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    Sonoko Suzuki
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    McDonald's is one of the largest fast food chains in the world with income diversified across 120 countries. It offers a wide range of products varying by location, from burgers and sandwiches to smoothies, shakes, ice cream, and snacks. However, McDonald's receives negative publicity for high fat, carb, salt, and sugar contents linked to obesity. To improve this, McDonald's could offer healthier options, emphasize corporate social responsibility and environmental initiatives, and expand into caffeinated beverages to compete with Starbucks. The fast food market faces high competition and customers are increasingly health-conscious.

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    Organization and Management

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    McDonald's is one of the largest fast food chains in the world with income diversified across 120 countries. It offers a wide range of products varying by location, from burgers and sandwiches to smoothies, shakes, ice cream, and snacks. However, McDonald's receives negative publicity for high fat, carb, salt, and sugar contents linked to obesity. To improve this, McDonald's could offer healthier options, emphasize corporate social responsibility and environmental initiatives, and expand into caffeinated beverages to compete with Starbucks. The fast food market faces high competition and customers are increasingly health-conscious.

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    © All Rights Reserved
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    16 views1 page

    SWOT Analysis

    Uploaded by

    Sonoko Suzuki
    McDonald's is one of the largest fast food chains in the world with income diversified across 120 countries. It offers a wide range of products varying by location, from burgers and sandwiches to smoothies, shakes, ice cream, and snacks. However, McDonald's receives negative publicity for high fat, carb, salt, and sugar contents linked to obesity. To improve this, McDonald's could offer healthier options, emphasize corporate social responsibility and environmental initiatives, and expand into caffeinated beverages to compete with Starbucks. The fast food market faces high competition and customers are increasingly health-conscious.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    ORGANIZATIONAL MANAGEMENT Activity

    4
    Macatangay, Kate Louise P.

     One of the largest fast food chains in the world.


     Its income is diversified in 120 countries. That doesn’t make
    them to rely on one place for the earnings.
     It has a wide range of products, starting from burgers,
    smoothies, shakes, ice cream and snacks items vary from place
    to place.

     There is negative publicity about the products that McDonald’s


    sell are fast food and contains a high amount of fat, carbs, salt
    and sugar. Due to which there is the trend of obesity in children.

     Can start selling the products which are giving health


    proposition to the customers.
     Use CSR and reducing the impact on the environment and use it
    as a competitive advantage to attract the customers.
     Company can expand more in the caffeinated beverages industry
    and can be a direct competitor of Starbucks in the caffeinated
    beverages segment.

     The competition in the market is very high, the market is more


    saturated and intensity of competition is high
     The customers nowadays are health conscious they are leaner
    towards the products which are healthy.

    https://www.marketingark.com/

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