Session 1 Session 2 Session 3 Session 4

I. OBJECTIVES Define what is product as part Identify and describe the factors Identify the structure of distribution
HOLIDAY of developing marketing mix. to consider when setting prices. channels.
Differentiate the product, Describe new product pricing and Discuss its functions, and the nature
services, and experiences. its general pricing approaches. of supply chain management.
School Taysan National High School Grade Level 12 ABM
A. Content Standards The learners demonstrate an The learners demonstrate an The learners demonstrate an
Teacherunderstanding
Aimee M. Mendoza
of: understanding of: Learning Area Principles
understanding of: of
Marketing
DAILY LESSON LOG
Teaching Dates andTheAugust
essence12-16,
of the2019
new The essence of the new product Semester 1st of the new product
The essence
Timeproduct development, pricing, development, pricing, placing development, pricing, placing
placing (distribution), and (distribution), and promoting a (distribution), and promoting a
promoting a product or product or service. product or service.
service.
B. Performance The learners shall be able to: The learners shall be able to: The learners shall be able to:
Standards
Design a new product or Design a new product or service, Design a new product or service, Prepared by:
service, decide types of pricing decide types of pricing approach, decide types of pricing approach,
approach, and choose and choose distribution methods and choose distribution methods
distribution methods and and promotion tools that respond and promotion tools that respond to
promotion tools that respond to market trends. market trends.
to market trends.
C. Learning Define a product and identify and describe the factors discuss the structure of distribution
Competencies/ differentiates the product, to consider when setting prices channels, its functions, and the
Objectives (Write the LC services, and and new product pricing and its nature of supply chain management
code for each) experiences.ABM_PM11-IIa- general pricing approaches. ABM_PM11-IIa-e-18
e-16 ABM_PM11-IIa-e-17
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach in the CG, the content can be tackled in a
week or two.
II. CONTENT
Developing Marketing Mix: Developing Marketing Mix: PRICE Developing Marketing Mix: Checked by:
PRODUCT DISTRIBUTION/PLACE
IV. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in learning. Ensure that
RESOURCES there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide
pages
2. Learner’s Material
pages
3. Textbook pages Principles of Marketing Principles of Marketing Principles of Marketing
PP. 195-205 pp. 211-219 pp.227-235
4. Additional Noted
Materials from by:
Learning Resource
(LR) portal
B. Other Learning LED TV, slide decks, video LED TV, slide decks, video LED TV, slide decks, video Page 1 of 2
Resources
V. PROCEDURES These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by
AIMEE M. MENDOZA RHODORA G. BAUTISTA EDITA M. CANATUAN, Ed.D
Teacher II Master Teacher II Principal IV

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