Jigyasa Arora

LinkedIn: http://linkedin.com/in/jigyasa-arora
Area of Specialization: Marketing

Educational Qualification:

Degree College/School Board/University Year of CGPA/

Passing Percentage
PGPM IBS Gurgaon, Haryana ICFAI Business School, 2021 9.87
Gurgaon
B. Com Atma Ram Sanatan Dharma University of Delhi 2017 73.72%
College, New Delhi
XII J.D. Tytler School, New Delhi C.B.S.E 2014 88.75%
X J.D. Tytler School, New Delhi C.B.S.E 2012 9.0

Summer Internship at IBS Gurgaon

• Company: Lite Bite Foods Private Limited

• Project Title: 360 Degree Omni-Channel Marketing Strategies
• Project Area: Marketing
• Project Synopsis: Responsible for 360-degree marketing at LBF and got exposure to
marketing domains like social media marketing, aggregator marketing, content marketing,
influencer marketing, online reputation management, on-ground activations, offline
marketing and regress in-depth strategic analysis.
• Duration: 14 weeks (February to May’2020)

Achievement: Received Top Intern Award for Performance in SIP’2020

Work Experience:

June’2017 – June’2019: Vivo Mobile India Private Limited (Senior Marketing Executive)

• Devised and delivered effective ATL communication campaigns by increasing brand KPI on Trust,
Imagery and WOM by 200%; maintaining 20-30% SOV within the category.
• Successfully spearheaded projects like Vivo IPL, Vivo Pro Kabaddi League, KBC co-powered
by Vivo, Vivo presents Bigg Boss Tamil Nadu, Star Screen awards co-presented by Vivo, etc.
• Successfully planned and executed 8 smartphone launches and 4 flagship NPL in 2 years.
• Liaised with different media agencies and channel partners, drawing almost 20+ media campaigns
along with 10+ on-air sponsorships.
• Administered and evaluated multiple media campaigns and MIS reports.

Achievement: Vivo Shining Star Q3’2018 Performer Award

Additional Projects Undertaken:

Industry: Smartphone
Company: Vivo Mobile India Private Limited
Project Title: Vivo Traditional Media Marketing
Project Synopsis:
1. Sponsorship Projects:
• 2017: Star Screen Awards co-presented by Vivo – branding plan and execution
• 2018: Vivo IPL, Vivo Pro Kabaddi League, KBC co-presenting by Vivo – Vivo sponsorships branding
• 2018: Vivo Bigg Boss Tamil Nadu – solely handled project from strategic planning to execution
2. NPL Media Campaigns:
• 2017: Vivo V7/V7 plus campaign
• 2018: Vivo V9, Vivo V11/V11 Pro campaign
• 2019: Vivo V15/V15 Pro campaign

Certifications:

• Google Digital Marketing Certification (40hours, 26 modules), July’2020.

Professional Skills

• Effective Communication Skill - Work experience helped me adapt art of communication.

• Innovative and Creative Thinking - Creating content for my YouTube channel has expand my
horizons to look at everything with a creative head.
• Leadership Quality and Problem Solving - Worked and managed diverse teams.
• Persuasive and Determinant - Ability to prioritize work, manage time effectively and be highly
organized, managing multiple projects and stakeholders.
• Quick Learner and Persistence - Exploring new learning platform is one of my passions.
• Professional Presentation Skills - Excellent attention to details, along with a competency in
office software (Excel, Word, PowerPoint, etc.)

Extra-Curricular Activities & Hobbies

• Got selected in Roadies Revolution final round in June’2020 which got covered on television.
• Certified for best performance in SIP’2020 “Certificate of Appreciation in SIP 2020”.
• Run my own YouTube channel “The ImPERFECTionists” which was started in Feburary’2020.
• Placement Cell Representative at IBS Gurgaon 2019-2021.
• President of Fashion Society of ARSD college in year 2017.
• Vice head of debating society of ARSD college (Nimbus) in 2017.
• Been a member of dance and dramatic of ARSD college 2014-2015.
Hobbies:
• Dancing, art and craft, blogging, reading and debating.
• Creating social media content and exploring new learning platforms.

Personal Details
Date of Birth: 26.08.1996
Gender: Female
Mobile Number: 7838075250
Permanent Address: New Delhi-110008
Father’s Name: Rajesh Arora
Residential Contact Number: 9711447719
Email ID: jigyasa.official@gmail.com
LinkedIn: http://linkedin.com/in/jigyasa-arora