www.getwsodo.

com
www.getwsodo.com

COURSE WORKBOOK
 www.getwsodo.com
www.getwsodo.com
ACTION ITEM
MODULE: This is one powerful way to get more content, drive
more sales, and help build relationships with your
CONTENT STRATEGY: audience.
❏❏ Write up your card copy with the 3 elements.
BUILDING A CONTENT If you have a physical product, put a small card in with
it. You can even use this if you have a service-based ❏❏ Start using it in your business.

MACHINE
business. Put a card on your checkout or on every table
in your restaurant.

LESSON: Ask your audience to share an image or video of them

with the product. Remember to:
PRINTED CARDS TO • Tell them what you want them to do.

ENCOURAGE UGC •
•
Use a hashtag with the request so you can track it.
Incentivise where possible (offer to feature them,
special deals, etc)

Practical Details
• Ask your product manufacturer to package the card
if possible.
• Or, package it in the product box.

COURSE WORKBOOK
 www.getwsodo.com
www.getwsodo.com
Creating Your Card Copy

What do you want your customers to do?

What is the dedicated & branded hashtag you can use? (Brainstorm here.)

What possible incentives can you use?

Completed Copy

COURSE WORKBOOK
 www.getwsodo.com
www.getwsodo.com
Notes:

TOOLS & RESOURCES

• The Ultimate Guide to Instagram
Hashtags in 2020, Later.
• How to Pick a Good Hashtag, Tint.
• How to Use Instagram Hashtags To
Get the Most Exposure, Followers, and
Engagement, Foundr.

COURSE WORKBOOK