Identify 30 to 40 Proven & Profitable Amazon Products

Firstly, you will need to find the physical product that you will sell on Amazon via their FBA service (Fulfilled By
Amazon). At this point, download the research spreadsheet provided in the members area so you can begin adding
in potential products and data.

To begin, you will need to decide if you will sell your physical product on the:

• Amazon.com marketplace (US) or...

• Amazon.co.uk marketplace (UK) or...
• An Amazon marketplace for another country (Canada, France, Italy, Germany, Japan, Spain
and so on).

Amazon US is preferable because of the traffic volume and potential. However if you lived in the UK for instance
and wanted to sell on Amazon.co.uk that is fine.

Once the above is decided, you will need to start your research to find product types that are PROVEN to sell well
on the Amazon marketplace where you will be selling.

Your aim here is to create a list of 30 or 40 products ideas.

An an overview, you are not looking for anything ground breaking or truly unique. You are looking for a safe bet. A
proven seller. Think well, but don't dwell. Detailed research will come later on. Just get an initial list together for
now.

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When you are looking for products ideas, use this initial set of criteria:

Avoid these types of products:

• Product that appear to be selling for under $10 across the board (we will come back to price in a moment, but
use this general criteria for now. Do think about multi-pack possibilities though. ie. 3 pencils may sell for $1.
However, a pack of 50 could sell for $30)
• Products within categories where you need Amazon approval prior to selling.
(A list of those can be found here: http://www.amazon.com/gp/help/customer/display.html?nodeId=14113001)
• Electronics.
• Big/heavy products that would be expensive to ship.
• Products where you would need to offer size, colour or any other variations.
• Products which would need to be partly assembled by the customer.

Instead, look for products that:

• Are simple and uncomplex in structure.
• Are light in weight.
• Are not too bulky.
• Would be inexpensive to manufacture (Use common sense.... Plastic Cups: Inexpensive. Tennis Ball
Machines: Expensive).
• Would be easy to 'Private label' (ie. Would it be feasible to put your brand name on the actual product and/or
the packaging?)
• Are in markets where buyers would also be interested in other product types. (For example: Golf. Someone
buying Golf Tees would also be interested in golf balls, golf gloves etc)

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Here are some examples of good products.
(for the reasons that I list above)
• Baby Bottles
• Running Belts
• Jump Ropes
• Gym Chalk
• Exercise Discs
• Golf Tees

Here are some examples of bad products:

• Dog beds (Too large to ship. Dogs also come in different sizes. Woof.)
• Car Seat (Too big. Would need liability insurance possibly)
• Home Cinema System (Too big. Electronics category which is restricted)
• Socks (Would need to offer size and colour options. Clothing category is also restricted)
• Weight Lifting Equipment (too heavy, clearly)

There are 3 methods I use to find general product ideas:

Method 1: Go to the Amazon website that you wish to sell on and locate the 'best sellers' page. Products that are
found on these pages obviously sell well. You can search through main categories and sub-categories looking for
ideas. The best sellers pages are located here:

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 • http://www.amazon.co.uk/Best-Sellers-Welcome/zgbs/ in the UK
• http://www.amazon.com/Best-Sellers-Welcome/zgbs/ in the US

Method 2: Do some general browsing in the main Amazon directory which you can locate by clicking the drop
down link called 'shop by department' located at the top left of the Amazon home page and selecting 'full
directory' which is the bottom link on the list. (see image further below)

Method 3: Once you have found some initial ideas for general markets and products, go to Amazon's search bar
and type in the main broad keyword for the market to generate additional product ideas.

For instance, if you had yoga mats as a product idea, by typing in 'Yoga', Amazon will start to auto-complete with
product suggestions based on search popularity. In the case of 'yoga', you can see some ideas that could be looked
into in the image below, namely Yoga Socks, Yoga Block ...and so on.

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