3/3/2021 Classmate Stationery - Wikipedia

Classmate Stationery
Classmate is an Indian brand of student stationery products. ITC
Limited (formerly Indian Tobacco Company) launched its Classmate
Classmate brand in 2003 with the notebooks category.
Subsequently, Classmate added pens, pencils, mechanical pencils
and geometry boxes to its portfolio.
Industry Consumer goods
Founded 2003
Contents Headquarters Kolkata, India
Products Area served India
Notebooks Key people Shailendra Tyagi
Mathematical instruments (CEO)
Classmate Ideas for India challenge Products Notebooks
Discussions Pens
Corporate social responsibility Pencils
Classmate Young Authors Contest Math instruments
Classmate Spell Bee Erasers
Pencil sharpeners
Classmate Art Academy
Art stationery
WWF-India and ITC Ltd. promoting responsible forestry
Parent ITC Limited
References
Website www
External links .classmatestationery
.com (http://www.cla
ssmatestationery.co
Products m)

Classmate products include notebooks, pens, pencils, mechanical pencils, diaries, mathematical drawing
instruments, scholastics, erasers, sharpeners and scales and art stationery products.

Notebooks

Classmate notebooks consist of many variants including notebooks, practical books, drawing books and
reminder pads, with a theme on the related information inside.[1][2]

Mathematical instruments

Classmate has several types of drawing instruments available like compass, different sizes of scale and
many more.[3]

Classmate Ideas for India challenge

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Classmate launched a program called Classmate Ideas for India challenge.[4] This was a part of the
company's centenary initiative.[5] The nationwide program would invite ideas of the youth who have the
potential to transform India. Classmate Ideas for India challenge plans to reach out to 2.5 million
students across 30 cities, 500 schools and 200 colleges across the country.[6] The CII-ITC Centre of
Excellence for Sustainable Development, WWF India, the Tony Blair Faith Foundation, Janaagraha and
the Akshaya Patra Foundation among others are the program partners for the event.[7] The program will
encourage the finalists with an internship with relevant program partners, besides cash prizes and other
rewards. Additionally, the top five winners would be sent to a one-week international study tour.[8][9]

Discussions

ITC Classmate hosted a discussion on the subject titled "Principal, Parents and Children: Building a
Relationship of Mutuality".[10] The panelists agreed on the need for greater student involvement in what
they are taught, as well as the method of imparting education.

Corporate social responsibility

Every Classmate notebook carries ITC's Corporate Social Responsibility message on its back. For every
four Classmate notebooks purchased, ITC contributes 100 to its social development initiative that
supports, among other projects (including development of tobacco plantations to increase cigarette
production), primary education.[11]

Classmate Young Authors Contest

The Classmate Young Authors Contest 2004 (CYAC 2004) was initiated by ITC Limited to provide a
platform for budding writers among students to showcase their talent and an opportunity to develop it
through interaction with some of the country's leading literary icons.[12]

Classmate Spell Bee

Classmate Spellbee has completed nine seasons so far and is considered India's largest spelling
competition. It aims to bring the best spellers together from every part of the nation, focusing on honing
the spelling skills of Indian students in a fun and educational way.[13] The last season winner received a
cash prize of 2 lakh along with a sponsored trip to Washington DC, USA, to witness the Scripps National
Spelling Bee 2015 with a parent.

Classmate Art Academy

This first took off in 2015. Classmate launched a new initiative - Classmate Art Academy to promote its
latest range of art products. The certificate training program brought together art teachers from top
schools of New Delhi under one roof, to provide them with a platform to learn new skills. The property
was executed by Victor Tango. Classmate recognizes the advantages of nurturing artistic pursuits in the
all-round development of a child and aims at providing them with the right tools. The exciting range of
Classmate Colour Crew products consist of Sketch Pens, Wax Crayons and Oil Pastels, designed to
ensure that the uniqueness of each child shines through in the most colourful way.

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