CERTIFIED AGILE

MARKETER
This course is accredited by

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Agile Delivery Learning Roadmap
Business Agility Learning Roadmap
 • Agile Marketing Drivers & Criticality
• Marketing to Serve vs. Sell
• Defining Agile Marketing
• Differentiating Agile
session one
• Marketing

• Customer-Centricity
• Understanding Customer Needs
• Building Customer Trust
• Focusing on Outcomes Over Outputs
session two
• Quick Personas

Course • Minimally Viable Campaigns

• The Marketing Backlog

AGENDA session three

• Relative Estimation
• Teams & Teamwork

• Micro-Campaigns
• Feedback Loops
• Kanban
• Scrum
session four • Getting Started with Agile Marketing

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 TOOLS NEEDED
Breakout Rooms:

" Work in small groups

" Cameras on please
" You will have a color room assigned

app.mural.co/
agilifycoachingtraining
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 • Cameras on
• Participate in group activities

Working • Anyone can call “Elmo” - Enough, let’s move on!

• Respect others’ opinions
AGREEMENT • Keep an open mind
• Respect the time box
• What else?

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 • Agile Marketing Drivers & Criticality
• Marketing to Serve vs. Sell
• Defining Agile Marketing
session one • Differentiating Agile
• Marketing

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 A Whole New World for MARKETERS

• Volatility
• Uncertainty
• Complexity
• Ambiguity

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 Our World is Uncertain & Complex

“Thriving in a world of uncertainty and complexity means

being adaptive and having the clarity of vision to discern
between a true paradigm shift and market noise.”
-Digitaldoughnut.com
DigitalDoughnut: Developing Agile Marketing in a VUCA World

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Technology Moves Faster Than Companies
 What AGILE Marketers Do Differently
• Embrace outside-in decision-making
• Encourage failure
• Build in time for learning & innovation

We learn a lot by how our Being wrong is okay, as We build in time to We nail it, then scale
customers react to our long as we’re learning. brainstorm new, innovative it.
marketing. campaigns.

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 The GOAL

The goal of agile marketing is

to have teams do more work
than before.

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