Scribd Logo
Upload

Welcome to Scribd!

  • Facebook Ad Strategies For Your Small Business

    Uploaded by

    ajay
    19 views25 pages
    This document is a marketing presentation about Facebook ad strategies for small businesses. It discusses setting up a complete marketing funnel using Facebook ads, landing pages, email follow ups, and sales pages. It provides steps for creating effective Facebook ads, including identifying goals, defining the target market, setting a budget, designing the ad, and launching/tracking the ad. Tips are given for ad design, such as using eye-catching images and minimal text. The presentation aims to show small business owners how to inexpensively yet effectively market their business using Facebook ads.

    Original Description:

    facebookadstrategies

    Original Title

    facebookadstrategies-140411183015-phpapp02

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document is a marketing presentation about Facebook ad strategies for small businesses. It discusses setting up a complete marketing funnel using Facebook ads, landing pages, email follow ups, and sales pages. It provides steps for creating effective Facebook ads, including identifying goals, defining the target market, setting a budget, designing the ad, and launching/tracking the ad. Tips are given for ad design, such as using eye-catching images and minimal text. The presentation aims to show small business owners how to inexpensively yet effectively market their business using Facebook ads.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views25 pages

    Facebook Ad Strategies For Your Small Business

    Uploaded by

    ajay
    This document is a marketing presentation about Facebook ad strategies for small businesses. It discusses setting up a complete marketing funnel using Facebook ads, landing pages, email follow ups, and sales pages. It provides steps for creating effective Facebook ads, including identifying goals, defining the target market, setting a budget, designing the ad, and launching/tracking the ad. Tips are given for ad design, such as using eye-catching images and minimal text. The presentation aims to show small business owners how to inexpensively yet effectively market their business using Facebook ads.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 25

    FACEBOOK AD

    FOR YOUR SMALL


    STRATEGIES
    Hi, my name is Misty (:
    I’m a Marketing Coach

    Founder of Marketing 101


    and Your Marketing Coach

    My formal education is in Marketing


    and Graphic Communications and
    over 16 years of sales experience.

    I empower small business owners to


    take control of their business
    growth by showing them how to
    inexpensively, yet effectively market
    their business.
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    MARKETING 101
    Fundamentals of Marketing

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    WHAT •
    WE
    Complete Marketing Funnel
    • 6 Steps to Creating an Ad
    ARE •
    •
    How to identify your Market

    GOING
    How to design an ad
    • Highlight the differences between different
    TO COVER •
    ad types

    TODAY
    How Facebook offers the MOST targeted
    ads online (today)
    • Create an ad in minutes!!!!

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    COMPLETE MARKETING FUNNEL

    Facebook Ad Landing Page Email Follow up Sales Page

    Traffic Lead Capture Nurture Sell

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    6 STEPS TO CREATING AN AD
    1. Identify your goals
    2. Define your target market
    3. Set your budget (know your conversions)
    4. Design your ad
    5. Create your ad
    6. Launch / Track / Measure / Re-Define

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    IDENTIFY YOUR GOALS

    Page / Fan Likes ->-> ????


    Website Traffic ->-> Sales
    Capture Leads ->-> Sales
    Walk In Traffic ->-> Sales
    Promote an Event ->-> Sales

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    DEFINE YOUR TARGET MARKET


    • Demographics:
     Age, Gender
     Education
     Work
     Relationship
    • Geo Targeted (Location)
    • Interests
    • Behaviors
    • Connections
     Only people connected to (your biz)
     All
     ***Advanced***

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    SET YOUR BUDGET


    Refer back to your goals.

    EXAMPLE: $200 a week Facebook Ad Budget

    Selling $100 “widget”

    50 Leads --> 5 Sales @ $100 ea = $500 Revenue

    Worth It? YES!!!!!!

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    ONLINE MARKETING FUNNEL

    Facebook Ad Landing Page Email Follow up Sales Page

    Traffic Lead Capture Nurture Sell

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    DESIGN YOUR AD
    Simple Image
    Eye Catching
    Minimal Words on the Ad itself
    600 x 225 pixels (News Feed)
    511 x 511 (Status) – Boost Post
    100 x 72 – Event Ads

    1. Ask a Question
    2. Make a Promise
    3. Eye Catching Image

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    CREATE YOUR AD

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    LEFT MARGIN

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    YOUR CAMPAIGN GOALS

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    INVEST IN FACEBOOK MARKETING

    • 20% text limit


    • Grid tool
    https://www.facebook.com/ads
    /tools/text_overlay
    • 511 x 511 pixels

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    INVEST IN FACEBOOK MARKETING

    • Can choose where audience


    “lands” (Landing View)
    • 600 x 225 pixels

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    INVEST IN FACEBOOK MARKETING

    • CTA Button Option


    • 600 x 315 pixels

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    INVEST IN FACEBOOK MARKETING

    • 100 x 72 pixels

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    INVEST IN FACEBOOK MARKETING

    • You must set up offer on your


    page first before you can pay to
    promote

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    WHY FACEBOOK ADS?


    Absolute MOST Targeted Ads!!!!
    FB is #1 Most Trafficked Site
    Ads are EVERYWHERE on FB
    Increasing number of searches happening within FB

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    TRACK / MEASURE / RE-DEFINE

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    QUESTIONS

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    WHAT •
    •
    Complete Marketing Funnel
    6 Steps to Creating an Ad
    WE • How to identify your Market

    COVERED •
    •
    How to design an ad
    Highlight the differences between different
    TODAY •
    ad types
    How Facebook offers the MOST targeted
    ads online (today)
    • Create an ad in minutes!!!!

    www.yourmarketingcoachonline.com
    - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK AD STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -

    . . .

    ACTION STEPS
    1. Create your first Facebook Ad
    2. Attend my next webinar 

    www.yourmarketingcoachonline.com
    MARKETING STRATEGY
    How to attract, promote, and sell

    You might also like