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www.getwsodo.

com
www.getwsodo.com

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ACTION ITEM
MODULE: These posts are incredibly powerful for generating sales
for physical products or services. If you’re not using this
CONTENT STRATEGY: content, you’re missing out on potential sales.
❏❏ Come up with 3-5 UGC ideas.
BUILDING A CONTENT
“No one likes to be sold to, but everyone likes to buy.”

MACHINE Great UGC Content 5 Ideas for Getting UGC


• A photo or video of someone using your product or
service and loving it.
LESSON: • Before and after images or videos (shows how 1.
powerful your product or service is).
THE POWER OF USER • Send Influencers products and they take photos

GENERATED CONTENT
with it in exchange.
• Testimonials from happy users. 2.
• Encourage ‘native behavior’ in your UGC, where the
users create experiences around your product or
services.
3.
Some Tips for UGC
• The closer the images or videos to the product, the
more engagement you’ll get.
• ‘Real content’ always gets more attention. 4.
• Try turning UGC into an advertisement on another
platform.

5.

COURSE WORKBOOK
www.getwsodo.com
www.getwsodo.com
Notes:

TOOLS & RESOURCES


• 10 Ways to Encourage User Generated
Content, Mavrck.
• 10 Ideas For Getting More User
Generated Content, NewsCred Insights.
• The 10 Best User Generated Content
Campaigns on Instagram, Hubspot.

COURSE WORKBOOK

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