Frequencies

Statistics
age
N Valid 90
Missing 3

age
Frequenc Valid Cumulative
y Percent Percent Percent
Valid less than 20 1 1.1 1.1 1.1
21-30 23 24.7 25.6 26.7
31-45 51 54.8 56.7 83.3
greater than 45 15 16.1 16.7 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0
Frequencies

Statistics
gender
N Valid 90
Missing 3

gender
Frequenc Valid Cumulative
y Percent Percent Percent
Valid male 55 59.1 61.1 61.1
female 35 37.6 38.9 100.0
Total 90 96.8 100.0
Missing Syste 3 3.2
m
Total 93 100.0
Frequencies

Statistics
purchasespend
N Valid 90
Missing 3

Purchasespend
Frequenc Valid Cumulative
y Percent Percent Percent
Valid less than 1000 10 10.8 11.1 11.1
2000 20 21.5 22.2 33.3
4000 33 35.5 36.7 70.0
grater than 4000 27 29.0 30.0 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Frequencies

Statistics
lasttimepsproducts
N Valid 90
Missing 3

Lasttimepsproducts
Frequenc Valid Cumulative
y Percent Percent Percent
Valid before 15 days 58 62.4 64.4 64.4
before 1 month 23 24.7 25.6 90.0
before 3 month 7 7.5 7.8 97.8
3 month above 2 2.2 2.2 100.0
 Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Frequencies

Statistics
heardof
N Valid 90
Missing 3

Heardof
Frequenc Valid Cumulative
y Percent Percent Percent
Valid sun feast 13 14.0 14.4 14.4
britania 34 36.6 37.8 52.2
 tasty treat 16 17.2 17.8 70.0
Parle 7 7.5 7.8 77.8
other please specify 9 9.7 10.0 87.8
6.00 11 11.8 12.2 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Frequencies

Statistics
tastytreat
N Valid 90
Missing 3

Tastytreat
 Frequenc Valid Cumulative
y Percent Percent Percent
Valid strongly unaware 8 8.6 8.9 8.9
un aware 11 11.8 12.2 21.1
neutral 16 17.2 17.8 38.9
aware 30 32.3 33.3 72.2
strongly aware 25 26.9 27.8 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Frequencies

Statistics
freshnpure
N Valid 90
Missing 3
 Freshnpure
Frequenc Valid Cumulative
y Percent Percent Percent
Valid strongly unaware 23 24.7 25.6 25.6
un aware 13 14.0 14.4 40.0
neutral 15 16.1 16.7 56.7
aware 23 24.7 25.6 82.2
strongly aware 16 17.2 17.8 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Frequencies

Statistics
niligiris
N Valid 90
Missing 3

Niligiris
Frequenc Valid Cumulative
y Percent Percent Percent
Valid strongly unaware 5 5.4 5.6 5.6
unaware 5 5.4 5.6 11.1
neutral 16 17.2 17.8 28.9
aware 20 21.5 22.2 51.1
strongly aware 44 47.3 48.9 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Frequencies
 Statistics
desiatta
N Valid 90
Missing 3

desiatta
Frequenc Valid Cumulative
y Percent Percent Percent
Valid strongly unaware 36 38.7 40.0 40.0
un aware 10 10.8 11.1 51.1
neutral 25 26.9 27.8 78.9
aware 12 12.9 13.3 92.2
strongly aware 7 7.5 7.8 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0
Frequencies

Statistics
goldenharvest
N Valid 90
Missing 3

goldenharvest
Frequenc Valid Cumulative
y Percent Percent Percent
Valid strongly unaware 8 8.6 8.9 8.9
unaware 7 7.5 7.8 16.7
neutral 17 18.3 18.9 35.6
aware 26 28.0 28.9 64.4
strongly aware 32 34.4 35.6 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0
Frequencies

Statistics
cleanmate
N Valid 90
Missing 3

cleanmate
Frequenc Valid Cumulative
y Percent Percent Percent
Valid strongly unaware 20 21.5 22.2 22.2
un aware 11 11.8 12.2 34.4
neutral 28 30.1 31.1 65.6
aware 13 14.0 14.4 80.0
strongly aware 18 19.4 20.0 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Statistics
familiarourbrand
N Valid 90
Missing 3

familiarourbrand
Frequenc Valid Cumulative
y Percent Percent Percent
Valid not so familiar 5 5.4 5.6 5.6
some what 27 29.0 30.0 35.6
very familiar 46 49.5 51.1 86.7
extremely familiar 12 12.9 13.3 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0
 Statistics
peopletalking
N Valid 90
Missing 3

peopletalking
Frequenc Valid Cumulative
y Percent Percent Percent
Valid i havent heard people 8 8.6 8.9 8.9
talking about it
once or twice 21 22.6 23.3 32.2
some what 25 26.9 27.8 60.0
Often 26 28.0 28.9 88.9
very often 10 10.8 11.1 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0
 Statistics
percetptiotochangebrand
N Valid 90
Missing 3

percetptiotochangebrand
Frequenc Valid Cumulative
y Percent Percent Percent
Valid less favourable 9 9.7 10.0 10.0
stayed the same 39 41.9 43.3 53.3
more fvourable 35 37.6 38.9 92.2
much more favourable 7 7.5 7.8 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0
Frequencies

Statistics
homeproductsatisfied
N Valid 90
Missing 3

homeproductsatisfied
Frequenc Valid Cumulative
y Percent Percent Percent
Valid dis satisfied 5 5.4 5.6 5.6
neutral 43 46.2 47.8 53.3
satisfied 28 30.1 31.1 84.4
highly satisfied 14 15.1 15.6 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Frequencies

Statistics
qualityofhp
N Valid 90
Missing 3

qualityofhp
Frequenc Valid Cumulative
y Percent Percent Percent
Valid poor 2 2.2 2.2 2.2
average 16 17.2 17.8 20.0
good 57 61.3 63.3 83.3
 excellen 15 16.1 16.7 100.0
t
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Statistics
serviceofhp
N Valid 90
Missing 3

serviceofhp
Frequenc Valid Cumulative
y Percent Percent Percent
Valid very 1 1.1 1.1 1.1
poor
poor 1 1.1 1.1 2.2
average 21 22.6 23.3 25.6
 good 53 57.0 58.9 84.4
excellen 14 15.1 15.6 100.0
t
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Statistics
promotingnp
N Valid 90
Missing 3

promotingnp
Frequenc Valid Cumulative
y Percent Percent Percent
Valid not effective 1 1.1 1.1 1.1
less effective 1 1.1 1.1 2.2
neutral 25 26.9 27.8 30.0
 effective 40 43.0 44.4 74.4
highly 23 24.7 25.6 100.0
effective
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Statistics
buyinginfluence
N Valid 90
Missing 3

buyinginfluence
Frequenc Valid Cumulative
y Percent Percent Percent
Valid offers 9 9.7 10.0 10.0
adverticement 16 17.2 17.8 27.8
branding 22 23.7 24.4 52.2
 quality 20 21.5 22.2 74.4
5.00 23 24.7 25.6 100.0
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Statistics
package
N Valid 90
Missing 3

package
Frequenc Valid Cumulative
y Percent Percent Percent
Valid yes 4 4.3 4.4 4.4
3.00 16 17.2 17.8 22.2
4.00 43 46.2 47.8 70.0
5.00 27 29.0 30.0 100.0
 Total 90 96.8 100.0
Missing Syste 3 3.2
m
Total 93 100.0

Statistics
price
N Valid 90
Missing 3

price
Frequenc Valid Cumulative
y Percent Percent Percent
Valid average 29 31.2 32.2 32.2
high 20 21.5 22.2 54.4
very 41 44.1 45.6 100.0
high
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0

Statistics
quality
N Valid 90
Missing 3

Quality
Frequenc Valid Cumulative
y Percent Percent Percent
Valid average 29 31.2 32.2 32.2
high 20 21.5 22.2 54.4
very 41 44.1 45.6 100.0
high
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0
 Statistics
discount
N Valid 90
Missing 3

discount
Frequenc Valid Cumulative
y Percent Percent Percent
Valid average 20 21.5 22.2 22.2
high 26 28.0 28.9 51.1
very 44 47.3 48.9 100.0
high
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0
 Statistics
service
N Valid 90
Missing 3

Service
Frequenc Valid Cumulative
y Percent Percent Percent
Valid average 33 35.5 36.7 36.7
high 20 21.5 22.2 58.9
very 37 39.8 41.1 100.0
high
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0
 Statistics
abience
N Valid 90
Missing 3

abience
Frequenc Valid Cumulative
y Percent Percent Percent
Valid very low 1 1.1 1.1 1.1
low 7 7.5 7.8 8.9
average 39 41.9 43.3 52.2
high 20 21.5 22.2 74.4
very 23 24.7 25.6 100.0
high
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0
 Statistics
advertisement
N Valid 90
Missing 3

advertisement
Frequenc Valid Cumulative
y Percent Percent Percent
Valid low 4 4.3 4.4 4.4
average 28 30.1 31.1 35.6
high 27 29.0 30.0 65.6
very 31 33.3 34.4 100.0
high
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0
 Statistics
quantity
N Valid 90
Missing 3

quantity
Frequenc Valid Cumulative
y Percent Percent Percent
Valid very low 1 1.1 1.1 1.1
average 24 25.8 26.7 27.8
high 25 26.9 27.8 55.6
very 40 43.0 44.4 100.0
high
Total 90 96.8 100.0
Missing System 3 3.2
Total 93 100.0
T-Test

One-Sample Statistics
Std. Std. Error
N Mean Deviation Mean
Age 90 2.8889 .67781 .07145
homeproductsatisfied 90 3.5667 .82175 .08662

One-Sample Test
Test Value = 0
95% Confidence Interval of the
Mean Difference
t df Sig. (2-tailed) Difference Lower Upper
age 40.434 89 .000 2.88889 2.7469 3.0309
homeproductsatisfied 41.176 89 .000 3.56667 3.3946 3.7388
NPar Tests

Chi-Square Test

serviceofhp
Observed Expected
N N Residual
very 1 18.0 -17.0
poor
poor 1 18.0 -17.0
average 21 18.0 3.0
good 53 18.0 35.0
excellen 14 18.0 -4.0
t
Total 90

age
Observed Expected
N N Residual
less than 20 1 22.5 -21.5
21-30 23 22.5 .5
31-45 51 22.5 28.5
greater than 45 15 22.5 -7.5
Total 90

Descriptives

Descriptive Statistics
Maximu Std.
N Minimum m Mean Deviation
tastytreat 90 1.00 5.00 3.5889 1.26219
Valid N (listwise) 90
5

Descriptives

Descriptive Statistics
Maximu Std.
N Minimum m Mean Deviation
tastytreat 90 1.00 5.00 3.5889 1.26219
freshnpure 90 1.00 5.00 2.9556 1.46810
niligiris 90 1.00 5.00 4.0333 1.18464
desiatta 90 1.00 5.00 2.3778 1.33726
goldenharvest 90 1.00 5.00 3.7444 1.26811
cleanmate 90 1.00 5.00 2.9778 1.40607
Valid N (listwise) 90