How VEDANTU grew?

“We maximized our campaign’s output by identifying the preferred time in each grade segment. We also
added predictive campaigns based on user behaviour in order to engage the user from one product to
another. Personalized campaigns, along with multiple action-triggered campaigns were identified based
on the data flowing in MoEngage.”
-Kunal Dubey, Head of Marketing, Vedantu

“At Vedantu, user engagement is our primary goal, to increase the quality of a lead we finnel students
through various engagement products. MoEngage helped us improve adoption, lead quality, MAU
engagement (around 20%), retention, and stickiness resulting in a better user experience.”
- Palak Wadhawan, Manager, Growth and Marketing, Vedantu

Case - MoEngage

The Problem
Vedantu noticed a large number of drop-offs at various stages in the student's lifecycle.
Vedantu’s team wanted to bring back these students to their app/website and allow students
to fulfill their need to learn in a personalized manner.

The MoEngage Solution

Using MoEngage, Vedantu’s team identified the ideal student path from signup to tutorial
completion on their website or app. Next, the team created cohorts based on student behavior
and event actions across channels and campaigns.

Marketing strategies and campaigns by Vedantu

- Vedantu markets its packages on its website, Google advertising, and forum digitally.

- Through captivating commercial telecast on TV and social media channels that catches the interest of
children.

- The brand intends to take this collective to the mainstream and create an influence on scale by way of
this campaign. The Initiative underlines the need to make the children's learning experience more
exciting and successful by using LIVE streaming lessons.

- acquired doubt-solving app Instasolv.

“Last year, we took a strategic decision to invest in Instasolv to strengthen our play in doubt-solving,
which is one of the key aspects of learning online. We have seen tremendous potential in Instasolv and
share the same mission to democratize education in the country," said Vamsi Krishna, chief executive
and co-founder, Vedantu.

- entered the early learner segment with Vedantu SuperKids, its coding programme for 6-12 year olds,
besides launching a reading programme.

Some other interesting features

Personalized training LIVE from home comfort. This means that a pupil receives a committed teacher's
full attention and studies at his own speed. Teacher-student relationships are powerful, bidirectional
and technologically controlled for quality improvement.
● They also introduce experiments such as video games which are not only fun but
knowledgeable.
● They have a feature of the feedback system where teachers frequently inform their parents
about the success of their child. This provides an edge over the conventional PTM meeting held
twice or thrice a year at colleges.