Learn How to Grow Your Audience and

How to Pitch – Meetup Notes

SPEAKER 1: Sunil Bhaskaran (https://www.linkedin.com/in/sunilbhaskaranspeaker/)

Business Coach | Marketing Coach
Marketing for Visionaries & Business Leaders
Growing Your Audience & Profits using Intelligently Designed Marketing

 Use vision to drive your marketing

 4 Keys to building a business
o Build an audience
 Test and refine marketing based on feedback
o Engaging an audience
o Converting an audience
o Building collaborations
 Why someone would want to collaborate?
 Clear narrative that’s intriguing
 Win Win scenario
o Create and audience that they can collaborate in
 Your Narrative should be like a good movie
 Keep attention on you when doing a pitch
o Elements to keeping attention
 Describe what the future will look like them where you’re solving a problem
 Create future intrigue
 Functional/emotional reasons
o Hitting the emotional pain points and what the future will look like, show how your
solution fits into that future
 Listen to feedback
o If they aren’t signing up
o acnolog whats missing always be in doubt asking what’s missing from you achieving your
objective.
 Vision based vs. category
o How does it make a difference
o How does it change things
 Design a sales funnel
o Be clear about what your offering
 Simple and clear
 Make it hit home
 Work from the future to the present, end point and work backwards
o Consistency in your sales funnel
 Make sure what your offering stays consistent
 Clarify what you offer at each stage
  Audience & collaborative building
o I’m looking to collaborate I have an audience and looking to build it
o Build audience through meetup, set up multiple meetup groups with good content
o Have people chasing you, attract people to us
 Intriguing people and then back off

SPEAKER 2: Ash Seddeek (https://www.linkedin.com/in/ashseddeek/)

Managing Director, Founder, FCG Human Capital
Mentor, The Gratitude Network
High Potential Leadership & Management Mentor, WOMEN Unlimited, Inc.
Sales & Leadership Faculty, American Management Association
CEO, Top 1% Sellers Factory
Founder, bestcash (http://www.bestcash.us/#team)

 Helps people pitch

 Did you know (issue you’re working on, imagine (solution), you don’t have to imagine
because we’re working on it.
 Start with an exciting vision
o Needs to be a belief that there’s a better way of doing (issue)
o Having such emotion about the vision investor can pick up on it
o ENERGY is the most important aspect
 How to fire up the people in the room?
o We have to fire ourselves up first
o Tension now vs what it can be like with ZeeHaus
o Delta
 Middle is excitement
 The end users excitement
 The investor
 OUR EXCITEMENT IS OPENING INVESTING TO THE MASSES, HOME
OWNERSHIP, LIQUIDITY, EASY BUYING PROCESS, CROSS BOARDER
TRANSACTION
 ash@connectwithash.com
 9167537432
 Identify the smart money, interview the VC, show that you’re seeing traction from some
investors, find the ones that have time to support you.