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Ratio Analysis:
PROFITABILITY RATIOS:
If operational expenses rise more than sales, the operating profit ratio will decline.
A poor gross profit ratio may be due to fall in selling price or rise in cost of materials, or both.
• The ideal benchmark for the current ratio is $2:$1 where there are two dollars of current assets
(CA) to cover $1 of current liabilities (CL). The acceptable benchmark is $1: $1 but a ratio below
$1CA:$1CL represents liquidity riskiness as there are insufficient current assets to cover $1 of
current liabilities.
(Average inventory turnover period indicates the duration after which the inventory is
turned over (sold). E.g. an inventory bought today will be sold after 66 days if the Average
inventory turnover period is 66 days. The lower the turnover period the better it is for the
business. Lower inventory turnover period indicates that the inventory bought is sold
quickly, which is good for the business)
(Lower average settlement period or collection period is good for the company. It shows that the
funds are not tied up with customers. The company is collecting cash quickly from the credit
customers)
(Higher average settlement period or payment period is good for the company to some
extent. It means company is using the money of supplier or is getting interest free credit
(money). But stretching it too far can damage the goodwill of the company.)
Interest
e.g. If the company has invested in new markets, products which will become big products in
near future( e.g. Galaxy smart phone of Samsung) the investors(Market) may be willing to buy
the share of the company for more than its actual value today; because the success of the new
product will generate more profits for the company. This will increase the share price very fast
and the person who already holds the share can sell the share and generate heavy profits.
Cost Volume Profit Analysis (Break Even Point Analysis)
Or = Fixed cost
Contribution margin ratio
OR
Weighted contribution margin ratio = Total contribution from all products *100
Total sales of all products
10. Margin of safety = Total sales- Breakeven point sales
11. Margin of safety ratio = Margin of Safety *100
Total Sales