very comforting on a cold winter's day.

rousing – stirring

- rousing adjective

UK /ˈraʊ.zɪŋ/ US /ˈraʊ.zɪŋ/
making people feel excited and proud or ready to take action:

We sang a last rousing chorus of the national anthem.

She delivered a rousing speech full of anger and passion.

stirring
noun [ C ]
UK /ˈstɜː.rɪŋ/ US /ˈstɝː.ɪŋ/

the beginning of something, such as an emotion or thought:

She felt a faint stirring of envy when she heard that one of her colleagues had been promoted.

soothing – relaxing
tempting – enticing
enticing
adjective
UK /ɪnˈtaɪ.sɪŋ/ US /ɪnˈtaɪ.sɪŋ/
Something that is enticing attracts you to it by offering you advantages or pleasure:
an enticing smile
an enticing job offer