1.

Nike company wants a new brand model of Air force shoe to be modeled and designed so as it will be
ready for manufacturing by the end of the year. The new model shoe should be competitive with other
brands like Jordan, Lacoste and so on. To achieve this the model should be comfortable and aesthetically
attractive. When the model is released by the end of the year it should bring huge income from sales. So
to make this project possible they gave the responsibility to well-known designer called Denzel. Since
the company needs to manufacture by the end of the year they gave Denzel a period of 2 months to
complete the design.

2.This is temporary undertaking it gives a period of 2 months to complete the design.

3.The project benefits the company to get an income.

4.The clear goal is to produce a model that is comfortable and attractive so as not to be overtaken by
other brands.

5.The resource needed to be allocated are

-Human resource a skilled designer

-Industry resource a good manufacturing machineries