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  • Bisma Qamar 20181-24292 Group Leader: Bisma Qamar

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    Zain Hussain
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    The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for Crocs. It identifies the company's main strengths as its brand image, variety of styles, eco-friendly packaging, strong presence in America and Asia, and in-house production. Weaknesses include lack of profitability, diversity in management, and presence in the fashion shoe segment. Opportunities include expanding online sales, globally, and introducing new affordable lines. Threats are public awareness of toxic shoes, copies of other brands, potential takeovers, trade fluctuations, and negative publicity about shape. The document recommends strategies like increasing global operations through mergers, expanding into fashion shoes, and using e-commerce more to capitalize on

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    CROCS SWOT

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    The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for Crocs. It identifies the company's main strengths as its brand image, variety of styles, eco-friendly packaging, strong presence in America and Asia, and in-house production. Weaknesses include lack of profitability, diversity in management, and presence in the fashion shoe segment. Opportunities include expanding online sales, globally, and introducing new affordable lines. Threats are public awareness of toxic shoes, copies of other brands, potential takeovers, trade fluctuations, and negative publicity about shape. The document recommends strategies like increasing global operations through mergers, expanding into fashion shoes, and using e-commerce more to capitalize on

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    72 views1 page

    Bisma Qamar 20181-24292 Group Leader: Bisma Qamar

    Uploaded by

    Zain Hussain
    The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for Crocs. It identifies the company's main strengths as its brand image, variety of styles, eco-friendly packaging, strong presence in America and Asia, and in-house production. Weaknesses include lack of profitability, diversity in management, and presence in the fashion shoe segment. Opportunities include expanding online sales, globally, and introducing new affordable lines. Threats are public awareness of toxic shoes, copies of other brands, potential takeovers, trade fluctuations, and negative publicity about shape. The document recommends strategies like increasing global operations through mergers, expanding into fashion shoes, and using e-commerce more to capitalize on

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Crocs Strengths Weakness

    1. Brand image 1. Profitability and other


    2. Variety of styles and issues
    designs 2. Lack of diversity in
    3. Eco-friendly top management
    packaging 3. Lack of franchise of
    4. Strong presence in franchise
    America & Asia 4. Unattractive shoes
    5. In-house production 5. 6.95% revenues from
    6. Distribution channels shoes
    7. Linkage with nurses 6. Absence in fashion
    shoe segment
    Opportunities So strategies: Wo strategies:
    1. Online sales  Global operations  More diverse fashion
    2. Diversification increased through shoes.(W1,O3)
    3. Global expansion mergers and  E-commerce used
    4. Distributor acquisitions.(S5,O9) more often.(W4,O1)
    agreement  Expansion into
    5. New users for crocs fashion show
    6. Merger industry.(S4,O5)
    7. Affordable line of  Show line extended
    footwear due to croslite.
    8. Manufacturing in S.E (S8,O3)
    Asia

    Threats St strategies: Wt strategies:


    1. Public Awareness for  More public  Imitation decreased
    toxic shoes awareness about to increase the
    2. Copies of known their packaging. productivity.
    brand (S3,T1)\
    3. Takeover by other  Increase sales to
    brand avoid acquisition by
    4. Trade fluctuation major brands.(S4,T3)
    5. Slow growth in US
    market
    6. Negative publicity on
    shape

    Bisma Qamar 20181-24292


    Group leader: Bisma Qamar

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