I. Why should fans watch Impact! on AXS TV?

A. Impact! on AXS TV is the future of Wrestling.

B. Impact! on AXS TV will go places no other promotion will dare to go.
C. The Impact! you have come to know and love will only be bigger and badder with the
AXS TV megaphone.
D. With Impact!, WOW, NJPW, AAA Lucha Libre and more, AXS TV is your home for
wrestling.
II. Content
A. Short Form - Pictures, Memes, GIFS
1. Use humorous memes/gifs to poke fun at WWE and AEW. Establish Impact’s
position as a troublemaker not here to bow down to the big boys.

a)
b) Fun content establishing the partnership between IMPACT/AXS TV
2. Highly stylized photos of Impact Wrestlers
a) Big. Bold. Strong. Monolithic (Per Kevin’s suggestion) typeface.
b) Photos are easily shareable content for wrestlers to tie back to AXS TV
c) Provide context to current AXS TV fans who may not be familiar with
Impact!
 3. Pictures with affiliates and channel listings to help potential viewers find AXS TV
on their TV. Should be shared by wrestling talent.

a)
4. Seven day countdown across AXS TV social media
a) Would love to have throwback photos covering the history of Impact
culminating with Impact coming to AXS TV. “Moments that have made an
IMPACT!”
B. Short Form Video Content - :30 and less
1. Social CTA’s, Network ID’s, and Text Messaging CTA’s
2. Vertical and square cut promos for Instagram and Facebook
3. Wrestler highlight stings
4. How to get AXS TV “infomercial” hosted by wrestling talent or Josh
Matthews/Don Callis
C. Long Form Video Content
1. Catch-up video
a) Video outlining how we got to this point in the story, a great way for new
fans to get initiated into Impact storyline - can be hosted or narrated by
wrestling talent.
2. Wrestler Profiles - Long form interviews introducing characters to a new audience
a) https://www.youtube.com/watch?v=4q0FTVEBSN0
b) https://youtu.be/kV3mLJSAA3w?
list=PLThYsnD7bl14SBALRfuzoiREmPAYyg8SB
3. Wrestler Firsts - engaging, exclusive content, helping build a relationship
between wrestler and fan by sharing common experiences.
a) Rock & Roll First Example - https://www.youtube.com/watch?
v=11h6_tXRVXQ
4. Wrestling term tutorial - educate new fans and entertain existing fans by having
wrestling talent explain insider lingo
a) turning heel
b) putting someone over
c) cheap pop
d) bump, etc.
 5. Facebook Live - Q & A with wrestling talent. Talent on talent interview would be a
great twist.
a) https://www.facebook.com/AXSTVConcerts/videos/10155099996501864/
6. Beyond Impact web series.
a) 5-10 minute weekly show looking at various backstage production
elements, show prep, and wrestler bios.
7. Bound For Glory Music Video
a) Highlight the artist used in the video and have them share as an
influencer.

III. Data Aggregation

A. Email
1. Create email entry on Impact! showpage on www.axs.tv
2. Create email signup giveaway
a) Impact! Merchandise
b) Impact+ Subscription
c) Personalized Shoutouts
3. Higher Level giveaway - Which Impact! Wrestler Am I Personality Quiz
a) Tickets to see Bound for Glory
b) Tickets to see an upcoming event
c) Meet & Greet with an Impact! Wrestler
B. Text
1. Create Text Messaging Marketing list
a) Text Impact to 63661
2. Post talent CTA across social media
3. Create On-Air CTA
4. Create Tap 2 Join on showpage on www.axs.tv
5. Create Lower 3rd CTA
6. Establish Text specific exclusive content for subscribers
C. VuPulse
1. VuPulse technology allows fans to set their DVR via a link from social/website
2. Create key art and CTA for VuPulse landing page and social posts
3. VuPulse links will populate two weeks before show premiere, have wrestling
talent push the link on their social media.
IV. Further Branding
A. Live social interaction
 1. Instagram Takeover
2. IG Live
3. Tweet-A-Longs
B. Start Twitter beef with AEW and WWE
1. Find tweets with fans kvetching about those promotions and RT.
2. Examine other fabricated beefs and the way brands have used them to leverage
themselves against bigger brands, i.e. Wendy’s, Popeyes, Apple (in the early
days), T-Mobile.
3. Americans love a scrappy underdog and we can embrace that role.
C. Influencer Marketing
1. Influencer marketing
a) Further exploration of social influencers who have talked about wrestling
in the past. Try to find crossover between music and stand up comedy,
both of which have been front and center on AXS TV.
2. Faces of AXS TV (Sammy/Shaffer/Eddie Trunk etc...) Crossover Promotion
a) Sit front row at first Impact Event on AXS TV
D. Create AXS TV Wrestling social pages
1. Merge AXS TV Fights and Inside MMA Facebook pages
2. Rename AXS TV Fights accounts to AXS TV Wrestling
E. Distribute AXS TV FAQ to wrestling talent
1. Network talking points and important links.
2. FAQ on Impact website.
F. Impact! Banner ads on AXS.COM properties