Rice Retailer Company Final Paper

DR. FILEMON C.
AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
Golden Gate Subd., Talon III, Las Piñas City

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
A Project Feasibility Study
Presented to
The Faculty of Dr. Filemon C. Aguilar Memorial College
of Las Piñas
In Partial Fulfillment
of the Requirement for the Degree of
Bachelor of Science in Business Administration
Major in Financial Management
Presented by:
Buyugan, Lovely
Encinas, Jayson
Laroya, Marvin
Mahilum, Christian
Molina, Albert
IV-8
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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS

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CHAPTER I
INTRODUCTION
This feasibility study is the systematic analysis of all the factors that affect the
possibility of success in this business. Other findings presented in the study become the
basis in deciding whether or not the operation can be sustained. It is a type of business
that determines the achievability of the product.
Rice is one of the most basic and important necessity in a Filipino’s daily life. It is
also considered as an important food in many Asian countries. Philippines is one of the
biggest rice importers in South-east Asia. Rice is being considered as one of our staple
food and comfort food.
To have rice in every meal is one of the traditional we inherited from our
ancestors. A Filipino can’t last a day without eating it. We are used to have it in every
breakfast, lunch and dinner.
Putting up a rice retailer business named “Three Rice Retailer” which a wise and
a good choice because of the high demand of rice here in our country. It will offer high
quality but affordable varieties of rice.
The aim of the study was to look at the feasibility and potential of various
techniques.
A. Business Objectives
1. To provide jobs within the community.
2. To meet the demand of the consumers.
3. To know the potential buyers.
4. To give the customer quality rice at fair competitive price.
5. To build the good relationship to the customers.
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B. Mission Statement
To provide quality rice and service that meets its customer’s satisfaction.
C. Vision Statement
To be the number one rice retailing store in Las Piñas City and to help community
by giving high quality and affordable rice.
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CHAPTER II
TECHNICAL ASPECT
Objectives
1. To describe the product that will offer in the market.

2. To determine the cost and profit for each product offered.
3. To know what kind of supplies, equipment and furniture and fixture the business
will use.
4. To know the overall investment cost.
A. Company Description
One great factor in the success of a business is its name, for it will give the firm its
own personality and will be distinguished from other business. It will stand as a flag
on which lies the performance of the business. With the name alone it can attract the
prospect investors and clients to respond to the product. The name of the firm can
give them a great impact and leaves a mark to the customers.
The name of the business is “Three Rice Retailer”. This will give an easy
recognition because every Filipino loves to eat rice three times a day.
B. Type of Business Organization
Sole Proprietorship is a type of business organization that is owned and controlled

by one individual and in which there is no legal distinction between the owner and the
business. The owner receives all the profits (subject to taxation) and has unlimited
responsibility for all the losses and debts. Every asset of the business is owned by the
proprietor.
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These are the factors that were considered in choosing sole proprietorship as the
form of business organization of Three Rice Retailer.
1. The formation of sole proprietorship business is very easy and simple. No legal
formalities are involved for setting up the business excepting a license or
permission in certain cases.
2. The entrepreneur owned the controlled the business alone. The entire profit goes
to his pocket. This motivates the proprietor to put his heart and soul in the
business to earn more profit.
3. The entrepreneur takes all the decision of the business.
4. Each and every aspect of the business is looked after by the proprietor and the
business.
5. The sole proprietorship business is undertaken on a small scale. If any change is
required in the business operation, it is easy and quick to bring the changes.
6. The scale of operation of sole proprietorship is small and also the employees work
under his direct supervision, the proprietor must maintain the harmonious
relationships with the employees.
7. The cost of formation of a sole proprietorship is to minimal because no cost is
involved in its formation excepting the license fee in certain cases.
8. The dissolution of the sole proprietorship is also very easy. Since the proprietor is
the supreme authority and no regulations are applicable for closure of the
business he can easily dissolve his business any time he likes.
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C. Product Description
Products Description
Dinurado / Denorado Denorado rice or Mindoro rice a type of rice popular in the
Philippines because of its great characteristics, quite
expensive than the other rice.
This rice is tender, slightly sticky when cooked sweet and
pearly white color. Good for household consumption.
Sinandomeng This rice is also mostly bought by people because if you

cooked it the grain is soft and delicious. Sweet preferred for
household consumption.
Milagrosa This type of rice is aromatic long-grain rice with almost

translucent grain. It is very soft, sweet and good smell when
cooked.
Angelika This type of rice is soft, tender and sweet when coke. It is
pearly white in color.
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Wag-wag Wagwag has been around since 1955 when it was first
released by the Philippine Seed Board for lowland
cultivation, primarily in Nueva Ecija and in flood affected
inland areas of Cagayan Valley. Derived from the Tagalog
word wagwagin meaning to shake off.
Wagwag is a traditional rice variety that was extremely

popular in the 60s and 70s for its first-class grain quality.
This type of rice medium grain rice which is tender when
cooked and having a sweet flavor.
Glutinous (Malagkit) This type of rice is also called sticky rice, sweet rice or waxy
rice that is mainly grown in Southeast and East Asia which
has opaque grains, very low amylase content and is it sticky
when cooked
Jasmin This type of rice is a long grain variety of rice that has a
nutty aroma and it is more expensive unlike to other rice.
Sta. Rita This type of rice medium grain rice which is tender when
cooked ad having a sweet flavor and delicious
Brown Rice This type of rice is whole grain rice. It has a mild, nutty
flavor, and is chewier and more nutritious than white rice,
but goes rancid more quickly because the bran and germ
which are removed to make white rice contain fats that can
spoil.
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Black Rice Black rice (also known as purple rice or forbidden rice) is a
range of rice types, some of which are glutinous rice.
Varieties include but are not limited to Indonesian black rice
and Thai jasmine black rice. Black rice is high in nutritional
value and contains 18 amino acids, iron, zinc,
copper, carotene, and several important vitamins. The grain
has a similar amount of fiber to brown rice and like brown
rice, has a mild, nutty taste.
Black rice is a deep black color and usually turns deep

purple when cooked. Its dark purple color is primarily due to
its anthocyanin content, which is higher by weight than that
of other colored grains but more limited in the number of
different anthocyanin species present. It is suitable for
making porridge and it can also be used for making dessert.
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D. Location and Facilities
Since location is a key factor that determines the success of the business, the
proponents decided to situate at #4 Naga Road, Pulang Lupa II, Las Piñas City.
The business renting a commercial space with a measure of 48 square meter.

The space includes toilet room and sink. The proponents chose this site because the
place is accessible and surrounded by subdivisions and also to those by passes along
Naga Road to Pulang Lupa and vice versa.
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E. Layout
TOP VIEW
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F. Company Logo
This logo symbolizes the love of Filipino people eating rice three times a day. The
three sacks of rice represent the varieties of rice that the business offering and the grain
shows the good quality of rice the business offered.
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G. Materials and Equipments

a) Store Equipments
EQUIPMENT
Unit Supplier Brand Quan-tity Price per unit Total

Wall Fan Puregold Asahi 2 Php1,170.00 2,340.00
(Moonwalk)
Weighing Scale Puregold Asahi 1 850.00 850.00
(10kgs) (Moonwalk)
Weighing Scale Puregold Asahi 1 1,550.00 1,550.00
(60kgs) (Moonwalk)
Exhaust Fan Puregold Asahi 2 989.75 1,979.50
(Moonwalk)
Push Cart 1 1,250.00 1,250.00
Fire Darosan Enterprises Rhino 2 2,700.00 5,400.00
Extinguisher
TOTAL 13,369.50
DELIVERY VEHICLES
Delivery Tricycle Kawasaki Kawa-saki 1 95,000.00 95,000.00

Motors (Boxer-CT 150)
(Casimiro)
FURNITURE AND FIXTURES
Table Frejr Furniture 1 1,700.00 1,700.00

Chair Frejr Furniture 3 350.00 1,050.00
Filing Cabinet Food City 1 1,500.00 1,500.00
(Ilaya, Las Piñas )
Total 4,250.00
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b) Cost of Renovation
Unit Supplier Brand Quantity Price per unit Total

Plywood New Mayur 15 Php430.00 Php6,450.00
(Rice Divider Distinct
and Storage Hardware
Room)
Fluorescent Lamp Ace Philips 2 699.00 1,398.00
21 inches Hardware
36 watts (Sm South
Mall)
Bulb Ace Philips 2 100.00 200.00
25 watts Hardware
(Sm South
Mall)
Paint Ace Boysen 1 659.75 659.75
(Latex, white, Hardware
4 Liters) (Sm South
Mall)
Paint Ace Boysen 1 679.75 679.75
(Enamel, white Hardware
4 Liters) (Sm South
Mall)
Lumber Kabisote Coco 30 230.00 6,900.00
2x2x12 inches Hardware
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Nail #1 New 2 Kilos 80.00 160.00

Distinct
Hardware
Nail #2 New 1 Kilo 85.00 85.00
Distinct
Hardware
Nail #3 Kabisote 2 Kilos 90.00 180.00
Hardware
Labor 5 Days 500.00
Per day 2,500.00
Scooper Puregold 3 150.00
(Stainless) (Moonwalk) 450.00
Total Php19,622.50
c) Office Supplies
Unit Supplier Brand Quan-tity Consumpt Price per Total

ion/ Unit
Useful Life
Calculator National Casio 2 3 Years Php180.00 Php360.00
Bookstore
(SM
Southmall)
Logbook National Valiant 2 1 Year 95.00 190.00
Bookstore
(SM
Southmall)
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Ball Pen National Fiber 2 1 Month 10.00 20.00

Bookstore Castle
(Southmall)
Stapler National 1 3 Years 150.00 150.00

Bookstore
(Southmall)
Staple National 5 Boxes 1 Years 50.00 250.00

Wire Bookstore
(Southmall)
Folder National 10 1 Year 5.00 50.00
Bookstore
(Southmall)
Envelop National 10 1 Year 5.00 50.00
Bookstore
(Southmall)
Total Php1,070.00
d) Maintenance Supply
Unit Supplier Consumption/ Quan- Price per Total

Useful Life tity Unit
Dustpan Ace Hardware 1 Year 2 Php79.75 Php159.50
(Stainless) (Sm South Mall)
Broom Puregold 6 Months 2 149.50 299.00
(Moonwalk)
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Mop Ace Hardware 6 Months 1 279.50 279.50

(Sm South Mall)
Trash Bin Ace Hardware 5 Years 2 250.00 500.00

(Sm South Mall)
Rug Puregold 1 month 10 1.00 10.00
(Moonwalk)
Doormat Puregold 3 months 2 35.00 70.00

(Moonwalk)
Dipper Puregold 3 months 1 25.00 25.00
(Moonwalk)
Pail Puregold 3 months 1 120.00 120.00
(Moonwalk)
Total Php1,462.50
e) Promotion Cost
Supplier Size Quantity Price per Unit Total

Signboard Mister Printer 3*12 ft 1 Php2,000.00 Php2,000.00
Tarpaulin Mister Printer 3*9 ft 4 250.00 1,000.00
Flyers Mister Printer 3*6 inches 500 2.00 1,000.00
Total Php4,000.00
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f) Packaging Supplies
Size Quantity Supplier Price per Consumption Total

Unit
Small 100 Packs Escobedo Php17.00 1 Year Php1,700.00
7x20 (100/pack) Packaging
And General
Merchandise
Medium 50 Packs Escobedo 24.00 1 Year 1,200.00

And General
Merchandise
Large 25 Packs Escobedo 45.00 1 Year 1,125.00

And General
Merchandise
Total Php4,025.00
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g) Cost of Supply
COST OF SUPPLY
Brand # of Sacks No. of Sacks(50 Kilos per Price per kilo Total
(25 kilos Per Sack) sack)
Denorado 80 28 37.20 126,480.00
Special 40,000.00
40 40.00
Denurado
Sinandomeng 60 30.40 91,200.00
Premium 32,000.00
40 32.00
Sinandomeng
Milagrosa 40 25.60 51,200.00
Angelika 48 30.60 73,440.00

Super Angelika 40 33.00 33,000.00
Wag-wag 40 25.80 51,600.00
Jasmin 20 10 47.60 47,600.00
Glutinous 7,200.00
4 36.00
(Malagkit)
Black Rice 2 45.00 4,500.00
Brown Rice 2 35.00 3,500.00
Total 220 (5500 Kilos) 234 (11700 Kilos) 418.20 561,720.00
Suppliers:
1. VJ RICEMILL
Address: McArthur, Highway, Bocaue, Bulacan
Telephone: 02 861 3773
Mobile: +63 926 285 8000(Globe/Touch Mobile)
+63 946 644 4443(Smart/Talk 'n Text)
Email: sales@vjricemill.com
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2. Primavera Rice Mill

Address: #61 J. Chanjungco Street Corner Eagle Street, New Marikina
Subdivision, Marikina City 1800
Telephone: (02) 646 6397
3. Inandan Rice Mill
Address: #18 Provincial Road Rosario, Cavite City
Telephone: (046) 321-3622
H. Utilities Expense
Items Provider Daily Consumption Monthly Yearly

Consumption Consumption
Electricity Meralco Php12.62 Php353.64 Php4,243.68
Water Maynilad 10.00 300.00 3,600.00

Telephone PLDT 33.00 990.00 11,880.00
Load Globe 10.00 300.00 3,600.00
Total Php65.62 Php1,943.64 Php23,314.68
Breakdown of Electric Bill
Item Quan- Wattage Number of hours Cost per Cost per Cost per
tity used per day hour day month
Wall Fan 2 65 Watts 6 Php0.92 Php5.50 Php154.10
Exhaust 2 50 Watts 4 0.70 2.82 79.02
Fan
Fluoresc 2 36 Watts 5 0.50 2.54 71.12
ent Lamp
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Light bulb 2 25 Watts 5 0.36 1.76 49.40

Total Php2.48 Php12.62 Php353.64
I. Rental Expense
Monthly Yearly
Rent Php10,000.00 Php120,000.00
J. Gas and Oil Expense
Daily Weekly Monthly Yearly

Consumption Consumption Consumption Consumption
Gas and Oil Php100 Php700 Php3,000 Php36,000
K. Legal Requirements
Validity Fee
1. Business Name Registration (DTI) 5 Years Php300.00
2. Mayors Permit 1 Year
Requirements:
Business Name Certificate (DTI)
Sketch of the business location
Homeowner’s Clearance
Fire Safety Permit 300.00
Community Tax Certificate 25.00
Barangay Clearance 400.00
Electrical Inspection Clearance 1,000.00
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Sanitary Permit 100.00

Lease Contract
2 pcs. 2x2 colored ID Picture 20.00
3. Tax Identification Number (TIN)
Requirements:
Application Form 1901
Mayors Permit
Registration Fee 500.00
4. Social Security System (SSS)
Certificate
Requirements:
Accomplished R1 Form
Business Name Certificate (DTI)
Mayor’s Permit
5. Philippine Health Insurance Corp.
(PhilHealth) Membership
6. Pag-Ibig Membership
Total Php2,645.00
L. Business Schedule
Business Hour 9am-7pm Open Daily
M.Waste Disposal
There will be a garbage bag inside the trash bin and it will dispose when it already
full. The garbage will be collected by the garbage track collector of Las Piñas City every
Friday morning. The empty sacks of rice will be sold.
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CHAPTER III
MANAGEMENT ASPECT
Management is a purposive activity. It is something that directs group effort

towards the attainment of certain pre-determined goals. It is the process of working with
and through others to effectively achieve the goals of the organization by efficiently using
limited resources in the changing world.
In planning a business, there is a need for better understanding of the form of

organization and a proper decision making on how to effectively and efficiently manage
the men, money, materials, machines and methods to attain the company’s objective.
A. Human Resource Management
a) Organizational Chart
Owner/Manager
Helper/Driver 1 Helper/Driver 2
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b) Duties and Responsibilities
Owner/Manager
1. The manager is the one who manage and supervises the overall operation of
the business.
2. As the owner of the business, he/she has the responsibility of the firm’s debts
and other obligations of the firm. .
3. He/she is also responsible in decision making and other matters with
connection to the business.
Helper/Driver 1 & 2
1. The helper is responsible in attending the needs of the customers.

2. Responsible in weighing the rice and carrying it to the customers.
3. He is responsible for the delivery of rice to the customer.
4. He is responsible to help his co-worker.
c) Recruitment Process
In hiring of personnel, recruitment will be the first step. Next is the requisition of
new employees and actual recruitment of applicants. Recruitment can be done through
employee referral and they must be residing within the vicinity of Las Pinas City.
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Hiring Flowchart
Reception of Applicants
Preliminary Interview
Final selection by the owner
Orientation/ Introduction
d) Training Flowchart
Training of employees is also required so these employees would learn to

perform and be more efficient in performing a job. It is designed to provide new
employees with the information needed to function comfortably and effectively in the
organization. Training of workers will be within one week. Training will include
handling of machine equipment and being familiar with the nature of their work and
around the vicinity area of the company.
Orientation
Familiarization
Actualization
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e) Manpower Qualification:
Position Qualifications
Helper/Driver 1 & 2 Male and at least high school graduate.
Physically fit and has a well built body.
At least 18 years old and above.
Never been involved in any criminal violation
Have a Driver’s license
Have a driving experience for at least one year
Honest, Responsible and hardworking.
f) General Business Policies and Rules on Discipline

1. Employees must be polite at all times.
2. Proper hygiene must be maintained inside the working area.
3. Tardiness must be eliminated to avoid sanctions.
4. Customers are always right.
5. Reason for absences shall be reported two days before the day of
absence.
6. No work, NO pay.
7. In case of emergency, the employees must contact the owner at the day
incident occurred.
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h) Sanction
1. For the first offense of the above policies, the employee will be subjected to
verbal warning.
2. For the second offense, a written warning will be given to the employee.
3. Habitual violation of these policies will be ground for termination.
i) Human Resource Schedule
Employee On duty Break Time Day off

Helper/Driver 1 9am-6pm 11am-12pm Monday
Helper/Driver 2 10am-7pm 12pm-1pm Tuesday
j) Human Resource Salary
DAILY MINIMUM WAGE RATES

National Capital Region (NCR) a/
Per Wage Order No. NCR-18 b/
(Effective: 4 October 2013)
Sector/Industry Basic Wage Basic New COLA New

Wage Basic Wage Rates
Increase Wage
Retail/Service P 399.00 P15.00 P 414.00 P15.00 P 429.00
Establishments
employing 15
workers or less
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1. Basic Salary
Employee Daily Weekly(6days) Monthly(26days) Yearly

Helper/Driver 1 Php429.00 Php2,574.00 Php11,154.00 Php133,848.00
Helper/Driver 2 429.00 2,574.00 11.154.00 133,848.00
Total Php858.00 Php5,148.00 Php22,308.00 Php267,696.00
2. Salary Deduction
Helper SSS PhilHealth Pag-ibig Total Net Pay
ER EE Total Ees ErS Total
1 820.30 399.70 1,220 137.5 137.5 275 100 637.20 10,516.80
2 820.30 399.70 1,220 137.5 137.5 275 100 637.20 10,516.80
Total 1,640.60 799.40 2,440 275 275 550 200 1,274.40 21,033.60
k) Employee Benefits
a. Social Security System (SSS)

b. Philippine Health Insurance Corporation (PhilHealth).
c. Pag-ibig Fund
d. Overtime and Holiday Pay
e. Paternity Leave
f. Christmas Bonus
B. Quality Control
To ensure the quality of rice, the business must implement the FIFO (First in
First out) system. This system is that the first product delivered must be sold.
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C. Gantt Chart
2013 2014
Activities Oct. Nov. Dec. Jan
1 2 3 4 1 2 3 4 1 2 3 4
week week week week week week week week week week week week
Project
conceptualization
And planning
Preparation of
business proposal
Survey of location
Population and
environment
evaluation
Distribution of
questioners
Canvassing of
materials and
Equipments
Registration of legal
forms
Allocation of funds
Building and Facility
Renovation
Recruitment and
selection of workers
Advertising and
promotion
Start of operation
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Chapter IV
Marketing Aspect
A. Objectives
1. To determine if the proposed business is feasible in the chosen market
2. To determine the target market
3. To determine the size, nature and growth of total demand for the product.
4. To understand the market place and costumer needs and wants.
B. Plan of Distribution
The Three Rice Retailer decided to distribute product through retailing in a
store and delivery system, such as home delivery and free delivery to the volume
costumer to increase sale. This will help the promotion and introduction of the
product that will surely give immediate growth of business.
C. Market Segmentation
a. Target Market Strategy

Three Rice Retailer will focus on the needs of markets especially to
the households near the location. Three Rice will also focus in the area
where the target market is identified.
b. Market Needs
The location is a good place for the business, the Pulang Lupa Dos
is a residential and commercial area there is so many businesses and
houses situated near the location as evidence many establishment are
situated such as convenient store, laundry shop and subdivision.
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c. Market Trends
Commercial businesses trending in this area have a strong demand
due to needs of people basic needs such as food. As evidence that
there is a strong demand of food in this area is that the increasing
population, the increase in population means increase in demand.
d. Market growth
Commercial Businesses have a good performance in Pulang Lupa
Dos, businesses became stable and have a high growth of income this
is because of a increasing population in the area.
D. Competitive Edge
Determining the competitive edge of the business against the competitors
will help the business to improve the products and services that the business
offered.
Since the business Three Rice Retailer is a large rice retailer in Pulang
Lupa Dos, the business must have more back up stocks of rice compare with the
competitors, the firm also offers many varieties of rice. The proponents also offer
free delivery to volume costumer.
E. Marketing Strategy
a. Positioning statement
Three Rice Retailer is a rice retailer that offers many variety of rice for the
costumer to have choices in buying rice. Three Rice Retailer is the only rice
retailer in the Barangay Pulang LUpa Dos to offer free rice delivery that helps
the customers to maximize their time.
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b. Pricing Strategy
Setting the right price is a crucial step toward achieving the profit. Three
Rice Retailer is in business to make a profit, but figuring out what and how to
price a product may not come easily.
Three Rice Retailer depends its price with the production costs mark-up
which is 20% of the supplier.
c. Promotion Strategy
Advertising and promotional programs are one of the essential factors that
the business should take care of. The rate of the popularity of one’s firm
depends on how it is introduce to the market. It is very important that the
management will have effective and informative advertisement and
promotional program to be able to get the attention of its potential buyers.
These are the promotional strategies that the business will be using:
1. Flyers
These promotional papers will be distributed to the public to increase the
popularity of the business.
2. Tarpaulin
These promotional material will be use to expand the exposure of the
business, it will be posted to the public area to attracts more potential customers.
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d. SWOT ANALYSIS
Strengths Weaknesses
1. Accessible location 1. Unrecognized brand
2. Product quality 2. Small store sized and inability to find
3. A high demand expansion
4. Offered free delivery 3. Shop name is not well known.
Opportunities Threats
1. Increasing population 1. Entry of new competitors
2. Opportunity to purchase a smaller 2. Natural calamities
retailer to increase market share. 3. Price wars among key competitors
4. Farming cost increase
Page | 32

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F. Demand Analysis
The target markets of the business are the households in Barangay Pulang Lupa
Dos, Las Piñas City where the business located.
To get the demand for the project, the proponents used questionnaires to gather
information. The Slovin’s formula and systematic random sampling method were used to
get the sample size.
The proponents divided the population by the household size of five (5) to get the
total number of households in Barangay Pulang Lupa Dos, Las Piñas City.
Number of households = population ÷ household size
Name of Barangay Population Household Size No. of Households

Pulang Lupa Dos 32,252 5 6,450
Total 32,252 5 6,450
To get the Sample Size:
Slovin’s formula
Where: n= Sample Size

N=Total Population
e= Margin of Error (5%)
Computation for Sample Size:
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1. Average Peso Consumption Per Month
Average Peso consumption = average time × average budget
a. Average times that respondents buy rice in a week:
Number of Times Percentage Sample Size Result

Once 81% 377 0.81
Twice 13% 377 0.26
Thrice 6% 377 0.18
Total 100% 1.25
Average time: Once (1) a week
b. Average peso consumption of respondents spent weekly:
Budget per Ave. of weekly budget Percentage Sample Size Result

month
200 and below 200 4% 377 8.00
201-400 300.50 7% 377 21.04
401-600 500.50 19% 377 95.10
601-800 700.50 31% 377 217.16
801- 1000 900.50 28% 377 252.14
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1001 and above 1001 11% 377 110.11

Total 100% 703.55
Average Budget per week: 703.55
c. Average peso consumption per month:
= 1 × 703.55
= 703.55 x 4 (No. of week in a month)
= 2,814.20
Average Peso consumption per Month: P 2,814.20
2. Prior and Projected Population
The table shows the actual number of population within Pulang Lupa Dos,
Las Piñas City based on the growth rate of Las Pinas City according to
National Statistics Office. The growth rate is (1.57%) as of 2010.
a. The Prior Years:
Number
Year Computation Number of Population
of Households
2010 - 30,779 6,156
2009 30,779 ÷1.0157 30,303 6,061
2008 30,303 ÷ 1.0157 29,835 5,967
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2007 29,835÷ 1.0157 29,374 5,875

2006 29,374÷ 1.0157 28,920 5,784
a. For projected years:
Number
Year Computation Projected population
of Households
2011 30,779 × 0.0157 + 30,779 31,262 6,252
2012 31,262 × 0.0157 + 31,262 31,753 6,351
2013 31,753× 0.0157+ 31,753 32,252 6,450

2014 32,252× 0.0157+ 32,252 32,758 6,552
2015 32,758× 0.0157+ 32,758 33,272 6,654
2016 33,272× 0.0157+ 33,272 33,794 6,759
2017 33,794× 0.0157+ 33,794 34,325 6,865
2018 34,325× 0.0157+ 34,325 34,864 6,973
3. Total Demand in Peso
For 2014 = present number of population × Average peso consumption per
month × number of month in a year
= 6,552 × 2,814.20× 12
= 221,263,660.80
Total Demand inTotal

Peso for 2014: 221,263,660.80
Demand in Peso
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Prior and Projected total Demand in Peso
2006-2018
Average peso
Total Number No. of month
Year consumption Total Demand
of households in a year
per month
2006 5,784 2,814.20 12 195,327,993.60
2007 5,875 2,814.20 12 198,401,100.00
2008 5,967 2,814.20 12 201,507,976.80
2009 6,061 2,814.20 12 204,682,394.40
2010 6,156 2,814.20 12 207,890,582.40
2011 6,252 2,814.20 12 211,132,540.80
2012 6,351 2,814.20 12 214,475,810.40
2013 6,450 2,814.20 12 217,819,080.00
2014 6,552 2,814.20 12 221,263,660.80
2015 6,654 2,814.20 12 224,708,241.60
2016 6,759 2,814.20 12 228,254,133.60
2017 6,865 2,814.20 12 231,833,796.00
2018 6,973 2,814.20 12 235,480,999.20
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F. Supply Analysis
1. Average profit per day
This is the average revenue earned per day of all the existing competitors
computed as follow:
Competitors Daily profit

Silver Rice Store 25,000
Paul John Rice Store 20,000
Total Revenue 45,000
Average profit per day
22,500.00
Average profit per day: P 22,500.00
2. Average Profit Per Day of Prior and Projected Years
The proponents assumed the 2% rate of increase in average revenue per
day, computed as follows:
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a. For prior year:
Year Computation Average revenue per day

2013 - 22,500.00
2012 22,500.00÷ 1.02 22,058.82
2011 22,058.82÷ 1.02 21,626.29
2010 21,626.29÷ 1.02 21,202.25
2009 21,202.25÷ 1.02 20,786.52
2008 20,786.52÷ 1.02 20,379.00
2007 20,379.00÷ 1.02 19,979.41
2006 19,979.41÷ 1.02 19,587.66
b. For projected year:
Projected revenue per

Year Computation
day
2014 22,500.00× 1.02 22,950.00
2015 22,950.00× 1.02 23,409.00
2016 23,409.00× 1.02 23,877.18
2017 23,877.18× 1.02 24,354.72
2018 24,354.72× 1.02 24,841.81
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2. Number of Competitors Prior and Projected Years
The proponents assumed a 2% rate of increase on the number of
competitors in a year, computed as follow:
a. For prior years:
Year Computation Number of competitors
2013 - 2
2012 2÷ 1.02 1.96
2011 1.96÷ 1.02 1.92
2010 1.92÷ 1.02 1.88
2009 1.88÷ 1.02 1.84
2008 1.84÷ 1.02 1.80
2007 1.80÷ 1.02 1.76
2006 1.76÷ 1.02 1.73
b. For projected years:
Year Computation Number of competitors
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2014 2× 1.02 2.04

2015 2.04× 1.02 2.08
2016 2.08× 1.02 2.12
2017 2.12× 1.02 2.16
2018 2.16× 1.02 2.20
3. Total Number of Days that the Competitor Serve the Target Market
Number of days open in a

Competitors
week
Silver Rice Store 7
Paul John Rice Store 7
Total 14
Average number of day open in a week =
= 7 days
Number of days open = average of days open in a year × number of week in a year
= 7 days × 52 week
= 364 days
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4. Total Supply in Peso
For 2014 = present number of competitors × average revenue per day × Number of days
serving the target market
= 2 × 22,950× 364 days
= 16,707,600.00
Total Supply in Peso for 2014: P 16,707,600.00
Total Supply in Peso

2006-2018
Average
Number of Number of day
Year revenue per day Total Supply
competitors in a year
(P)
2006 2 19,587.68 364 14,259,831.04
2007 2 19,979.43 364 14,545,025.04
2008 2 20,379.02 364 14,835,926.56
2009 2 20,786.60 364 15,132,644.80
2010 2 21,202.25 364 15,435,238.00
2011 2 21,626.29 364 15,743,939.12
2012 2 22,058.82 364 16,058,820.96
2013 2 22,500.00 364 16,380,000.00
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2014 2 22,950.00 364 16,707,600.00

2015 2 23,409.00 364 17,041,752.00
2016 2 23,877.18 364 17,382,587.04
2017 2 24,354.72 364 17,730,236.16
2018 2 24,841.81 364 18,084,837.68
H. DEMAND AND SUPPLY ANALYSIS
1. Demand and Supply Gap
= 221,263,660.80 - 16,707,600.00
= 204,556,060.80
Demand and Supply Gap for 2014: P 204,556,060.80
2. Opportunity Rate
= 92.45%
Opportunity Rate for 2014: 92.45%
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Demand and Supply Gap and Opportunity Rate
2006-2018
Demand and Opportunity

Year Total Demand Total Supply
Supply Gap rate
2006 195,327,993.60 14,259,831.04 181,068,162.60 92.70%
2007 198,401,100.00 14,545,025.04 183,856,075.00 92.67%
2008 201,507,976.80 14,835,926.56 186,672,050.20 92.64%
2009 204,682,394.40 15,132,644.80 189,549,749.60 92.61%
2010 207,890,582.40 15,435,238.00 192,455,344.40 92.58%
2011 211,132,540.80 15,743,939.12 195,388,601.70 92.54%
2012 214,475,810.40 16,058,820.96 198,416,989.40 92.51%
2013 217,819,080.00 16,380,000.00 201,439,080.00 92.48%
2014 221,263,660.80 16,707,600.00 204,556,060.80 92.45%
2015 224,708,241.60 17,041,752.00 207,666,489.60 92.42%
2016 228,254,133.60 17,382,587.04 210,871,546.60 92.38%
2017 231,833,796.00 17,730,236.16 214,103,559.80 92.35%
2018 235,480,999.20 18,084,837.68 217,396,161.5 92.32%
2019 239,161,972.80 18,446,537.20 220,715,435.60 92.29%
There is 92.45% opportunity rate for 2014. This percentage can be the
potential market of the business.
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3. Market Share
Market share is computed by multiplying the demand and supply gap to
the percentage of willingness of the respondents resulted from the conducted
survey.
204,556,060.80 x 90%
= 184,100,454.70
Market Share for 2014: P 184,100,454.70
Market Share
2006-2018
Demand and Percentage of
Year Market Share
Supply Gap Willingness
2006 181,068,162.60 90% 162,961,346.30
2007 183,856,075.00 90% 165,470,468.00
2008 186,672,050.20 90% 168,004,845.20
2009 189,549,749.60 90% 170,594,775.00
2010 192,455,344.40 90% 173,209,810.00
2011 195,388,601.70 90% 175,849,742.00
2012 198,416,989.40 90% 178,575,291.00
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2013 201,439,080.00 90% 181,295,172.00

2014 204,556,060.80 90% 184,100,455.00
2015 207,666,489.60 90% 186,899,841.00
2016 210,871,546.60 90% 189,784,392.00
2017 214,103,559.80 90% 192,693,204.00
2018 217,396,161.50 90% 195,656,545.40
4. Market Share Rate
Market share rate is computed as follows:
= 83.20%
MarketMarket Share
Share Rate Rate 83.20%
for 2014:
2006-2018
Market
Year Market Share Total Demand Percentage
Share Rate
2006 162,961,346.30 195,327,993.60 100% 83.42%
2007 165,470,467.50 198,401,100.00 100% 83.40%
2008 168,004,845.20 201,507,976.80 100% 83.37%
2009 170,594,774.60 204,682,394.40 100% 83.34%
2010 173,209,810.00 207,890,582.40 100% 83.31%
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2011 175,849,741.50 211,132,540.80 100% 83.28%

2012 178,575,290.50 214,475,810.40 100% 83.26%
2013 181,295,172.00 217,819,080.00 100% 83.23%
2014 184,100,454.70 221,263,660.80 100% 83.20%
2015 186,899,840.60 224,708,241.60 100% 83.17%
2016 189,784,391.90 228,254,133.60 100% 83.14%
2017 192,693,203.80 231,833,796.00 100% 83.11%
2018 195,656,545.40 235,480,999.20 100% 83.08%
Opportunity Rate and Market Share Rate Difference

2006-2018
Year Opportunity rate Market Share Rate Difference

2006 0.9269 0.8342 0.09
2007 0.9266 0.8340 0.09
2008 0.9263 0.8337 0.09
2009 0.9260 0.8334 0.09
2010 0.9257 0.8331 0.09
2011 0.9254 0.8328 0.09
2012 0.9251 0.8326 0.09
2013 0.9247 0.8323 0.09
2014 0.9244 0.8320 0.09
2015 0.9241 0.8317 0.09
2016 0.9238 0.8314 0.09
2017 0.9235 0.8311 0.09
2018 0.9232 0.8308 0.09
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This table shows the difference between the opportunity rate and market
share rate. From 2006 to 2013, the difference rate is 9% and will still be 9% even
if the business starts on 2018.
This means that the potential market for the rice retailing business will still
be the same even if the Three Rice Retailer will enter in the industry. At the end of
2018 there is still 9% potential market for the business.
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Survey Results and Data Analysis:
Distribution of questionnaire to the respondents according to age
No. of respondents Percentage

15-20 18 5%
21-30 49 13%
31-40 117 31%
41-50 122 32%
51-60 67 18%
61-70 3 1%
71 And above 1 0%
Total 377 100%
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15-20 21-30 31-40 41-50 51-60 61-70 71 and above

1%
0%
5%
18% 13%
31%
32%
Analysis
Out of three hundred seventy-seven (377) respondents, five percent (5 %) of

them is on the age of fifteen to twenty (15-20), thirteen percent (13%) of them is on
the age of twenty-one to thirty (21-30), thirty-one percent (31%) of them is on the age
of thirty-one to forty (31-40) , thirty-two percent (32%) of them is on the age of forty-
one to fifty (41-50), eighteen percent (18%) of them is on the age of fifty-one to sixty
(51-60), one percent (1%) of them is on the age of sixty-one to seventy (61-70) and
zero percent (0%) of them is on the age seventy-one (71) and above.
This simply means that the percentage levels of the respondent it occur that
buyers ranging from thirty-one to fifty (31-50) are active in buying process.
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Distribution of questionnaire to the respondents according to gender
No. of percentage
respondents
Male 147 39%
Female 230 61%
Total 377 100%
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39%
male
female
61%
Analysis
The survey finds out that the distribution of questionnaire to the respondents
according to gender that one hundred forty-seven (147) of them are male while two
hundred thirty (230) are female.
This means that majority of the respondents are female.
Page | 52

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1. Do you eat rice?

No. of Percentage
Respondents
Yes 377 100%
No 0 0%
Total 377 100%
100% yes
Analysis
Based on the survey out of three hundred seventy-seven (377) respondents, one
hundred percent (100%) of them said that they eat rice.
The result of the survey implies that there is a strong demand of rice in the
location of the business and there is a big chance for business to earn more profit.
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2. How often do you eat rice in a day?

No. of Respondents Percentage
Once 5 1%
Twice 100 27%
Thrice 200 53%
Four times and above 72 19%
Total 377 100%
once twice thrice four and above
1%
19%
27%
53%
ANALYSIS
The table and graph above shows that majority of the respondents, which is fifty-
three percent (53%) of them eat rice three times a day, twenty-seven percent (27%) of
them eat twice a day, nineteen percent (19%) of them said they eat rice four times and
above in a day and one percent (1%) of them said that they eat once a day.
The result of the survey shows that many of the respondents eat rice three times
a day. This means that there is a biggest opportunity to put a business because of the
high demand in the location.
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3. Do you buy rice?

Yes 325 86%
No 52 14%
Total 377 100%
14%
yes
no
86%
Analysis
The table and graph above shows that out of three hundred seventy-seven (377)
respondents, three hundred twenty-four (324) of them or eighty-six (86%) said they buy
rice and fifty-two (52) or fourteen percent 14% said they don’t buy rice.
As the result s, the proponents concluded that the business have many potential
customer. It will help the business to earn more profit.
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4. How often do you buy rice in a week?
No. of Respondents Percentage

Once 306 81%
Twice 49 13%
Thrice 42 6%
Total 377 100%
6%
13%
Once
Twice
Thrice
81%
Analysis
The table and graph above shows that the majority of the respondent or eighty
one percent (81%) of them said that they buy rice once in a week, thirteen percent (13%)
of them said that they buy rice twice in a week and six percent (6%) said that they buy
rice thrice in a week.
The result of the survey shows that the business must operate seven (7) days a
week to serve customers. Since, majority of the respondents buy rice once a week, the
business should have enough supplies to meet the demand of the customers.
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5. What kind of rice do you buy?
Kinds of Rice No. of respondents Percentage

Denorado 42 11%
Special denorado 28 7%
Senandomeng 84 22%
Premium 41 11%
Senandomeng
Milagrosa 28 7%
Sampaguita 6 2%
Maharlika 6 2%
Ifugao 2 1%
Jasmine 20 5%
NFA 4 1%
C4 3 1%
Angelika 41 11%
Super angelika 32 9%
Wag Wag 28 7%
Malagkit 4 1%
Brown Rice 5 1%
Black rice 3 1%
Total 377 100%
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Denorado
Special Denorado
1%
Senandomeng
1% 1%
Premium Senandomeng
7% 11% Milagrosa
Sampaguita
9% 7%
Maharlika
Ifugao
Jasmine
11% NFA
C4
22%
1% Angelika
1% 5% Super Angelika
Wag-Wag
Malagkit
1% 2% 7% 11%
2% Brown rice
Black Rice
Analysis
The table and graph above shows that out of three hundred seventy seven (377)
respondents, eleven percent (11% )of them buy Denorado, seven percent (7%) of
them said that they buy Special Senandomeng, twenty-two percent (22%) of them
said that they buy Senandomeng, eleven percent(11%) of them buy Premium
Senandomeng, seven percent (7%) of them buy Milagrosa, two percent (2%) of them
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said that they buy Sampaguita, two percent (2%) of them said that they buy
Maharlika, one percent (1%) of them said that they buy Ifugao rice,
five percent (5%) of them said that they buy Jasmine, one percent (1%) of them said
they buy NFA rice, one percent (1%) of them said they buy C4, eleven percent (11%)
of them said that they buy Angelika, nine percent (9%) of them buy super angelica,
seven percent (7%) of them buy Wag Wag, one percent (1%) of them said they buy
Malagkit, brown rice and black rice.
The result of the survey implies that the firm should focus on the top selling rice
like Denorado, Special Denorado, Senandomeng, Premium Senandomeng, Milarosa,
Angelika and super Angelika. The firm must increase the supplies of top seller and
reduces those less known.
Page | 59

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6. How much do you spend in rice per week?
No. of respondent Percentage

200 and below 15 4%
201-400 26 7%
401-600 72 19%
601-800 117 31%
801-1000 107 28%
1001 and above 40 11%
Total 377 100%
200 and below 201-400 401-600 601-800 801-1000 1001 and above
4%
11% 7%
19%
28%
31%
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ANALYSIS
out of three hundred seventy-seven (377) respondents, four percent (4%) of them
spend two hundred (200) pesos and below for rice , seven percent (7%) of them spend
from two hundred-one to four hundred (201-400) pesos for rice, nineteen percent (19%)
of them spend from four hundred-one to six hundred (401-600) pesos for rice, thirty-one
percent (31%) of them spend from six hundred-one to eight hundred (601-800) pesos for
rice, twenty-eight percent (28%) of them spend from eight hundred-one to one thousand
(801-1000) pesos for rice, and eleven percent (11%) of them spend from one thousand-
one (1001) pesos and above for rice.
The result of the survey will help the business to determine the weekly sales.
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7. How many kilo/s of rice do you usually buy in a week?
Choices No. of respondents Percentage

1-5 Kilograms 15 4%
6-10 Kilograms 27 7%
11-20 Kilograms 104 28%
21-25 Kilograms 179 47%
26-50 Kilograms 40 11%
51 Kilograms and 12 3%
above
Total 377 100%
1-5 Kilograms 6-10 Kilograms 11-20 Kilograms

21-25 Kilograms 26-50 Kilograms 51 Kilograms and above
3%
4%
11% 7%
28%
47%
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Analysis
Based on the table and graph above, out of three hundred seventy-seven (377)
respondents, four percent (4%) of them said that they usually buy rice from (1-5)
kilograms, seven percent (7%) of them said that they buy rice from (6-10) kilograms,
twenty eight percent (28%) of them said that they buy rice from (11-20) kilograms, forty
seven percent (47%) of them said that they buy rice from (21-25) kilograms, eleven
percent (11%) of them said that they buy rice from (26-50) kilograms and three percent
(3%) of them said that they buy rice from (51 kilograms and above)
The results of the survey means that majority of the respondents said that they
buy rice ranging from twenty-one to twenty-five (21-25) kilograms. This means that the
business must have more supplies to cover the demand of the customers.
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8. How much per kilo of rice do you buy?

30 and below 21 6%
31-35 42 11%
36-40 102 27%
41-45 121 32%
46-50 64 17%
51-55 15 4%
56-60 8 2%
61 and above 4 1%
Total 377 100%
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25-30 31-35 36-40 41-45 46-50 51-55 56-60 61 and above
2% 1%
4% 6%
11%
17%
27%
32%
Analysis
Based on the table and graph above, out of three hundred seventy-seven (377)
respondents, six percent (6 %) of them said that they spend from thirty (30) pesos and
below per kilo of rice, eleven percent (11%) of them said that they spent from thirty-one
to thirty-five (31-35) pesos per kilo of rice, twenty-seven percent (27%) of them said that
they spend from thirty-six to forty (36-40) pesos per kilo of rice, thirty-two percent (32%)
of them said that they spend from forty-one to forty-five (41-45) pesos per kilo of rice,
seventeen percent (17%) of them said that they spend from forty-six to fifty (46-50)
pesos per kilo of rice, four percent (4%) of them said that they spend from fifty-one to
fifty-five (51-55) pesos per kilo of rice, two percent (2%) of them said that they spend
from fifty-six to sixty (56-60) pesos per kilo of rice and one percent (1%) of them said that
they spend from six-one (61) pesos and above per kilo of rice.
Page | 65

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
This means that majority of the customers spend from thirty-six to fifty (36-50) per
kilo in buying rice. The business should offer this range of prices of rice. The result will
also help the pricing and mark-up of the product.
9. Where do you buy rice?
No. of Percentage
respondents
Supermarket 41 11%
Rice retailer 100 26%
Sari-sari store 128 34%
Public market 108 29%
Total 377 100%
Page | 66

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
Super Market Rice Retailer Sari-sari Store Public Market
11%
29%
26%
34%
Analysis
Based on the table and graph above, out of three hundred seventy seven (377)
respondents, eleven percent (11%) of them said that they buy rice in the supermarket,
twenty-six (26%) of them said that they buy rice in rice retailer, thirty-four percent (34%)
of them said that they buy rice in sari-sari store and twenty-nine percent (29%) of them
said that they buy rice in wet market.
This implies that the competition of selling rice is very close; this result will help
the firm to make a good management and marketing strategy to attract more customers.
10. For how many persons do you usually buy rice?
No. of respondent Percentage

1 20 5%
2-3 112 30%
4-5 180 48%
6-8 60 16%
9-10 4 1%
11 and above 1 0%
Page | 67

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
Total 377 100%
1% 0%
5%
16%
1 Person
30% 2-3 Persons

4-5 Persons
6-8 Persons
9-10 Persons
11 Persons and above
48%
Analysis
Based on the table and graph above, out of three hundred seventy seven
respondents, five percent (5%) of them said that they buy rice for one (1) person, thirty
percent (30%) of them said that they buy for two to three (2-3) persons, forty percent
(48%) of them said that they buy rice for four to five (4-5) persons, 16% of them said that
they buy rice for six to eight (6-8) persons, one percent (1%) of them said that they buy
Page | 68

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
rice for nine to ten (9-10) persons and zero percent (0%) of them said that they buy rice
for eleven (11) persons.
This results shows that the majority of the respondents buy rice for 4-5 persons in
the family. This only means that there is a high demand of rice in the location because of
the high consumption of rice per family.
11. Do you buy imported rice?
Respondents Percentage
Yes 61 16%
No 316 84%
Page | 69

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
Total 377 100%
16%
a. Yes
b. No
84%
ANALYSIS
Based on the table and graph above, out of three seventy six (376) respondents,
sixteen percent (16%) of them buy imported rice, and eighty-four percent (84%) do not
buy imported rice.
The result of the survey means that the business must focus in selling local rice
rather than selling imported rice.
Page | 70

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
12. What are characteristics of rice do you buy?
Smell 129 34%
Swelling 40 11%
Color 108 29%
Grain type 32 8%
Texture 24 6%
Appearance 44 12%
Total 377 100%
Smell Swelling Color Grain Type Texture Apperance
12%
6%
34%
8%
29% 11%
Page | 71

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
ANALYSIS
Based on the tables and graph above, out of three hundred seventy–seven
respondents (377) shows that thirty-four percent (34%) of the respondent consider the
smell in buying rice, eleven percent (11%) consider the swelling, twenty-nine percent
(29%) consider the color, eight percent (8%) consider the grain type, six percent (6%)
consider the texture, and twelve percent (12%) consider the appearance in buying rice.
The highest percentages are color and smell; this implies that these are the primary
characteristics that customers consider in buying rice. In order to gain the market
stability, the business should offer high quality rice.
Page | 72

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
13. What color of rice do you buy?
White 367 98%
Brown 3 1%
Red 0 0%
Black 5 1%
Total 377 100%
1% 0%
1%
a. White
b. Brown
c. Red
d. Black
98%
ANALYSIS
Based on the tables and graph above, out of three hundred seventy-seven (377)
respondents, ninety-eight percent (98%) are usually buy white rice, one percent (1%)
buy brown rice, and also one percent (1%) of the respondents buys black rice.
The result implies that the firm should have more supply of white rice in order to
meet the needs of customer.
Page | 73

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
14. What grain of rice do you buy?
respondents Percentage
Long grain 181 48%
Medium Grain 102 27%
Short grain 90 24%
Broken grain 4 1%
Total 377 100%
Long Grain Medium Grain Short Grain Broken Grain
1%
24%
48%
27%
ANALYSIS
Based on the tables and graph above, out of three hundred seventy-seven
respondents(377), Forty-eight (48%) of them usually buy long grain rice, twenty-seven
percent (27%) usually buy medium grain, twenty-four percent (24%) of the respondents
buy short grain rice, and one percent (1%) of the respondents buy broken grain rice.
This implies that the business should supply more long grain rice and medium in
order to meet the needs of the customers.
Page | 74

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
15. Do you consider the price of rice do you buy?
Yes 353 94%
No 24 6%
Total 377 100%
6%
Yes
No
94%
ANALYSIS
Based on the table and graph above, out of three hundred seventy–seven
respondents (377), that ninety-four percent (94%) of the respondents considered the
price in buying rice, and six percent (6%) of respondents do not considered the price in
buying rice.
The business should offer good quality of rice but affordable in or order to meet
the demand of the customers.
Page | 75

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
16. What do you consider in buying rice?
Price 193 51%
Quality 136 36%
Brand name 48 13%
Total 377 100%
13%
Price
Quality
51%
36% Brand name
ANALYSIS
Based on the tables and graph above, out of three hundred seventy-seven (377)
respondents, fifty-one percent (51%) of them considered the price in buying rice, thirty-
six percent (36%) considered the quality, and thirteen percent (13%) for the brand name.
It means that many of the costumers considered the price and quality of rice than
the brand. This means that the business should offer high quality rice and affordable.
Page | 76

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
17. What type of rice do you usually buy?
Well milled rice 209 55%
Premium rice 156 42%
Fancy rice 12 3%
Total 377 100%
3%
Well milled rice

42% Premium rice
55% Fancy rice
ANALYSIS
Based on the tables and graph above, out of three hundred seventy- seven (377)
respondents fifty-five percent (55%) of the respondents buy well milled rice, forty-two
percent (42%) of the respondents buy premium rice , and three percent (3%) buy fancy
rice.
This implies that the business should sell more well milled and premium rice to
meet the customer’s satisfaction.
Page | 77

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
18. Do you want your rice to be delivered?
Respondent Percentage
Yes 273 72%
No 104 28%
Total 377 100%
28%
Yes
No
72%
ANALYSIS
Based on the table and graph above, out of three hundred seventy- seven (377)
respondents, seventy two percent (72%) of the respondents wants to deliver their rice,
and twenty eight percent (28%) don’t want their rice to deliver.
This implies that the business should offer a free delivery service in order to
attract more customers and to meet the needs of customers.
Page | 78

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
19. Do you like to have a rice retailer in your community?
Yes 373 99%
No 4 1%
Total 377 100%
1%
Yes
No
99%
ANALYSIS
Based on the table and graph above, out of three hundred seventy-seven
respondents (377), ninety–nine percent (99%) wants to have a rice retailer in their
community, and only one percent (1%) doesn’t want to have a rice retailer in their
community.
This results shows that the business have a big chance to capture the market,
because almost 100% of the respondents want to have a rice retailing company in their
community.
Page | 79

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
20. Are you willing to patronize our products if we are going to put up a rice
retailing store in your community?
Yes 339 90%
No 38 10%
Total 377 100%
Yes No
10%
90%
ANALYSIS
Based on the table and graph above, out of three hundred seventy-seven
respondents (377), ninety percent (90%) are willing to patronize the product, and ten
percent (10%) are not willing to patronize the product.
This indicates that putting up a rice store will become successful because majority
of the respondents would like to patronize the product of the business.
Page | 80

Telephone : (02) 805-84-25; 805-85022
Fax : (02) 805-85-22
CHAPTER V
Socio-Economic Aspect
Contributions to the Philippine Economy
A. Government
Since the business will be registered, it will pay taxes to the government in
order to operate legally. These taxes paid to the government will be used in
building services and public infrastructure that would benefit the people.
B. Society
The business is also concerned with the health of our customers. We are
not just after profit, but we are also after satisfaction and safety of our customers.
The business offers a good quality and healthy rice that can be eaten by our
customers.
The business is also offering affordable and free delivery rice to attract
customers and to be able to build customer loyalty and competitive advantage.
From that, the customers will be able to experience to eat rice that is good in taste
and affordable which can make them to save money.
C. Labor/Employment
The business will also contribute the society. The Filipino people will
benefit through employment. Since we need employees to fully operate the
business, we will hire qualified applicants. This action will reduce the rate of
unemployment in the Philippines.
The employees, by offering right salary and wages in exchange of their
service, would increase the standard of living or at least satisfy their personal
needs.
Page | 81

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DR. FILEMON C.

AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS

Golden Gate Subd., Talon III, Las Piñas City

A Project Feasibility Study

The Faculty of Dr. Filemon C. Aguilar Memorial College

of the Requirement for the Degree of

Bachelor of Science in Business Administration

Major in Financial Management

Golden Gate Subd., Talon III, Las Piñas City

Golden Gate Subd., Talon III, Las Piñas City

Golden Gate Subd., Talon III, Las Piñas City

1. To describe the product that will offer in the market.

B. Type of Business Organization

Sole Proprietorship is a type of business organization that is owned and controlled

Golden Gate Subd., Talon III, Las Piñas City

Golden Gate Subd., Talon III, Las Piñas City

Sinandomeng This rice is also mostly bought by people because if you

Milagrosa This type of rice is aromatic long-grain rice with almost

Golden Gate Subd., Talon III, Las Piñas City

Wagwag is a traditional rice variety that was extremely

Golden Gate Subd., Talon III, Las Piñas City

Black rice is a deep black color and usually turns deep

Golden Gate Subd., Talon III, Las Piñas City

D. Location and Facilities

The business renting a commercial space with a measure of 48 square meter.

Golden Gate Subd., Talon III, Las Piñas City

Golden Gate Subd., Talon III, Las Piñas City

Golden Gate Subd., Talon III, Las Piñas City

G. Materials and Equipments

Unit Supplier Brand Quan-tity Price per unit Total

Delivery Tricycle Kawasaki Kawa-saki 1 95,000.00 95,000.00

FURNITURE AND FIXTURES

Table Frejr Furniture 1 1,700.00 1,700.00

Golden Gate Subd., Talon III, Las Piñas City

Unit Supplier Brand Quantity Price per unit Total

Golden Gate Subd., Talon III, Las Piñas City

Nail #1 New 2 Kilos 80.00 160.00

Unit Supplier Brand Quan-tity Consumpt Price per Total

Golden Gate Subd., Talon III, Las Piñas City

Ball Pen National Fiber 2 1 Month 10.00 20.00

Stapler National 1 3 Years 150.00 150.00

Staple National 5 Boxes 1 Years 50.00 250.00

Unit Supplier Consumption/ Quan- Price per Total

Golden Gate Subd., Talon III, Las Piñas City

Mop Ace Hardware 6 Months 1 279.50 279.50

Trash Bin Ace Hardware 5 Years 2 250.00 500.00

Doormat Puregold 3 months 2 35.00 70.00

Supplier Size Quantity Price per Unit Total

Golden Gate Subd., Talon III, Las Piñas City

Size Quantity Supplier Price per Consumption Total

Medium 50 Packs Escobedo 24.00 1 Year 1,200.00

Large 25 Packs Escobedo 45.00 1 Year 1,125.00

Golden Gate Subd., Talon III, Las Piñas City

Angelika 48 30.60 73,440.00

Total 220 (5500 Kilos) 234 (11700 Kilos) 418.20 561,720.00

Golden Gate Subd., Talon III, Las Piñas City

2. Primavera Rice Mill

Items Provider Daily Consumption Monthly Yearly

Water Maynilad 10.00 300.00 3,600.00

Breakdown of Electric Bill

Golden Gate Subd., Talon III, Las Piñas City

Light bulb 2 25 Watts 5 0.36 1.76 49.40

J. Gas and Oil Expense