PRODUCT SURVEY

We are market management apprentices, we want to know your preferences and wishes about a
business idea and I would like to ask you for 5 minutes of your time to answer some questions.

1. Do you eat fish?

Yes 1
No 2
If you have the box marked with the option (No) go to question number 2, otherwise continue
with question 3.

2. Please tell us the main reason why you are not attracted to fish?

Taste 1
Color 2
Shape 3
Odor 4
presentation 5
By answering this question, (3) the survey ends.

3. From the following aspects do you select the one that attracts you the most, in terms of fish
consumption?

Quality 1
Presentation 2
Brand 3
Origin 4

4. How often do you eat fish? (just one answer)

Two or more times a week 1

Once a week 2
Each 15 days 3
Once a month 4
Only in holy week 5

5. Do you think that fish is a difficult dish to prepare?

Yes 1
No 2
sometimes 3
I don't like to prepare it 4
6. Where do you consume it? (You can check more than one option)

At home or with a relative 1

In restaurants 2
In restaurants 3

7. Do you know the benefits of fish consumption for human health?

Yes 1
No 2

8. What kind of fish do you buy the most?

Frozen 1
Cool 2
Fish-based precooked 3
Smoked preserves 4
Others 5

9. Do you know how they produce the fish you buy?

Always 1
Usually 2
Nape 3

10. In which of the following places do you shop for fish more often? (Select the most
important)

Chain warehouse 1
Specialized local 2
Neighborhood butcher 3

Apprentices:

Carmen lucero pacheco Ascanio

Teider enrique cordero feria