Assignment number:

Assignment on-
“Iphone’s 3 levels of product”
Course Name and Code: Strategic Marketing (MKT 4204)
Trimester: Spring 2020

Section: B

Prepared by:
Sl Name ID number
No.
1 Borhan Uddin 111 161 375
2 Jainul Abedin 111 161 054
3 Sristy Saha 111 161 394
4 Rafida Jahan 111 161 324

Submitted to:
Dr. Kawsar Ahmmed
(Course Instructor)
Professor

Date of Submission 11.03.2020

( )Regular Submission ( )Late Submission

School of Business & Economics

United International University
 The three levels of product
“Core Product, Actual Product, Augmented Product”

For Example: Apple

What a customer perceives a product is, the organization looks at it differently. What do I
mean by this? Well, an organization will say there are three levels to a product; core product,
actual product and an augmented product.

The core product is a level that is focused on the core benefit; this attracts the customer to
buy the product.

The actual product is the features and capabilities, including; quality, durability, design and
the brand name.

The final level is the augmented product. This level concentrates on the support aspects, so
this includes customer service and warranty.

For example
If we take Apple; iPhone, the core product would be the ability to keep contacts in the one
device and being able to call people.

The actual product would be the features, the simple design and the apple logo on the back
of the device.

Apple offer a service called ‘Genius Bar’, this would be considered their augmented
product as it’s a service that helps you with your Apple devices after you’ve purchased them.