ALHEA L.

GUYON ACTIVTY 2 STEM 12-B

 Basing from the definition of entrepreneurship cited, write your own definition of
entrepreneurship in one (1) sentence.
 Entrepreneurship is the process of making, building and creating a business, which
actually starts as a small business.
 In your own words, define who is an entrepreneur.
 An entrepreneur is one who organizes, manages and assumes the risks of an enterprise. An
entrepreneur visualizes a business, takes bold decision to establish undertaking/enterprise.
Entrepreneurs are the owners of the business/enterprise who invest/contribute the capital
and bear the risks of uncertainties during business life.
 Why do you think the government added Entrepreneurship subject in Education especially in
Senior High School? Limit answer to 5 sentences only
 In Senior High School, not all students are decided on what they want to do in the
future. Being a student, we need guidance and experience in order for us to decide.
The government added Entrepreneurship subject in education for students to be
engaged in various subject and activities wherein they learn. It is added as a subject
especially in Senior High School since we will be college soon, it will be a great help
for those who wants to build their own business or be engaged in business. It is also
good to learn at an early age which helps students enhance and develop their skills
and talents.
 In the entrepreneurial competencies given, choose top 4 most important competencies that
you think an entrepreneur must achieve/have. Justify your answer
 Among the entrepreneurial competencies given, the top 4 most important
competencies that I think an entrepreneur must achieve/have are are
 opportunity-seeker, communicator, flexible, and persistent. Opportunity-seeker
because opportunities are what makes the business grow and being able to find one or
more is good not only for the entrepreneur but for the business. Communicator
because communication is the key in order to achieve your goals, communication
improves business performance, an entrepreneur who is a communicator may help in
productivity, reduce the potential for error and facilitate among colleagues. Flexible
because with this, you won’t fear changes that’ll come, being flexible will give you
 the power to manipulate a bad situation and use it to your advantage and being
flexible will let you think of the available options. Lastly, persistent, there are times
that things will not go your way or as planned that’s why being strong physically,
mentally, spiritually and emotionally is a must in order to continue and not give up
because of obstacles.
 Aside from the entrepreneurial competencies given, give one (1) competency that you think it
must be added. Explain why this competency must be included.
 Aside from the entrepreneurial competences given, one competency that must be
added is confident, reaching goals in business requires confidence, which means not
just being confident about the business but being also sure about yourself which also
means trusting yourself and it also enhances self-image.
 If you are to be an entrepreneur someday, what franchise or start up business will you be
choosing? Briefly discuss why you choose this kind of business why you choose this kind of
business
 If I am to be an entrepreneur someday, the franchise or start up business I will be
choosing is a café, a library and musical like café because. I chose this kind of
business because I love cooking, especially baking because it lets me be creative. I
love to be creative, I want to create and make a lot of things involving food. I like to
see the reactions of people, whether they are happy or satisfied after they taste what I
create or cooked which gives me joy and inspiration to make more. I based my start
up business to the things I love because if you work on something you love, it’s not
work, it’s play.
ALHEA L. GUYON ACTIVITY 3: SEEKING OPPORTUNITY STEM
12-B

 Location : Buguias, Benguet

 Describe your area in terms of the following:
Sociocultural factors:
Buguias has 43 public elementary schools, 6 public high schools, 3 senior high
schools and 1 college school.
Currently, there are a lot of religions in Buguias, these are Roman Catholic,
Baptist, and Anglican. Some are pagan also especially the elders. There are also
other religious affiliation like Seventh-Day Adventist, Assembly of God and
Church of Nazarene.
The clothing preferences of the citizens of Buguias differ, some youngsters go
with the trend as well as some adults, and since most of the citizens in Buguias
 are ‘Igorot’ they like branded clothes such as Lee, Merrell, but all in all they go
for presentable looks. Indigenous clothes are also still worn especially by the
elders.
Technological factors:
Buguias is known for its agricultural farming, Improving Productivity in
Agriculture through Climate-Smart Technology or ImPACT Philippines has
been launched to help smallholder farmers in Benguet manage their use of
farming inputs. It’s a very rugged data logger for all climatic conditions and
is powered by rechargeable batteries and a solar panel. The data logger has
a built-in GPRS modem for direct communication with Pessl Instruments’
world-renowned field climate technology.
Mobile data is mostly used and only few uses Wifi.

Economic factors:
Buguias is primarily an agricultural town. It is one of the leading producers of
highland vegetables, especially carrots, in the province of Benguet. Most of the
vegetables produced in the town are sold at the La Trinidad Vegetable Trading
Post or are marketed to other parts of the country.
Environmental factors:
During “Ber-months” the temperature starts to get colder.
Climate is observed as well as the natural disasters.
Legal and Ethical factors:
Discrimination law, anti-trust law, copyrights, patents, comsumer protection,
health and safety law, and data protection law.
Every entrepreneur or businessman/woman in Buguias have their own unique
strategy in promoting their business or product seeing to it that their strategies fit
the standards of a wise and fair business.
Demographic factors:

 Its population as determined was 43,627. This represented 9.82% of the total
population of Benguet province, or 2.53% of the overall population of
the Cordillera Administrative Region. Based on these figures, the population
 density is computed at 248 inhabitants per square kilometer or 642 inhabitants per
square mile.
The age group with the highest population in Buguias is 20 to 24, with 5,243
individuals. Conversely, the age group with the lowest population is 80 and over,
with 237 individuals.
 Identify the top 5 products and services that they most probably need or want.
Food- Especially rice because there is no rice field in Buguias
Clothes
Fertilizer and Medicine for crops-Chicken dung for example
Hotel/Motel/Inn
Public Utility Jeepneys
 Identify all the competitors or establishments that provides these needs/wants. Then, look
for the things/services that they lack or most probably short in supplies.
Buguias is known for its agriculture in farming, especially in planting vegetables,
farmers do not only provide vegetables in Buguias but also various places but
what it lacks are rice fields. Buguias also have cafés but what they lack are
pastries
There are stalls and buildings that sell clothes, may it be brand new or thrifted but
mostly are class A, and a few sells legit or authentic brands or product.
Since Buguias is known because of farming, lots of farmer plants and sell their
crops but what they lack are fertilizers and medicine for crops like chicken dung.
There are actually only a few suite, lodges, hotels, inn and motels in Buguias and
some lack rooms, and that’s what it lacks, it needs more where in more people can
stay especially travelers.
Garage and tricycles are used as public transportation in Buguias and they don’t
take a lot of passengers that’s why jeepneys are needed.
ALHEA L. GUYON ACTIVITY 4: SCREENING OPPORTUNITY STEM
12-B

1. Write 2 or more business enterprise you can build from these opportunities
 Citizens of Buguias love to relax with coffee or any refreshments especially when they
want to rest, and what I can build from these opportunities is a Café, it also serves as a
medicine of the mind where people can relax and

2. Which of the following will you most probably enjoy doing?
 I probably will enjoy the Café one because I love art and, making food and drinks
require creativity where in the customer will be intrigued and amazed, and of
course appearance is not the only thing that matters, the taste too and I also love
cooking.
3. Use the 12Rs in screening opportunities. Make a checklist.

Does the opportunity fit your desired enterprise?

Does the opportunity fit the values and desired values you wish to impart to the
people?
Do you have existing business? Would the opportunity strengthen or improve
whatever existing enterprise strategies, products, and markets you have?
Is the opportunity capable of grabbing the attention of the larger percentage of
the entire target market?
Is the opportunity capable of grabbing the attention of the larger percentage of
the entire target market?
Does the opportunity have good chances of expanding across various
channels/intermediaries?
Does the opportunity have the potential lead to wide range of catering to several
products or service lines?
Would the opportunity likely give impact or new/unique product or service or
even a game-changer?
Would this opportunity
ALHEA L. GUYON ACTIVITY 5: PRODUCT/ SERVICE UNIQUENESS
STEM 12-B

1. Which of the stalls has a lot of customers

patronizing their product or service?
There are business establishments
in Buguias and Almondbread
Bakeshop and Grocery is one of
these, which has a lot of customers
patronizing their product or service.
2. What do you think are the reasons why that
certain stall attracts more customers to
patronize their product or service?
Almond’s Grocery is a grocery
where in people have freedom of
selection. The products sold have
fixed and lower/affordable prices.
Another is there is availability of all
goods of daily need like foods
that’s why everyday there a lot of customers buying. There is also availability of
variety goods, like if you will buy meats, there are different classifications of
meat where customers can choose from.
There is also variety of in season products. When it comes to grocery shopping in
Almond’s, you will usually find products that are in season. That means bananas
in spring and summer, pumpkin in fall and winter. Customers will see how much
better local, in season food tastes compared to food that has travelled thousands of
kilometres.
Almond’s grocery also prioritizes health, they usually don’t use or at least use
much less chemical pesticides and fertilizers with the vegetables and fruits they
sell. Which means, less toxins running into the soil and consequently into the
ground water. They are also environment friendly because they only use plastic
 when necessary. That’s why customers bring their own eco bag or any bag
wherein they can put what they bought.
3. Does a certain stall satisfy the needs of their customers in there are? Justify you answer.
Yes, Almondbread bakeshop and grocery satisfy the needs of their customers,
they sell and provide what the customers want and need, like every day needs. If
we talk about its location, it is in a public area, gaining more customers.
Customers don’t just buy anywhere, they go to the one they trust and that’s why
Almondbread bakeshop and grocery gain more and more and customers because
of their reliable, safe and fulfilling products and services.
ALHEA L. GUYON ACTIVITY 6: MARKETING MIX STEM
12-B

1. What product or service is the most appropriate for the opportunity?

 Book Café- Since we are in the midst of a pandemic, having a way to relax the mind
is important because being quarantined for a long time is also hard for people,
especially those who have problems of their own. In academics, students, parents and
teachers are struggling because of online and modular classes. Since not everyone
have the ability or means to access online activities, the book café comes with free
wifi and free use of computer in the café as long as he/she buys a food or beverage
but if not, there will be a rent fee. It is also a place to get information not just online
but also in books, there are various genres of books like story books and books
involving academics. With this not only can people be full in stomach but also in
mind.
2. What location is best suited for the business where there are more potential customers?

The location that is best suited for the business is in Abatan, Buguias, Benguet
because it serves as a stopping or resting place for travelers, farmers and citizens
of Buguias. There are also various stalls and buildings here where people buy and
eat. It is an easy to find place suitable for people who wants to rest, read and do
their homeworks and work.
 3. What is the most appropriate price, and the pricing strategies will be used for the target
customers?

Menu
Menu Item Price Menu Item Price

Espresso Short Tall Grande Sandwiches

Americano 25 45 55 Grilled Mozzarella & 39
Ham
Café Mocha 25 45 55 Clubhouse 49
Café Latte 25 50 55 Egg and Ham 29
Espresso 25 35 55 Omelette 29
Caramel 3 45 55 Hamburger 29
Macchiato
Mint Chocolate 30 40 55 Cheese Burger 29
Cappuccino 30 50 55 Sweets
Vanilla Latte 25 35 55 Red Velvet 29
Cake(Slices)
*3 Grande for PHP 150
Cold Drinks Macaroon(7 pcs) 39
Orange Juice 15 20 25 Croissant 29
Apple Juice 15 20 25 Cheese Cake(Slices) 29
Iced Latte 25 35 45 Snacks
Mocha 25 35 45 Crispy Tacos 49
Tea Skinny Fries 49
Matcha Truffle Taters 69
Citrus Spicy Calamari 49
Earl Grey Fried Chicken Wings 59
The pricing strategies used are:

Bundling, as shown in the menu in the espresso part that when you buy 3 Grande
Sizes, you will get it for Php 150, the flavors can vary. Bundling is attractive to
consumers who benefit from a single, value-oriented purchase of complementary
offerings. Bundling helps to increase efficiencies, thus reducing marketing and
distribution cost. It allows the consumer to look at one single source that offers
several solutions.
 Psychological Pricing, the prices of the food in the food section are shown, these
are 29, 39, 49, and 59. When people perceive they are getting a bargain, are paying a
reasonable price for a product or feel what they are paying offers great value for money,
the reaction is innate and immediate. Psychological pricing is to give the illusion of
that value. The specific intention is to get customers to buy and feel happy about
their purchase. 
4. What are the basic skills needed for the job?

5. What sets the product or service from the rest?

ALHEA L. GUYON ACTIVITY 8: 4MS OF OPERATION
STEM 12-B

1. What are the raw materials you need in your business venture?
2. What are the equipment and facilities needed in your business?
3. What information and communication technology do you need?
4. How many employee/s do you need? Specify their work
ALHEA L. GUYON ACTIVITY 9: SWOT ANALYSIS
STEM 12-B

Title of Business
Strengths Weaknesses

Opportunities Threats
ALHEA L. GUYON ACTIVTY 5: PRODUCT/SERVICE UNIQUENESS STEM
12-B

1. Which of the stalls has a lot of customers patronizing their product or service?
2. What do you think are the reasons why that certain stall attracts more customers to
patronizing their product or service?
3. Does a certain stall satisfy the needs of their customers in their area? Justify your answer.