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2e

Chapter 8
Enterprise
Systems

Information Technology for Managers


George W. Reynolds
Strayer University
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website, in whole or in part.
Learning Objectives
• What role does management play in the selection,
implementation, and operation of enterprise system
software and vendors?
• What are the issues that can arise in the
implementation of enterprise systems and how can
these be avoided?

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What is an Enterprise System?

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Enterprise System
• Ensures that business transactions are processed
efficiently and accurately
• Employs a database of key operational and
planning data that can be shared with authorized
users across the organization
• Examples
– Enterprise resource planning system
– Customer relationship management system
– Product life cycle management system

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Enterprise Resource Planning

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Enterprise Resource Planning (ERP)
System
• Set of integrated programs that manage a
company’s vital business operations
• Goals
– Enable easy access to business data
– Create efficient, streamlined work processes
• Enables people in various organizational units to
access and update the same information
– Based on permission levels assigned within the
system

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Figure 8.1 - Enterprise Resource
Planning System

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Enterprise Resource Planning (ERP)
System (continued)
• Each industry has different business practices
– ERP vendors offer tailored software modules that
meet the needs of specific industries
– Companies can pick and choose which modules to
install

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Table 8.1 - SAP R/3 ERP Software Modules
for a Manufacturing Organization

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Table 8.1 - SAP R/3 ERP Software Modules
for a Manufacturing Organization (continued)

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Benefits of Using an ERP System
• Improved access to quality data for operational
decision making
– Provides better customer service and support
– Strengthens customer and supplier relationships
– Generates new business opportunities
• Improvement of work processes
– ERP vendors combine the requirements of leading
companies within the same industry to develop a set
of best practices

Information Technology for Managers


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Benefits of Using an ERP System
(continued 1)
• Elimination of costly, inflexible legacy systems
– Separate systems can be replaced with a single
integrated set of applications
• Opportunity to upgrade and standardize technology
infrastructure
– Standardizing on fewer technologies and vendors
reduces ongoing maintenance and support costs

Information Technology for Managers


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Benefits of Using an ERP System
(continued 2)
• Simplified consolidation of financial data
– Accurate, consistent, detailed, and up-to-date
information is important for business
– ERP enables rapid consolidation of data across
multiple organizational units and countries

Information Technology for Managers


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Classification of ERP Vendors
• Tier I
– Target multinational firms with annual revenue
exceeding $1 billion
– Solutions are complex and expensive to implement
and support
• Tier II
– Target medium-sized firms with annual revenue
between $50 million to $1 billion
– Solutions are less complex and less expensive to
implement and support

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Classification of ERP Vendors
(continued)
• Tier III
– Target smaller firms with annual revenue between
$10 million to $50 million
– Solutions are easy and inexpensive to implement
and support

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Figure 8.2 - ERP Software

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ERP Customization
• Organizations customize an ERP software to:
– Integrate other business systems
– Add data fields or change field sizes
– Meet regulatory requirements
• Open-source ERP systems allow organizations to
modify the source code to meet their needs

Information Technology for Managers


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Supply Chain Management (SCM)
• Planning, execution, and control of all activities
involved in:
– Raw material sourcing and procurement
– Conversion of raw materials to finished products
– Warehousing and delivery of products to customers
• Goal
– Decrease costs and improve customer service

Information Technology for Managers


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Supply Chain Management (SCM)
(continued 1)
• Supply chain includes the following processes
– Demand planning: Determining the demand for a
company’s products by considering the factors that
can affect demand
– Sourcing
– Manufacturing
– Logistics
– Customer service

Information Technology for Managers


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Supply Chain Management (SCM)
(continued 2)
• ERP systems do not work directly with
manufacturing machines on the production floor
– Production data must be passed to the ERP
accounting modules to maintain accuracy of data
– Production quality data can be added based on the
results of quality tests run on a sample

Information Technology for Managers


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website, in whole or in part.
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Customer Relationship Management

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Customer Relationship Management
(CRM) System
• Supports all aspects of customer encounters
– Marketing, sales, distribution, accounting, and
customer service
• Goal
– To understand and anticipate the needs of current
and potential customers to increase customer
retention and loyalty

Information Technology for Managers


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Figure 8.4 - Customer Relationship
Management (CRM) System

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Features of CRM

Contact Sales Customer


management management support

Marketing Social
Analysis
automation networking

Access by Import
smartphones contact data

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Table 8.3 - Primary Benefits of a CRM System

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Product Life Cycle Management

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Product Life Cycle Management (PLM)
• Enterprise business strategy that creates a
common repository of product information and
processes to:
– Support the collaborative creation, management,
dissemination, and use of product and packaging
definition information

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Product Life Cycle Management
Software
• Manages the data and processes associated with
the phases of the product life cycle
• Provides support for the following functions
– Configuration management
– Document management
– Engineering change management
– Release management
– Collaboration with suppliers and original equipment
manufacturers (OEMs)

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Scope of PLM

Computer-aided design (CAD)

• Use of software to assist in the creation, analysis, and


modification of the design of a component

Computer-aided engineering (CAE)

• Use of software to test the robustness and performance of


components and assemblies

Computer-aided manufacturing (CAM)

• Use of software to control machine tools and related


machinery in the manufacture of products

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Figure 8.7 - PLM Business Strategy

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PLM Software
• Categories of manufacturing
– Discrete manufacturing: Production of distinct
items that can be decomposed back into their basic
components
• Autos, airplanes, furniture, or toys
– Process manufacturing: Production of products
that are the result of a chemical process
• Soda, laundry detergent, gasoline, and
pharmaceutical drugs

Information Technology for Managers


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website, in whole or in part.
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Avoiding Enterprise Systems Failures

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Ways to Avoid Enterprise Systems
Failures
• Organizations should:
– Assign a full-time executive to manage the project
– Appoint an experienced, independent resource to
provide project oversight
– Allow sufficient time for transition from the old
processes to the new processes
– Involve users throughout the project and act on their
feedback
– Deliver project value early and often

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Ways to Avoid Enterprise Systems
Failures (continued)
– Plan to spend considerable time and money training
people
– Define metrics to assess project progress and
identify project-related risks
– Keep the scope of the project well defined and
contained to essential business processes
– Be wary of modifying the enterprise system software
to conform to their business practices

Information Technology for Managers


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website, in whole or in part.
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Hosted Software Model for Enterprise
Software

Information
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All Rights Reserved. for
MayManagers
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website, in whole or in part.
Hosted Software Model
• Aims to help customers acquire, use, and benefit
from the new technology
– Associated complexity and high start-up costs are
avoided
– Advantageous for SMEs as they can experiment with
powerful software capabilities without a high
investment

Information Technology for Managers


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website, in whole or in part.
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Table 8.7 - Advantages and Disadvantages
of Hosted Software Model

Information Technology for Managers


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Summary
• Enterprise systems are used by all types of
organizations to ensure that business transactions
are processed efficiently and accurately
• ERP system is a set of integrated programs that
manages a company’s vital business operations
• Benefits of ERP
– Improved access to quality data for operational
decision making
– Improvement of work processes
– Elimination of costly and inflexible legacy systems

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website, in whole or in part.
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Summary (continued)
• Disadvantages associated with ERP systems
– Time consuming
– Difficult
– Expensive to implement
• Organizations include CRM systems to manage all
aspects of customer encounters
• PLM software reduces time to market and costs
– Ensures regulatory compliance

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website, in whole or in part.
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