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  • Appendix A: Detailed Table: BSBMKG419,420 and 421 Data Findings

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    Muhammad Asif
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    The document provides data on social media engagement, revenue, and customer demographics for various platforms from 2016-2018. It also includes details on advertising costs and revenues from various rounds of campaigns on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube. The data is intended to be analyzed and used in assessments for courses on digital marketing and data analysis.

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    420 data

    Original Title

    Data Analysis (1)

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    The document provides data on social media engagement, revenue, and customer demographics for various platforms from 2016-2018. It also includes details on advertising costs and revenues from various rounds of campaigns on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube. The data is intended to be analyzed and used in assessments for courses on digital marketing and data analysis.

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    © All Rights Reserved
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    19 views8 pages

    Appendix A: Detailed Table: BSBMKG419,420 and 421 Data Findings

    Uploaded by

    Muhammad Asif
    The document provides data on social media engagement, revenue, and customer demographics for various platforms from 2016-2018. It also includes details on advertising costs and revenues from various rounds of campaigns on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube. The data is intended to be analyzed and used in assessments for courses on digital marketing and data analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    BSBMKG419,420 and 421 Data Findings.

    You are required to use and interpret the data presentations below and use this across your
    assessments.
    Assessment 1 Q6.

    Appendix A: Detailed table


    BY AARON SMITH AND MONICA ANDERSON

    1
    Data Analysis, Review this for BSBMKG419.
    2016/17 Results

    Engagement
    Platform Check with metrics relate to Revenue $
    engagement and add them up

    Facebook August: 1640 $1400

    Twitter January 1175 $1072

    Instagram December: 21998 $14311

    Pinterest October 1000 $1500

    LinkedIn February: 300 $250

    YouTube December: 80 $86

    Consumer characteristics

    Nickname Leslie Joan Ron Donna Anne Tom April

    Descriptio Leslie is She is He is She has She needs He is April’s


    n going planning starting his started a new bag looking twin
    back to a new job at a teaching for the for a daughter
    school vacation city council a flute lake trip. multi- s are
    and needs to and is class and purpose starting
    a unique Mexico looking for needs bag for junior
    look for and something somethin his next high and
    the fall. needs professional g that trip to she
    fashiona and stylish looks his wants
    ble but for his good to friend's some
    practical laptop and carry her cabin. sturdy
    travel documents. gear in. but cool

    2
    bags for bags for
    her trip. school.

    % of 22% 13% 17% 11% 9% 30% 6%


    Market

    Age 18-26 18-35 18-26 18-27 18-26 18-26 32-45

    Gender Female Female Male Female Female Male Female

    Income $12,000- $28,000- $30,000- $13,000- $20,000- $22,000- $35,000-


    $20,000 $40,000 $45,000 $23,000 $30,000 $28,000 $70,000

    Interests Facebook Travel Basketball Buying an Hiking Hiking Family


    apartmen
    Instagram Career Pubs and Mountain Kombuc Cooking
    t
    bars bikes ha
    Shopping Brunch Home
    Clothes
    Muscle cars Swimming Brewery shows
    Dog lover Family
    Cats tours
    Getting a Running Reading
    Starbucks Work life
    promotion Books Camping club
    balance Gym
    College
    Wanting to Coffee Fishing Gardenin
    House Yoga
    Family buy a house with g
    shopping Football
    and friends Career
    Baking
    friends
    Music
    Masterc
    hef

    2018 year’s marketing results for each platform.

    Engagement
    Platform Check with metrics relate to Revenue $
    engagement and add them up

    Facebook August: August


    Impressions: 20098 15,026
    Reaction and comments: 1651
    Clicks: 1496
    Shares: 516

    3
    Page likes: 133
    Conversions: 420

    Twitter January May


    Impressions: 2245 723
    Likes and replies: 1175
    Clicks: 523
    Retweets: 125
    Followers: 48
    Conversions: 25

    Instagram December December


    Impressions: 46810 11,311
    Likes and comments: 20998
    Clicks: 15042
    Shares: 2237
    Followers: 952
    Conversions: 289

    Pinterest September September:


    Impressions: 4409 1872
    Pins: 1141
    Clicks: 964
    Shares: 97
    Followers: 51
    Conversions: 32

    LinkedIn July April:


    Impressions: 831 389
    Likes and comments: 263

    4
    Clicks :206
    Shares: 24
    Followers: 6
    Conversions: 7

    Youtube June July, august, September, November


    Views: 185 88
    Likes and comments: 37
    Clicks: 42
    Shares: 8
    Suscribers: 2
    Conversions: 1

    Analyse Rounds 2,4 & 6 – BSBMKG420,421.


    2>

    4>

    5
    6>

    Cost of advertising

    6
    Rounds 2 and 8

    After Round 2.

    Platform Cost $ Revenue $ Comparison


    (revenue ÷ cost)
    expressed in a
    percentage.

    Facebook 1200 2500

    Twitter 0 350

    Instagram 1150 8750

    Pinterest 0 5

    LinkedIn 0 5

    YouTube 0 0

    After Round 8.

    Platform Cost $ Revenue $ Comparison


    (revenue ÷ cost)

    Facebook 650 7000

    Twitter 0 130

    Instagram 3000 2800

    Pinterest 60 2000

    LinkedIn 50 300

    Customer Interaction

    7
    8

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