www.getwsodo.

com
www.getwsodo.com

COURSE WORKBOOK
 www.getwsodo.com
www.getwsodo.com
ACTION ITEM
MODULE: Your bio is one of the first things that people look
at when they come to your account. You have 150
FOUNDATIONS: GETTING characters to tell people what you do, who you are, and
why they should follow you. ❏❏ Update your bio using all of these tips.
SET UP FOR INSTAGRAM Make sure it:

SUCCESS •
•
Introduces you and your business.
Explains why people should care.
• Showcases social proof or authority.
LESSON: • Has a clear call to action to tell people what to do

HOW TO CREATE A
next.
• Showcases the benefits of your product or services.

COMPELLING BIO THAT The most important elements are the CTA and
establishing rapport, authority or social proof on why
DRIVES CLICKS people should care or what’s in it for them.
Let’s brainstorm:

Introduce yourself / your business in as few

words as possible

Why should people care? What’s in it for

your audience?

Why is your account unique? What proof/

authority do you have?

What are the benefits of using your product

/ service?

What value will your audience get out of

following your account?

Call to action

COURSE WORKBOOK
 www.getwsodo.com
www.getwsodo.com
Notes:

TOOLS & RESOURCES

• Healthish, Instagram.
• Foundr, Instagram.
• How to Write the Best Instagram Bio:
Ideas, Tips, and Examples, HootSuite.

COURSE WORKBOOK