LAKSHMI NARAIN COLLEGE OF

TECHNOLOGY

RURAL OUTREACH
BT-108
ASSIGNMENT ON SWACHH BHARAT ABHIYAN
Session-2019-2020

SUBMITTED BY: SUBMITTED TO:

NAME: Ankit Kumar Singh Dr. KIRTI VERMA

BRANCH: EC (B-1) ASSOCIATE PROFESSOR

CLASS ROLL NO: 12 DEPARTMENT OF ENGG.

ENROLLMENT: 0103EC191038 MATHEMATICS, LNCT, BHOPAL

 INDEX
Q.1) What is Rural outreach (RO)?
Q.2) What is the need and importance of Rural Outreach?
Q.3) Why do we need Rural development?
Q.4) What are the policies and schemes of government in
Rural development?
Q.5) What are the objective and importance of Rural
development?
Q.6) Which award is given to cities and villages for
cleanliness?
Q.7) Which ministry started Swachh Bharat Abhiyan?
Q.8) What is the significance of Swachh Bharat Abhiyan?
Q.9) Write 20 slogans on Swachh Bharat Abhiyan?
Q.10) Who is the brand ambassador of Swachh Bharat
Abhiyan?
1. What is Rural Outreach (RO) ?
Rural Outreach is an activity of providing services to
any populations who might not otherwise have access
to those services. A key component of outreach is that
the groups providing it are not stationary, but mobile; in
other words they are meeting those in need of outreach
services at the locations where those in need are. In
addition to delivering services, outreach has an
educational role, raising the awareness of existing
services. It includes identification of underserved
population and referral to services.
Outreach is often meant to fill in the gap in the services
provided by mainstream (often, governmental) services,
and is often carried out by non-profit, nongovernmental
organizations. This is a major element differentiating
outreach from public relations.
2. What is the need and
importance of Rural Outreach ?
Basically, what we need is to empower the rural people
by providing them education and proper health care.
They need to have infrastructure like electricity and
water so that they are free from the cycle of droughts
and floods.
India lives in its villages, and while the cities have
grown immensely over the last 20 years, rural areas
have not seen that kind of development. For India’s
economy to be strong, the rural economy needs to
grow. Rural areas are still plagued by problems of
malnourishment, illiteracy, unemployment and lack of
basic infrastructure like schools, colleges, hospitals,
sanitation, etc. This has led to youth moving out of
villages to work in cities. This could be compared to the
brain drain from India to US. Our villages need to grow
in tandem with cities and standard of life has to
improve there for inclusive growth to happen. If rural
India is poor, India is poor . India lives in many
generations, and visiting rural areas very easily shows
that they lag behind cities by decades. While we have
latest services and products available in our cities now,
villagers are still coping with age old products. It is easy
to see the rising disconnect between cities and villages.

Poverty in Rural India

Agriculture in Rural India

The rural economy is an example of an agrarian
economy. Although farming and agriculture are one of
the most important primary activities, the problem lies
in the fact that they share in the GDP of the agriculture
sector is on a constant decline. At the same time, about
two-thirds of India’s population depends on
agriculture. As a result, the productivity is not up to the
mark, with conditions only getting worse.
Moreover, public investment declined since 1991
coupled with a lack of adequate infrastructure, credit,
transport, employment, etc. Henceforth the agricultural
output has grown at only 3.2% during 2007-2011. All
these factors have been denting the process of
development. Therefore there is a need to focus on
rural development and not just urban development.
3. Why do we need Rural
development?
It is easy to see the rising disconnect between cities
and villages. Some examples are –
1. While we have international fully air conditioned
schools in our cities, the schools in villages still don’t
have benches and chairs, leave alone computers. We
have a huge shortage of teachers in rural areas, and
the school drop out rate is huge.
2. In cities, we have wide roads, flyovers and
underpasses while many villages still don’t have
proper roads. Urban-rural road links can play a vital
role in rural growth.
3. Employment opportunities are hardly there in
villages which forces youth to move to cities creating
imbalance in the ecosystem and leaving the villages
deprived.
 4.While we may have numerous hospitals, nursing
homes and medical facilities in cities, villages neither
have health awareness nor health facilities. See the
condition of major hospitals like AIIMS to know how
many villagers have to flock to cities for even basic
treatments.

Women fetching water from kilometers away

4.What are the policies and
schemes of Swachh Bharat
Abhiyan?
Swachh Bharat Mission for Urban Areas

The programme includes elimination of open defecation,

conversion of unsanitary toilets to pour flush toilets,
eradication of manual scavenging, municipal solid waste
management and bringing about a behavioural change in
people regarding healthy sanitation practices.

SBM (Urban) Component 1: Household Toilets

4.1 SBM (Urban) aims to ensure that a) No households

engage in the practice of open defecation: b) No new
insanitary toilets are constructed during the mission period,
and c) Pit latrines are converted to sanitary latrines. The
Target Group for construction of household units of Toilets,
thus, is: (i) 80% of urban households engaging in open
defecation (ii) All households with insanitary latrines (iii) All
households with single-pit latrines These will be targeted
under this component for the construction of household
toilets or individual household latrines during the mission
period. The remaining 20% of households practicing open
defecation are assumed to be catered by community toilets
due to constraints of space.

SBM (Urban) Component 2: Community Toilets

Under SBM (Urban), it is estimated that about 20% of

the urban households in cities, who are currently
practicing open defecation are likely to use community
toilets as a solution due to land and space constraints in
constructing individual household latrine. 5.2.
Community toilet blocks will consist of a given number of
toilet seats, as per requirements, toilet superstructure
including the pan and water closet, and a substructure
(either an on-site treatment system, or a connection to
underground sewerage/septage system) shared by all the
toilet seats and facilities for hand wash.
SBM (Urban) Component 3: Public Toilets & Urinals
Under SBM (Urban), States and ULBs will ensure that
a sufficient number of public toilets and Urinals are
constructed in each city. All prominent places within the
city attracting floating population should be covered.
Care should be taken to ensure that public toilets have
adequate provision for men, women and facilities for the
disabled (e.g. ramp provision, braille signage, etc.)
wherever necessary. Suggested technical specifications,
technologies and tentative cost of public toilets are
available at Annexure II. 6.3. ULBs should ensure that all
Public Toilets and Urinals being constructed under SBM
(Urban) are built in tandem with water supply
arrangements in ULBs.
 5.What are the objective and
importance of Rural
development?
India is a country of tremendous diversity; geophysical,
societal and cultural. This has created huge barriers for
communication across different communities resulting
into isolation of some of them; particularly those in
remote, rural and tribal areas. A healthy dialogue
facilitating knowledge exchange needs to be established
with these communities to form a cohesive society and
thus realise “national integration”.
Gyan-Setu aims to address this problem by building
communication bridges to these areas by organizing
visits of volunteers - mostly from urban, educated and
privileged background - using “science-based
education” as a medium. Although school-level mass
education has reached a huge scale (through Sarva
Shiksha Abhiyaan), science education needs quality
improvement involving “hands-on activities”.
 Vision
• Spreading the “joy” of education
• Providing “exposure” to the fascinating world of
Wikipedia, science and technology
• Providing “inspiration” to develop proactive attitude
towards challenges faced by the communities thus
realising and inculcating a sense of national integration
•
•

.
Mission
• Conducting science-based workshops involving hands-
on activities for school students in remote areas of
developmentally challenged states
• Organizing residential visits by teams of volunteers to
conduct these workshops
• Building a network of individuals and organizations to
support this program
6. Which award is given to cities
and villages for cleanliness?
Nirmal Puraskar award is given by the Indian
Government to cities and villages for
cleanliness
 7. Which ministry started
Swachh Bharat Abhiyan?

The mission has two thrusts: Swachh Bharat

Abhiyan ("gramin" or 'rural'), which operates
under the Ministry of Drinking Water and
Sanitation; and Swachh Bharat Abhiyan
('urban'), which operates under the Ministry of
Housing and Urban Affairs

8. What is the significance of

Swachh Bharat Abhiyan?
A clean India would be the best tribute India could
pay to Mahatma Gandhi on his 150 birth
anniversary in 2019,” said Shri Narendra Modi as he
launched the Swachh Bharat Mission at Rajpath in
New Delhi. On 2nd October 2014, Swachh Bharat
Mission was launched throughout length and
breadth of the country as a national movement. The
campaign aims to achieve the vision of a ‘Clean
India’ by 2nd October 2019.The Swachh Bharat
Abhiyan is the most significant cleanliness campaign
by the Government of India. Shri Narendra Modi led
a cleanliness pledge at India Gate, which about
thirty lakh government employees across the
country joined. He also flagged off a walkathon at
Rajpath and surprised people by joining in not just
for a token few steps, but marching with the
participants for a long way.While leading the mass
movement for cleanliness, the Prime Minister
exhorted people to fulfil Mahatma Gandhi’s dream
of a clean and hygienic India. Shri Narendra Modi
himself initiated the cleanliness drive at Mandir
Marg Police Station. Picking up the broom to clean
the dirt, making Swachh Bharat Abhiyan a mass
movement across the nation, the Prime Minister
said people should neither litter, nor let others
litter. He gave the mantra of ‘Na gandagi karenge,
Na karne denge.’ Shri Narendra Modi also invited
nine people to join the cleanliness drive and
requested each of them to draw nine more into the
initiative.By inviting people to participate in the
drive, the Swachhta Abhiyan has turned into a
National Movement. A sense of responsibility has
been evoked among the people through the Clean
India Movement. With citizens now becoming
active participants in cleanliness activities across
the nation, the dream of a ‘Clean India’ once seen
by Mahatma Gandhi has begun to get a shape.

The Prime Minister has helped spread the message

of Swachh Bharat by urging people through his
words & action. He carried out a cleanliness drive in
People from different sections of the society have
come forward and joined this mass movement of
cleanliness. From government officials to jawans,
bollywood actors to the sportspersons, industrialists
to spiritual leaders, all have lined up for the noble
work. Millions of people across the country have
been day after day joining the cleanliness initiatives
of the government departments, NGOs and local
community centres to make India clean. Organising
frequent cleanliness campaigns to spreading
awareness about hygiene through plays and music
is also being widely carried out across the
nation.Prime Minister himself has praised the
efforts by people and various departments and
organisations for taking part in the Swachh Bharat
Mission and contributing toward a cleaner India.
Shri Narendra Modi has always openly lauded the
participation of people via social media. The
‘#MyCleanIndia’ was also launched simultaneously
as a part of the Swachh Bharat drive to highlight the
cleanliness work carried out by citizens across the
nation.Swachh Bharat Abhiyan has become a ‘Jan
Andolan’ receiving tremendous support from the
people. Citizens too have turned out in large
numbers and pledged for a neat and cleaner India.
Taking the broom to sweep the streets, cleaning up
the garbage, focussing on sanitation and
maintaining a hygienic environment have become a
practice after the launch of the Swachh Bharat
Abhiyan. People have started to take part and are
helping spread the message of ‘Cleanliness is next
to Godliness.’
9.Write 20 slogans on Swachh
Bharat Abhiyan ?

• “ Ek kadam swachhata ki ore.”

• “cleanliness is next to godliness.”
• “India can do it. People of India can do it.”
• “let’s make the right choice and use dustbin.”
• “clean India beautiful India.”
• “Dharti mata kare pukar, aas paas ka karo sudhaar.”
• “clean city, clean city, My dream city.”
• “It’s our Planet don’t throw it away.”
• “Devote the 100 hours every year towards the cause
of cleanliness.”
• “Cleaning up the country cannot be the sole
responsibility of sweepers. Do citizens have no role in
this? We have to change this mindset.”
• “sanitation should not be seen as a political tool, but
should only be connected to patriotism and
commitment to public health.”
• “clean India, Developed India.”
• “come! And Pledge to keep India clean.”
• “Clean India! To get economically developed India.”
• “Clean India, disease-free India.”
10.Who is the brand ambassador
of Swachh Bharat Abhiyan ?
Prime Minister of India is Brand Ambassador of
Swachh Abhiyan
• On 2 October 2014, Prime Minister Modi
nominated following people as Brand
Ambassadors:

Sourav Ganguly (cricketer)

Kiran Bedi (Former IPS officer)

Padmanabha Acharya (Former Nagaland Governor)

Sonal Mansingh (Classical dancer)

Ramoji Rao (Eenadu group)

Aroon Purie (India Today group)

He also nominated a number of organisations,

including the Institute of Chartered Accountants of
India, Eenadu and India Today as well as
the dabbawala of Mumbai, who deliver home-made
food to lakhs of people in the city.More than 3
million government employees and school and
college students participated in the drive on the
occasion.
On 8 November 2014, Prime Minister carried the
message to Uttar Pradesh and nominated another
set of nine people for that state.

Akhilesh Yadav (Politician)

Swami Rambhadracharya

Manoj Tiwari (Politician)

Dilkeshvar Kumar (Engineer)

Mohammad Kaif (Cricketer)

Deviprasad Dwivedi(Teacher)

Raju Srivastava (Comedian)

Suresh Raina (Player)

Kailash Kher(Music composer)

On 5 January 2015, the minister in-charge

nominated followed Telugu icons as brand
ambassadors.

Rajyogini (Brahmakumaris Dadi Janki)

Pawan Kalyan

S. P. Balasubrahmanyam

Amala (actress)

K. Kavitha

G V K Reddy

Suddala Ashok Teja

P Gopichand (sports)

Humpy Koneru

Galla Jayadev

Nithin
V. V. S. Laxman (sports)

J. Rameshwar Rao

Shivlal Yadav

B. V. R. Mohan Reddy

Akshay Kumar
Lakshmi Manchu

From later dates the following public icons were

invited to join and support the mission as brand
ambassadors

Sanjay Dutt (Actor), from 2018

Juhi Chawla (Actress), from 2018

Shilpa Shetty (Actress), from February 2017

doRaveena Tandon (Actress), from February 2017

Shahrukh Khan (Actor), from 2018

Shekhar Gurera[51] (Cartoonist), from January 2018

Dr D.P. Sharma (Academician), September 2017