Republic of the Philippines

Surigao del Sur State University

MAIN CAMPUS
GRADUATE SCHOOL
Tandag City, Surigao del Sur
Website: www.sdssu.edu.ph

SUNDARAM - CLAYTON CASE ANALYSIS

In partial fulfillment to the requirements

for the degree in
Master in Business Administration

Submitted by:
SIM A. BELSONDRA, LPT, MBA (Cand.)

Submitted to:
Dr. RIZZA MAE COSMIANO AZARCON
Professor

Total Quality Management (TQM)

I. FACTS OF THE CASE

Sundaram-Clayton

- Manufacturer of air-brake systems and castings

- The only company in India who has won international recognition which is the Deming Prize
(instituted 40 years ago to honor W. Edwards Deming. for Companies and has emerged the
flag bearer of global class.

- Sundaram-Clayton integrated Deming’s 10 parameters into the four steams of its quality
practices, namely: policies, people, processes and products. It’s TQM models ensures total
employee involvement, policy deployment, standardization, training and promoting
employer-employee relationship

- November 14, 1998. It’s CEO has become known that in the age of 45, he was able to bring
the torch of quality

- Belongs to the exclusively small global elite with the likes of Florida Power and Light, AT & T
Power systems and Philips Taiwan

II. THE PROBLEM

Disdain of TQM

III. THE ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Leadership Hubris (or Global Management
Quality practices kayabangan) reputation succession plan

IV. THE ALTERNATIVE COURSES OF ACTION

ALTERNATIVE SOLUTIONS ADVANTAGES DISADVANTAGES

TO PROBLEMS (if there
would be any)
1. Uphold current ranking
and TQM Practices
Visibility in the global What goes up comes
market down. If the company
neglects TQM it might
suffer consequences like
any other company that
has grown big

V. RECOMMENDATION

Sundaram-Clayton should always aim for total quality management. It is not a guarantee that if
you have been an awardee, you will get laxed and would not think of a potential player that may
come along. It is but of importance to always align to the company’s vision and mission of
quality in order to maintain its current standing.
VI. DESCRIPTION OF THE FUTURE STATE

Company succession plan is always a positive thing. If this is being implemented properly then
we will be able to avoid circumstances of certain problems. The Successors must be able to train
well from their predecessor in order live up to the legacy that the company has established
through the years…