0-100K

ROADMAP

@holler.academy
 20k-55k
INSIDE THE 0-100K ROADMAP: Growth Focus:
Ranking on Explore Page
Creating Sharable Content
Going Viral
6k-10k Phase Four

Engage:
Using engagement for growth
Daily Engagement Plan
Phase Two
Phase Five

55k-100k
Get out there:
Getting Collabs
Off-app growth
Next Steps
Phase Three

10k-20k
More Value:
Phase One Creating valuable content
Posting with purpose
0-6k Winning Content Formula
Starting out:
Finding your niche, audience,
content & optimising your account
 INTRODUCTION
0-100K FOLLOWERS
ROADMAP | @HOLLER.ACADEMY

Hey, how are ya! If you don't know me already, my

name is Abi and I run the account @holler.academy
on Instagram! (follow if ya don't already, we post
daily IG tips & tricks!!)

I've grown this account to over 104,000+ followers -

and I wanted to write this free guide to show you
exactly how you can do it too!

Growth on Instagram is not dead - it is STILL

possible! Let me show you how
0-6K
Phase One:
Starting Out
 FIND YOUR
NICHE
When you don't have a niche, or your niche isn't defined enough, people can
mistake you for being a personal account, and will not follow you out of
respect, or unease

The majority of accounts on Instagram are not creators, Influencers, or businesses -

but in fact, just ordinary people using it as a social networking site. The main purpose
for their Instagram account is to keep up with their friends and family, and occasionally
post about what they're doing too.

When we come across these accounts, is almost as though there is an unwritten rules
that we don't follow them. For the same reason that we don't add people we don't know
on Facebook. It seems intrusive, like we're snooping on the private life of a stranger.
We feel uninvited. We don't feel as though we should be following them.
WHY WE HAVE TO
HAVE A NICHE:
STATUS
01
Tells people that you are a public figure account
or business, not a personal account

CLARITY
02
Helps people to understand why they should
follow you

DISCOVERABILITY
03
Makes it easier for your ideal audience,
customers, clients, and work to find you!
 How to Find your Niche
ASKYOURSELF:
Do you have any Interests/Desires that you could talk about endlessly?

Are you in a particular industry? Are you an expert at anything?

What could you teach?

Is there a particular theme that is already running strong amongst the majority
of your existing content that you could strengthen and run with more?

Is there a trending topic, industry or niche that you could capitalise on

whilst it is still growing? Get in there first and you could strike big!
 Do you have a personal brand
Is there a gap in the market, or something
that isn't being done already in my niche?
that is different or unusual? What about me sets you
apart from everyone else?

FIND YOUR POD

Your 'Point of Difference' - or POD, is what makes you different (and essentially,
better than) other accounts in your niche. A point of difference can:
Drive more interest to your account
Make you more recognisable and memorable
Help you to become a leader in your field

Do I have a particular tone What's one topic in my niche

of voice that's memorable? that isn't talked about enough?
What are other creators
missing out on?
 OPTIMISE YOUR
ACCOUNT
One of the most important things you need to do at the start of your
IG career is making sure your account is optimised for discoverability
& growth!

Take a good hard look at your profile, and ask yourself:

Does this explain clearly what I do?
Does this give people a reason to follow me?
Is this clear and niche?
Is it clear who I'm posting for?
 THE PERFECT PROFILE PICTURE
Your profile picture is the first thing new potential followers and customers will see when landing on your page. And this is what they will
associate you with - so make sure it's relevant! If you're a business coach - dress smart and opt for a professional headshot! If you're a
personal trainer - show yourself at the gym! Here are some general Do's and Don't's when it comes to selecting your profile pic!
 SHARABLE CONTENT EXAMPLES:
USERNAME & BIO NAME WRITING YOUR INSTAGRAM BIO:
Username Your 'bio' (short for biography) is the piece of text situated underneath your username. This is where you
Just like your profile picture, you want your username need to tell your new followers and potential clients exactly who you are and what you do (well, at least
to be relevant, and recognisable. You also want your as close as you can get to it within the 150 character limit!) Use your bio as a punchy first introduction to
username to be memorable and uncomplicated.
your page and your personal brand!
Don't overcomplicate it. chose something that is simple,
and easy to remember. Tips for Writing your Bio:
Avoid using too many 'filler' characters (these are
characters such as; x, o, _, . - e.g. _x.becky_xo) too Be Clear and Concise Don't waffle on! Nobody needs to know the year you met your boyfriend or
many characters like this and no one will be able to the name of your pet parrot State your: what and who - What do you do, and who do you do it
remember your username. for?This helps potential followers and customers decide whether your profile is suitable for them!
Don't use too many numbers. The same principle
applies.
Use Key Words and talk about your niche or Industry Make sure you include your niche, industry,
Bio Name and any key words in your bio - your niche should be so obvious even a blind bat or your mum
without her glasses couldn't miss it!
Did you know that your bio name is the only part of
your profile apart from your username that is
searchable? Place keywords your ideal audience may What do you do - fitness, home decor, beauty treatments? Tell your audience!
be searching for within your bio name. This way you
will come up in search results for this search term.
Use emoji's and paragraphs to make your bio more readable and digestible.
For example, I might set up my bio name to 'Abi |
Instagram Coach' so when search for 'an Instagram Include a 'call to action' for your link This is a short sentence that directs your audience to your
coach, my profile will come up! link, tells them what to do with it and what it is - and acts as an incentive to click.
 clear profile picture searchable
keywords

brand colour

how you
help

why follow?

link relating to CTA what to do next (CTA)

 FIND YOUR
PEOPLE
Understanding your audience is one of the key elements of success on
Instagram. You need to be able to know example who your followers are, in
order to build a relationship, understanding and responsiveness to them.

The best way the discover who your audience are, is to build a follower persona. Think
about who your ideal audience are, what demographics they fall under, how old they
might be, what their hobbies and interests are.

We can start to find and understand who our ideal followers are a little more, by
exploring 'segmentation'.

​ egmentation is the process of dividing potential followers into distinct groups, who
S
have different needs, characteristics or behaviours. This is typically done in the form of
a 'segmentation grid' the grid is split into 4 aspects of your ideal or potential audience.
 SEGMENTATION MAP

GEOGRAPHICS DEMOGRAPHIC PSYCHOGRAPHIC BEHAVIOURAL

Country Age Lifestyle Benefits Sought
City Gender Interests Pain Points
Density Income Opinions Goals
Language Education Concerns Buyer Stage
Area Social Status Values User Status
Population Family Attitudes Life Cycle
Life Stage Personality Engagement
Occupation Relationship
 segmentation map
BREAKDOWN:
Geographics - where they are from and everything about that area (that is important about
your audience).

Demographics - aspects about themselves and their life which they typically have less
control over, such as: age, gender, income, education, social status, family, life stage and
occupation.

Psychographics - aspects of a person's lifestyle that they typically have more control over.
Such as: Lifestyle, activity, interests, opinions, concerns, personality, values, and attitudes

Behavioural - their relationship with you and your brand. Including: benefits they seek in
products/services, where they are with you (stranger, follower or fan),buyer readiness stage
(how ready are they to buy), engagement with your profile/brand, and so on.
 STRANGER-FOLLOWER-FAN
(SFF) FRAMEWORK:
INTEREST BROWSING
(STRANGER)

DISCOVERY

EVALUATION OF CONTENT (FOLLOWER)

FOLLOWING
(FAN)
TRUSTING

ACTION
 JUST BROWSING
DISCOVERS YOU
if your content doesn't stop the scroll,
no one will discover you If it doesn't provide quick wins, people
won't click on your page to discover more

CONSUMES MORE CONTENT

If there isn't consistent funny, entertaining or
informative content, no one will click 'follow
FOLLOWS YOU
If you don't build a community,
no one will trust you

STARTS TO TRUST YOU

If you don't position yourself as an
authority, no one will consider
taking action with you
TAKES ACTION/BUYS
If you don't have strong CTAs on
your sales/lead posts, no one will
sign up or buy
different content is needed at every stage to get people to the next stage!

Visually attractive or
Valuable content that
interesting content
DISCOVERS YOU provides 'quick wins'
JUST BROWSING that 'stops the scroll'

funny/entertaining micro
content, or informative Community building
CONSUMES MORE CONTENT macro content that gets FOLLOWS YOU content that makes
them hooked them feel connected

STARTS TO TRUST YOU Trust-lead content

TAKES ACTION/BUYS
that positions you Sales/lead posts with a
as an authority STRONG call to action
 WHY DO PEOPLE
FOLLOW YOU?
This is the ultimate stranger-follower flowchart. Note:
answering ‘no’ to just one of these can SERIOUSLY stunt
your Instagram growth‼️

Go through this flow chart with an external POV… Really

put yourself in the shoes of someone who has not yet
followers you, and has only just come across your
account for the first time. Answer these questions with
honesty, and even a smidge of self criticism!

If you find yourself answering ‘no’, or even ‘ahhh, not

quite sure’ to one or more of these, then note down which
it is - and make it your mission to improve them.
CONTWENT THAT TURNS STRANGERS INTO
FOLLOWERS & THEN FANS:

relieves achieves
pain points small wins goals

gets results is targeted makes them

to them happy
 EXPLORE &
EXPERIMENT
Find your voice, explore different content types &
find out what works for you!
CONTENT TYPE
01
Pick the content types you want to post. Make
sure you include a variety!

CONTENT IDEAS
02
Source different ideas both internally and
externally through both sites and own research

CONTENT CREATION
03
Create visually appealing content to post on your
account and attract followers
 CHOOSE YOUR CONTENT TYPES:
Static posts carousels stories
The classic static post is
Carousels are a new format
Stories are disappearing

what Instagram was first

developed by Instagram in
landscape images, videos,

known for - a photo, or

more recent years, where a
or 'boomerangs' that your

static graphic, in three

user can upload multiple
audience will only get to

sizes: square, portrait and

images and videos in one post
see for 24 hours
landscape

reels lives
You can now also broadcast
captions
Reels is instagram's short- You can also use the captions of

live straight to your followers.

your posts as a secondary content
form video platform. Reels are They can watch you in real platform. Use your captions to tell

short, entertaining videos - time, and you can repurpose

stories, sell products, and create

which can last anywhere up lives as IGTVs for them to watch

blog-like long-form text posts
to 1 minute later
PLACES TO FIND CONTENT IDEAS:
Google Trends the content academy*
Quora answer the public
Pinterest Creator's Q&A lives
Podcast Titles youtube video titles
book chapter titles youtube video titles
Blogs & Medium story question stickers
Past Content AnswerThePublic
AnswerThePublic
Reddit Facebook Groups
AnswerThePublic
UberSuggest
ChatGPT FAQ Fox
 FREE CONTENT TOOLS:
CHATGPT COOLERS.CO GRAMMARLY
AI content creator (find ideas, Find colour palettes and brand Edit your captions and
write content & captions!) colour schemes perfect your grammar

INSHOT GIPHY CANVA

Easy to use mobile video Find memes & GIFs Create all type of
editing app content and designs

PEXELS LATER TEZZA

Free to use stock Plan content & captions, find One-tap filter app for
videos & photos hashtags & analytics photos & videos
NEXT STEPS:
EXPLORE & EXPERIMENT
01
Find your voice, explore different content
types & find out what works for you!

POST WITH PURPOSE

02
make sure every post has a purpose, and
provides value for your ideal audience

TELL 'EM
03
share your page on existing social media, and
with friends & family
6K-10K
Phase Two:
Engage
 PHASE TWO:
ENGAGE
WHY ENGAGE?
One way to grow your account is to go out and
actively engage with the ideal followers that
we identified earlier

'engaging' means interacting with other

peoples accounts. This could come in the form
of: likes, saves, shares, comments, story
replies, and direct messages.

Let's look at how to use engagement for

growth.
 how to use engagement
FOR GROWTH:
1) find out where your ideal followers are already hanging out on instagram

2) leave meaningful and valuable engagement on their profiles

3) start conversations and form relationships

4) convert new targeted ideal audience members into followers

FIND WHERE THEY
HANG OUT
WHERE?
01
Find out where your ideal audience is already
hanging out on Instagram.

HOW?
02
find your top 10 closest competitors and 10
hashtags your ideal audience use/search, and
write them down.
KEEP TRACK
03
Turn on post notifications for your closest
competitors, and follow all key hashtags.
 LEAVE MEANINGFUL
ENGAGEMENT
Use those findings to find accounts that you know would be perfect for your
account, and would enjoy your content - and start engaging.

Whenever your competitors post - make sure you comment on their posts in case other
accounts notice your account in the comments. Visit the pages of others that comment
too. If they are commenting, then they are invested in that account and find it valuable.
This way you know they are not just passive followers. Head to their account and
engage with the content that you find interesting. A good course to follow is to leave
meaningful comments on 2-3 of their posts, and reply to their story with a reaction or
message.

Repeat the same process for ideal hashtags.

If you would like to make this process easier, you can use software to help you, such as
the Google Chrome extension 'Dollar Eighty' - which prompts you to leave 90 meaningful
comments a day.
START
CONVERSATIONS
Make sure the engagement you are leaving is
valuable.

The goal of this is to build connections, and

intrigue other people into checking out your
posts.

A simple comment or the odd 'great post'

comment just isn't enough!

Say something people will remember.

 1 HOUR ENGAGEMENT PLAN
engage with posts of 5x
top creators in your niche

8MINS engage with the posts of:

watch & reply 7MINS 10x people you follow

10x people who
to 10x stories 30 MINS follow you
5x people you find
15MINS through niche
hashtags

reply to all of your

comments and DMs
NEXT STEPS:
COMMUNITY POWER
01
join niche communities, forums & fb groups to
connect and network with others in your niche

POST REGULARLY
02
make sure you're posting 5+ times a week

GET NOTICED
03
make real connections with larger accounts in
your niche, through comments & regular DMs
10K-20K
Phase Three: Add
More Value
 segmentation map
BREAKDOWN:
Let's talk about creating a content strategy that works for you, and provides value
for your audience. In order to create a high-converting content strategy, you need
to first understand and implement three key things:

value purpose
the winning content formula
 ENTERTAINING
CONTROVERSIAL
EDUCATIONAL

CREATING VALUE
A pretty picture may stop the scroll - but to make sure that your followers
engage with your posts, and start to know, like, and trust you - make sure your
captions are creating sustainable value! How do you make your captions have
value, you ask? Just use holler's 'CEEMII' method! This is an anagram, which
stands for:

MOTIVATIONAL INSPIRATIONAL
INSTRUCTIONAL
CONTROVERSIAL

ENTERTAINING
<- CEEMII
If your caption is more than one of these, then odds are you are
EDUCATIONAL effectively creating value for your audience - and enhancing your
chances of higher engagement on your posts! Every time you go to
post, keep this in mind.
MOTIVATIONAL

Ask yourself, 'which of the CIIMEE's is my post providing for my

audience (note: it can be more than one). If it doesn't tick any of the
INSTRUCTIONAL boxes, don't post it, or rewrite the caption so that it does, simple!

INSPIRATIONAL
 POST WITH [[The purpose of this post is to...]

PURPOSE Nurture my existing audience

Bring in new followers
Once you've decided on the type of value your content is going Convert followers to Customers
to fulfil for your audience, you need to make sure every piece
of content you product has a clear purpose. In other words, Start Conversations with my audience
what do you want out of this piece of content? What Get shared on people's stories
conversations do you want from your content?
Promote another brand's product
Make sure that your purpose is defined, and makes sense with Enhance my audience's trust
the content type that we discussed before (i.e. you might
make micro-content with the purpose of attracting new
followers, and macro-content for converting existing followers
into customers etc). Here are a few purposes you should
consider using:
POST WITH PURPOSE!
Not sure which purpose to use? Here's a few examples of different
purposes you can apply to your posts (it's not JUST follows & sales!):

more
start building
generating drive
conversations profile brand
views awareness
leads sales

becoming nurturing
improving driving growing
a thought your engagement
community traffic followers
leader
 the winning content formula
When creating content, you need to make sure you are hitting the
following touch points with the people who are consuming it:

attention retention action

 the winning content formula
attention 'Steal my strategy'
Research shows that humans now have a shorter
attention span than the average goldfish. In fact, 'What you're doing wrong'
we have only 3 seconds to hook our audience in, 'Here's why you're stuck'
if we want them to consume the post. 'Every wondered why ___'

'Why your __ sucks'
This is known as a 'scroll-stopping hook'. Use
'Why people are unfollowing you'
these in your carousels, captions, and first 3
seconds of your reels. Here are a few 'The Secret behind ___'
examples:ints with the people who are
consuming it:
 RETENTION:
Once we have our audience's attention, we need them to remain hooked for the course of the post. This is
known as 'retention'. We can keep our audience's attention through the art of story-telling. (The 'story' or
'body' is the meat of your content). Here are a few things to include in your story:

a strong introduction that foreshadows the rest of the post

a personal experience (humorous or inspiring) or your own results

the stories or experiences of well-respected public figures

A storyline that makes your follower the main character,

and you the guide
 the winning content formula
ACTION Follow to keep up to date with
Once we've grabbed their attention with a hook,
crypto news
and they've felt connection through our story -
Follow for a daily dose of
we give them our offer. This is the 'trade-off'. We
will tell them the action we want them to take sustainability
(following, saving, clicking the link in our bio Click the link in bio to learn more
etc.) If relevant, we will also hint at what they will Save this for later
get in exchange for doing so. Here are a few
Double tap if you agree
examples of good CTAs to include at the end of
Tag a friend that needs to see this
your captions, carousels, stories and videos:
NEXT STEPS:
REVISIT & REVISE
01
improve your content, work on creating
what you know your audience want, need
and expect from you - solve pain points

SHARING IS CARING
02
create content that people will want to share,
such as inspirational quotes & relatable memes

POST MORE
03
post as much as you can for ultimate growth
20K-55K
Phase Four:
Growth Focus
 HOW TO START
GROWING MORE!
There are many ways an account can grow on Instagram in 2023 and I
say this with all my heart - never listen to anybody who tells you that
there is only one, or that you need to be making a certain type of
content type if you want to grow. It's just simply not true.

There are plenty of accounts out there who have grown to 100k+
followers and are still growing to this day, without ever posting a single
reel. There are people who's awesome content never uses hashtags,
but still constantly ranks on explore.

In this section, I will teach you all the ways I know how to grow on
Instagram, but it is up to you to experiment and explore, and find the
right fit of these techniques for you.

Here are 4 different ways to grow on Instagram right now:

ranking in sharable
explore content
the snowball
Go Viral! effect
 how to rank in explore:
there are four main signals that determine whether or not you get shown on somebody's explore page:

1) how well your post 2) whether they've

is doing and how interacted with
quickly people your content in the
interact past

3) whether your post 4) whether your

relates to a topic other recent posts
that person likes have done well
 Taking this into account, you need to ensure you're already ticking certain
boxes if you want to consistently land on people's explore pages:

increase organic
engagement
1) how well your post
is doing and how engage with your
existing audience
quickly people use CTAs and start
interact conversations

The best way to increase your chances of getting on the explore page, is to
already have a high level of engagement from your existing audience. Focus
on increasing your engagement rate and engaging with your followers.
 have strong
branding
2) whether they've
provide helpful
interacted with
content your content in the
use CTAs to increase past
engagement

use niche key words

and hashtags

3) whether your post make sure all of your

content relates you
relates to a topic your niche

that person likes interact and

collaborate with other
accounts in your niche
 create consistently
high-quality posts 4) whether your
make sure your posts other recent posts
add value
have done well
create original content

TOP EXPLORE PAGE HACKS:

Interacting with similar accounts regularly
Interacting with bigger accounts in your niche and leaving useful comments
Getting featured by bigger niche accounts (shout outs/guest posts/collabs)
Create content that *makes sense* for your niche
Create content that is useful and actionable
Create micro content people will like quickly
Get followers to turn on post notifications
 Instagram uses 'signals' to rank content on the explore page, use the actions below
to hit more of these positive signals and increase the likeliness of getting featured:

SIGNALS WHAT TO DO
Post popularity Use CTAs
Engagement speed make users turn on notifications
Amount of Engagement make users add you to favourites
How 'compelling' your Create easy to consume micro content
content is Research & replicate what does well

Whether a user has Perfect unique branding for recognition

interacted with you before Create posts that are useful & actionable

Whether your post is Pick a niche

recognised as similar to Stick to that niche

those a user regularly Build connections with others in the niche

interact with Only post niche content
Use niche hashtags & keywords
 WHY THIS WORKS:
There are two main reasons why ranking on the explore page can explode your growth:

1) If your posts are doing well, they can rank for several days, if not weeks. If you have several posts
showing at once it can cause a snowball effect

2) As the explore page favours previous user interaction highly, if someone has interacted with your
posts through explore in the past, but have not yet followed you - Instagram will continue to show
them your posts, essentially, until they stop interacting, or more likely, decide they like your content
so much that they follow you
HOW TO
GO VIRAL!
Although it is impossible to tell exactly how and why certain things will go
viral, there are certain things that we can see all viral posts seem to have
alike. Recreating these within our own content, could certainly increase the
chances of our posts being shared multiple times too.

The first thing we know, that if a post is to go viral, it must be shared many,
many times. Therefore, if we want a viral post - our content must be both:

01 WORTHY OF BEING SHARED

02 WORTHY OF BEING ENGAGED WITH

 SHARABLE CONTENT
A post can only go viral if it is shared. Therefore, we must create sharable
content. Shareable content must be on some level relatable - to a large
audience. Examples of sharable, relatable content, is content that is:

AL AL
AL ION TIC
HIC OT AC
ET EM PR

(Ethos) (Pathos) (Logos)

 SHARABLE CONTENT EXAMPLES:
ETHICAL
Content that raises Awareness
Raising awareness for a cause, charity,
illness, disaster, social problem, or any issue
that needs attention - that the viewer is
passionate about, or could be made to be
passionate about. People love to spread the
word about issues that need to be heard!
Content that raises Funds
Leading on from this - viral ethical
campaigns often stem from platforms that
encourage monetary donations that help
aid these issues (such as the ALS Ice
Bucket Challenge)
EMOTIONAL
Content that sparks an emotion
Emotional content, is content that sparks a
strong emotion within our target audience
member. This feeling could be positive, or
negative. Examples of emotional content
could be;
Entertaining/Funny
Relatable
Has the 'aw' factor (cute
kittens/babies)
Inspirational/Motivational
Controversial
RATIONAL
Content that has a Useful Purpose
Content that serves a useful purpose for a
large group of people, can often be shared
multiple times - going viral in a short
space of time. Examples of 'practical
content' could be;
Important News Articles
Something that Aids a Viewer's
Opinion
Educational Content
Content that spreads awareness of an
immediate issue (i.e. international
travel updates during Covid
pandemic)
 what happens when you create 'sharable' content:

YOU POST

One of your followers shares your post to their story

*new eyes
 you're now exposed to multiple new eyes
as their audience sees your content.

If your content is 'hyper-sharable' - then

these new eyes that see your content may
also share your content to their stories,
and their audience's with their followers
too. Creating an endless cycle of shares,
and potentially 10s of 1000s of new eyes
on your content.

What happens when you create 'hyper-

sharable' content:
 YOU POST

follower follower follower follower

1 shares 2 shares 3 shares 4 shares
HOW TO MAKE SHARABLE CONTENT:
In order for a post to be 'hyper-sharable', it needs to be relatable to the ideal people
you are trying to reach (i.e. your ideal/niche followers). Sharable Content:
Makes us feel as though somebody 'gets' us
allows us reaffirm a viewpoint we already have or disagree with
makes us feel as though we are part of a community

RELATABLE CONTENT COMES IN DIFFERENT FORMS:

RELATABLE
entertaining inspirational

controversial hyper-niche
 Different Types of
SHAREABLE CONTENT:
Entertaining Content i.e. reels or memes

Controversial Content i.e. something that re-affirms strong views

we want to share, or something that we strongly disagree with

Hyper-Niche Content i.e. content that's related to our own industry

or niche, or our ideal audience's industry/niche (news, updates, tips)

Inspirational Content i.e. quotes, results or 'before & afters'

 THINGS THAT ENHANCE YOUR
CHANCES OF GOING VIRAL:

PRACTICAL ELEMENT OF
A NICHE TRENDS
AND USEFUL SURPRISE

HAS A
EVOKES CONNECTED
EMOTIONS AUDIENCE
TIMING POSITIVE
MESSAGE
 WHERE TO FIND TRENDS:
MANUALLY GOOGLE TRENDS BUZZSUMO
Via looking through social media, Find what people are searching for A content analysis tool that identifies
trending topics or content - tiktoks & globally on Google in real time! trending content for any given search
reels, and headline news stories! term or URL by tracking social
shares.You can search by country,
category, language, keyword, author,
domain, content type, and social
platform.
 GOING VIRAL WORKSHEET
CHOOSE YOUR WEAPON: MAKE SURE IT TICKS A BOX: THINK OF IDEAS:
evokes emotion
ETHICAL
positive message
EMOTIONAL
practical and useful

RATIONAL element of surprise

FINAL IDEAS:
THE SNOWBALL

EFFECT!
The last growth method we're going to talk about is the 'snowball effect'. If you can achieve this growth method, you will see 100s of followers pour into your
account passively... even as you sleep!

You see, Instagram has changed significantly in recently years. In the second half of 2021 especially. Starting in June - through our own primary and
secondary research, we found that the longevity of posts had significantly increased for most accounts.

This means that posts would 'rank' (show up) on the explore page especially, but also hashtag pages, for a lot longer than they used to.

Whereas before, most people saw the momentum of their feed posts drop off after 48 hours, now feed posts can grow in momentum the longer that they are
up for. Meaning that you can now still see engagement on posts coming from the explore for as long as up to a month after you've posted them!

Why is this?

Well, as Instagram have recently revealed, they are now specifically looking to highlight new creators, and help accounts get discovered. We've seen this
previously on reels, but now with feed posts it seems to be the case too.

The way the explore page works, as we have previously discussed as well - both depends on the success of previous posts, and will continuously show you to
accounts that have previously engaged with you, until they no longer show interest, or follow you.

Meaning that if someone has previously engaged with a post of your on the explore page, Instagram will show them more content from you.

As your posts start to rank and build momentum, you will find your best posts ranking for weeks at a time - all at the same time. Meaning you will have
multiple posts popping up on people's explore pages at the same time!

ll of this creates a kind of 'growth snowball effect'. Where the momentum builds, as you start to rank
more, bringing in more and more followers without having to really do much at all (other than
creating kick ass posts consistently, that is!).

So how can you increase your chances of truly taking advantage of this kick-ass growth method?
Let's talk about the best way over the next few pages!!
RANK ON EXPLORE/RECOMMENDATIONS
First things first, you need to actually be able to rank on explore. If you're unsure of how to do this,
head back to page 48 in this guide, all about getting to the explore page.

BE HYPER-NICHE
Next, you need to make sure that you are feeding Instagram the right data, so that it knows exactly
who's explore page to rank you on (remember, everyone's explore is different!) If your niche is too
confusing, Instagram may rank you, but it is likely it will be to the wrong people, or more likely just
wont show your content at all. Make sure you are only posting about ONE main niche (and have up
to 4 content pillars max. within this).
 CREATE VALUE
As previously discussed, value is a must have in your content. If you are not providing value for your
ideal audience, then you will not get good engagement, and therefore will not be shown to many people.

IMPORTANCE OF COMMUNITY
We've already discussed the importance of community, but it is extra vital here. In order to have be
ranked on the explore page, you need your engagement to come in thick and fast, and from as many
of your organic community as possible. Work on creating a connected community who comment on
your posts as soon as they go up. You can do this by engaging with them, and talking to them in the
DMs. Create a real relationship with as many of your followers as possible.
 WHAT HAPPENS WHEN YOU GET QUICK
AND MEANINGFUL ENGAGEMENT:
your followers engage with your
post quickly and meaningfully

Instagram assumes the post

must be valuable

the algo pushes you to new

people (explore & hashtags)

you grow!
 POST CONSISTENTLY
Another thing the algorithm loves, is creators who show up consistently. Think about your posting
schedule. What can you commit to? If you want to really get in the algorithm's good books, try to post at
roughly the same time every day!

POST REGULARLY
Lastly, in order to take full advantage of this snowball effect, you need to have enough recently
posted valuable feed content as possible. This means posting valuable content as often as you can.
The more you post, the more content Instagram will have to show to your ideal audience. Remember
that although posts last longer now, Instagram still values recency - and so is unlikely to show
anything that is older than 1 month.
55-100K
Phase Five: Get
Out There
 PHASE FIVE:
GET OUT THERE
NEXT-LEVEL GROWTH
Not many people know this, but one of the best
ways to grow on Instagram, is actually off
Instagram. Consider driving traffic to your
account through different platforms.

Check out the next page for six of my favourite

places & platforms to cross-promote
Instagram on!
 off-app growth
Six places to cross-promote:

pinterest
Use Pinterest to repurpose your
forums
Find niche forums where your
blogs
Write long-form blogs that
ideal audience is already
Instagram content - make sure explore your niche - use a
hanging out (i.e. Mumsnet, or
you use the 'link' space to link call-to-action at the end of
Reddit boards) - make new
back to the original IG post or each blog post to ask readers
friends and connections within
your Instagram account to follow your Instagram!
your niche!

podcasts PR
The final way to really explode
other Socials
What better way to show your Link back to your Instagram in
your growth on Instagram, is to
expertise is there, than to the bio section and posts on all
be featured on a popular blog,
educate listeners on a podcast. If other social media platforms
or even better - in a news
you nail your podcast SEO, you that your regularly use!
article. Let's talk about how
can get discovered by 1000s of
much you can grow through
new people each month!
good press.
 Instagram Collabs!
One of the best ways to grow on Instagram is by creating and nurturing collaborative relationships with other accounts in your niche.

Collaborating with other creators with a similar or complimentary audience to you is a great way to get more new eyes of your ideal audience
members on your profile.

You can collaborate with other niche creators in many ways, but here are a few on my favourite:

Lives: hop on an Instagram live with other creators that are complimentary to your niche. If they're in a different niche to you, then you can take this
opportunity to give your audience a different type of value that they wouldn't be able to receive from you. You could do this in an interview style, or
open your live up to Q&As from your audience. If you're in the same niche - why not conduct a shared masterclass together!

Guest posts: a second way of collaborating with another creator, and getting their audience's eyes on you page, are guest posts. Guest posts are
where you write and provide a post for their audience, which goes live on their page and in turn, links back to your page - crediting you as the
originator of the content. The easiest ways to do this are to provide the creator with the written copy for each slide, and allow them to create it in
their own branding and style. Or allowing the creator to pick an existing post from your page, and rebranding it in their designs for their page.

Story takeovers: another unique way of collaborating with other creators includes appearing on each others stories in a 'story-takeover'. Some
interesting ideas include hopping on in a Q&A style - using a question sticker allowing the other creator's audience to ask you questions, or
providing a mini-masterclass in your area of expertise!

FIND
Create a list of 10 people
you'd love to collab with
5 should be similar in
size, 5 should be bigger
All should have good
engagement
how to get collabs on ig:
NURTURE SUGGEST DECIDE CREATE!
Turn on post notifications When you have a good Decide together on an Create the post!
for these accounts relationship going reach idea that would work well One user can publish the
Engage with their posts out and suggest the idea for both of your audiences post and tag the other
of doing a collab together! & niches! with a CTA to check them
Send messages or reply
out or you can use IG's
to their stories and build
new collab tool!
relationship
NEXT STEPS:
EVENT SPACE
01
start going to real life events and attend online
challenges and masterclasses to show up in every
area of your niche and make new connections

POST DAILY
02
start posting stories every single day, and posts as
many days as you can! (1-2x a day for mega growth)

RUN ADS
03
target your ideal audience through targeted ads
with a strong 'follow' CTA
NEXT STEPS:
EXPERT STATUS
01
look for gigs to talk at, to affirm yourself as an expert

APPEAR ELSEWHERE
02
grow your presence in other areas (online & offline)
such as other social media, write a blog, create
youtube videos or write a book. Drive traffic back to
your Instagram via these projects

CREATE
03
create your own free masterclasses & challenges
to attract new audiences to your Instagram
NEXT STEPS: JOIN US!
Join our monthly membership for the EXCLUSIVE one-time
deal of £27 for the ENTIRE first year!!

THERE ARE SO MANY INSTAGRAM™ 'TOOLS' OUT THERE, PROMISING TO DELIVER FOLLOWERS,
BUT LET'S BE HONEST – YOU NEED MORE THAN JUST NUMBERS. YOU NEED GENUINE,
AUTHENTIC FANS WHO CARE ABOUT YOU. THAT'S THE REAL KEY TO UNLOCKING SUCCESS!
The influx of misinformation and the ever-changing Instagram algorithm can be overwhelming,
especially when you're focused on growing an account organically, or running a thriving business.

The all-in-one membership to get you the results that you ACTUALLY want, without sacrificing the safety of
your account with scammy techniques! Our goal is to become your go-to resource for all things Instagram.
In our membership, we promise to always get the latest updates, leaks, strategies and trends in real time -
before everyone else!
JOIN OUR MEMBERSHIP FOR
JUST £27 FOR THE YEAR!
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2023 Instagram Video Course July 2023

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JU
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July 2023

MONTHLY REPORTS KEY DATES & CONTENT EXPERT

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