Department of Education National Capital Region

SCHOOLS DIVISION OFFICE MARIKINA CITY

Disciplines and Ideas in the Applied Social Sciences

Second Quarter – Module 3
Functions of Applied Social Sciences

Author: Alfredo E. Ladesma

City of Good Character

DISCIPLINE • GOOD TASTE• EXCELLENCE

 Lesson1: FUNCTIONS OF APPLIED SOCIAL
SCIENCES
(Self-development and Persuasion)

What I Need to Know

You have previously learned that applied social science is an integrated science.
Meaning to say it transcends various social science disciplines in addressing a wide
range of issues in a contemporary, innovative, and dynamic way.It aims to present a
well-developed understanding of social theories integrated with research, skills,
professional experience and critical thinking skills necessary to address social
phenomena. When social science theories, concepts, methods, and findings gain
application to problems identified in the wider society, then applied social science is
achieved. In this module, you will be able to learn self-development, persuasion & art
and entertainment as functions of applied social science.

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 LEARNING OBJECTIVES

MELCS: (1) explain each of the functions of applied social sciences.

(2) identify situations that would require or necessitate the
performance of the various functions in local/Philippine settings.

At the end of the lesson, you should be able to:

1. differentiate self-development and persuasion functions of applied social
sciences;

2. cite the advantage and disadvantage in relation to persuasion of social

media to one’s beliefs, attitudes and behavior by completing a diagram;

3. justify how one can regulate the strong persuasion of mass media on
his/her behavior, attitudes and beliefs through an essay.

What I Know?

Directions: Read and understand the statements below. Identify what is being
described. Write your answers on the space provided before each number.
Applied Social Science Counseling Communication
Persuasion Self-Development Social Work

1. It is a form of social influence in which an audience is intentionally

encouraged to adopt an idea, attitude, or course of action by symbolic means.

2. Refers to the provision of assistance and guidance in resolving

personal, social, or psychological problems and difficulties, especially by a
professional.

3. It is a process of consciously improving oneself in various aspects of

his or her life.

4. It is a practice-based profession that promotes social change,

development, cohesion and the empowerment of people and communities.

5. It is the act of conveying meanings from one entity or group to

another through the use of mutually understood signs, symbols, and semiotic rules.
 What’s In?

In the previous discussion, you encountered the different settings, processes,

methods and tools in communication. Also, you were able to distinguish the
appropriate communication media channel(s) to use in different settings and
situations. Being able to effectively communicate is a counselor’s crucial role. The
counselor’s job during a session is to provide support to clients, and it commences
during the client’s initial assessment. This is evident during the implementation of the
Enhanced Community Quarantine (ECQ) implemented by the government in light of
the COVID-19 pandemic. The National Center for Mental Health (NCMH) has observed
a spike in the number of Filipinos suffering from mental health conditions during this
time. Those people sought help from experts are suffering from anxiety and
depression. What do you think will happen if the mental health experts weren’t able to
communicate effectively?

What’s New?
LET’S HAVE AN ACTIVITY!
Directions: Identify what is being portrayed by the pictures below by unscrambling
the letters below them. Write your answer on the space provide.

GOCNUSIELN LCOSIA KROW

 N TCUMC OMINAIO

What is It?

In the previous activity, you encountered the words counseling, social work and
communication. According to the American Counseling Association, counseling is
defined as, "a professional relationship that empowers diverse individuals, families,
and groups to accomplish mental health, wellness, education, and career goals,” while
social work is a practice-based profession that promotes social change, development,
cohesion and the empowerment of people and communities. Both counseling and
social work, as applied social sciences, employs communication as an important
feature.

What’s More

SELF-DEVELOPMENT
Self-development is a process of consciously improving oneself in various
aspects of his or her life. One of the most rational decisions you can make for yourself
is to strive towards continuous self-development. It is a lifelong process trying to
discover new things and trying to be the better versions of ourselves. Immersing
oneself to activities such as counseling, social work and communication takes a lot of
knowledge, empathy and understanding which makes self-development imperative.
Like the saying goes “you cannot give what you do not have.”
 The function of applied social sciences for self-development have been
discussed inthe previous topic from counseling, social work, communication each of
which hasdistinct contributions in services they put out for self- development.

Independent Activity 1
In 3 – 5 sentences, discuss the functions of the following applied social sciences
to one’s self-development.
Counseling Social Work Communication

PERSUASION
The persuasion function of applied social sciences involves the creativity,
perception and imagination of the artist trying to communicate a selective recreation
of reality which forms into immediate perceptual awareness. Our thoughts and actions
are influenced by other people, whether we are passively observing their behavior or
actively complying with their requests. Persuasion is a form of social influence in
which an audience is intentionally encouraged to adopt an idea, attitude, or course of
action by symbolic means. The advent of the so-called computer age strengthens
persuasion in the form of social media.
 What I Have Learned ?

Directions: Cite the advantage and disadvantage of persuasion in social media in

relation to one’s beliefs, attitudes and behavior.

ADVANTAGEDISADVANTAGE

Criteria 3 2 1
In 3-5 sentences, In 3-5 sentences, In 3-5 sentences,
the student the student the student
Manner of answered the answered the answered the
answering question directly, question directly, question indirectly,
thoroughly and but not thoroughly but leading to the
coherently. and coherently. closest answer.
The specific concept The specific concept
is stated and is stated but is not
Relevance
directly connected directly connected
to the answer. to the answer.
 Assessment

I. Directions: In 3-5 sentences, discuss how counseling, social work and

communication address the issues indicated below. Apply the self-
development and persuasion function of the applied social sciences.

Counseling Social Work Communication

Identity crisis

Family problems

Childhood
trauma

II. ESSAY

As a student, how can you regulate the strong persuasion of mass media on your behavior, attitudes and beliefs?
 Criteria 3 2 1
In 3-5 sentences, In 3-5 sentences, In 3-5 sentences,
the student the student the student
Manner of answered the answered the answered the
answering question directly, question directly, question indirectly,
thoroughly and but not thoroughly but leading to the
coherently. and coherently. closest answer.
The specific concept The specific concept
is stated and is stated but is not
Relevance
directly connected directly connected
to the answer. to the answer.
 Lesson 2: FUNCTIONS OF APPLIED SOCIAL
SCIENCES
(Art & Entertainment, News & Information and
Organizing Advocacy & Mobilization)

What I Need to Know

Have you ever imagined what would be our world today if computers, cell
phones and other electronic devices cease to exist? It paved the way for the so-called
digital age and you cannot deny the fact that social media tremendously changed the
way people interact and run their daily lives. You can have your errands like updating
your news feed, find a job, binge watching new movies, listen to your favorite music,
and play games, etc. in just one click. Aside from that, the influx of information is
overwhelming to the point that you must be very careful to determine what’s real and
what’s not. In this module, you will learn the vital role that applied social sciences play
in this digital age.
 LEARNING OBJECTIVES

MELCS: (1) explain each of the functions of applied social sciences.

(2) identify situations that would require or necessitate the
performance of the various functions in local/Philippine settings.

At the end of the lesson, you should be able to:

1. differentiate art & entertainment, news & information and organizing
advocacy & mobilization functions of applied social sciences;

2. create a poster depicting the importance of Art & Entertainment, News &
Information and Organizing Advocacy & Mobilization as functions of applied
social sciences specially in this time of pandemic, and

3. explain in what ways such functions helped you understand the veracity of
issues in the society.

What I Know?

Directions: Read and understand the statements below and identify what is being
described. Write your answers on the space provided before each number. (1pt @)
Arts Information Communication
Entertainment Mobilization News

1. It refers to the expression or application of human creative skill

and imagination.

2. This pertains to regular pieces of facts that do not change with

time.

3. Defined as building national consensus and carrying out a

broad educational process through all possible channels.

4. The action of providing or being provided with amusement or

enjoyment.

5. This is meant to make people aware of their surroundings,

people and events taking place
 What’s In?

In this time of pandemic, social media sites like Facebook, Twitter, Instagram
and the like became an integral channel of Filipinos to relieve anxiety and stress. It
helped a lot of people cope with the new normal in various ways. For instance, many
became unemployed because of retrenchment due to the pandemic. However, it gave
birth to a lot of new online businesses which showed how resilient we Filipinos are.

What’s New?
LET’S HAVE AN ACTIVITY!
Directions: Identify what social media site is being described by drawing its logo on
the space provided before each number.

LOGO SOCIAL MEDIA SITES

1. A video-sharing platform where users watch a billion hour of
videos every day.
2. Also known as Douyin in China, is a rising music video social
network.
3. The biggest social media site with more than two billion people
using it every month.
4. Originally known as Picaboo, it is a social media app that
focuses on sharing photos and short videos between friends.
5. This social media platform first introduced the use of “hashtag”
in 2007.

What is It?
In the previous activity, you encountered some of the known social media sites
we have today. Surprisingly, some of these social media sites had become part of our
lives already and had influenced us in many aspects. How important are they to you?
Why? You will find out as you go through this lesson.

What’s More

ARTS& ENTERTAINMENT
The word arts come from the Latin word ars meaning “arrangement.” The
Oxford English dictionary defines art as “the expression or application of human
creative skill and imagination” which can produce work that can be appreciated for
possessing emotional power or beauty. Arts can be classified into: visual arts
(painting, photography, printmaking, filmmaking and plastic arts like sculpture &
architecture), performing arts (music, dance and theater which uses the artist’s body,
face & presence as medium), language arts (novels, prose and poetry), culinary (art of
cooking) &physical arts (sports).On the other hand, entertainment, is described as
“the action of providing or being provided with amusement or enjoyment.” It is also
proper to define entertainment as any event, performance or activity designed to give
pleasure or relaxation. Arts and entertainment, as functions of applied science, are
interrelated with each other. Since there is only a fine line between arts and
entertainment, you have to keep in mind these 3 schools of thought:

1. All ART is entertaining but not all ENTERTAINMENT is art.

- but not all art entertains, what one finds enjoyable may seem
boring to another.

2. ART & ENTERTAINMENT are not mutually exclusive.

- best example of this is performing arts which uses the artist’s
body, face & presence as a medium to express at the same time, to
entertain the audience.

3. ART & ENTERTAINMENT are mutually exclusive.

- Art focuses on refinement, beauty, inspirational and artist-driven
work. On the other hand, entertainment is all about enjoyment,
public taste, short-term impact and audience-driven.
NEWS & INFORMATION FUNCTION
News is meant to make people aware of their surroundings, people and events
whereas information are regular pieces of facts that do not change with time. The
proliferation of news outlets, channels, and purposes require increased ability of the
audience and participants in the news making and consumption. The word news is
considered to have evolved from the word new. It is specific information
communicated to people in the form of print (newspaper, magazine, and gazette) or
electronic media.

ORGANIZING ADVOCACY AND MOBILIZATION

COVID-19 pandemic tested our government, community, and other
stakeholders in terms of mobilization. According to McKee (1992), mobilization gives
attention to “building national consensus and carrying out a broad educational
process through all possible channels.” It involves all relevant segments of society,
from policy and decision makers to religious associations, professional groups, etc.
Ling and Wilstein (1998) also defined it as a decentralized process that seeks to
facilitate developmental change through a wide range of players engaged in
interrelated and complementary efforts. Illustrated above are the stakeholders in
social mobilization.

Independent Activity 1
Directions: Proliferation of fake news is not only a local problem but rather a global
issue. Create a slogan about ways to fight fake news. You may use a separate sheet of
paper.

Rubric:

Criteria 3 2 1
The slogan is
exceptionally The slogan is
attractive in terms of acceptably attractive The slogan is
Craftsmanship
neatness. Well- though it may be a distractingly messy.
constructed and not bit messy.
messy.
Exceptional use of
Average use of new No use of new ideas
new ideas and
Originality ideas and originality and originality to
originality to create
to create slogan. create slogan.
slogan.

Slogan is
exceptionally
The slogan does not
creative. A lot of
Creativity reflect any degree of
thought and effort
creativity.
was used to make
the banner.
There are no There are more than
grammatical 2 grammatical
Grammar
mistakes on the mistakes on the
poster. poster.
 Assessment
I. Multiple Choice

1. The following statements about art and entertainment are true EXCEPT
A. All art is entertaining. C. Art & entertainment are mutually exclusive.
B. All entertainment is art. D. Art & entertainment are not mutually exclusive.
2. It refers to the regular pieces of facts that do not change with time.
A. data B. information C. news D. truth
3. Art & Entertainment are not mutually exclusive. Best example of which
is arts.
A. Culinary B. Filmmaking C. Performing D. Physical
4. The following are considered stakeholders of social mobilization EXCEPT
A. Families B. Indigenous people C. Local leaders D. Media
5. Newspapers, magazines, and the like are considered media.
A. broadcast B. electronic C. print D. outdoor

II. Essay
gy, it makes our lives easier. However, if used irresponsibly, can ruin a person firm, etc. In what ways does news and information in the soc

Rubric for checking the essay:

Criteria 3 2 1
In 3-5 sentences, In 3-5 sentences, In 3-5 sentences,
the student the student the student
Manner of answered the answered the answered the
answering question directly, question directly, question indirectly,
thoroughly and but not thoroughly but leading to the
coherently. and coherently. closest answer.
The specific concept The specific concept
is stated and is stated but is not
Relevance
directly connected directly connected
to the answer. to the answer.
 Lesson 3: FUNCTIONS OF APPLIED SOCIAL
SCIENCES
(Socialization and Education)

What I Need to Know

Have you ever entered into your classroom wearing a bathing suit? Or, did you ever expect your teacher to take a bath in fr
 LEARNING OBJECTIVES
MELC: (1) explain each of the functions of applied social sciences
(2) identify situations that would require or necessitate the performance
of the various functions in the local/Philippine settings.
At the end of the lesson, you should be able to:
1. differentiate socialization and education function of applied social sciences
2. discuss the different sociological theories of socialization and the Philippine
educational system
3. describe the importance of socialization in the life course.

What’s New?
LET’S HAVE AN ACTIVITY
DOs and DON’Ts
In this activity, you revisit your past experiences and research on the norms and
values of your family, community, municipality, and country. Answers should be
limited to the DOs and DON’Ts of their age.

Social Environment DOs DON’Ts

Family

Community/Neighborhood

Municipality/City

Country
 What is It?

In the previous activity, you have learned how your past experiences affect your
social environment through the norms and values you’ve gained from your family,
community, municipality and country.According to Sociology-Anthropology, Normsare
standards of behavior governing specific social situations that are established by a
society’s values. Norms are found in a variety of social contexts.
What’s More

SOCIALIZATION
The lifelong process by which a person acquires the values, behaviors,
and attitudes considered appropriate in his culture. From his interaction with his
family, friends, neighbors, and all the people around him, he is able to adjust himself
to his surroundings.

Sociological Theories of Socialization

As we begin to adopt the norms and values of our culture, we also form
our sense of self. Our interaction with other people greatly affects how we perceive
ourselves. According to symbolic interaction theory, we develop our sense of self by
using symbols and language in our interaction with others. The two early proponents
of this theory are Charles Horton Cooley and George Herbert Mead.

COOLEY: The Looking - Glass Self

According to Cooley (1902), in his work “Human Nature and The Social Order,
his looking-glass self involved three steps:
1. you imagine how you appear to the other person
2. you imagine how other people look at you
3. you feel some sense of pride, happiness, guilt of shame.
So, if we imagine that we appear good to the other person and others view us in the
same way, we have a positive self-concept. However, if we feel that we do not appear
good to other people and that they also see us in the same manner, we have a negative
self-concept.
 Mead: Stages of the Self
Mead argued that social self is formed upon the interaction of the “I” (objective)
and the “me” (subjective), which he considered as the division of the self. The “me” is
developed according to the following three stages:
1. Preparatory stage – children generally copy the actions and behavior of
people around them
2. Play stage – children become slowly aware of the existing social
relationships that exist around them, at this stage, children begin to
assume the role of the other person
3. Game stage – children begin to understand their own roles as well as the
roles of the other people.
EDUCATION
The education function of applied social sciences is a process by which children
and adults learn more from others. When talking about education people often confuse
it with schooling. Many think of places like schools or colleges when seeing or hearing
the word. They might also look to particular jobs like teacher or tutor. The problem
with this is that while looking to help people learn, the way a lot of schools and
teachers operate, is not necessarily something we can properly call education.
Learning can also be found outside schools or universities. Education is the
systematic transfer of knowledge and skills from one generation to the next through
teaching, training or research; may take place in formal (e.g. schools) and informal
(e.g. home) settings.

What I Have Learned ?

Directions: Look back on your childhood. Cite the very first thing that you
have learned through socialization/interaction with your families, relatives,
neighbors and godparents.
D

Family: Relatives:

Godparents: Neighbors:
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 Assessment

I. Identification

1. It is the systematic transfer of knowledge and skills from one

generation to the next through teaching, training or research.
2. Stage of self which implies that children generally copy the
actions and behaviors of people around them.
3. According to this theory, we develop our sense of self by
using symbols and language in our interaction with others.
4. He argued that social self is formed upon the interaction of
the “I” (objective) and the “me” (subjective).
5. Children begin to understand their own roles as well as the
roles of the other people are explained by the stage of self.

II. Essay: (3-5 sentences)

Whom do you consider as one of the significant others in your life? Who among them is the most influential? Why?

Criteria 3 2 1
In 3-5 sentences, In 3-5 sentences, In 3-5 sentences,
the student the student the student
Manner of answered the answered the answered the
answering question directly, question directly, question indirectly,
thoroughly and but not thoroughly but leading to the
coherently. and coherently. closest answer.
The specific concept The specific concept
is stated and is stated but is not
Relevance
directly connected directly connected
to the answer. to the answer.

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 References

Dela Cruz, A.R., Fernandez, C.,Melegrito M., L. Valdez. Discipline and Ideas in Applied
Social Sciences. Phoenix Publishing

Online

Retrieved from:

https://cdn.pxabay.com/photo

https://shermanconsulting.net/marriage-counseling

https://news.vcu.edu/article/Socialwork

https://blogs.adb.org./blog/5ways-make-most-philippine-education-investment
 Development Team of the Module
Alfredo E. Ladesma
Writer:

Editor: Ma. Victoria G. Ambas Aaron S. Enano Nathalia A. Malaga

Internal Reviewer:Ma. Gwendelene J. Corañez
Illustrator:
Layout Artist:

Management Team:
Sheryll T. Gayola
Assistant Schools Division Superintendent
OIC, Office of the Schools Division Superintendent

Elisa O. Cerveza
Chief, Curriculum Implementation Division
OIC, Office of the Assistant Schools Division Superintendent

Aaron S. Enano Education Program Supervisor – A.P.

Ivy Coney A. Gamatero Education Program Supervisor – LRMS

For inquiries or feedback, please write or call:

Schools Division Office- Marikina City

191 Shoe Ave., Sta. Elena, Marikina City, 1800, Philippines Telefax: (02) 682-2472 / 682-3989
Email Address:

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