JOLLIBEE

STRENGHTS WEAKNESSES OPPORTUNITIES THREATS

1. Well-known brand 1.Jollibee is known to 1. Continuous 1. Customer

name, image and serve unhealthy products and services awareness towards
global presence as a meals. expansion. food quality and
market leader. health concerns.
2. Limited menu 2.Hire more
2. Quick Serving offered to customers. employees that may 2. Customers may not
Time, customers help to serve food order food due to the
didn’t wait too long 3. Did not change orders. occupied space of the
for their orders. products often. fast food chain.
3. Product
3. Wide range of food development for new 3. 7/11 is one of the
choices / options. offering competitor which is
also well-known,
especially to the
students.