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C
ovid-19 has made a fundamental impact on the way lm and television production happens. By
mid-March 2020, major studios closed down the production and delayed the release of
blockbusters such as Mulan, The Batman, and the new James Bond movie No Time to Die,
gearing their future plans to digital release(https://www.bbc.com/news/business-51763893). Despite Net ix’s
declaration that production shutdown would not impact its release schedule until later in 2020,
projects like Stranger Things 4 and The Witcher came to a
halt(https://www.indiewire.com/feature/coronavirus-cancellations-hollywood-entertainment-covid19-1202215596/).
Yet, as audience movements and entertainments outside of the house have been unprecedentedly
restricted worldwide—from which Net ix pro ted by adding 16 million new global
subscribers(https://www.businessinsider.com/pandemic-and-chill-net ix-adds-a-cool-16m-subscribers-2020-4) in the
rst three months of 2020, doubling its predicted quarterly growth—the need for fresh screen
productions grows. Despite the will to be cautious and safe, lm and TV industry workers look for
opportunities to go back to work and leave behind a period that Variety names “Hollywood’s Great
Depression(https://variety.com/2020/biz/features/hollywood-coronavirus-entertainment-industry-unemployment-
jobs-1234592106/),” as large numbers of freelance entertainment personnel found themselves
unemployed during the pandemic.
Media workers’ job precarity has emerged not only from production
lockdowns but also from the shifting geography of production. The The pandemic has
pandemic has impacted what gets shot where and how. As Michael impacted what gets
Curtin explained in his groundbreaking 2003 essay, “global media shot where and how
capitals” such as Los Angeles, New York, Hong Kong, and London
served as “meeting places where local speci city arises out of migration, interaction, and exchange,”
creating transnational ows of media content, and complex production practices and cultures.1
(#footnote_plugin_reference_8069_1) But
lm and television production are no longer tethered to the global
media capitals Curtin studied. Rather, the media industries have become increasingly mobile, with
“producers continually tracking shifts in incentive structures and local infrastructure to determine the
most ef cient way to produce.”2(#footnote_plugin_reference_8069_2) However, with many international
borders closed and mobility severely restricted, even within individual countries, that freedom of
movement—which to be fair, has always been a privilege of more nancially resourced productions—is
now limited. The current safety risks involved in production have thrown up a new complex spatiality
and territorialization as it pertains to the locations of lm production.
What will this mean for an industry that depends on these transnational ows, for reasons both
nancial (in order to minimize production costs by taking advantage of tax breaks and lax labor laws)
and creative (in order to appropriately “place” content to drive storytelling and characterization)? It is
too early to answer this question in any conclusive way, particularly when it comes to long-term
effects. However, as we approach ten months since the start of the outbreak in Wuhan, China, the
short-term effects of the virus on the spatiality of lm and television industries and production are
starting to become clearer. Perhaps most evident is the major effect that Covid has had on-location
lming, especially when it comes to the mobility of productions.
At the beginning of the pandemic’s spread in US cities in March 2020, Hollywood was slow to react.
Most companies(https://www.indiewire.com/2020/03/coronavirus-hollywood- lm-tv-productions-continued-
1202217485/) were waiting for city of cials and lm of ces to put a halt to production. Production
centers like Atlanta, New York, and Los Angeles continued to issue permits. Since the crews also did
not know when their next project and paycheck would come in this increasingly precarious
environment, they took the risk to continue. A New York City producer
stated(https://www.indiewire.com/2020/03/coronavirus-hollywood- lm-tv-productions-continued-1202217485/),
“Studios are waiting for the Mayor’s Of ce to shut us down. Our only hope is if they stop issuing
permits, or the mayor or governor taking far more radical steps to shut down the city.” A major reason
behind production companies’ anticipation of city permit retractions or shutdowns was to get the
opportunity to “invoke(https://www.indiewire.com/2020/03/coronavirus-hollywood- lm-tv-productions-continued-
1202217485/) the concept of force majeure with insurers” and claim coverage for their losses and extra
costs caused by delayed production.
Covid-19 Compliance Of cers in Tyler Perry Studios, Atlanta. Variety, August 13, 2020.
https://variety.com/2020/tv/features/Covid-compliance-of cers-production-position-
pandemic-1234729303/
Things have not been all rosy when it comes to productions moving to international locations with
fewer cases and more access to testing, either. Canada, in particular, has been hesitant to green-light
productions with a primarily US-based crew. Although there have been noted concerns on the risk of
infection spread, Canada recently opened its borders to production, as lm has been deemed an
important nancial asset (particularly for major production hubs like
Vancouver(https://variety.com/2020/tv/news/how-supernatural- lmed-during-covid-19-1234772638/)). But the
sticking point with US-based production is the twice-per-week testing mandate set
forth(https://www.sagaftra.org/ les/sa_documents/ProductionSafetyGuidelines_June2020EditedP.pdf) by union and
guild backed productions. For Vancouver, which has a small infection rate, of cials believe the mandate
creates an unnecessary burden on the testing system. Debates over testing halted what Hollywood
hoped would be one of their earliest returns to production in Vancouver, when the production of the
TV series, The Good Doctor(https://www.vanityfair.com/hollywood/2020/08/what-shows-are-in-production-
coronavirus), stalled over a failure to come to an agreement over these guidelines. Ultimately, Canadian
authorities settled with the studios, unions, and trades to work out production-by-production
guidelines and to allow the testing protocol to proceed(https://deadline.com/2020/08/vancouver-production-
to-restart-british-columbia-unions-reach-agreements-us-studios-sony-pictures-tv-disney-tv-studios-the-good-doctor-a-
million-little-things-mighty-ducks-1203014249/) with The Good Doctor after a spike in cases in British
Columbia. However, it is notable that while production in Canada is revving up, restrictions on
pandemic insurance favor existing productions(https://variety.com/2020/ lm/global/coronavirus-global- lm-tv-
production-restarting-complete-guide-part-1-1234757713/), rather than new ones.
Producer Jon Landau’s Instagram post from Avatar 2’s set in Wellington, New Zealand.
https://www.instagram.com/p/CDy8BIZJqzx/
The “non-binding” nature of some of these guidelines speaks to the careful line states are walking to
mitigate risk and promote safety while maximizing economic potential. Of course, this is evident in all
industries, but because a number of US states (as well as international sites) have long been working to
lure Hollywood productions, they have a direct stake in restarting production, lest productions decide
to pick up and go elsewhere with the promise of fewer cases and fewer guidelines. This is a kind of
Catch-22 for the states, who must demonstrate to producers that there are few enough cases to make
shooting safe and that they have enough testing capacity, while also not imposing too many restrictions
on top of what “Safe Way Forward” already mandates.
An additional challenge for media cities is the existence or lack of infrastructure—that is, large, modern
studios that allow distancing, air ventilation, and minimal interaction with the public. When it comes to
the question of locations, Covid safety guidelines favor studio-based rather than on-location
production. Primarily, this is because studios are controlled environments. As “Safe Way Forward” and
other guidelines mandate minimal interaction with the public, outdoor on-location shoots that put the
crew in contact with passers-by represent a greater risk. Indoor on-location shoots also pose the risk of
being uncontrolled environments, where productions will struggle to meet air-ventilation
requirements(https://www.cnbc.com/2020/06/05/coronavirus-will-change-how- lm-sets-operate-four-experts-
explain.html), as well as stringent cleaning requirements since those spaces will be harder to limit access
to. As a result, cities with relatively well-built production infrastructure seem to be ahead, with
numerous studios in Atlanta, including Tyler Perry
Studios(https://www.vanityfair.com/hollywood/2020/08/what-shows-are-in-production-coronavirus) and Trilith
Studios(https://www.cnbc.com/2020/06/05/coronavirus-will-change-how- lm-sets-operate-four-experts-explain.html)
(formerly Pinewood Atlanta), restarting production.
Guidelines also underline that when the shooting needs to be done
on-location, producers should make sure there is enough space for Guidelines also
physical distancing, prioritize locations that can be locked off from underline that when
public access, clean high-touch areas, and minimize crowd and street the shooting needs
scenes. Location shooting will also suffer because of the to be done on-
recommendations that most location scouting take place virtually. location, producers
The guidelines suggest location scouts use digital scouting or should make sure
photographs rather than knocking on doors. Although most there is enough
guidelines do not mandate this—since it is space for physical
distancing, prioritize
locations that can be
locked off from
public access, clean
high-touch areas,
and minimize crowd
and street scenes
acknowledged( le:///Users/hxmorgan/Desktop/research%20and%20writing%20projects%20in%20progress/covid%20mediapolis/-
-SIGNIFICANCE%20OF%20IN%20PERSON%20%20https:/www.opportunitylouisiana.com/docs/default-source/default-
document-library/louisiana-entertainment- lm-covid19-guidelines-july2020.pdf) location scouting is a tactile job
that requires the scout to get a sense of “being in the space” to determine shooting capability—Safe
Way Forward and state and municipal guidelines strongly
recommend(https://variety.com/2020/biz/news/new-york-state-media-production-guidelines-1234648622/)
minimizing(https://www.sagaftra.org/ les/sa_documents/ProductionSafetyGuidelines_June2020EditedP.pdf) on-site
scouting as much as possible. This will likely mean productions will prioritize lming in places they have
already scouted, or shooting in studios rather than on-location. Location managers
report(https://www.indiewire.com/2020/03/coronavirus-hollywood- lm-tv-productions-continued-1202217485/) they
have trouble nding shooting locations, as people are either afraid of accommodating large crews or
simply do not have the personnel for the upkeep of their facilities. As showrunner Michelle King
notes(https://variety.com/2020/ lm/news/coronavirus-spike-hollywood-back-to-work-plans-1234695168/), “Nobody
wants us on the street…We’re having to write toward lming on our sets, but then every health
provider can agree on only a few things, and that’s that you don’t want to be indoors with a lot of
people for long periods of time — which is lming on a stage. It really is a conundrum.” Moreover,
recommendations(https://www.cnbc.com/2020/06/05/coronavirus-will-change-how- lm-sets-operate-four-experts-
explain.html) also call for limiting locations altogether, as well as limiting characters (even calling for using
characters who are already related to each other and/or in a “pod”) to minimize the potential for
contamination and spread.
The costs of Covid safety measures make it extraordinarily dif cult for all but big budget productions
to resume production. This has meant that the crews that have restarted work tend not to be local to
the place in which they are lming, but rather Hollywood transplants who take up residence during the
shoot. The kind of productions rst getting the go-
ahead(https://www.nytimes.com/2020/08/13/business/media/coronavirus-jurassic-world-dominion.html?
referringSource=articleShare) to restart are the least risky blockbusters—especially those with a dedicated
fanbase. Franchise lms like Jurassic World: Dominion, lming in London, and Avatar 2, in New
Zealand, were some of the rst to restart production. In terms of narrative, these lms construct a kind
of “other-worldliness,” bringing comfort in their familiarity, but also a distraction from our own
pandemic reality, as they gesture toward outer space or a place in which dinosaurs roam. Speaking to
our desire for an escape to locations untouched by the pandemic—undestroyed pre-historic or
futuristic natures away from public spaces and crowded cities—Avatar’s producers themselves escape
to the safety of New Zealand’s landscape while Jurassic World is created in the controlled environment
of Pinewood Studios.
Beyond these “safe” blockbusters, limits on the number of crew and extras as well as travel restrictions
may have the effect of reigniting local independent lm production. Dan
Mintz(https://www.cnbc.com/2020/06/05/coronavirus-will-change-how- lm-sets-operate-four-experts-explain.html),
CEO of DMG Entertainment, “foresees independent lm blossoming during this time. Smaller crews,
intimate stories and a ‘scrappiness’ that isn’t often seen from the bigger players in the industry could
lead to an in ux in new voices in the lm industry.” Participants in the Women in Film & Video New
England’s(https://www.wbur.org/artery/2020/07/21/massachusetts- lm-production-covid-19) June webinar spoke
of similar hopes for how the pandemic might create a cultural shift in the industry with regards to race
and gender, as one participant claimed the “unparalleled uni cation around safety” made the industry
“ripe for a ‘revolution of culture change’ within lm,” although the participants were also wary the
revolutionary change could just as well go in the opposite direction of racial and gender justice. While
there is some hope Covid will foster the kinds of local, independent productions that foreground voices
long excluded by Hollywood, other independent producers are warier. Santa Fe-based independent
producers Carolyn and Steve Graham, for example, suggest(https://www.lcsun-
news.com/story/news/2020/09/07/new-mexico-covid- lm-the-penny-stop-production-pandemic/5736099002/) the
stringent Covid guidelines have made it too expensive to produce their independent lm The Penny,
arguing the safety measures alone would constitute 10% of their budget.
Still from Ezra Hurwitz’s short lm Inside& Outwards. Elle Decor, September 10, 2020.
https://www.elledecor.com/life-culture/a33657381/ezra-hurwitz-short- lm-pandemic/
In the future, will productions keep escaping to open outdoor spaces in the search for less
contaminated locations, or will they be contained in studios? What will each of these alternatives mean
for the wider social and cultural geography of lm and television production and for screen narrative?
Will Covid-19 ultimately make production less mobile, and increasingly tied back to big studios? Will
Hollywood rise again as the production center it once was? These are questions for which, of course,
de nite answers are still too early to tell. What is clear, however, is that Covid-19, at least in the short
term, is reshaping and shifting the social and cultural geography of lm and television production, the
stories that are being told and the decision calculus by which producers, creators, and studios
determine what gets made, where, and how.
Notes
1.(#footnote_plugin_tooCurtin, Michael. “Media Capital: Towards the Study of Spatial Flows.” International Journal of
Cultural Studies 6, no. 2 (2003): 205. https://doi.org/10.1177/13678779030062004.
(https://doi.org/10.1177/13678779030062004.))
2.(#footnote_plugin_tooMcNutt, Myles. “Mobile Production: Spatialized Labor, Location Professionals, and the Expandi
Geography of Television Production.” Media Industries 2, no. 1 (2015): 65.
3.(#footnote_plugin_tooOn economic impacts of lm tax credits, see, for example, Button, Patrick. “Do Tax Incentives
Affect Business Location and Economic Development? Evidence from State Film Incentives.”
Regional Science and Urban Economics 77 (July 2019): 315–39.
https://doi.org/10.1016/j.regsciurbeco.2019.06.002(https://doi.org/10.1016/j.regsciurbeco.2019.06.00
Thom, Michael. “Lights, Camera, but No Action? Tax and Economic Development Lessons From
State Motion Picture Incentive Programs.” The American Review of Public Administration 48, n
1 (January 2018): 33–51.
https://doi.org/10.1177/0275074016651958(https://doi.org/10.1177/0275074016651958).
4.(#footnote_plugin_tooMorgan Parmett, Helen. “Media as a Spatial Practice: Treme and the Production of the Media
Neighbourhood.” Continuum 28, no. 3 (May 4, 2014): 286–99.
https://doi.org/10.1080/10304312.2014.900878(https://doi.org/10.1080/10304312.2014.900878).
5.(#footnote_plugin_tooCoe, Neil M. “On Location: American Capital and the Local Labour Market in the Vancouver Film
Industry.” International Journal of Urban and Regional Research 24, no. 1 (March 2000): 79–94
https://doi.org/10.1111/1468-2427.00236(https://doi.org/10.1111/1468-2427.00236).